Written By: Nikita Janiya

The Indian ice cream market is very attractive, estimated to reach ₹18,450 crore (USD 2.4 billion) by 2024. As delicacies drive the demand for energy, so does a branded franchise popular brands like Giani Ice Cream are also offering sweet opportunities for aspiring entrepreneurs. This blog is your comprehensive guide to starting a Giani's Ice Cream franchise in India.

We'll dive deep into the brand's heritage, explore the benefits of owning a Giani franchise, crunch numbers on investment costs and potential benefits, and walk you through the application process. So, if you’ve ever dreamed of serving laughs with stale scoops, read on!

Giani's: A Legacy of Taste

Founded in 1956 by Giani Gurcharan Singh in the historic Chandni Chowk area of ​​Delhi, Giannis has become synonymous with sweet and savory ice cream in India and their commitment to high quality and innovation will play a tasty role has gaining loyal customers across the country.

Today, Giani's has over 250 stores in India, with a strong franchise network that enables them to share their passion for ice cream with a wider range of customers Being a Giani franchisee, you are the brand that has traditionally taken over reputation as good will be equal.

Why Did You Choose Giani Ice Cream Franchise?

Here’s why Gianni’s stands out as a strong opportunity in the Indian ice cream franchise market:

• Brand recognition: Giani’s enjoys national recognition and loyal customers. This established brand name translates as a start in attracting customers and building trust.
• Proven business strategy: Giani’s has successfully franchised its operations for years, offering a proven business model that minimizes risks and increases your chances of success.
• Excellence: Giani’s is known for its high-quality ingredients and unique flavors. This commitment to quality will set you apart from your competition and keep customers coming back for more.
• Comprehensive support: Giani’s offers franchisees a wide range of support, from location selection and store design to training programs and ongoing marketing support.
• Profit Potential: The ice cream industry is booming in India, and Giani's strong reputation for raw materials enables you to capture a significant market share.

Cost Considerations: How much does it cost to open a Giani franchise?

Giani's total investment to open an ice cream franchise can range from ₹13 lakh to ₹16 lakh (USD 17,000 - USD 21,000). It covers several major expenses:

• Franchise Fee: Giani’s charges a franchise fee of about ₹5 lakh (USD 6,500) for the right to operate under its brand name and acquire its professionalism.
• Store Setting: Costs associated with setting up your store, including rent, maintenance, equipment, furniture, and signage, may vary depending on location and size Budget between ₹3 lakh and ₹5 lakh (USD 4,000 - USD 6,500) for this category.
• Storage: You will need to invest in initial storage, including ice cream cones, cones, toppings, and other items. It is expected to cost between ₹2 Lakhs and ₹3 Lakhs (USD 2,600 - USD 4,000).
• Working Capital: Set aside additional funds for operating expenses such as employee salaries, utilities, and marketing expenses until your business is established.

Profit Potential: How much money can you make with a Gianni franchise?

While profitability depends on various factors such as location, operational efficiency, and market conditions, Giani franchisees often report gross margins of around 50% this means that for every ₹100 earned through ice cream sales, ₹ 50 remains a gain to be accounted for on the sale of cost items.

• Location: Establishing your franchise in a high-traffic location with good visibility can significantly affect your sales. Conversely, benefits may decline in areas with reduced footfall.
• Operational efficiencies: Optimizing your operations to reduce waste and streamline processes can help boost profits. This includes effective inventory management, streamlined workforce scheduling, and providing excellent customer service to encourage repeat business.
• Market conditions: Local economic conditions, competitor activity, and seasonal changes can all affect your sales and profitability. Understanding your target market and tailoring your offerings accordingly is important.
• Advertising and marketing expenditure: Investment in targeted marketing campaigns will be required to attract customers. The cost of these efforts will be included in your overall profit.
• Cost of Goods Sold (COGS): Changes in the cost of ingredients such as milk, nuts, and berries can affect your profitability.

First to get the scoop: Giani's franchise application process

Excited to start your ice cream franchise journey? Here is Giani’s roadmap for applying for the franchise:

• Research and Networking: Start by thoroughly researching Gianni’s franchise opportunities. Visit their website or visit their franchise department for brochures and detailed attachments.
• Eligibility Check: Verify your eligibility as a franchisee. Generally, Giani’s looks for passionate individuals who have a strong entrepreneurial spirit, excellent business skills, and the ability to handle day-to-day operations.
• Application & Testing: If you determine you are a good fit, fill out the franchise application form provided by Giani’s. It also provides business plans, financial statements, and personal references. Giani’s will then review your application to determine eligibility.
• Site selection and approval: If your application is successful, you will work with Giani’s team to determine the right location for your franchise. Factors such as foot traffic, population, and competitor proximity are considered in this category.
• Training and Support: Giani’s offers a comprehensive training program that gives you the knowledge and skills you need to run your franchise successfully. This training covers everything from maintenance to store operations to marketing and customer service.

Rising Tide of Sweet Juice Success Giani franchise business in India

The Indian ice cream industry is a machine of opportunity, expected to reach a peak value of ₹18,450 crore (Rs 2.4 billion) by 2024.

• Increasing disposable income: India’s growing economy means increasing disposable income, allowing consumers to indulge in more delicious products like ice cream
• Changing consumer preferences: Indian consumers are increasingly opting for convenience and indulgence, making ice cream a perfect fit.
• Hot climate: India’s hot and humid climate creates demand for refreshing products like ice cream throughout the year.
• Cities and shopping malls: India’s rapidly developing cities and an increasing number of supermarkets provide good places to sell ice cream.
• Gianni has carved out a niche for himself in this dynamic market. Their heritage, brand recognition, and commitment to quality position them as leaders in the franchise ice cream segment.

Description of benefits:

• High Gross Margins: As mentioned earlier, Giani’s franchisees typically have gross margins of around 50%. This sharp distinction allows for greater leverage when calculating operating costs.
• Repeat business: Gianni’s focus on quality and taste builds customer loyalty, leading to repeat business and consistent revenue
• More money potential: Giani’s offers a variety of foods beyond just ice cream, including floods, kulfi, Italian gelato, and sorbets.

Extra profit: Another advantage of a Giani franchise

While the financial rewards are certainly attractive, owning a Giani franchise comes with many other benefits:

• Reduced Risk: Franchising with an established brand like Gianni reduces the risk associated with starting a new business. You benefit from their proven business model, business acumen, and marketing strategy.
• Ongoing Support: Giani’s provides full support to their franchisees throughout their journey. This includes training programs, assistance with store design, sales strategies, and ongoing operational support.
• A sense of community: Being a Gianni franchisee puts you in touch with other successful franchise owners. This creates a sense of community, allowing you to exchange ideas, share best practices, and benefit from peer-to-peer learning.
• Flexibility and ownership: Giani can be its boss by leveraging its established franchise ownership and brand support system. You will have the flexibility to make some usability decisions while enjoying the security of a popular brand.

Outlook for the future: A shiny scoop lies ahead

The future of the Indian ice cream industry is bright and creamy. Here’s why Giani’s franchisees are in a well-positiion to succeed in this booming market:

• Changing Consumer Behavior: With growing health consciousness, consumers are looking for healthy ice cream options. Giani’s caters to this trend by offering low-sugar and low-fat varieties, ensuring it stays relevant to changing tastes.
• Technological Advancement: Technological advances in refrigeration and delivery expect to open up new avenues for ice cream sales. Giani franchisees can use these improvements to expand their reach and cater to a wider customer base.
• Increasing brand awareness: Gianni’s continued efforts to build the brand will further strengthen its national recognition, which directly benefits stakeholders by attracting more customers to their outlets on the snow.
• Expansion into new markets: As the ice cream market grows in suburbs and cities beyond cities, Giannis has the potential to expand its franchise system. This presents exciting opportunities for entrepreneurs looking to establish themselves in these emerging markets.

Conclusion

Giani’s ownership of an ice cream franchise presents a lucrative opportunity to enter the growing Indian ice cream market.  Backed by a renowned brand, a proven business model, and extensive support, you will be well-positioned to bring a smile to your customers’ faces and make a profit along the way

Contact us at Franchisebazar to get your Giani’s ice cream franchise.

FAQs

Q1. What kind of money does Giani need to open an ice cream franchise?

Ans: The total investment can range from ₹13 lakh to ₹16 lakh (USD 17,000 - USD 21,000). This includes franchise costs, store set-up costs, inventory, and working capital.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.