5 Under‑the‑Radar Franchise Categories Where Real Money Is Flowing in India

on Jul 29, 2026 | 68 views

Written By: Gouri Ghosh

few years ago, cafe and restaurant franchises were the best option for investors. Currently, these options are saturated. It has become more difficult to find clients.  Costs are also high.

However, there is another side to this situation. Several franchise opportunities  do not receive sufficient attention. They include medical aesthetics, luxury salons, pickleball clubs, budget-managed hotels, and elder care. These are some of the latest and new franchise categories with high demand and repeat customers.

If you want to invest in a profitable and latest franchise opportunity type, then this article is for you. From this blog, you will know how to choose the most profitable franchise in 2026, what the new franchise categories are, their market, cost, profit and much more.

How to Select New Franchise Categories

Instead of basing our choice on popular franchises, we have selected them using various criteria based on six important investment metrics to be considered by any franchise investor.

Selection Criteria

Evaluation Metric

Why It Matters

Market CAGR

Indicates future demand and industry-growth potential

Entry Investment

Determines accessibility for different investor budgets

Repeat Revenue

Improves cash flow and unit economics

Franchise Ecosystem

Indicates availability of established franchise brands

Competition

Lower competition often creates better expansion opportunities

Long-term Demand

 

Check whether the business will succeed over the decade or not

Medical-Aesthetics

It is a high-demand clinic franchise in this year. It combines beauty with healthcare. Services provided by this sector range from laser hair removal, Botox, fillers, acne treatment, PRP hair therapy, to skin rejuvenation.

Market value currently sits at US$607 million in 2025. It is estimated that by 2031, the market will exceed US$1.3+ billion at a growth rate of CAGR 13.3%. All branded clinics function in metros only, while Tier-2 cities represent great franchising opportunities.

Metric

Data

Size of the market (2025)

US$607 million

Forecast (2031)

US$1.3+ billion

CAGR

13.3%

Industry

Semi-organized

Customers

Premium skincare consumers

Causes For The Growth Of This Industry

  • Higher need for youthful skin.
  • More awareness on the part of social media regarding skin care services.
  • Rising popularity of India as a destination for medical tourism.
  • Rising costs of grooming for men.
  • Higher disposable incomes of Indians.

Revenue Streams

Revenue Source

Typical Customer Pricing

Laser-Hair-Reduction

Twelve thousand per session

Botox

Four to thirteen thousand per treatment

Dermal-Fillers

Eighteen to thirty-five thousand per syringe

HydraFacial

Three to nine thousand per session

Chemical Peel

₹2,000–₹8,000 per session

Membership Packages

₹20,000–₹1 lakh+ annually

High-value treatments combined with membership plans create predictable monthly cash flow for franchise operators.

Investment & ROI

Investment Component

Estimated Cost

Franchise Fee

₹10–25 lakh

Clinic Setup & Interiors

₹15–50 lakh

Medical Equipment

₹20–80 lakh

Working Capital

₹10–20 lakh

Estimated Total Investment

₹50 lakh–₹2 crore+

Other  Business factors

  • Break-even time: thirty-six months
  • Gross margin: seventy-five%
  • High customer retention (due to cycle of repeat treatments).
  • Upsell potential (memberships, skincare products, annual packages).

Franchise Brands

Brand

Investment(Estimated )

Presence

Expansion Model

VLCC

₹40 lakh–₹1 crore+

Pan India

Franchise

Bodycraft Clinic

₹60 lakh–₹1.5 crore

Bengaluru & expanding

Franchise / Partner

Berkowits

₹40 lakh–₹50 lakh

North India

Franchise

Kosmoderma

₹75 lakh–₹2 crore

Major metros

Partner Model

Premium Salons & Beauty Chains

The market for high-quality salons and beauty is flourishing in India. These modern salons not only offer hairstyles but also provide various other services such as hair coloring, skin care, nail care, spas, bridal makeup, and many other types of beauty care.

Metric

Data

Market Size (2024)

US$21–22 billion

Expected Market Size (2028)

US$34 billion

CAGR

10–11%

Industry Structure

Organized & Unorganized

Target Customers

Men, Women & Young Professionals

Reasons For Growth in This Sector

  • Higher disposable income on beauty and grooming: More income is being spent on self-care.
  • Beauty industry trends towards luxury: Nowadays, people are looking for salons with high hygienic standards and quality personnel & machines.
  • Growing male grooming market: More income is being spent by men on hair grooming, beard trimming, facials, and skin care.
  • Need for wedding services: Weddings and festivals in India create a massive market for beauty services.
  • Good customer base: People need haircuts, hair colour, and facials once a week and twice a month, so it creates repeat customers very easily.
  • Grow in different cities: Due to social media and internet connection, people learn about different things in tier 3 cities, so demand is increasing in these cities.

Revenue Streams

Revenue Source

Typical Customer Pricing

Haircut

₹300–₹1,500

Hair Colouring

₹1,500–₹10,000

Hair Smoothening/Keratin

₹3,000–₹12,000

Bridal Makeup

₹8,000–₹50,000

Nail Extensions

₹1,000–₹5,000

Membership Plans

₹999–₹10,000 annually

Investment & ROI

Investment Component

Estimated Cost

Franchise Fee

₹5–15 lakh

Salon Interiors

₹10–30 lakh

Equipment

₹5–10 lakh

Working Capital

₹5–15 lakh

Estimated Total Investment

₹20–60 lakh

Common Business Statistics

  • Break-even time: thirty months
  • Gross Margin: +65%
  • Customer retention: High
  • Revenue model: Service, Retail & Memberships

Franchise Brands

Brand

Investment(Estimated)

Presence

Model

Naturals Salon

₹30–60 lakh

750+ salons

FOFO

Jawed Habib Hair & Beauty

₹30–50 lakh

Pan India

Franchise

Lakmé Salon

₹50 lakh–₹1 crore

Major cities

Franchise

Looks Salon

₹50 lakh+

North India

Franchise

Pickleball Clubs Franchises

This is another lesser-known but high-demand franchise option in India. People didn’t know about this sport before some years.

But now, new pickleball courts are being built across the metros and tier-2 cities.

Metric

Data

Estimated Courts in India

1,000+

Industry Stage

Emerging

Target Customers

Families, Young Professionals & Corporates

Investment Trend

Growing

Competition

Low

Why Invest Here:

  • High demand: People prefer to play sports compared to joining a gym.
  • Less competition: There are very few organized pickleball teams in India.
  • Low capital requirement: Courts require less space and money as compared to many other sports.
  • Multiple streams of income: Income generated through membership fees, training, events, court fees, and sale of accessories.

Revenue Streams

Revenue Source

Typical Customer Pricing

Court Rental

₹300–₹1,000/hour

Monthly Membership

₹2,000–₹6,000

Coaching

₹500–₹1,500/session

Tournament Registration

₹500–₹2,500/player

Paddle Rental

₹100–₹300

Investment & ROI

Investment Component

Estimated Cost

Court Development

₹10–35 lakh

Equipment

₹3–10 lakh

Clubhouse Setup

₹5–20 lakh

Working Capital

₹5–15 lakh

Estimated Total Investment

₹25–80 lakh

Business Metrics

  • Break-Even Point: 24-36 Months
  • Revenue From Memberships: High
  • Level of Competition: Low
  • Scalability Potential: Medium to High

Budget Managed Hotels

In today's time, investing in budget-managed hotels makes a sensible decision. In this concept, you will partner with the hotel brand instead of operating the hotel independently. The brand will manage everything related to bookings, marketing, technology, and operations, while you will take care of property ownership and business growth.

These factors will help increase occupancy rate and boost income. According to recent reports, India's branded hospitality industry is expected to grow up to US$45.4 billion by 2030. CAGR in the segment is 13.4%. In addition to this, the majority of the demand for hotels is coming from tier2 & 3 cities.

Metric

Data

Branded Hospitality Market (2030)

US$45.4 billion

CAGR

13.4%

Popular Model

Franchise & Management Contract

Target Customers

Business, Leisure & Religious Travellers

Why Investors Must Consider This Sector?

  • More travel is occurring in India.
  • People are making trips for business, holiday, and religious reasons.
  • Bookings are rising in branded hotels.
  • The majority of travelers want to stay in a branded hotel to get more premium facilities.
  • In tier 2 and 3 cities, investors  have a very tight budget to start any franchise
  • Hotel brands utilize multiple channels on the Internet, such as MakeMyTrip and Booking.com, to attract customers via online booking.

For investors, this provides a chance to participate in the developing hospitality industry of India.

Revenue Streams

Revenue Source

Typical Customer Pricing

Room Tariff

₹2,000–₹4,500/night

Food

₹250–₹1,500

Corporate-Packages

₹2,500–₹6,000/day

Conference Rooms

₹2,000–₹10,000/day

Investment Range

Investment Component

Estimated Cost

Property Development / Conversion

₹50 lakh–₹4 crore+

Furniture & Fixtures

₹20–80 lakh

Technology Setup

₹10–25 lakh

Working Capital

₹20–50 lakh

Estimated-Investment

₹1–5 crore+

Leading Hotel Franchise Brands

Brand

Investment(Estimated)

Presence

Franchise Model

Treebo Hotels

₹1–5 crore (property conversion & upgrades)

1,000+ hotels across 120+ cities

Franchise / Management Contract

FabHotels

₹10–30 lakh (conversion of existing hotel)

600+ hotels in 50+ cities

Revenue-share Franchise

Bloom Hotels

Property-dependent (typically ₹50 lakh–₹2 crore+ for conversion)

30+ cities

Management Agreement

Ginger Hotels (IHCL)

₹2 crore+ (property-dependent)

100+ hotels across India

Franchise / Management Contract

Lime Tree Hotels

Property-dependent (typically ₹50 lakh–₹2 crore+)

Metro & Tier-2 cities

Franchise / Hotel Management

Elder and Senior Care Franchise Business

The concept of elder care is proving to be a profitable one in India. There is a growing demand for help from professionals for aging parents. There is consequently an increasing requirement for nursing, assisted living, physiotherapy, and daily care.

Metric

Data

Senior-Population by 2031 data

194 million

Growth of the Industry

High

Popular Services

Home-Care, Nursing

Revenue Model

Monthly & Subscription-Based

Demand

Metro & Tier-2 Cities

Reasons for Growth in the Industry

  • The need for professional assistance has increased with regard to elderly parents.
  • There is an increased number of professionals working away from home.
  • A lot of people prefer organized care over unorganized caregiving.
  • Advancements in healthcare have contributed to increased life expectancy.
  • Increase in the demand for domiciliary care in many cities.

 

Revenue Streams

Revenue Source

Typical Customer Pricing

Home Care Packages

₹15,000–₹60,000/month

Nursing Visits

₹700–₹2,000

Physiotherapy

₹600–₹2,000/session

Assisted Living

₹30,000–₹1.2 lakh/month

Investment Range

Investment Component

Estimated Cost

Franchise Fee

₹5–15 lakh

Office & Infrastructure

₹5–20 lakh

Medical Equipment

₹5–15 lakh

Working Capital

₹10–20 lakh

Investment

₹20 lakh–₹1 crore+ (Higher for assisted-living facilities)

 

Leading Franchise Brands

Brand

Investment(Estimated )

Presence

Model

Emoha

Regional Expansion

Major Cities

Partner

Anvayaa

Metro Cities

Partner Model

 

Business Model Comparison

Category

Franchise Model

Revenue Model

Customer Frequency

Medical Aesthetics

FOFO / Partner-Owned Clinic

Treatments, memberships, skincare products

Every 1–3 months

Premium Salon

FOFO / FOCO

Services, memberships, retail products

Every 3–6 weeks

Pickleball Clubs

FOFO / Licensing

Memberships

Weekly/multiple times

Budget Managed Hotels

Management Contract / Franchise

Room bookings, F&B, corporate stays

As needed

Elder & Senior Care

FOFO / Area Franchise

Monthly care plans

Daily/weekly/monthly

Latest franchise Opportunity Scorecard in 2026

Sector

Market

Competition

Franchise-Availability

Long-term-Potential

Overall Score

Medical Aesthetics

9.5/10

6.5/10

6/10

9.5/10

8.4/10

Premium Salon

9/10

7.5/10

9/10

9/10

8.6/10

Pickleball

9/10

3/10

4/10

8.5/10

8.1/10

Budget Managed Hotels

8/10

6.5/10

9/10

8.5/10

8.0/10

Elder & Senior Care

9.5/10

3.5/10

5/10

10/10

8.5/10

How Should You Decide the Latest Franchise Category?

Your budget, experience, and future goals will define which franchise category you should go for.

If You Have

Consider

₹20–40 lakh

Premium Salon & Beauty

₹40–80 lakh

Pickleball Clubs

₹50 lakh–₹2 crore

Medical Aesthetics & Skin Clinics

₹1 crore+

Budget Managed Hotels

Conclusion

Medical aesthetics, luxury salons, pickleball clubs, budget managed hotels, and eldercare are businesses that have significant growth potential. The investments vary and there is a difference in the way the business is carried out.

When choosing a franchise to invest in, do not rely on the brand name alone. You need to analyze the market and compare the business model with other franchises.

The best franchise will not necessarily be the most popular one; it will be the franchise that fits your budget and experience.

faqs

What are some of the hidden franchises in India?

Some of the hidden franchises in India include medical aesthetics, pickleball, elderly care, premium salons, and managed hotels.

Which franchise has minimum competition?

Pickleball and organized senior care franchises are among the hidden industries with minimum competition.

Which franchise generates maximum recurring revenue?

Franchises that generate maximum recurring revenue are membership-based.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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