Written By: Gouri Ghosh

From birthday surprises to late-night cravings, desserts have become India's new love language. Imagine owning a store where every waffle you serve becomes a part of someone's celebration; that's the power of a dessert business in India today. One of the most popular dessert franchise options for the year 2026 in India is the Belgian Waffle Co. franchise. 

It is loved by investors because the model is simple, the stores are small, and customer demand is really strong for waffles. The food services sector in India includes the QSRs, cafés, and dessert parlours that will grow about 60% to reach US$120–125 billion by 2030.

This guide will assist you, whether you are looking for a dessert franchise in India in 2026, finding the cost of the dessert franchise in India and the cost of a Belgian waffle franchise. Commonly, investors compare brands such as Dessert Junction franchise and The Belgian Waffle Co franchise; The Belgian Waffle Co continues to win out.

This guide is ideal for first-time buyers, multi-unit owners, and those planning to invest in a Belgian waffle franchise in India in 2026.

Brand overview of Belgian Waffle Co in  2026

Brand Story & Growth

Belgian Waffle Co. started with a simple waffle idea: hot and fresh waffles served on the go. Over the years, it grew to become one of India's most loved waffle brands. The strong identity of the brand and loyal audience have made it a favorite among dessert lovers.

Products

This menu is extensive and attractive, providing a multitude of revenue streams for the franchisee:

• Waffles
• Waffle sandwiches
• Ice creams
• Pancakes
• Thick shakes
• Beverages
• Seasonal specials and festival flavors

Store Count & Presence

The brand has expanded to hundreds of outlets across India by 2026 with a strong presence:

• Metro cities: High demand for delivery and regular footfall.
• Tier 2 cities – Fastest growth
• Tier 3 cities have become increasingly popular.

Awards & Recognition

The brand has won awards such as:

• Product quality
• Customer experience
• Fast expansion of franchises

Market Potential of Dessert/Waffle QSRs in India

The dessert franchise market in India has grown rapidly because:

• Trending dessert cafes for Gen Z and young professionals: More than 60% of urban millennials prefer eating out or ordering desserts online at least once a week.
• Snacking in cities has shifted:  toward premium, quick, and Instagram-friendly desserts, driving demand for modern food and beverage franchises.
• Delivery sales of waffles and desserts remain consistently high:  Online orders for desserts grew by 28% in 2025, a sign that the Belgian waffle franchise in India will have much potential in 2026.
• Consumers prefer brands that offer hygienic, standardized, and customizable desserts:  this is where well-structured dessert franchises in India, 2026, have the clear edge.

In fact, this makes The Belgian Waffle Co. franchise a very strong contender for investors, first-time buyers, and multi-unit owners. Due to its simple business model with small store formats and high customer demand, it is considered one of the most sought-after dessert franchises in India.

Complete Investment Breakdown of Belgian Waffle Franchise India in 2026

Total Investment Required: ₹40–60 lakh

Covers the overall setup, including interior, kitchen equipment, and starting inventory. Gives a clear idea about the dessert franchise cost in India.

Franchise Fee: ₹10–12 lakh

Cost of setting up an outlet: ₹20–30 lakh

• Interiors
• Kitchen equipment and waffle irons
• Counters & branding
• Signs

This forms the core of the Belgian waffle franchise cost.

Licensing, Utilities & POS: ₹ 2–3 lakh

• FSSAI and GST registration
• POS billing system
• Initial utilities setup

Needed for any dessert franchise in India to function smoothly, 2026.

Working Capital: ₹5–10 lakh

For the first 2–3 months of operations. Ensures smooth cash flow during the early months.

Royalty Fees & Revenue Sharing: 5–7% of monthly revenue + 1–2% marketing contribution

ROI & Payback: 18–24 months (depending on location, delivery orders, footfall, and operating efficiency)

Shows why Belgian Waffle Franchise India in 2026 is considered a high-potential dessert franchise.

Key USPs of The Belgian Waffle Co Franchise

• Strong brand recall across India helps customers with ease and builds their trust.
• A wide range of products and frequent innovations ensure freshness and excitement for all menu items.
• Smooth central supply chain ensures that stores get ingredients on time without any hassle.
• Low food wastage saves money and improves profits.
• High-margin waffle category makes it easier for franchisees to earn good returns.
• Compact, easy-to-run store formats make operations simple and manageable.

Investor Benefits

• A high repeat customer base brings in steady sales every day.
• A fast preparation model allows quick service and happy customers.
• Easy staff training means new employees will become productive in a matter of days.
• Suitable for multi-unit expansion makes it easy to grow your business.
• This makes the franchise of The Belgian Waffle Co a strong choice for anyone exploring a dessert franchise in India 2026.

Franchise Models Offered by The Belgian Waffle Co

Kiosk Model

Suitable for malls, cinema areas, and high-footfall areas. This model is compact and most suitable for starting a dessert franchise in India 2026 with lower investment.

 Takeaway Model 

It is best suited for busy streets, college areas, and strong demand for deliveries. It offers a bit more storage space and works for multi-unit owners exploring the Belgian Waffle franchise in India in 2026. 

Café Model

 It is great for premium neighborhoods. The model requires a bigger space but provides higher dine-in revenue, making it a solid option for investors who can handle a higher Belgian Waffle franchise cost. 

Space Requirements 

• Kiosk: Small, compact space 
• Takeaway: slightly larger for storage 
• Café: Larger space with seating and ambiance

Tip: The fastest ROI often comes from kiosks in metro cities due to high delivery demand and steady footfall.

Profitability Breakdown of The Belgian Waffle Co. Franchise

Average Monthly Sales

• Metro cities: Better sales because of a strong demand for delivery and steady footfall.
• Tier 2 and Tier 3 cities: With lower rent and operating costs, these are witnessing rapid growth.

Revenue to Profit Flow for The Belgian Waffle Co

• Revenue: generated via walk-in, takeaway, and delivery orders.
• Cost of Ingredients  COGS: Raw materials, such as waffles, toppings, and beverages.
• Gross Profit: The difference between sales and goods cost, better known as COGS, is a straightforward look at profit.
• Expenses: rent, employees' salaries, utility expenses, and marketing expenses.
• Net Profit: Final earnings after all expenses.

Tip: Profitability is dependent upon location, footfall, and volume of delivery, but generally, kiosks and takeaway outlets break even sooner than café models.

Training, Marketing, and Expenses Overview of Belgian Waffle Franchise India in 2026

Challenges Faced by The Belgian Waffle Co. Franchise

• Staff management
  • Finding and keeping good staff can be tough, especially during busy hours.
• Picking the right location
  • Research is important in such cases, since the right spot can make a huge difference in sales.
• Standing out on delivery apps
  • With so many dessert brands online, it takes effort to get noticed on Swiggy or Zomato.
• Keeping quality consistent
  • Every waffle and dessert has to be perfect to keep customers returning.
• Controlling cost and wastage
  • Even minimal errors in ingredients or portion sizes will impact profit.
• Marketing and promotions
  • Local marketing and online promotions have to be constantly addressed to increase sales.

While these are common challenges for most dessert and QSR brands, first-time investors can manage such issues with the training, support, and systems provided by the franchise of The Belgian Waffle Co.

Competitor Landscape

Also read: How to Start the Belgian Waffle Co franchise in India

Dessert Industry Trends in 2026

• Delivery is dominating Tier 1 and Tier 2 cities: with applications like Swiggy or Zomato, ordering desserts has never been this easy.
• Fusion and creative menus are on the rise: Unique flavors, seasonal specials, and fun combinations keep customers wanting more.

All of these trends put together make this a perfect time for investment in waffle and dessert franchises, particularly something like The Belgian Waffle Co., which is built for quick service and high demand.

Final Verdict

Is Belgian Waffle Co. a good investment in 2026?

On the whole, the Belgian Waffle Co franchise remains a very viable option for investors looking at dessert franchises in India 2026. The brand has strong recall, good margins, efficient operations, and multiple store formats to match different budgets.

Pros

• High-demand category: Desserts
• Low wastage operations
• Compact and economical formats
• Strong franchise support

Cons

• Location is crucial to success. 
• Delivery competition must be managed. 
• Best Cities for High ROI Metros for delivery demand Tier 2 cities, for low rents and fast expansion. 
• Popular Tier 3 cities with youth crowds 

Conclusion 

We see that the dessert and food and beverage franchise market in India is booming in 2026. Premium desserts, quick-service outlets, and delivery options are driving strong demand, making a Belgian Waffle Co franchise in India in 2026 a smart choice.

 In my opinion, the right location and correctly trained staff ensure that a Belgian waffle franchise offers healthy margins, repeat customers, and quick ROI-one of the most promising dessert franchise opportunities in India, 2026. 

‘When your product brings smiles, your brand travels miles.' 

FAQs

 Is the Belgian Waffle franchise profitable in India during 2026?

 Yes, with high demand and a simple business model, it offers consistent profitability. 

What is the margin on the Belgian Waffle Company? 

The margins are appealing because of low wastage and high-margin waffle products. 

How much can you earn by owning a waffle franchise? 

Earnings differ by location and model, with many franchisees seeing ROI within 18–24 months.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.