Written By: Payal Das

Starting a Lenskart franchise is a great way to begin your entrepreneurial journey in the optical industry. Lenskart, India’s leading eyewear brand, has redefined how people buy and use eyewear. 

With its wide range of products and innovative business model, it has become a household name. But how profitable is it? What is the lenskart franchise price, and how do you get started? 

This blog covers everything you need to know about owning a Lenskart franchise in 2025.

About Lenskart

Founded in 2010, Lenskart has grown from a humble startup to a revolutionary brand in the optical industry. Known for its omnichannel model, the company combines online and offline shopping experiences, offering customers unparalleled convenience. 

Today, Lenskart operates over 2,000 stores across India and several international markets, serving millions of customers every year. 

Lenskart Products

Lenskart caters to diverse eyewear needs, offering products for all age groups and preferences. 

Here's an overview:

• Eyeglasses: Lenses and Frames
• Screen Glasses: Special glasses to protect eyes from blue light of mobile/computer screens
• Kids Glasses: Small sized glasses built for kids
• Contact Lenses: Contact lenses and Solutions
• Sunglasses: For protecting eyes from direct sunlight
• Home Eye-test: Get your eyes tested by an experienced Refractionist

Why Start a Lenskart Franchise?

Starting this offers multiple advantages:

1. Brand Recognition: Partnering with an established brand ensures an immediate customer base.
2. Growing Demand: With increasing screen usage and awareness about eye health, eyewear demand is on the rise.
3. Support System: The brand provides training, marketing, and operational support to franchise owners.
4. Proven Business Model: With its omnichannel approach, Lenskart ensures steady revenue from both online and offline sales.

Is a Lenskart Franchise Profitable?

Indeed, owning a Lenskart franchise may be quite profitable if you locate the correct site and run business operations under control. Franchisees benefit from:

• High Footfall: The brand’s reputation attracts a consistent stream of customers.
• Wide Margins: Profit margins on products like eyeglasses, contact lenses, and sunglasses range between 25%-50%.
• Additional Services: Home eye-tests and advanced lenses provide extra income streams.
• Recurring Revenue: Customers often return for upgrades, replacements, and maintenance.

Lenskart Franchise Details

Starting a Lenskart franchise involves certain financial and operational commitments:

• Lenskart Franchise Cost: ₹30-40 lakhs, including store setup and inventory.
• Profit Margins: 25%-30% on average.
• Space Requirement: 300-500 sq. ft. in a prime location.
• Support Provided: Lenskart assists with training, store design, marketing, and technology integration.

Lenskart Franchise Cost - detailed financial overview

Capital Expenditure (Capex)

Starting a Lenskart franchise involves an initial investment in various essential components to set up and run the store efficiently. 

Here's a breakdown of the estimated lenskart franchise cost:

1. Software License and Franchise Fee: ₹2,36,000 This lenskart franchise price covers the technology and operational support provided by Lenskart, ensuring smooth store management.
2. Interiors: ₹10,00,000 Costs include furniture, tiles, air conditioning, display units, storage facilities, and a music system to create an inviting retail environment.
3. Branding: ₹2,70,000 Expenses for signage, visual merchandising, and other branding materials to maintain uniformity and attract customers.
4. Technology Setup: ₹2,50,000 This includes LCD screens, tablets, and laptops essential for store operations and customer engagement.
5. Staff Training: ₹2,00,000 Comprehensive training for employees to provide exceptional customer service and handle technical aspects of the business.
6. Ophthalmic Equipment: ₹5,00,000 Investment in eye-testing machines and other tools required for offering professional optometry services.

Total Lenskart Franchise Cost: ₹24,56,000

Operating Expenses (Opex)

Operating costs for a Lenskart franchise are incurred both monthly and annually. Here's an estimated breakdown:

• Rent: ₹50,000 per month or ₹6,00,000 annually, inclusive of taxes, depending on the store location.
• Salaries: Total salaries of Store Manager, Optometrists (2), and Sales Executive, amount to ₹85,000 per month or ₹10,20,000 annually.
• Electricity: ₹8,000 per month or ₹96,000 annually.
• Telephone: ₹1,000 per month or ₹12,000 annually.
• Internet: ₹2,000 per month or ₹24,000 annually.
• Stationery and Miscellaneous Expenses: ₹1,000 per month or ₹12,000 annually.
• Cleaning Staff: ₹1,500 per month or ₹18,000 annually.
• ₹1,500 a month or ₹18,000 a year for repairs and maintenance.
• Card PMT: ₹40,500/year or ₹3,375/month.
• Marketing: ₹30,000 a year or ₹2,500 a month.

Sales Projections and Margins

Lenskart franchise primarily earns through commissions on sales, with average sales figures as follows:

• Prescription Frames: Selling approximately 250 frames monthly at an average selling price (ASP) of ₹3,000. Franchisees earn a 25% margin, translating to ₹1,87,500 in commissions from ₹7,50,000 in sales value.
• Sunglasses: Selling around 60 sunglasses monthly at an ASP of ₹2,000. With a 25% margin, the commission is ₹30,000 on a sales value of ₹1,20,000.
• Contact Lenses: Selling approximately 30 contact lens pairs monthly at an ASP of ₹1,000. The franchisee earns a 13% margin, amounting to ₹3,900 from ₹30,000 in sales value.

Total Monthly Commission: ₹2,21,400 Total Monthly Sales Value: ₹9,00,000

Profit Potential - Return on Investment (ROI)

The store’s profitability can be calculated based on the capital and operational costs:

• Total Capex: ₹24,56,000
• Total Opex (Yearly): ₹18,70,500
• Inventory Investment: ₹11,00,000
• Sales Commission: 30%

With an estimated yearly earning potential of ₹8,50,000, the ROI on Capex is approximately 33%.

How to Apply for a Lenskart Franchise?

If you’re interested in starting a Lenskart franchise, here’s a step-by-step guide for lenskart franchise apply: 

1. Research and Planning

Before you apply, take time to understand the optical industry and assess if this opportunity aligns with your goals. Study the demand for eyewear in your target location and evaluate your financial capabilities for its price.

2. Visit the Official Lenskart Website

For lenskart franchise apply, navigate to the section on their official website or the app. There, you’ll find contact number, their email, and detailed information about their requirements and expectations.

• Lenskart franchise email - beafranchise@lenskart.in
• Lenskart franchise contact number - 8447897857

3. Fill Out the Application Form

Complete the online application form for franchise apply, providing:

• Your personal details (name, contact information, etc.).
• Proposed location for the store.
• Details about your experience or interest in the retail sector.

4. Initial Screening

After you submit your application, Lenskart’s team will review your profile. If shortlisted, they’ll contact you for further discussions.

5. Location Finalization

Location is key to a successful franchise. The company conducts a feasibility study of the proposed site to ensure it meets their standards.

6. Sign the Franchise Agreement

Once the location is approved, you’ll sign a formal agreement outlining the terms, responsibilities, and profit-sharing details.

7. Store Setup

Lenskart provides comprehensive assistance in setting up your store, including:

• Store design and layout.
• Initial inventory supply.
• Installation of their proprietary technology for customer engagement and product customization.

8. Training and Onboarding

You and your team will undergo training on sales techniques, customer handling, and technical know-how.

9. Marketing Launch

Lenskart helps franchisees with a grand opening event and ongoing promotional activities to attract customers.

10. Store Operations

Once your store is operational, you’ll manage daily activities while benefiting from the company’s continuous support.

Benefits of a Lenskart Franchise

Owning this brand comes with several advantages:

• Brand Power: Tap into the trust and recognition associated with Lenskart.
• Innovative Technology: Use advanced tools for accurate eye testing and personalized eyewear recommendations.
• Comprehensive Support: Receive end-to-end assistance in operations, training, and marketing.
• Profitability: Enjoy steady income with the potential for high returns in the long term.

The Challenges

While rewarding, owning a Lenskart franchise also comes with challenges:

1. High Initial Investment: The lenskart franchise price may deter some aspiring entrepreneurs.
2. Operational Demands: Managing customer service, inventory, and staff requires time and effort.
3. Competition: Even with Lenskart’s strong brand presence, competition in prime locations can impact revenue.
4. Dependency on Location: The success of your store largely depends on its location.

Conclusion

A Lenskart franchise in 2025 offers a lucrative opportunity to enter the thriving optical industry. With its innovative business model, comprehensive support, and established brand presence, it’s a venture worth considering. 

However, as with any business, success depends on proper planning, commitment, and efficient operations. By following the steps outlined above, you can embark on a rewarding entrepreneurial journey with Lenskart.

FAQs

Q. Is there a Lenskart near me?

Ans: You can find a lenskart near you in Delhi, Bangalore, Mumbai, Ahmedabad, Chennai, Hyderabad and 1100+ Cities in India.

Q. How to contact Lenskart for franchising?

Ans: Lenskart franchise contact number is 8447897857 and Lenskart franchise email is beafranchise@lenskart.in, you can find it on the official website or the app.

Q. What is the lenskart franchise cost?

Ans: The franchise cost is estimated to be ₹35-40 lakhs.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.