Written By: Resham Daswani

Increasing disposable wealth, a strong sense of cultural affiliation, and the popularity of online shopping have all contributed to the booming Indian jewellery sector. For aspiring jewellery entrepreneurs, GIVA stands out among up-and-coming firms because of its exquisite and reasonably priced silver jewellery. This article will give you the lowdown on starting your own GIVA Jewellery franchise in India, including all the necessary paperwork, expenses, and advantages.

The GIVA Jewellery Franchise in India - An overview of its foundation

One of India's most popular jewellery businesses, GIVA, is because of its stunning silver pieces that combine traditional craftsmanship with modern design. The brand's success is due to its founders' vision, inventiveness, and grasp of India's changing jewellery market.

Here's how GIVA Jewellery originated and exactly what makes it unique.

• Founders & Their Vision: Ishendra Agarwal's classmates Nikita Sharma and Anushka Jain launched GIVA in 2019. They wanted to create a stylish, affordable, and excellent silver jewellery line to fulfil India's growing demand. Ishendra and his team were ready to disrupt the jewellery market with their business and engineering expertise.
• Jewellery Industry Mapping: The creators saw a need for premium, inexpensive silver jewellery in a market dominated by gold and diamonds. Young, urban customers wanted minimalist, stylish styles to wear daily. This understanding inspired GIVA, a luxury-accessible brand.
• Initial Challenges: Entering a monopolised industry was difficult. Creative marketing and a value offer focused on cost and modern design helped GIVA stand out. As GIVA grew, product quality became harder to maintain. The company practicing supply chain management and quality control made sure it was high.
• Growth and expansion strategies: Through influencer collaborations, social media marketing, and targeted advertising, GIVA swiftly established a strong digital presence. GIVA promoted its distinctive style and engaged with customers on Instagram and Facebook.
• Leveraging the Franchising Business Model concept: GIVA began giving franchises to grow its physical retail presence after realising its potential. Franchising has helped GIVA expand while retaining brand consistency through rigorous operating rules.

In a nutshell, from a startup to India's top jewellery brand, GIVA has innovated, gained market intelligence, and pursued excellence. By using the digital market and recognising current consumers' expectations, GIVA has created a niche in the jewellery sector. The brand's cheap luxury and great design will keep it a jewellery fan favourite for years.

GIVA celebrates originality, elegance, and the thrill of accessorising with style, so joining the franchise involves more than just selling jewellery.

Why invest in the GIVA Franchise in India?

• Affluent Consumers: GIVA caters to a younger demographic with its contemporary, minimalist designs. Also the jewellery industry in India anticipates to experience substantial growth soon.
• Solid Reputation: GIVA has established itself as a go-to silver jewellery brand because of its fashionable styles and top-notch craftsmanship.
• As a result of GIVA's extensive digital marketing and robust internet presence, franchisees have access to new avenues of online sales.
• Brand Support: GIVA offers franchisees comprehensive assistance in inventory management, marketing, and training, thereby simplifying the operation of their businesses.

GIVA Jewellery Franchise Cost Overview

Before acquiring a GIVA franchise, you must understand the financial commitment.  The expenses for launching this jewellery company are as follows:

1. Cost to franchise the Giva Brand: From 5 to 10 lakhs Indian rupees is the usual range for a GIVA Jewellery franchise fee. By paying this charge, you can use the GIVA brand in your business, which includes using their goods, and marketing materials, and receiving continuous assistance.
2. Costs to set up the Giva Franchise Brand: One of the major expenses is renting or buying a fantastic location for the store. Rent can range from three to five lakhs Indian rupees per year, though this can vary substantially across cities and neighbourhoods. Moreover, it is crucial to create a welcoming atmosphere. Depending on the design, lighting, display units, and other furnishings, the price tag might be anything from 7 to 10 lakhs Indian rupees.
3. Cost related to inventory stocks: Starting stock for a GIVA franchise might cost anywhere from INR 10–15 lakhs. Moreover, this is depending on the kind and amount of inventory you want to keep. According to GIVA's market research, franchisees get suggestion on initial inventory.
4. Expense for staff and training-related purposes: Salespeople, a manager, and other employees will get between one and two lakhs Indian rupees each month. While GIVA does provide training programs, acquiring highly specialised skills may necessitate further investment in training.
5. Miscellaneous expenditure:
   1. The initial investment for marketing, which may include the launch party, ads, and special deals, might be about INR 2-3 lakhs. Local promotions might necessitate extra funding, however, GIVA does offer some marketing assistance.
   2. For the first half a year, you should set aside between five and seven lakhs Indian rupees (INR) to pay for things like utilities, repairs, and other operational expenditures.

In short, an estimate 35–50 lakhs Indian rupees (INR) is the total to launch a GIVA Jewellery business in India. The franchise fee, initial investment, supplies, and working capital are all part of this.

Trending: Giva Plans Expansion - Aims to open over 500 offline stores in India

Challenges, Profit Margins & Returns On Investment - What To Expect In A GIVA Jewellery Franchise

Look out for certain obstacles such as:

• There are a lot of well-known brands in the jewellery industry, therefore competition is fierce. If you want to stand out, you need to market consistently and provide outstanding customer service.
• Inventory Management: In a market where fashion trends come and go at a rapid pace, it can be particularly tough to maintain ideal stock levels and manage returns.
• Sales may be highest during the holiday season, and franchises need to find ways to make the most of slower months.

The ability to generate profits and a return on investment  include:

• Earnings Potential: Depending on factors like sales volume and geographic region, a GIVA franchise could bring in anything from 5 to 10 lakhs Indian rupees per month on average.
• Profitability: The profit margins on GIVA jewellery are usually between 25% and 30%, with higher profits on limited-edition or exclusive pieces.
• Cost Reduction Timeframe: In 18–24 months, depending on the state of the market and the success of local marketing campaigns, the majority of GIVA franchises should reach break-even.

Also Read: Top jewellery franchise opportunities to consider in India

Current Statistics on the Jewellery Industry in India Driving GIVA's Franchise Growth

The Indian jewellery business is active and growing, giving brands like GIVA many opportunity to grow. Real-time analytics reveal GIVA's growth drivers.

The jewellery industry in India is influenced by the following key facts and trends::

#1. Large and Growing Market

• Value of the Market: The Indian gold market was worth about INR 3.5 trillion (USD 42 billion) in 2023. Hence, becoming one of the biggest in the world.
• Growth Rate: Rising disposable incomes, urbanisation, and customer preferences for modern designs have fuelled the market's 9-10% CAGR for years.
• Silver category Growth: GIVA's main category, is silver jewellery. It has grown 12% CAGR, beating the growth of gold jewellery thanks to its affordable price and modern appeal.

#2. Consumer demographics and tastes

• Millennials and Gen Z, who love minimalist and modern designs, buy 60% of jewellery. This demographic trend is well-suited to the sophisticated, contemporary silver jewellery of GIVA..
• Urbanisation: With more than 35 per cent of India's population living in cities, GIVA meets the demand for attractive and inexpensive jewellery. This is with its low prices and trendy collections.
• Changes in Purchase Behaviour: In 2023, 25% of jewellery sales were made online. A robust internet presence and flawless digital purchasing experience have helped GIVA capitalise on this trend.

#3. Digital Transformation and E-Commerce

• E-Commerce Growth: By 2025, jewellery e-commerce is estimated to reach INR 1.2 trillion, up from INR 800 billion in 2023. GIVA's online-first strategy has prepared a company for exponential development.
• Digital marketing may raise sales by 40%. Also, GIVA uses social media, influencer alliances, and focused online campaigns to increase exposure and customer interaction.

#4. Competitive business environment

• GIVA holds 8% of India's online jewellery market, expected to increase to 12% by 2025 as more people shop online and choose trendy designs.
• Brand differentiation: GIVA's inexpensive, stylish silver jewellery and excellent web presence have helped it stand out in a market dominated by Tanishq and Kalyan Jewellers.

#5. What Lies Ahead!

• Growth Projections: Silver jewellery is anticipated to maintain its current rate of rapid expansion, contributing to the Indian jewellery market's estimated INR 5 trillion in revenue by 2027. Innovative designs and a scalable business model position GIVA to capitalise on this expansion.
• Diversification and Innovation: It is anticipated that introducing fresh product categories, such as gold-plated and gemstone jewellery, and ongoing advances in design will drive further expansion and entice a wider range of consumers.

GIVA has thrived in India's jewellery business because to its strong growth and changing trends. Rising disposable incomes, online shopping, modern and cheap designs, and savvy franchising have helped GIVA expand. To maintain growth and profitability in the competitive jewellery market, GIVA stays in touch with consumer tastes and uses technology.

Final Notes On The GIVA Franchise in India

One great way to get in on the expanding silver jewellery business in India is to open a GIVA Jewellery franchise. A well-established brand can help entrepreneurs construct a profitable firm with a minimal investment. You can improve your odds of succeeding in the cutthroat jewellery sector by learning about the expenses and meticulously planning each stage.

Now is the ideal moment to begin your franchise journey. Therefore, be prepared to dive into the glittering realm of jewels with GIVA! Connect with FranchiseBAZAR for a jewellery franchise right away!

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.