Written By: Bandana Gupta

Hyderabad, a city renowned for its technological and economic dynamism, is rapidly becoming a key hub for India's electric vehicle (EV) adoption. This shift, encouraged by governmental policies promoting clean transport and increasing consumer environmental awareness, has led to a critical demand for comprehensive ev charging franchise infrastructure. Although prominent EV services like BluSmart maintain captive charging hubs for their operational fleets, the public charging infrastructure is still in its early stages of development.

Hyderabad's EV Ecosystem: A Confluence of Growth and Government Support

Hyderabad’s electric vehicle market is growing swiftly, driven by increasing consumer demand and robust government support. Here are some key aspects:

Key Drivers:

1. Rising fuel prices: Increasing fuel costs are making EVs an attractive alternative.
2. Environmental awareness: Growing concerns about climate change and air pollution are driving consumers towards eco-friendly options.
3. Wider model range: More EV models are available, offering consumers a variety of choices.

Government Support:

1. Electric Vehicle and Energy Storage Policy: Telangana's policy offers incentives for EV buyers and charging infrastructure developers.
2. Subsidies and exemptions: Purchase subsidies and exemptions encourage consumers to adopt EVs.
3. Capital support: Lucrative government incentives for establishing public EV charging stations.
4. Preferential electricity tariffs: Lower tariffs for EV charging make it more economical.
5. Charging infrastructure development: A dense network of charging stations is being developed, focusing on urban centers like Hyderabad.

  The Impact:

1. Investor confidence: The policy framework provides a safety net, mitigating risks and signalling long-term commitment.
2. Growth prospects: Hyderabad's EV market is poised for exponential growth, driven by consumer demand and government support.

Overall, Hyderabad's EV ecosystem is a great example of how government support and consumer demand can come together to drive growth and sustainability.

BluSmart EV charging station franchise investment opportunity

BluSmart, India's all-electric ride-hailing service, does not offer a traditional franchise model for its operations. The company employs a full-stack business model where it owns and operates its fleet of electric vehicles and the associated charging infrastructure. This integrated approach gives them control over the entire user experience, from ride-booking to vehicle quality and charging availability. However, for individuals and entities looking to collaborate with BluSmart, the company offers two primary avenues that are distinct from franchising: an asset-leasing investment program and a charging station partnership.

BluSmart Assure: An Asset-Leasing Investment

The "BluSmart Assure" program is an investment opportunity that allows individuals to purchase and lease electric cars to BluSmart for use in their ride-hailing fleet. This is a passive investment model rather than an active business franchise.

Key Features of BluSmart Assure:

• High Minimum Investment: This program is designed for high-net-worth individuals (HNIs) and institutions, with a significant minimum investment. For example, previous requirements have been for a minimum of 10 cars, translating to an investment of over ₹1.3 crore.
• Fixed Returns: Investors are promised a pre-tax Internal Rate of Return (IRR), which has previously been around 14-15%, paid out as monthly lease rentals.
• Associated Risks: Potential investors should be aware of the inherent risks, including the high capital requirement and the financial health of BluSmart. Recent reports from mid-2025 have highlighted financial challenges and the need for new funding rounds for the company. therefore, Evaluating the vehicle's buy-back value at lease-end is essential for assessing long-term returns.

Charging Partner Program: A Land-Leasing Model

For those who own commercial or empty land, BluSmart offers a partnership to set up and operate EV charging hubs. This is not a franchise but rather a land-leasing and revenue-sharing agreement.

How it Works:

• Land Provision: A partner provides a suitable land space for setting up a charging station.
• Zero Installation Cost: BluSmart typically bears the cost of installing and commissioning the charging infrastructure.
• Operations and Maintenance: The company manages the day-to-day operations and maintenance of the charging hub.
• Revenue Sharing: The land partner earns a share of the revenue generated from the charging sessions.

This model is ideal for property owners in strategic locations who wish to monetize their land by tapping into the growing EV ecosystem without the complexities of running a charging business themselves.

In short, while you cannot buy a "BluSmart franchise," you can engage with the company through high-ticket asset leasing via BluSmart Assure or by becoming a land partner for their charging infrastructure. It is crucial for any potential investor to conduct thorough due diligence, especially considering the capital-intensive nature of these programs and the dynamic nature of the EV market.

Benefits of Investing in a BluSmart franchise:

High Growth Potential

This is because fuel prices are going up, people are more aware of the environment, and the government is offering good support. As more people and companies choose electric vehicles, thus, the need for charging stations will keep increasing.

Sustainable Business Model

As a 100% electric ride-hailing and charging platform, its business model contributes directly to reducing carbon emissions and promoting sustainable transportation. 

Recurring Revenue Stream

Unlike one-time sales models, EV charging offers consistent and recurring income. Electric vehicles require frequent charging, especially in urban centers with high mobility demand. As EV adoption grows, your charging station will attract daily footfall from both private EV owners and commercial fleets

Strong Brand Recognition

As a franchise partner, you benefit from the credibility, trust, and brand loyalty that BluSmart has built. This recognition helps attract a ready customer base, simplifies marketing efforts, and enhances your station’s visibility—especially in competitive urban markets like Hyderabad.

Key factors to evaluate before investing in an EV charging station

Initial Investment

Launching an EV charging station involves a significant upfront investment. This includes the cost of acquiring or leasing land, purchasing high-quality charging equipment, setting up the necessary electrical infrastructure, and alsoensuring compliance with local regulations. Partnering with a trusted brand like BluSmart can streamline this process by offering technical guidance and also brand support.

 Operational Costs

Beyond setup, investors must plan for recurring operational expenses. These include electricity charges, routine maintenance of charging units, software updates, staff salaries (if applicable), and utility bills. Efficient operations and energy management systems can help optimize these costs over time.

 Market Competition

As the EV sector expands, more players are entering the charging space, leading to increased competition. To stay ahead, it's crucial to differentiate through brand recognition, service reliability, pricing models, as well as strategic placement of charging stations. Choosing BluSmart gives you a competitive edge through brand trust and operational expertise.

 Location is Critical

An EV charging station’s performance is strongly influenced by its location.High-traffic areas near tech parks, malls, residential complexes, or highways attract more users. In a growing EV market like Hyderabad, strategically located charging stations can ensure steady footfall and also faster ROI.

EV Charging Station Franchise Cost in India:

The total cost of setting up an EV charging station in India varies based on location, type of chargers, as well as brand partnership. Here's an estimated breakdown:

1. Initial Setup Cost (₹10 – ₹40 Lakhs)

• Land (owned/leased) – Cost depends on location  
• Civil work & infrastructure – ₹2 – ₹5 Lakhs  
• Electrical setup (transformers, wiring, etc.) – ₹3 – ₹7 Lakhs  
• Chargers (AC & DC fast chargers) – ₹5 – ₹20 Lakhs  
• Brand franchise/license fees – ₹2 – ₹10 Lakhs (varies by brand like BluSmart)

2. Operational Expenses

• Electricity & maintenance – ₹20,000 to ₹50,000/month  
• Staffing & software support – ₹10,000 to ₹30,000/month  
• Marketing & branding – Optional, varies

3. BluSmart Franchise Cost (Estimated)

• Investment range: ₹15 – ₹35 Lakhs (approx.)  
• Includes support for charger installation, software integration, branding, and also operations.

Detailed breakdown of EV charging franchise costs in India

Tata Power:

Provides franchise opportunities with an investment range starting from ₹10 lakhs, going up to ₹50 lakhs or higher depending on the location and infrastructure.

Statiq:

Offers franchise models beginning at an investment of ₹10 lakhs, targeting both urban and highway locations.

Earthtron EV:

Promotes franchise opportunities with a starting investment of ₹10 lakhs, requiring minimal documentation such as a bank account.

Relux Electric:

Introduces a "zero investment" franchise model for partners who can offer idle land or space—ideal for highways, parking areas, or commercial premises.

The EV Charging Industry: Where Green Meets Growth

Investing in EV infrastructure is both a wise financial move and a step toward a greener future. By providing the essential infrastructure for electric mobility, you become a key player in reducing carbon emissions and combating air pollution in one of India's most vibrant metropolises.

The EV charging station business model involves multiple revenue streams and components. Revenue can be generated through:

• Direct charging fees from EV owners.
• Establishing charging points through partnerships with commercial spaces such as shopping centers, eateries, and office complexes.
• Fleet charging contracts with logistics companies and taxi aggregators who are increasingly electrifying their fleets.

Seizing the Future in Hyderabad

The road ahead for electric vehicles in Hyderabad is clear and promising. The city's tech-savvy population, coupled with a supportive government and a burgeoning EV market, creates an unparalleled opportunity for entrepreneurs. While BluSmart's extensive charging network serves its internal needs, the wider public charging landscape remains an open and inviting field.

By investing in an EV charging franchise in Hyderabad, you are not just investing in a business; you are investing in the future of urban mobility. You are powering the city's green transformation and positioning yourself at the forefront of a sunrise industry with immense growth potential. The time to plug into Hyderabad's electric future is now.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.