Written By: Bandana Gupta

The year is 2025. India’s economy is thriving, and urban consumers are hungrier than ever for variety, experience, and conscious choices. For restaurant entrepreneurs and forward-looking investors, the F&B sector still offers rich potential. But the game is changing. Today’s key question isn’t just what to serve—it’s how to deliver a dining experience that resonates. This brings us to a compelling fork in the road: "Thali and More," a celebration of hearty, traditional casual dining, versus "Sattvik," a symbol of the growing wellness-focused, mindful eating movement. As you consider where to invest this year, the choice goes beyond food—it’s about aligning with a dining philosophy. Let’s explore what each path of dining franchise offers.

Thali and More: Comfort Meets Variety As a Dining Franchise

Thali and More Meals LLP (Thali & More) is a growing chain of Indian and multi-cuisine restaurants that blends the authenticity of traditional Indian thalis with a creative, contemporary twist.

For over 7 years, we’ve been crafting memorable dining experiences, serving up flavorful dishes that celebrate India’s rich culinary heritage. Backed by a team of passionate chefs, our mission is simple—deliver exceptional taste and consistently exceed guest expectations. Every plate we serve is a promise to delight and satisfy.

How it works

• Strong emphasis is placed on food quality, caring service, creativity, and innovation, which has led to recognition as a leading brand in Jaipur and across Rajasthan.
• Memorable moments are created for guests through the efforts of a passionate and dedicated team.
• A variety of signature dishes are offered, including  
  • Ker Sangri
  • Authentic Rajasthani cuisine
  • The ever-popular Dal Bati Churma
• These delicious dishes can be enjoyed at the restaurant or ordered for home and office delivery.
• Lunch and dinner delivery services are provided for customer convenience.
• Orders can be placed over the phone to have meals delivered right to the doorstep.

Why Invest in Thali and more

• Menu diversity: Offers multi-regional thalis and à la carte dishes that cater to a diverse range of palates.
• Family-friendly format: Ideal for celebrations, weekend outings, and large gatherings.
• Quick scalability: Casual dining brands with efficient operations can scale across cities and tier-2 markets.

In essence, Thali and More dining franchise, offer investors a solid, dependable business with a loyal and ever-growing customer base. 

What Does ‘Satvik’ Really Mean?

Originating from the Sanskrit idea of Sattva, Satvik represents mental clarity, harmony, and purity. It's a holistic approach to nourishment that harmonises body, mind, and spirit, going beyond just food to cultivate overall well-being.  A typical Satvik meal includes:

• Fresh, home-cooked vegetarian food
• No onion or garlic
• Light, easy-to-digest grains, legumes, vegetables, and dairy
• Natural herbs and spices—free from artificial additives

This style of eating is believed to calm the mind, promote inner clarity, and elevate one’s spiritual energy—making it especially popular among meditators, yogis, temple-goers, and wellness seekers.

The Wellness Edge of Satvik Food Dining Franchise Experience

While its roots are spiritual, Satvik food offers notable health benefits:

• Supports gut health and strengthens immunity
• Beneficial for those with diabetes, hypertension, or acidity
• Enhances sleep, reduces anxiety, and ensures sustained energy

This wellness-oriented approach has gained popularity among health-conscious individuals and those seeking spiritual growth. Sattvik's strengths include:

1. Wellness focus: Emphasising holistic well-being through food.
2. Growing demand: Increasing interest in healthy and sustainable eating.
3. Niche market: Catering to a specific audience seeking wellness-oriented cuisine.

In an age of conscious living, ancient Satvik wisdom is being re-embraced as the blueprint for modern wellness dining.

Why "Thali and More" Still Works: The Power of Casual Dining Franchise Experience

Picture a lively restaurant filled with families, professionals, and students enjoying hearty, flavorful meals. That’s the essence of "Thali and More"—a brand built on the enduring strength of the Indian thali and its mass appeal.

1. Universal Demand: The thali is India’s go-to meal. Affordable, balanced, and deeply familiar, it cuts across age groups, income levels, and geographies. 
2. High Volume, Low Waste Model: A fixed-menu format ensures kitchen efficiency, less food wastage, and quicker table turnover. While average order values (AOV) remain moderate, total revenue thrives on volume—especially during peak meal hours.
3. Emotional & Cultural Connect: Thalis deliver comfort and nostalgia. Their sense of abundance and tradition offers diners more than just a meal—it’s an experience that fosters loyalty.
4. Challenges: The casual dining space is competitive and margin-sensitive. Success depends on smart location choices, consistent food quality, and tight operational control.
5. Ideal for Investors Seeking:

• Steady footfall and predictable returns
• A time-tested, scalable model
• Opportunities in Tier-1 and Tier-2 cities

Why "Sattvik" Stands Out: Investing in Wellness Dining

Now imagine a calm, thoughtfully designed space where every dish reflects purity, balance, and intention. That’s "Sattvik"—a wellness-forward dining concept rooted in ancient Satvik principles.

1. Rising Health Consciousness: In the post-pandemic era, a growing number of Indians are focusing on gut health, clean eating, and consuming natural, unprocessed ingredients. This growing demographic is willing to spend more on food that aligns with their wellness goals.
2. Premium Positioning with Higher Margins: Sattvik offerings frequently feature organic, vegan, and gluten-free choices. Though ingredient costs may be higher, the premium pricing supports healthier profit margins and positions the brand as a lifestyle choice.
3. Brand Depth through Storytelling: The Sattvik experience goes beyond taste—it's about mindful eating, sourcing ethics, and holistic wellness. This narrative builds stronger brand loyalty and community connection.
4. Challenges: This niche audience requires targeted locations and higher upfront investment. Specialised chefs, a reliable supply chain for pure ingredients, and a refined ambience are musts.
5. Ideal for Investors Seeking:

• A purpose-driven, premium brand
• Entry into the fast-growing wellness F&B space
• Opportunities in metro cities with health-conscious, also high-income customers

Investor Comparison Guide: Thali and More vs Sattvik Dining Restaurant Franchise Opportunities in 2025"

Thali and More" (Casual Dining)

• Target Audience: Broad reach—families, students, and also office-goers
• Market Size: Very large and already well-established
• Growth Potential: Stable with steady, moderate growth over time
• Profit Margins: Moderate—dependent on high volume as well as quick turnover
• Operational Complexity: Medium—requires speed, consistency, and also cost control.
• Marketing & Branding: Focused on price competitiveness as well as variety
• Location Sensitivity: Performs best in high-footfall areas like commercial hubs and city centres

"Sattvik" (Wellness Dining)

• Target Audience: Niche but expanding—health-conscious individuals, affluent millennials, and expats
• Market Size: Moderate currently, but growing fast with wellness awareness
• Growth Potential: High, aligning with rising demand for clean, and also, mindful eating.
• Profit Margins: Potentially high, supported by premium pricing and also value-driven offerings
• Marketing & Branding: Focused on storytelling, lifestyle positioning, as well as wellness values
• Location Sensitivity: Best suited to premium residential areas, wellness zones, and lifestyle destinations

Sattvik vs. Thali and More in 2025: What’s the Healthier Choice?

In 2025, deciding between a traditional "Thali and More" meal and a Sattvik diet depends on your personal health goals and eating preferences. While Sattvik meals focus on purity and natural ingredients, a "Thali and More" meal can also be healthy when chosen mindfully.

Sattvik Diet: A Mindful, Clean Approach to Eating

• Focus: Highlights the use of fresh, seasonal, and natural vegetarian ingredients such as fruits, vegetables, legumes, and whole grains, with minimal processing.
• Health Benefits: Known to support better digestion, mental clarity, emotional balance, and overall well-being.
• Considerations: Can be restrictive and may lack certain nutrients if not planned carefully (e.g., protein or B12 sources).

"Thali and More": A Flavorful, Customizable Option

• Flexibility: Offers a wide range of dishes, often more indulgent, with both vegetarian as well as non-vegetarian choices.
• Potential Drawbacks: It can contain fried dishes, refined carbohydrates, and heavy gravies that are typically high in fat and sodium.
• How to Make It Healthier:
  • Choose whole grains like brown rice or millet rotis
  • Opt for steamed, grilled, or sautéed items instead of fried.
  • Add more vegetables, salads, and curd-based sides for balance

How to Decide What’s Right for You

• Know Your Health Goals: Are you aiming for detox, gut health, weight management, or simply eating cleaner? Thus, Choose based on what suits your body and lifestyle.
• Make Informed Choices: Even a thali can be nourishing if you skip the fried snacks and thus opt for lighter, nutrient-dense sides.
• Blend the Best of Both: A flexible approach—combining Sattvik principles with a balanced thali—can offer both satisfaction and health. Both Sattvik meals and a thoughtfully selected thali can contribute to maintaining a healthy and balanced lifestyle. It’s not about following a strict diet—it’s about choosing foods that support your digestion, match your taste preferences, and also help you reach your personal health goals.

Final Take: Which Dining Format Should You Bet On in 2025?

If your goal is volume, consistency, and broad appeal, Thali and More offers a solid, scalable business model with dependable demand.

If you're ready to invest in emerging trends and premium positioning, Sattvik aligns perfectly with the future of conscious dining in India.

Both brands connect deeply with key consumer sentiments, one rooted in comfort, the other in wellness. The right choice depends on your risk appetite, location strategy, and long-term vision.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.