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Planet Fashion
Madura Fashions & Lifestyle
Business Information / Summary
Madura Garments envisioned providing a world-class shopping experience with the best brands in the country under one roof to delight its customers. This lead to the opening of a mega menswear showroom at Commercial Street in Bangalore in 2001, to be later christened as Planet Fashion. These retail stores were conceptualised with an objective of upgrading the quality of retailing and offered its customers a world class shopping experience. Now, Planet Fashion stands as a one-stop solution for all the apparel needs of men. Madura Garments has the highest market share in the premium formal wear segment in India. Planet Fashion, the retail initiative of Madura Garments boasts of in-house brands like Louis Philippe, Van Heusen, Allen Solly and Peter England. Each of these brands is a complete lifestyle brand with an exhaustive range of shirts, trousers, knits, winter wear, suits and accessories. These brands offer the best range across various usage occasions and price points. Planet Fashion stores have an edge due to prime locations, good shopping ambience and excellent customer service the ideal shopping address for men. In its pursuit of providing complete wardrobe solution to the consumers, Planet Fashion continues to innovate and foray into the novel areas. Realising the need for brands in denims and winter wear, Monte Carlo was introduced in selected stores. In denims, Planet Fashion has collaborated with Levis and with Jockey for innerwear. Analysing the huge untapped market for wedding wear, Planet Fashion tied up with Manyawar for its ethnic wear. Planet Fashion, currently, has presence in more than 50 towns across India, with more than 100+ stores, with an annual walk in of more than one million customers. Its winning retail model has experienced success both in premium high streets like South Extension and Connaught Place, as well as smaller towns like Udupi and Dehradun. The average store size varies from 2500 - 7000 sq feet, depending upon the location. Planet Fashion, today, is the largest chain of stores of its kind in the country. Today, it stands as a menswear destination which gives a complete wardrobe solution for all possible occasions, across price points, with the best brands in eac
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