Written By: Payal Das

Clovia lingerie and sleepwear brand offers an exciting franchise opportunity that could be your gateway to success in 2025. If you’re considering stepping into the retail sector, Clovia franchise should be your choice.

The lingerie market is booming, and there’s never been a better time to capitalize on its growth. With increasing awareness about self-care, body positivity, and the demand for stylish yet comfortable lingerie, the industry is ripe with opportunities. 

In this blog, we’ll explore the Clovia franchise cost, why investing in a Clovia franchise is a smart move, what makes the brand stand out, and how you can get started on your entrepreneurial journey.

Why Undergarments Franchise Market is a Goldmine

The global lingerie market is projected to grow steadily, driven by rising disposable incomes, evolving fashion trends, and increasing acceptance of intimate apparel as a lifestyle statement. In India alone, the market is expected to surpass $6 billion by 2025.

• Changing Consumer Mindset: Modern consumers prioritize comfort, quality, and style, which aligns perfectly with Clovia’s offerings.
• Untapped Tier 2 & Tier 3 Cities: While metros are saturated, smaller cities are seeing a surge in demand for premium lingerie brands.
• E-commerce Integration: Brands with a strong online presence, coupled with offline stores, are set to dominate the market.

Why Choose the Clovia Lingerie Brand?

Clovia lingerie stands out as a top franchise opportunity for several reasons:

1. Extensive Industry Experience

With a national team boasting years of experience in managing brand outlets, Clovia provides unmatched guidance and support to its franchisees.

2. Strong Customer Base

Clovia has already won the hearts of 50+ lakh customers, ensuring franchisees benefit from a pre-existing, loyal audience.

3. Nationwide Presence

The brand is present in over 1000+ multi-brand outlets and operates 75+ exclusive stores across 30+ cities.

4. Robust Product Range

With 5000+ styles across bras, briefs, loungewear, shapewear, and personal care products in 50+ sizes, Clovia caters to a diverse customer base.

5. Stellar Sales Record

Clovia ships a product every 1.5 seconds, demonstrating its strong market demand and consistent sales performance.

What Sets Clovia Franchise Apart from Other Lingerie Brands?

Clovia stands out in a crowded market for several reasons:

• Data-Driven Approach: The brand uses customer feedback and analytics to refine its product line.
• Eco-Friendly Initiatives: Clovia is committed to sustainable practices, making it a favorite among environmentally conscious consumers.
• Innovative Designs: From everyday essentials to luxury lingerie, Clovia’s designs cater to all needs.

Why Start a Clovia Franchise?

Partnering with Clovia isn’t just a business opportunity; it’s a chance to be part of a rapidly growing, dynamic industry with immense potential. Here’s why becoming a Clovia franchisee is a smart investment decision:

1. Low Investment, High Returns

Clovia’s franchise model is designed to offer substantial returns with a minimal upfront investment. For an investment of up to ₹25 lakh, you gain access to a well-established brand, ensuring a higher probability of success compared to starting a business from scratch.

2. Break-Even in 18-24 Months

With Clovia’s efficient operational model, franchisees can expect to break even within 18-24 months. This short recovery period is a testament to the brand’s profitability and strong market presence.

3. Partnership in a Growing Business

The lingerie market is booming, and Clovia is at the forefront of this growth. By selling one unit every 1.5 seconds, Clovia is a brand that resonates with customers and ensures steady sales for franchisees.

4. Ultra-Easy Operations

One of the most appealing aspects of partnering with Clovia is its hands-off approach for franchise owners. You build the store, and Clovia takes care of running it—covering everything from staffing to daily operations.

5. Trusted Brand Recognition

With a proven track record and a presence in 30+ cities, Clovia offers franchisees the chance to align with a brand that has already won the trust of over 50 lakh customers.

What is Needed to Join the Program?

Clovia has made it simple and accessible to join their retail underwear franchise program, ensuring that more entrepreneurs can take advantage of this lucrative opportunity.

1. Location Requirements

• A store size of 450–500 sq. ft. is ideal.
• You can either propose a location or rely on Clovia’s expertise to help you find one in a high-footfall area.

2. Clovia franchise cost

The total investment required for Clovia franchise cost is up to ₹25 lakh, including the cost of store fabrication and refundable deposits.

3. Operational Experience

No prior operational experience is required. Clovia’s team manages the store, covering staff training, daily operations, and all operational expenses.

4. Time Taken For Launch & Setup

It takes approximately 30–45 days to set up and launch a Clovia franchise store.

5. Break-Even Period

Most franchisees reach their break-even point within 18–24 months and begin earning a return on their investment shortly thereafter.

6. Your Responsibilities as a Franchise Owner

• Pay the store rent and requisite taxes on time.
• Maintain a petty cash reserve of ₹5000 for minor expenses.
• Pay utility bills (electricity and water), which Clovia reimburses quarterly.

7. Risks Involved in Franchising

The primary risk lies in the store fixtures investment, which ranges between ₹12–15 lakh, depending on the store size.

Step-by-Step Guide

Clovia’s franchise application process is streamlined, ensuring you can start your underwear franchise business journey quickly and efficiently.

• Step 1: Submit Your Application: Fill out the online form on Clovia’s website to express your interest.
• Step 2: Initial Discussion: A Clovia representative will contact you to discuss the opportunity and evaluate your proposal.
• Step 3: Site Visit (If You Have a Location): Experts from Clovia will visit the proposed location to assess its suitability.
• Step 4: Location Search (If Needed): If you don’t have a location, Clovia will work with you to identify the best spot for your store.
• Step 5: Commercial Agreements: Once the location is finalized, both parties will enter into commercial agreements.
• Step 6: Store Setup: The process of setting up the store takes approximately 30 days, including design and fabrication.
• Step 7: Grand Opening: With everything in place, your Clovia franchise will be ready to open its doors and start operations.

What’s in It for You?

Clovia’s franchise model offers several advantages that make it a low-risk, high-reward underwear franchise business opportunity:

• 1. Healthy Profit Margins:Clovia’s operational efficiency ensures that franchisees enjoy strong profit margins. Additionally, since the company runs the store and bears all operational costs, franchisees can focus on earning returns.
• 2. Low-Risk Model:With zero inventory holding on your books, the financial risks associated with stocking and unsold goods are entirely eliminated.
• 3. Hassle-Free Ownership: Clovia manages all aspects of store operations, from staffing and inventory management to marketing and customer service, leaving franchise owners free from day-to-day operational challenges.

Benefits of Partnering with Clovia Lingerie Brand

When you choose to open a Clovia ladies undergarments franchise, you’re not starting from scratch. Here’s how the partnership benefits you:

• Established Brand Equity: Save years of effort in building a brand; leverage Clovia’s established reputation.
• Ready-Made Customer Base: Tap into Clovia’s loyal following, built through years of trust and quality.
• Continuous Support: From marketing to operations, Clovia ensures you’re never alone in your business journey.
• Profit Potential: With high demand and a relatively low initial investment, the ROI on a Clovia franchise is promising.

Tips for Running a Successful Clovia Franchise

1. Choose the Right Location: Footfall is crucial, so pick a spot that attracts your target demographic.
2. Focus on Customer Experience: Train your staff to provide exceptional service.
3. Leverage Digital Marketing: Use social media and online campaigns to promote your store.
4. Stay Updated: Regularly participate in Clovia’s training programs to stay ahead of trends.

The Future of Undergarments Franchise

One of Clovia’s greatest strengths is its omnichannel strategy. While its online presence continues to grow, the brand recognizes the importance of physical stores in providing a personalized shopping experience.

By investing in a Clovia ladies undergarments franchise, you’re not just part of a retail store—you’re part of a larger ecosystem that blends the best of both worlds.

Conclusion

A Clovia franchise offers an opportunity to be part of a booming industry. The lingerie market in India is on an upward trajectory, and Clovia is at the forefront of this revolution. As a franchise partner, you’ll benefit from the brand’s expertise, support, and reputation, making your entrepreneurial journey smoother and more rewarding.

Whether you’re a first-time business owner or an experienced retailer, so why wait? Take the leap in 2025 and start your Clovia lingerie franchise today!

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.