Best Jewellery Franchise Between 50 Lakhs to 1 Crore in India

on Oct 25, 2024 | 7465 views

Written By: Shurbhi Thapliyal

Jewellery franchise in India are gaining pace and proving to be an investment proposition for entrepreneurs. The sector, comprising traditional as well as contemporary designs, would prove to be an investment surety as jewellery has been ingrained culturally in the Indian psyche. With an investment ranging from Rs 50 lakhs to Rs 1 crore, it is an opportunity that aspiring franchisees can strongly garner while working with the established brands.

This jewellery franchise blog will guide you through some of the best jewellery franchise options within this range, giving you a glimpse of their special offers, support to the franchisee, and success stories. What can you expect at the end of this guide is whether or not you have it in you to run a jewellery franchise in India and which brand best suits your business goals.

Best Jewellery Franchise Ventures India 2025 Between 50 Lakhs To 1 Crore

These are some of the best jewelry franchise ventures in India that require an investment of between 50 lakhs to 1 crore. Each of these brands is established, has a loyal customer base, and would offer the franchisees solid business support.

Tanishq Franchise

Tanishq, which is a manufacturer of jewellery and is a subsidiary of the Tata Group, is among the most well-known brands in India.. Compared to other jewellery makers, it has dominance in the Indian jewellery market through its trustworthiness and quality. The company boasts of the best type of products for large numbers of people in society, from traditional wedding jewellery to contemporary designs.

  • Investment Requirement: INR 75 lakhs to 1 crore
  • Benefits of Franchise : Robust brand reputation, marketing support, wide variety of products, and high footfall.
  • Target Market: Middle and upper-middle-class audience.

It is a high-investment opportunity, but because of the customer loyalty offered, the returns are solid. Besides that, the franchisees do not have to worry much about the nationwide advertising campaigns carried out by the brand, and there's consistent demand for the product as well.

Malabar Gold & Diamonds Franchise

The company is one of the popular brands, especially in southern India. Malabar Gold & Diamonds has a large portfolio worldwide and offers jewellery products in gold, diamonds, and platinum.

  • Investment Requirements: INR 80 lakhs to 1 crore
  • Franchise Benefits: International brand image, better quality and marketing.

As the franchises obtain immense support in marketing as well as operations, it is quite feasible to serve the class clientele.

Kalyan Jewellers Franchise.

Kalyan Jewellers has developed an image of pure and high quality jewelry. It designs both traditional and the latest sets of jewelry that stand highly popular among all the customers.

  • Investment Requirement: INR 60 lakhs to 90 lakhs
  • Franchise Benefits: Strong brand it has a very wide range of products and very good regional presence.
  • Targeted Market: It caters to middle-class and affluent class customers in the locality.

Why Kalyan is a good franchise : The franchise has an enormous regional marketing strategy and also generates trust from the customer. It may be a very good source of investment.

PC Jewellers Franchise

In Northern India, PC Jeweller is recognised as one of the most prominent jewellery brands. . Elegant designs with reasonable price tag ensure it caters to a vast market.

  • Investment Amount Required: ₹ 50 lakhs to 80 lakhs
  • Franchise Benefits: Reasonable jewellery, strong brand value, and excellent marketing support
  • Target Audience: Middle and higher-middle-class

Franchisees enjoy an active online brand presence and the popularity of the brand.

Satyam Jewellers

Satyam Jewellers has been successful with the traditional Indian designs that it creates in a high level of art and craftsmanship. The company has been quickly spreading across different parts of India in Tier II and Tier III cities.

  • Invest around anywhere between 50 to 75 Lakhs INR
  • Franchise Benefits: Niche market, traditional designs, and brand loyalty- very strong franchise advantage
  • Target Group: Middle class, more likely to prefer traditional jewellery

Franchisees would be provided adequate training and assistance in the managing of the operations which is important for the new entrants in this business.

 Orra Franchise

Orra is a high-end jewellery brand that focusses on designer jewellery and diamonds as its primary products.. It enjoys a strong presence in metro cities and is known for the quality of craftsmanship it provides.

  • Investment Requirement: INR 75 lakhs to 1 crore
  • Franchise Benefits: Premium positioning, high-quality diamonds, and discerning customer base
  • Target Audience: HNIs and premium customers

This franchise is suitable for entrepreneurs who aim to target a niche luxury market.

BIS Hallmark Jewellers

BIS Hallmark Jewellers adds quality to everything offered by the company. It mainly deals with gold jewelry and has a good reputation regarding giving certified and authentic products to its customers.

  • Investment: INR 50 lakhs to 70 lakhs
  • Benefits Offered By Franchise: Certification, high-quality products, and specialisation in gold jewelleries
  • Target Customers: Middle and upper-middle-class customers.

Because of that, the franchisees can take advantage of the brand identity these BIS Hallmark-certified products uphold to easily attract customers who place premiums on authenticity.

When Selecting a Jewellery Franchise, Something to Take Into Consideration

Selecting the right jewellery franchise decides the course of success for the venture. 

  • Brand reputation: The brand you choose must be a prominent brand having an excellent reputation in the eyes of consumers with a strong market. The customers love going with a brand name that they have trusted. A well-known name automatically gives credibility.
  • Investment range: If the franchise fee along with the total amount of investment is within your budget, you can consider it. Some brands demand working capital in addition to the initial investment.
  • Support System: The extent to which the franchisor can provide training, marketing, and operations guidelines.
  • Areas with high foot traffic or the residential zones of the brand's target audience.. The right location adds much value to sales.
  • Product Range: The diversity of the brand's product line. The greater the variety, the more customers the brand is likely to attract and, in turn, its sales figures.
  • Franchise agreement. Do read all the small print of franchise agreements to know exactly what the responsibility is, what the revenue model looks like, and what the exit clause is.

Franchisee Experiences: Insights and Interviews

We reached out to multiple jewellery franchise owners to request insights into their experiences. Here's what we found:

  • Tanishq Franchisee, Mumbai: "Marketing support at Tanishq is unmatched. The brand is strong, and customers keep flowing into the stores during the entire year. The return on investment is high. Compared to others, though the setup cost was a bit high."
  • Kalyan Jewellers Franchisee, Bangalore: "We benefit from Kalyan's strong regional presence. The gold and diamond collections are selling well. Actually, during festival seasons, each of our stores performs significantly. Training and operational support make it easy to manage the store."
  • PC Jeweller Franchisee, Delhi: "We service all sections from budget to high-end, luxurious designs. The brand has a strong online presence, and hence we get both offline and online sales."
  • Tanishq Franchisee, Mumbai: "Marketing support at Tanishq is unmatched. The brand is strong, and customers keep flowing into the stores during the entire year. The return on investment is high. Compared to others, though the setup cost was a bit high."
  • Kalyan Jewellers Franchisee, Bangalore: "We benefit from Kalyan's strong regional presence. The gold and diamond collections are selling well. Actually, during festival seasons, each of our stores performs significantly. Training and operational support make it easy to manage the store."
  • PC Jeweller Franchisee, Delhi: "We service all sections from budget to high-end, luxurious designs. The brand has a strong online presence, and hence we get both offline and online sales."

Marketing Strategies for Jewellery Franchises

  • Marketing is one of the effective drivers of foot traffic as well as revenues. Here are some of the strategies which can be applied to jewellery franchises.
  • Social Media Marketing: This includes any of the applications such as Instagram and Facebook for describing designs of jewelry and engaging with customers. Regular post, influencer collaborations, and testing customer can help you build a loyal online following.
  • Festive Promotions: Festivals like Diwali, Dhanteras, and Akshaya Tritiya are a sales season for jewelry. Timed offers or selected collections could attract more customers.
  • In-Store Events: Jewellery exhibition, workshops, or trunk shows at the store might draw potential customers to the store. They would talk about the brand as well.
  • Loyalty Programs: A loyalty program with time-bound discounts, cashback, or exclusive offers might attract repeat business.
  • Influencer Partnerships: Influencer partnerships with huge following in the niche of fashion and lifestyle can enhance visibility to your brand.
  • SEO: If you are planning a sale online, then optimise your website using keywords like "gold jewellery", "diamond rings", and "wedding jewellery," and receive organic traffic.

Conclusion

Overall, investing in a jewellery franchise between 50 lakhs and 1 crore gives one wide scope in the upcoming jewellery market of India. Brands such as Tanishq, Malabar Gold & Diamonds, and Kalyan Jewellers provide good foundation for trust and quality brand existence to the franchisees. By choosing a right franchise with relevance to location and setting a right marketing policy, one can meet success.

Ready to take the next step? Browse the above-listed franchises and start your journey towards a successful jewellery business with FranchiseBAZAR.

If you are interested in any of the franchises above or would like to learn more, send your inquiries today to the franchisors and begin your journey into the lucrative world of jewellery retail.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

No Comments
Please to FranchiseBazar.com to post a comment or like the post. However, you can still share this post on social networks.

Recent Blogs

Top Mattress Franchise Opportunities in India 2025
on Feb 14, 2025

Written By: Gouri Ghosh

The mattress industry in India...

Top Frozen Yogurt Franchise in India For 2025
on Feb 14, 2025

Written By: Bandana Gupta

Frozen yogurt...

Start A Food Franchise With Froozo Anywhere in India in 2025
on Feb 13, 2025

Written By: Bandana Gupta

About Froozo...

Steps To Become A Retail Partner With Swarovski in India 2025
on Feb 13, 2025

Written By: Gouri Ghosh

Swarovski is one of the well-known...