5 Under‑the‑Radar Franchise Categories Where Real Money Is Flowing in India

Written By: Gouri Ghosh
few years ago, cafe and restaurant franchises were the best option for investors. Currently, these options are saturated. It has become more difficult to find clients. Costs are also high.
However, there is another side to this situation. Several franchise opportunities do not receive sufficient attention. They include medical aesthetics, luxury salons, pickleball clubs, budget-managed hotels, and elder care. These are some of the latest and new franchise categories with high demand and repeat customers.
If you want to invest in a profitable and latest franchise opportunity type, then this article is for you. From this blog, you will know how to choose the most profitable franchise in 2026, what the new franchise categories are, their market, cost, profit and much more.
How to Select New Franchise Categories
Instead of basing our choice on popular franchises, we have selected them using various criteria based on six important investment metrics to be considered by any franchise investor.
Selection Criteria
|
Evaluation Metric |
Why It Matters |
|
Market CAGR |
Indicates future demand and industry-growth potential |
|
Entry Investment |
Determines accessibility for different investor budgets |
|
Repeat Revenue |
Improves cash flow and unit economics |
|
Franchise Ecosystem |
Indicates availability of established franchise brands |
|
Competition |
Lower competition often creates better expansion opportunities |
|
Long-term Demand |
Check whether the business will succeed over the decade or not |
Medical-Aesthetics
It is a high-demand clinic franchise in this year. It combines beauty with healthcare. Services provided by this sector range from laser hair removal, Botox, fillers, acne treatment, PRP hair therapy, to skin rejuvenation.
Market value currently sits at US$607 million in 2025. It is estimated that by 2031, the market will exceed US$1.3+ billion at a growth rate of CAGR 13.3%. All branded clinics function in metros only, while Tier-2 cities represent great franchising opportunities.
|
Metric |
Data |
|
Size of the market (2025) |
US$607 million |
|
Forecast (2031) |
US$1.3+ billion |
|
CAGR |
13.3% |
|
Industry |
Semi-organized |
|
Customers |
Premium skincare consumers |
Causes For The Growth Of This Industry
- Higher need for youthful skin.
- More awareness on the part of social media regarding skin care services.
- Rising popularity of India as a destination for medical tourism.
- Rising costs of grooming for men.
- Higher disposable incomes of Indians.
Revenue Streams
|
Revenue Source |
Typical Customer Pricing |
|
Laser-Hair-Reduction |
Twelve thousand per session |
|
Botox |
Four to thirteen thousand per treatment |
|
Dermal-Fillers |
Eighteen to thirty-five thousand per syringe |
|
HydraFacial |
Three to nine thousand per session |
|
Chemical Peel |
₹2,000–₹8,000 per session |
|
Membership Packages |
₹20,000–₹1 lakh+ annually |
High-value treatments combined with membership plans create predictable monthly cash flow for franchise operators.
Investment & ROI
|
Investment Component |
Estimated Cost |
|
Franchise Fee |
₹10–25 lakh |
|
Clinic Setup & Interiors |
₹15–50 lakh |
|
Medical Equipment |
₹20–80 lakh |
|
Working Capital |
₹10–20 lakh |
|
Estimated Total Investment |
₹50 lakh–₹2 crore+ |
Other Business factors
- Break-even time: thirty-six months
- Gross margin: seventy-five%
- High customer retention (due to cycle of repeat treatments).
- Upsell potential (memberships, skincare products, annual packages).
Franchise Brands
|
Brand |
Investment(Estimated ) |
Presence |
Expansion Model |
|
VLCC |
₹40 lakh–₹1 crore+ |
Pan India |
Franchise |
|
Bodycraft Clinic |
₹60 lakh–₹1.5 crore |
Bengaluru & expanding |
Franchise / Partner |
|
Berkowits |
₹40 lakh–₹50 lakh |
North India |
Franchise |
|
Kosmoderma |
₹75 lakh–₹2 crore |
Major metros |
Partner Model |
Premium Salons & Beauty Chains
The market for high-quality salons and beauty is flourishing in India. These modern salons not only offer hairstyles but also provide various other services such as hair coloring, skin care, nail care, spas, bridal makeup, and many other types of beauty care.
|
Metric |
Data |
|
Market Size (2024) |
US$21–22 billion |
|
Expected Market Size (2028) |
US$34 billion |
|
CAGR |
10–11% |
|
Industry Structure |
Organized & Unorganized |
|
Target Customers |
Men, Women & Young Professionals |
Reasons For Growth in This Sector
- Higher disposable income on beauty and grooming: More income is being spent on self-care.
- Beauty industry trends towards luxury: Nowadays, people are looking for salons with high hygienic standards and quality personnel & machines.
- Growing male grooming market: More income is being spent by men on hair grooming, beard trimming, facials, and skin care.
- Need for wedding services: Weddings and festivals in India create a massive market for beauty services.
- Good customer base: People need haircuts, hair colour, and facials once a week and twice a month, so it creates repeat customers very easily.
- Grow in different cities: Due to social media and internet connection, people learn about different things in tier 3 cities, so demand is increasing in these cities.
Revenue Streams
|
Revenue Source |
Typical Customer Pricing |
|
Haircut |
₹300–₹1,500 |
|
Hair Colouring |
₹1,500–₹10,000 |
|
Hair Smoothening/Keratin |
₹3,000–₹12,000 |
|
Bridal Makeup |
₹8,000–₹50,000 |
|
Nail Extensions |
₹1,000–₹5,000 |
|
Membership Plans |
₹999–₹10,000 annually |
Investment & ROI
|
Investment Component |
Estimated Cost |
|
Franchise Fee |
₹5–15 lakh |
|
Salon Interiors |
₹10–30 lakh |
|
Equipment |
₹5–10 lakh |
|
Working Capital |
₹5–15 lakh |
|
Estimated Total Investment |
₹20–60 lakh |
Common Business Statistics
- Break-even time: thirty months
- Gross Margin: +65%
- Customer retention: High
- Revenue model: Service, Retail & Memberships
Franchise Brands
|
Brand |
Investment(Estimated) |
Presence |
Model |
|
Naturals Salon |
₹30–60 lakh |
750+ salons |
FOFO |
|
Jawed Habib Hair & Beauty |
₹30–50 lakh |
Pan India |
Franchise |
|
Lakmé Salon |
₹50 lakh–₹1 crore |
Major cities |
Franchise |
|
Looks Salon |
₹50 lakh+ |
North India |
Franchise |
Pickleball Clubs Franchises
This is another lesser-known but high-demand franchise option in India. People didn’t know about this sport before some years.
But now, new pickleball courts are being built across the metros and tier-2 cities.
|
Metric |
Data |
|
Estimated Courts in India |
1,000+ |
|
Industry Stage |
Emerging |
|
Target Customers |
Families, Young Professionals & Corporates |
|
Investment Trend |
Growing |
|
Competition |
Low |
Why Invest Here:
- High demand: People prefer to play sports compared to joining a gym.
- Less competition: There are very few organized pickleball teams in India.
- Low capital requirement: Courts require less space and money as compared to many other sports.
- Multiple streams of income: Income generated through membership fees, training, events, court fees, and sale of accessories.
Revenue Streams
|
Revenue Source |
Typical Customer Pricing |
|
Court Rental |
₹300–₹1,000/hour |
|
Monthly Membership |
₹2,000–₹6,000 |
|
Coaching |
₹500–₹1,500/session |
|
Tournament Registration |
₹500–₹2,500/player |
|
Paddle Rental |
₹100–₹300 |
Investment & ROI
|
Investment Component |
Estimated Cost |
|
Court Development |
₹10–35 lakh |
|
Equipment |
₹3–10 lakh |
|
Clubhouse Setup |
₹5–20 lakh |
|
Working Capital |
₹5–15 lakh |
|
Estimated Total Investment |
₹25–80 lakh |
Business Metrics
- Break-Even Point: 24-36 Months
- Revenue From Memberships: High
- Level of Competition: Low
- Scalability Potential: Medium to High
Budget Managed Hotels
In today's time, investing in budget-managed hotels makes a sensible decision. In this concept, you will partner with the hotel brand instead of operating the hotel independently. The brand will manage everything related to bookings, marketing, technology, and operations, while you will take care of property ownership and business growth.
These factors will help increase occupancy rate and boost income. According to recent reports, India's branded hospitality industry is expected to grow up to US$45.4 billion by 2030. CAGR in the segment is 13.4%. In addition to this, the majority of the demand for hotels is coming from tier2 & 3 cities.
|
Metric |
Data |
|
Branded Hospitality Market (2030) |
US$45.4 billion |
|
CAGR |
13.4% |
|
Popular Model |
Franchise & Management Contract |
|
Target Customers |
Business, Leisure & Religious Travellers |
Why Investors Must Consider This Sector?
- More travel is occurring in India.
- People are making trips for business, holiday, and religious reasons.
- Bookings are rising in branded hotels.
- The majority of travelers want to stay in a branded hotel to get more premium facilities.
- In tier 2 and 3 cities, investors have a very tight budget to start any franchise
- Hotel brands utilize multiple channels on the Internet, such as MakeMyTrip and Booking.com, to attract customers via online booking.
For investors, this provides a chance to participate in the developing hospitality industry of India.
Revenue Streams
|
Revenue Source |
Typical Customer Pricing |
|
Room Tariff |
₹2,000–₹4,500/night |
|
Food |
₹250–₹1,500 |
|
Corporate-Packages |
₹2,500–₹6,000/day |
|
Conference Rooms |
₹2,000–₹10,000/day |
Investment Range
|
Investment Component |
Estimated Cost |
|
Property Development / Conversion |
₹50 lakh–₹4 crore+ |
|
Furniture & Fixtures |
₹20–80 lakh |
|
Technology Setup |
₹10–25 lakh |
|
Working Capital |
₹20–50 lakh |
|
Estimated-Investment |
₹1–5 crore+ |
Leading Hotel Franchise Brands
|
Brand |
Investment(Estimated) |
Presence |
Franchise Model |
|
Treebo Hotels |
₹1–5 crore (property conversion & upgrades) |
1,000+ hotels across 120+ cities |
Franchise / Management Contract |
|
FabHotels |
₹10–30 lakh (conversion of existing hotel) |
600+ hotels in 50+ cities |
Revenue-share Franchise |
|
Bloom Hotels |
Property-dependent (typically ₹50 lakh–₹2 crore+ for conversion) |
30+ cities |
Management Agreement |
|
Ginger Hotels (IHCL) |
₹2 crore+ (property-dependent) |
100+ hotels across India |
Franchise / Management Contract |
|
Lime Tree Hotels |
Property-dependent (typically ₹50 lakh–₹2 crore+) |
Metro & Tier-2 cities |
Franchise / Hotel Management |
Elder and Senior Care Franchise Business
The concept of elder care is proving to be a profitable one in India. There is a growing demand for help from professionals for aging parents. There is consequently an increasing requirement for nursing, assisted living, physiotherapy, and daily care.
|
Metric |
Data |
|
Senior-Population by 2031 data |
194 million |
|
Growth of the Industry |
High |
|
Popular Services |
Home-Care, Nursing |
|
Revenue Model |
Monthly & Subscription-Based |
|
Demand |
Metro & Tier-2 Cities |
Reasons for Growth in the Industry
- The need for professional assistance has increased with regard to elderly parents.
- There is an increased number of professionals working away from home.
- A lot of people prefer organized care over unorganized caregiving.
- Advancements in healthcare have contributed to increased life expectancy.
- Increase in the demand for domiciliary care in many cities.
Revenue Streams
|
Revenue Source |
Typical Customer Pricing |
|
Home Care Packages |
₹15,000–₹60,000/month |
|
Nursing Visits |
₹700–₹2,000 |
|
Physiotherapy |
₹600–₹2,000/session |
|
Assisted Living |
₹30,000–₹1.2 lakh/month |
Investment Range
|
Investment Component |
Estimated Cost |
|
Franchise Fee |
₹5–15 lakh |
|
Office & Infrastructure |
₹5–20 lakh |
|
Medical Equipment |
₹5–15 lakh |
|
Working Capital |
₹10–20 lakh |
|
Investment |
₹20 lakh–₹1 crore+ (Higher for assisted-living facilities) |
Leading Franchise Brands
|
Brand |
Investment(Estimated ) |
Presence |
Model |
|
Emoha |
Regional Expansion |
Major Cities |
Partner |
|
Anvayaa |
Metro Cities |
Partner Model |
|
Business Model Comparison
|
Category |
Franchise Model |
Revenue Model |
Customer Frequency |
|
Medical Aesthetics |
FOFO / Partner-Owned Clinic |
Treatments, memberships, skincare products |
Every 1–3 months |
|
Premium Salon |
FOFO / FOCO |
Services, memberships, retail products |
Every 3–6 weeks |
|
Pickleball Clubs |
FOFO / Licensing |
Memberships |
Weekly/multiple times |
|
Budget Managed Hotels |
Management Contract / Franchise |
Room bookings, F&B, corporate stays |
As needed |
|
Elder & Senior Care |
FOFO / Area Franchise |
Monthly care plans |
Daily/weekly/monthly |
Latest franchise Opportunity Scorecard in 2026
|
Sector |
Market |
Competition |
Franchise-Availability |
Long-term-Potential |
Overall Score |
|
Medical Aesthetics |
9.5/10 |
6.5/10 |
6/10 |
9.5/10 |
8.4/10 |
|
Premium Salon |
9/10 |
7.5/10 |
9/10 |
9/10 |
8.6/10 |
|
Pickleball |
9/10 |
3/10 |
4/10 |
8.5/10 |
8.1/10 |
|
Budget Managed Hotels |
8/10 |
6.5/10 |
9/10 |
8.5/10 |
8.0/10 |
|
Elder & Senior Care |
9.5/10 |
3.5/10 |
5/10 |
10/10 |
8.5/10 |
How Should You Decide the Latest Franchise Category?
Your budget, experience, and future goals will define which franchise category you should go for.
|
If You Have |
Consider |
|
₹20–40 lakh |
Premium Salon & Beauty |
|
₹40–80 lakh |
Pickleball Clubs |
|
₹50 lakh–₹2 crore |
Medical Aesthetics & Skin Clinics |
|
₹1 crore+ |
Budget Managed Hotels |
Conclusion
Medical aesthetics, luxury salons, pickleball clubs, budget managed hotels, and eldercare are businesses that have significant growth potential. The investments vary and there is a difference in the way the business is carried out.
When choosing a franchise to invest in, do not rely on the brand name alone. You need to analyze the market and compare the business model with other franchises.
The best franchise will not necessarily be the most popular one; it will be the franchise that fits your budget and experience.
faqs
What are some of the hidden franchises in India?
Some of the hidden franchises in India include medical aesthetics, pickleball, elderly care, premium salons, and managed hotels.
Which franchise has minimum competition?
Pickleball and organized senior care franchises are among the hidden industries with minimum competition.
Which franchise generates maximum recurring revenue?
Franchises that generate maximum recurring revenue are membership-based.
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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