Written by: Gouri Ghosh

If you're looking for the best coffee franchise in India, Coffee By Di Bella is probably already at the top of your list. 

But as a prospective franchisee, you require more than passion about coffee; you require actual numbers, achievable timelines, and market knowledge.

You might be just starting in the café game or want to diversify your investments - here's the lowdown on Coffee By Di Bella franchise investment, including the real Coffee By Di Bella franchise fee, breakeven point, and whether or not it suits your aims.

Brand Snapshot: Coffee By Di Bella

In the years gone by, it has made a strong presence in metropolitan cities such as Mumbai, Bengaluru, and Delhi. The brand has its reputation for a premium café experience, gourmet waffles, and signature coffees, which have made it a hit among remote professionals, students, corporate professionals, and social media influencers. What differentiates Coffee By Di Bella is the way it blends indulgence with a high-end café experience—something that will attract lifestyle-conscious consumers as well as serious coffee aficionados.

This is how it stands compared to other market leaders:

• Starbucks provides worldwide recognition and consistency but at an increased price.
• Coffee By Di Bella blends luxury and affordability and presents itself as an astute investment for anyone wanting a high-end coffee franchise in India.
• It takes careful financial planning and research to invest in a franchise business like Di Bella.

If you're going to invest in a Coffee By Di Bella franchise in India, knowing the entire cost is essential. In this section, we dissect all that you'll need to plan for—right from licensing fees to interior design, and the working capital required to start your journey smoothly.

Franchise Fee

You'll have to pay a franchise fee of approximately ₹15 to ₹20 lakhs to start with. This includes:

Initial franchisee training

Opening-day support and guidance from the company

This is your entry ticket to owning a piece of one of India’s fastest-growing premium coffee chains.

Setup Costs

Next, you’ll need to budget for setup and interior costs, which usually range from ₹30 to ₹40 lakhs, depending on location and layout. This includes:

• Stylish interiors and furniture
• Kitchen and barista equipment
• POS systems and billing setup
• External and internal branding and signage

Given that Coffee By Di Bella has a warm, contemporary atmosphere, these aspects are not merely costs—they're part of what brings the repeat customer.

Real Estate and Location

The perfect outlet space is 300 to 600 square feet.We suggest prioritizing:

• High streets in thriving suburbs
• Popular shopping centres
• Corporate and commercial precincts
• Foot traffic areas in urban cities

Location selection is important. A good location might cost you more initially, but can really reduce your breakeven period.

Royalties on an ongoing basis

When your café is established, you will be required to pay an ongoing royalty of 6–8% of gross turnover per month. 

• Access to Ongoing Support and Menu Revisions
• Participation in national marketing programs
• Supply chain and operational funds

Such royalty ensures brand consistency and keeps your company at par with national standards.

Working Capital Buffer

This includes:

• Initial raw material and inventory costs
• Salaries and training of your staff
• Monthly rent and utility charges during your ramp-up period

Having this buffer lets your business stabilize before it begins earning a consistent profit.

Total Estimated Investment

If you’re planning to open a standard 600 sq ft outlet, your total Coffee By Di Bella franchise cost in India will likely fall around ₹61 lakhs. That includes:

Franchise fee

• Interior setup and equipment
• Initial inventory
• Working capital for the first few months

This investment places Coffee By Di Bella in the more premium positions in the coffee franchise business space in India, but for that premium, there is high brand value.

Breakeven Analysis

When you're evaluating a franchise purchase, the question on everyone's mind is: When will I recoup my investment? That's what breakeven is all about, and knowing it allows you to plan financially and operationally.

Expected Breakeven Timeframe

Most of the investments by Coffee By Di Bella reach breakeven in approximately 12 to 18 months. This may differ based on several significant factors such as your location, the performance of your team, and how efficiently you operate.

In high-demand locations with consistent traffic and solid management, you might begin to realize returns sooner. In less busy areas, or where costs are higher, the time frame may be longer.

What Drives Your Return on Investment (ROI)?

A number of significant factors determine how quickly you'll break even and begin to make profit:

• Rent-to-Revenue Ratio: If rent is occupying too much of your revenue, it will sap your margins.
• Average Ticket Size: In Coffee By Di Bella, the average customer spends anywhere from ₹300 to ₹500 per visit. Promoting add-ons such as waffles or cold brews can increase your average bill size.
• Daily Footfall: To remain in financial control, target 150 to 250 customers per day. Busy weekends, delivery orders, and regular return customers all contribute to achieving this target.
• Operational Costs: Your largest recurring costs will be employee wages, raw material costs, and utilities. Maintaining a lean yet efficient staff and controlling inventory astutely will shield your profit margins.

Market Potential & Industry Trends

The Indian coffee market is expanding quickly, and there is a lot of promising potential for investors such as yourself. If you are thinking about investing in a Coffee By Di Bella franchise, knowing about the market trends can assist you in appreciating why now is the right time to invest.

Industry Growth

The café industry of India is growing with a strong growth rate, at over 8% per year. Several factors are behind this expansion:

Rising disposable incomes

Shifting lifestyles with individuals wanting to eat out or work from coffee shops

More customers are then willing to pay for high-end coffee experiences, and the café environment becomes an appealing prospect.

Urban Coffee Culture: Who's Driving Demand?

Certain segments are driving the increase in specialty coffee shops such as Coffee By Di Bella:

• Remote Workers: With work-from-anywhere culture on the rise, cafés are used as informal workplaces, bringing foot traffic in daily.
• Social Media Influence: Food and beverage trends move quickly online, leading to more visits to beautiful-looking cafés that have unique items on the menu.

This active audience is willing to splurge on high-end brands, putting Di Bella in a favorable position in the metros.

Growth Potential Outside Metros

Another of Coffee By Di Bella's exciting aspects is that it has flexible store formats. With this, the brand can expand not only in metros such as Mumbai, Delhi, and Bengaluru but also in Tier 2 and Tier 3 cities where high-end cafés are still scarce.

For investors, this implies space to enter emerging markets with less competition but increasing demand for a quality coffee experience. As more cities become economically and culturally developed, these smaller markets are lucrative growth opportunities for franchisees.

Comparison Table

Conclusion

Franchising a Coffee By Di Bella is an excellent investment choice if you are looking to break into the premium coffee industry with an already established brand that has been well-supported by customer loyalty. This choice is ideal for investors who want ₹50 to 65 lakhs to invest. 

On the downside, Coffee By Di Bella presents a good brand identity, high-end product appeal, higher average bill sizes, and great operating and marketing assistance. However, it does come with a higher setup cost, and success depends heavily on choosing the right location. Also, expect to be actively involved, especially in the early stages. 

Before making a decision, it’s wise to visit existing outlets, talk to current franchisees, and thoroughly understand your local market. Take your time with location selection—doing your homework here will pay off in the long run.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.