Why Wrangler is the Top Denim Brand franchise to Start in India 2024

on Dec 22, 2023 | 13450 views

Written By: Yukta Palekar

Discover the Wrangler Franchise Business Opportunity, a renowned Clothing Franchise, and make an informed investment decision by reviewing all relevant information.

About Wrangler Franchise in India

Wrangler is an everyday performance denim brand founded in 1947 in Greensboro, North Carolina. The brand focuses on designing clothing that fits the needs of the wearer, incorporating features such as flat rivets, watch pockets, and belt loops to ensure comfort and functionality.

Wrangler continues to adapt to modern looks and needs, offering more comfortable, stylish, and innovative denim wear. The company operates in the Men's Wear Franchise category, with a focus on casual wear with excellent product quality.

The franchise is in Pan India, with training provided and marketing support available. The agreement term is five years, with 60+ units and units outside the country. Investments required range from 25-40%, and the business was established in 1998.

The franchise began in 2000, and qualifications required include good business acumen and the ability to invest.

Wrangler Clothing Franchise Overview

Wrangler Clothing Franchise is a private business founded in 1904 by C.C. Hudson. With over 100 outlets, the franchise has a 3-year tenure and is available in India. The business setup time is 1 to 2 months, and the franchise commencement year is 2000.

The franchise offers a 500-1000 sq. ft. unit/shop area, 80% commission and revenue sharing, and a 1-1.5-year ROI.

Investment required for a Wrangler Clothing Franchise

Wrangler franchise investment includes infrastructure investment of Rs. 20-40 Lakhs, a commission of 80% for franchisors, and a ROI of 1 to 1.5 years for franchisees.

Also read: Wrangler opens its world’s largest store in Indiranagar, Bengaluru.

Marketing Assistance for Wrangler Clothing Franchise

Wrangler Apparel Franchise offers marketing support through unit interior and exterior ads, local advertising, digital marketing, television advertising, print ads, events/seminars, and training. They provide product information, product display training, and a training helpdesk.

History of the Jeans Market in India

Origins of Denim Jeans: From Genoa to America

  • Denim jeans originated in Genoa, Italy, and were initially designed for the working class.
  • Jeans were exported to Europe during the Republic of Genoa but arrived in the United States in the late 18th century.
  • Levi Strauss, a young immigrant to America in 1851, recognized jeans as sturdy material for miners' pants.
  • Tailor Davis added copper rivets, leading to the US patent for manufacturing riveted jeans.

Evolution and Popularity of Jeans

  • Initially for the working class, jeans became popular among teenagers.
  • Jeans gained significant popularity in the United States during World War II.
  • Modern jeans have evolved with fashion techniques like pre-washing, pre-shrinking, stone washing, and sand blasting.

Jeans Market in India

  • Economic reforms and globalization led to significant growth in the Indian jeans market.
  • The entry of international brands like Lee, Levis, and others changed fashion trends.
  • Arvind Mills launched the first branded Indian jeans in 1995, leading to increased market competition.

Luxury Brands in the Indian Market

  • Despite strong growth, luxury brands like Calvin Klein and GAS face challenges in the Indian market.
  • Western influence and multinational corporations have impacted the availability of Indian jeans for domestic customers.

Current State of the Indian Jeans Market

  • The Indian jeans market is valued at approximately Rs. 6000 crores.
  • International brands like Wrangler, Levis, and Lee continue to redefine the market.
  • Euromonitor predicts strong volume and value growth in the Indian jeans market.

Wrangler: A Global Jeans Manufacturer

  • Wrangler, owned by the VF Corporation, traces its history back to 1897 when C.C. Hudson started the Hudson Overall Company.
  • In 1946, Wrangler was introduced as a jeans line for cowboys, designed by Rodeo Ben.
  • Wrangler's global expansion includes factories in Belgium, making it a youth icon by 1973.
  • In 1982, Blue Bell merged with VF Corporation, setting the stage for Wrangler's global success.

Wrangler's Global Presence and Marketing Strategy

  • Wrangler operates globally in North America, Europe, Asia, and Latin America.
  • The company's marketing strategy focuses on a rough and tough masculine outlook.
  • Despite the closure of its last sewing plant in America in 2005, Wrangler continues to attract customers globally, with a recent emphasis on appealing to women consumers.

Evolution of Blue Denim Jeans: From Durable Workwear to Fashion Staple

Origins of Blue Denim Jeans: Functionality for the Working Class

  • Originally designed for men working in mines and construction.
  • Provided a durable and long-lasting option for individuals engaged in labour-intensive jobs.

Shift in Status: Denim Jeans as a Fashion Item

  • The popularity of denim jeans has transformed them from a practical, durable solution to a fashion item.
  • Denim was once considered a good investment due to its durability and climate-friendly benefits.

Challenges in Fit: Waistband and Weight Dynamics

  • Manufacturers face challenges in creating an ideal fit for everyone as waistbands and weights have expanded.
  • Elastic has been woven into the fabric to accommodate varying body types.

Use of Elastic: Impact on Durability

  • Elastic, such as Elastane or Spandex, is woven into denim to ensure a snug fit.
  • However, these man-made products (85% polyurethane polymer) wear out faster than traditional materials like rubber bands.
  • The use of elastic may contribute to a perception that modern denim is less durable than the original product.

Quantity vs. Quality: Consumption Patterns in the USA

  • Despite potential durability concerns, 350 million pairs of jeans are bought annually in the USA.
  • This represents half of the 700 million jeans manufactured each year.
  • The rise in popularity may be attributed to factors beyond durability, such as fashion trends and style preferences.

Denim's Changing Desirability

  • The shift in manufacturing techniques, including the use of elastic, may impact the perceived durability of denim.
  • While modern denim may differ in durability from the original product, its popularity persists, driven by fashion trends and consumer preferences.

Denim Chronicles: Unveiling India's Thriving Industry

Historical Roots of Denim: From Dungri to Global Fashion Staple

  • Denim's origin in Dongri, a dockside village, with inhabitants wearing blue and white fabric known as Dungri.
  • England's export of denim for affordable labour attire led to the term "Dungaree" in the 17th century.
  • Evolution of dungarees into denim and the widespread use of denim in various garments.

Indian Denim Sector: Domestic Thriving and Global Reach

  • India's denim sector is the second-largest globally after China.
  • The sector has unrealized potentials despite its significant domestic and global presence.
  • Denim's adaptability has shaped bottom-wear trends, making it a sought-after product.

Quality Factors in Jeans Production: Washing, Cutting, Fitting, and More

  • The quality of jeans depends on various factors, including washing, cutting, fitting, trimming, and accessories.
  • Conventional production methods include right-hand and left-hand twill, ringspun, double ringspun, broken left-hand twill, cross-hatch, and double ringspun.

Denim's Impact on Fashion: Versatility and Raw Denim Trend

  • Denim's versatility has revolutionized the fashion industry, making it a popular choice for both casual wear and workwear.
  • The raw denim trend lowers washing costs and reduces denim prices, with unique appearances driving popularity.
  • The global denim industry's predicted growth, with the Premium and Super Premium categories experiencing significant expansion.

Indian Denim Market Growth: CAGR, Market Value, and Future Trends

  • The Indian denim market continues to grow at a stable CAGR of 15% to 18% per year.
  • Despite challenges in garment exports and domestic market expansion, the industry remains robust.
  • Predictions for the Indian denim industry's future, driven by increased disposable incomes, retail expansion, westernization trends, online retail growth, and a young population.

Diverse Customer Base and Regional Preferences in India

  • Denim's popularity among various customer sectors in India due to comfort, style, and diverse associations.
  • Increased usage of denim products in smaller cities and rural areas, particularly among women and young people.

Government Initiatives and the Future of the Indian Denim Industry

  • Government efforts to strengthen the textile industry critical for the Indian denim sector.
  • Goals include capturing 20% of the global textile market and achieving a domestic sector size of $650 billion by 2024-2025.
  • Emphasis on investments, labour law reforms, skill development, and the potential benefits for the Indian denim industry's stable growth.

Other Top Denim Brand Franchises to Consider in India 2024 provided by FranchiseBazaar


Levi Strauss & Co., founded in 1853, is a global apparel market leader with over 110 nations, specialising in jeans and casual pants. They market their products under the Levi's, Dockers, and Levi Strauss Signature labels. Investment range: Rs. 75 lakhs to 1 crore.

Mr. King

Mr. King is a firm established in Belagula that manufactures men's wear products such as formals, t-shirts, and other goods. They have a large selection of colours and high-quality embroidery. A niche market, online services, effective brand promotion, and franchise training programmes are among the franchise options. Investment range: Rs. 5 lakhs to Rs. 10 lakhs


Wrangler offers various marketing support to its franchisees, including unit interior and exterior ads, local advertisements, digital marketing, television advertisements, print advertisements, and occasional events/seminars. Wrangler also provides training in product information, product display training, and a training helpdesk.

Denims are the most used form of clothing in India, with options for denim hub, hunter jeans, and bare denim franchises. FranchiseBazar offers the best denim franchise in India with top brands like denim hub, hunter jeans, and bare denim franchises for entrepreneurs looking for denim shop franchises.

Denim franchises in India are not limited to jeans but also include trouser, shirt, and footwear. FranchiseBazar provides answers to all queries about the cost of major brands like bare denim, hunter jeans, and denim hub franchises.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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