Foreign Dreams turn IELTS Coaching into 12 Billion Industry
Dharmalayam is abuzz with activity in the evening as thousands of youngsters step out on the streets from an IELTS coaching institute. IELTS Trivandrum on Dharmalayam road is the best training institution in Kerala. If you observe these young girls and boys, you will see many similarities. They are highly ambitious, they want to fly to greener pastures, and they are here to learn English to write the International English Language Testing System (IELTS) exam.
This is the right time to cash in on this demand .
Suma from Chennai, who has just cleared BA(arts) studies with 35 others in another English coaching class. “The job options in India are very low”, she says. “ Most of my friend are trying to go abroad”
As more and more young people are aspiring to go abroad, IELTS coaching has become a hot pursuit among them.
This is because, if a student wants to move abroad, he/she has to clear the IELTS examination conducted by the British Council or the IDP Education. IELTS scores are accepted by over 10,000 universities and employers in many countries, including Australia, Canada, New Zealand, Ireland, the United Kingdom and the USA. On the other hand, Test of English as a Foreign Language (TOEFL) — a standardised test to measure understanding of English language — is majorly recognised by the USA.
According to immigration experts, the craze to settle abroad and fewer job opportunities in India are the major reasons for the growing trend of studying abroad.
In a candid interview with Mr Allan , MD, Cosmo Centre for overseas education, we discover some insights into this booming industry
1. What is the main reason your brand is considered as the best with franchisees and customers in the IELTS coaching industry?
We are the ONLY institution in India to teach Pattern Based Writing and Method Based Speaking Techniques. It should make IELTS for non - English medium students also easy to master the language. Most students who come for coaching are non -English medium students.
2. There has been a slowdown in the Indian economy in recent times. Will this impact the business?
Most young people who are aspiring to go to offshore universities to pursue their dreams are in the lookout for a well-known IELTS coaching institute. According to what we have seen, the number of enrolments goes up whenever the economy slows down. This is because of the drop in job options in the country.
3. We have heard that your franchise model is unique. What makes it unique?
We are investor -friendly. Considering the money the investors are likely to make from this business, the terms that we offer are affordable and reasonable. Apart from the franchise fee, just 10% of the annual revenues is what we ask for.
Over the years, we have been able to establish the Cosmo Centre for Excellence as the leading institute in the IELTS coaching industry . What makes us unique is, we have developed our own techniques, which we alone teach in India. We can provide training to our franchisees either through tailored videos or at our centres in Kerala. We also give commission to franchisees for every overseas candidate who registers with us to study abroad. That would be a part of their overseas tuition fees.
4 . What are your top priorities for the next 12-24 months?
Our app would be in the market in the next 3 months. That would help us reach more customers worldwide. We also hope to expand our centres throughout south India at the first instance and after establishing a foothold in the south, we aim to make it pan - India.
At the university level, India superseded France as the second most common country of origin in Canada. As per the data shared by the Ministry of External Affairs (Government of India), there are an estimated 6.65 lakhs Indian students studying in 86 different countries. Out of this, Indian students studying abroad, more than 72% of students stay back in these counties. With so many dreams, there is a rise in the need for Training institutes in India. Therefore the right time to cash in on an IELTS Franchise