Written By: Resham Daswani

The advertising sector in India has experienced a cessation of expansion in recent years as a consequence of the pandemic. Moreover, it was anticipated that a recurrence would transpire in 2023. It has been observed that advertising agency franchises that have achieved previous success remain at the top of our list of the most successful. So are you ready to start an advertising franchise business in India today?

About India’s Advertising Franchise Opportunities in India

Over the last five years, India's advertising market has grown at a faster rate than any other Asian country. Opportunities for advertising-related franchises are growing in popularity.

Let us look at the key market drivers that are enhancing this growth.

1. Transforming Digitally: The growing popularity of smartphones and the internet has led to a considerable increase in the amount of digital advertising that has been made available. The need for advertising agencies' services is being driven by the fact that they are utilising online mediums for specific marketing initiatives, advertising on social media, and content development.
2. Boom in E-commerce: Increased levels of competition among brands have been brought about as a result of the rapid rise of e-commerce in India. One of the most important roles that advertising agencies play is in assisting e-commerce businesses in developing brand awareness, boosting traffic, and increasing sales through the implementation of a variety of marketing methods.
3. Surge in Startups across the country: India has seen an increase in the number of new businesses from a variety of industries. To establish their position in the market, these new businesses need to hire firms that specialise in branding, marketing, and advertising. To meet the unique requirements of new businesses, advertising firms provide services that contribute to the expansion of the industry.
4. Advances in Technology: Advertising has been completely transformed as a result of technological advancements such as artificial intelligence, machine learning, along data analytics. These technologies are being used by advertising agencies to provide their clients with advertising solutions that are individualised and data-driven, which is an important factor in driving growth.
5. Traditional to Digital form of advertising: Traditional types of advertising, such as television and print, have been gradually being replaced by digital platforms, which have become increasingly prevalent. To accommodate this shift, advertising companies are providing extensive digital marketing solutions, which include search engine optimisation (SEO), search engine marketing (SEM), social media marketing, and video advertising.

Now let us go a little ahead and see which are the best advertising franchises in India that have been topping the list for a few decades now.

Best Advertising Franchise Opportunities in India for 2024

Business Dial Franchise

Also known as Worldtradezone.com, this is a rapidly expanding global business-to-business portal that provides buyers and sellers, as well as manufacturers, exporters, importers, and wholesalers, with a global online promotion platform on which they may promote their products and services. The World Trade Zone website makes it simple for its members to enter either the domestic or international market.

It is distributed all over the world and traffic is directed to the website worldtradezone.com. We are always working to expand our reach to every business and provide them with the services they need to compete on a global scale.

All you need is a space of 250-500 square feet with an investment range between 5 to 10 lakhs.

Brand99 Solutions Franchise

Through the utilisation of digital video cards, Brand99 is dedicated to providing marketing services that are reasonably priced. When it comes to marketing, not everyone has the budget or the intelligence to do it on their own, which is why Brand99 Solutions is here to help.

Brand 99 is an app that acts as a local guide and search engine, making it easy for you to shop, browse, and understand the local market. Finding the closest store and learning about new service providers are both made easier with the help of this application.

In response to a single issue, it offers 99 different remedies. Brand 99 offers a wide variety of solutions that are tailored to the requirements of the customer and do not involve any problems.

The ability to sell or promote your services with just one click is another benefit that it offers. In addition to assisting in the expansion of sales, the application helps to promote your offerings within the local area.

Additionally, it helps in the promotion of endeavours by utilising the new event area to reach the audience fashionably. Using this app's features—such as listing shops and services—can be quite beneficial.

It's straightforward to use and has accurate info. Because the application is user-friendly, it is possible to obtain a large range of possibilities and to find answers to questions at each stage.

All you need is a space of 250-500 square feet with an investment range of less than 1 lakh.

DigiBrood Franchise

Online advertising, website design, and digital marketing are the specialties of DigiBrood, a franchise opportunity.  The DigiBrood franchise partnership programme gives individuals the opportunity to launch their very own software development, digital marketing, and training institution.

In order to facilitate the expansion and success of franchisees, DigiBrood creates individualised marketing strategies. There is a wide variety of services that they provide, such as website building, search engine optimisation, social media marketing, and lead generation.

360 Hoardings Franchise

360Hoardings is the first company in India that is solely dedicated to hoarding and offers businesses the ability to book, discover, evaluate, and sell hoardings online. Our one and only goal is to make the procedure of renting a hoarding for advertising purposes in India as simple as possible.

Through the utilisation of technology, we are aiming towards the goal of enabling hoarding suppliers from any part of India to supply their services across the entire country. You will act as a bridge between hoarding merchants and customers if you become a franchise partner.

The acquisition of a 360Hoardings franchise does not necessitate the availability of a physical office or warehouse space. Our tried-and-true franchise model has paid off handsomely for numerous franchisees and the businesses that supply them.

The Media Ant Franchise

The Media Ant, a media and advertising-focused organisation, was founded in 2012 with the goal of promoting transparency and accessibility in the realm of media procurement. Since then, The Media Ant's mission has gained substantial traction and grown resonating with a considerable portion of the industry's workforce.

After ten years of achievement in the advertising market, The Media Ant was finally granted official accreditation by the INS. Within the realm of advertising, this event serves as a means of recognising their trustworthiness, competency, and authenticity.

Advantages Of Starting An Ad Agency Franchise in India

Like any franchised business, starting an advertising agency franchise in India can be very beneficial for the franchisee.

Here are some reasons.

1. India’s rapidly expanding advertising market: The advertising sector in India is witnessing fast expansion, which is being driven by a number of factors including expanding urbanisation, increased disposable incomes, and rising levels of consumerism. New advertising ventures have a wealth of potential to flourish as a result of this.
2. Diversified Industry Reach: There are several different industries that make up India's diverse economy, such as fast-moving consumer goods (FMCG), to healthcare, and entertainment. It is possible for an advertising company to serve a diverse range of customers from a variety of industries, which allows for the establishment of many revenue streams.
3. Transition to Digital: India is experiencing a dramatic transition towards digital advertising, which is being fueled by the growing number of people who purchase smartphones and have internet access. Taking advantage of this trend by launching a digital advertising business that provides services such as search engine optimisation, social media marketing, and the production of content for the internet is one solution.
4. Rapidly scalable opportunity: Advertising companies have the ability to rapidly grow by increasing the number of customers they serve, increasing the number of employees they employ, and diversifying the services they provide. An advertising enterprise has the potential to develop from a modest beginning into a full-fledged agency that serves customers on a national and international scale if the appropriate methods are implemented.
5. Significant returns on investment: Buyers can see considerable returns on their investments through advertising efforts that are successful, which can result in recurring business and referrals. Entrepreneurs who are successful in establishing a respectable advertising business have the potential to reap substantial financial rewards and maintain their business over the long term.

To Conclude,

If you are considering starting a digital marketing franchise or an ad agency franchise in India, connect with our experts at FranchiseBazar for more on the latest advertising opportunities to start right away.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.