Written By: Gouri Ghosh

For investors and entrepreneurs, this change has opened up exciting business opportunities. A Gold and diamond jewellery franchise in India is now seen as high-potential investments, offering strong brand support, loyal customer bases, and reliable returns.

Indian jewellery market is undergoing a great change. Long dominated by small family shops and neighborhood goldsmiths, the market is moving towards organized, branded retail. It is prompted by customers seeking quality guarantees, transparency, and assured quality of products—particularly in purchasing gold and diamonds.

Buyers are opting for established brands for key buys such as wedding jewelry, investment-grade gold, and designer diamonds. With government stipulations such as mandatory BIS hallmarking, and rising digital awareness, branded jewellery stores are turning into the new norm.

If you’re looking for a profitable, stable, and long-term business, investing in a jewellery franchise can be a smart and rewarding move.

What to Consider Before Starting a Jewellery Franchise in India 2025?

It is a significant decision to open a gold and diamond jewellery franchise. It takes major capital and long-term involvement. In order to assist you in making the right decision, following is a comprehensive checklist of the key points to consider:

1. Gold and Diamond Jewellery Franchise Cost

• Store interior design and fitting
• Inventory (gold, diamond, and other jewellery inventory)
• Security systems and vaults
• Staff hiring and salaries
• Basic working capital
• Licensing and compliance expenses
• Total setup expenses are typically between ₹1.5 – ₹3.5 Crores based on brand and location.

2. Franchise Fee and Royalty

Every jewellery brand will have a one-time franchise fee, and they may even request continuous royalty or a percentage of your monthly sales.

Royalty: Periodic monthly/quarterly payment based on sales

3. Brand Support Offered

The franchise brand should offer full support from end to end in:

• Store design and layout planning
• Staff recruitment and training support
• Marketing and advertisement support (TV, online, print)
• Inventory management software
• Seasonal campaign planning
• Customer loyalty schemes

Such support enables you to operate your business more efficiently and professionally.

4. Gold and Diamond Jewellery Franchise Margin

Margins differ based on the brand, the product range (gold or diamond), and operating efficiency.

• Diamond jewellery tends to have better margins (25–40%)
• Gold jewellery has medium margins (15–25%), but larger volumes

5. Location Suitability

Your success in your jewellery franchise relies much on location.

• Places of high footfalls such as shopping malls, shopping streets, and commercial centers are best
• Assess local competition—are there other branded or unbranded jewellers in the area?
• Know the purchasing inclination in your city/region (traditional or modern, gold or diamond)

Selecting the proper city and neighborhood can significantly influence your success.

6. Brand Strength and Market Reputation

Consider national and local advertising coverage

Check online reviews and testimonials

Discuss with current franchisees regarding their experience

Best Gold and Diamond Jewellery Franchises in India 2025

In 2025, India's jewellery franchise market is more organized, brand-oriented, and lucrative than ever. As growing consumer confidence in branded showrooms and transparent pricing makes Gold and Diamond Jewellery Franchises in India increasingly sought-after among investors who desire high ROI and sustainable business expansion.

Here's a well-researched compilation of the top gold and diamond jewellery franchise opportunities in India—with meaningful information on franchise investments, profit margins, and the best business locations for each brand.

1. Tanishq (Tata Product)

Tanishq is India's top jewellery franchise, and rightly so.

• Franchise Cost: ₹30–50 Lakhs
• Profit Margin: 25–30%
• ROI Duration: 18–24 months

Strengths:

• National advertising and brand loyalty
• Range of high-end products for traditional and contemporary buyers
• Strong store customer experience
• Best For: High-traffic locations in metro cities, high-end malls, and high-commercial area streets.

Why invest?

Tanishq ensures strong footfall, brand reputation, and trust. Even in a competitive market, customers prefer Tanishq for weddings, festivals, and investment gold. It’s ideal if you’re targeting an upscale urban market.

2. Malabar Gold & Diamonds

Malabar is India's fastest-growing gold and diamond jewelry franchise, with more than 300 showrooms across the world. The brand has both classic and modern designs and enjoys strong popularity in South India and the Middle East.

• Cost of Gold and Diamond Jewellery Franchises in India: ₹1.5–3 Crores
• Franchise Fee: ₹25–40 Lakhs
• Profit Margin: 30–35%
• ROI Period: 12–18 months

Strengths:

• Global brand name
• Competitive pricing and extensive product range
• Strong regional promotion and festive demand
• Best For: Tier I and Tier II cities with value-conscious, aspirational customers.

Why invest?

Malabar is an ideal blend of trust and affordability. Its gold saving schemes and wide product offering drive sales even in smaller cities. 

3. Kalyan Jewellers

With celebrity-endorsed campaigns, the company has established a strong emotional bond with customers.

• Franchise Investment: ₹2–3.5 Crores
• Franchise Profit: High during wedding/festival seasons
• ROI Period: Around 24 months

Strengths:

• Aggressive marketing (TV, digital, print)
• Large festive and bridal collections
• EMI options and flexible schemes for customers
• Best For: Large-format retail stores in regional hubs and high-potential cities.

Why invest?

If you wish to join the jewellery industry with a brand possessing deep cultural significance and solid seasonal trading, Kalyan is a great choice. It does particularly well in wedding and festival times.

4. Senco Gold & Diamonds

Senco began in Eastern India and is currently expanding pan-India. It has emerged as one of the most promising gold and diamond jewellery franchises for mid-segment consumers.

• Gold and Diamond Jewellery Franchises Cost: ₹1–2 Crores
• Franchise Fee: ₹20–30 Lakhs
• Profit Margin: 20–25%

Strengths:

• Affordable product lines
• Attractive gold schemes and bridal collections
• Best For: Smaller cities or towns where price and value are most important.

Why invest?

Senco is suitable for investors who are going after a price-conscious customer base. The lower franchise fee makes it easier to access, and the support of the brand ensures that new franchisees perform well within competitive local territories.

5. ORRA Fine Jewellery

ORRA is recognized for designer diamonds, upscale retail formats, and contemporary shopping experiences. It specializes in delivering high-margin diamond jewellery and engagement collections.

• Investment Range: ₹1.5–2 Crores
• Profit Margin: 30–40%
• ROI Period: 12–20 months

Strengths:

• Premium retail experience
• High-margin diamond focus
• Contemporary branding and modern design
• Best Suitable for: City locations and luxury mall areas with demand for exclusive, high-end jewellery.

Why invest?

If you're addressing upscale consumers and seeking a gold and diamond jewellery franchise with better margins, ORRA is an ideal option. It's particularly successful in upscale city boroughs and malls.

Upcoming and Niche Jewellery Franchise Opportunities

Upcoming and Niche Jewellery Franchise Opportunities

While the established brands such as Tanishq, Malabar, and Kalyan claim the traditional retail market, 2025 is also witnessing the emergence of new-age and niche jewellery franchise brands. These are carving a niche for themselves with a focus on contemporary designs, digitalization, and low prices, particularly attracting young customers and digital consumers.

A few of the promising ones to consider:

1. CaratLane

Supported by Tanishq, CaratLane is disrupting the jewellery retail experience with a robust online-to-offline model.

• Virtual try-on capabilities and home trials
• Reduced inventory needs through intelligent logistics
• Franchise model is planned for smaller, digital-first stores

Why it stands out: Leverages Tata's credibility with a technology-enabled retail model and is suitable for metros with young buyers.

2. Bluestone

Bluestone is one more top name in India's digital jewellery revolution, with modern, sleek designs and robust branding.

• Has an omnichannel strategy: online discovery and offline purchases
• Robust digital platform presence, particularly among Gen Z and millennials
• Provides assistance with digital marketing and e-commerce

Why it's special: Taps into fashion-conscious, digital-native shoppers who prefer chic yet affordable jewellery.

3. Kisna

Kisna is a part of the Hari Krishna Group and concentrates on value-for-money diamond jewellery, bringing diamonds to the Tier III and rural markets at lower price points.

Lightweight, value-for-money focus

Why it stands out: Suited for budding franchisees in Tier II and Tier III cities who want to provide branded, affordable jewellery with reasonable margins.

Challenges to Keep in Mind before Investing

Though the gold and diamond jewelry franchise business can prove to be very profitable, it's always good to be mindful of the special challenges that are attached. Knowing these risks will enable you to prepare yourself better and operate your business successfully.

1. High Value of Inventory & Security Requirements

Jewelry shops have crores of gold and diamonds. This implies:

• You require robust security systems (CCTV, vaults, alarms)
• Insurance to cover against theft or damage
• A slight loss can have great cost

2. Gold Price Variations

Gold prices fluctuate constantly because of international markets. This influences:

• Profit margins for gold jewellery
• Customer purchasing (they might wait for the price to fall)
• Inventory valuation and sales planning

3. Regional Customer Tastes

Taste for jewellery differs greatly around India:

• North India prefers kundan, polki, and diamond
• East India prefers light weight, detailed gold jewelry
• To be successful, you need to know local demand and stock accordingly.

4. Experienced Staff and High-End Service

• Jewellery purchase is an emotional and high-value transaction.
• Customers are looking for professional advice, trust, and tolerance
• Soft skills and regular training are essential

Conclusion

In 2025, India's jewellery market continues to sparkle. With established brands such as Tanishq, Malabar, and Kalyan at the forefront, buying a gold and diamond jewellery franchise is both a financial and business success.

From a luxury retailer in a metro city to a value-oriented outlet in a developing town, there is a model and brand that can meet your objectives. Selecting the proper partner, knowing your marketplace, and maintaining an emphasis on quality and service, your jewellery franchise can achieve long-term success.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.