Written By: Bandana Gupta

Siyaram’s is a trusted and famous Indian brand, known for its quality textiles and fashion since 1978. The Siyaram's franchise model has helped them grow while maintaining high product quality and customer satisfaction.

Siyaram’s Silk Mills Limited produces top-notch fabrics for fashion lovers, with over 30 years of experience. Their ISO 9001:2008 certified plants in Tarapur, Daman, and Silvassa make over 60 million meters of fabric each year, making them India's largest producer of blended fashion fabrics.

With a vast network of over 0.1 million retail locations, Siyaram is loved in urban and rural India. They focus on business ethics, sustainability, and innovation, led by their in-house research and development team.

Siyaram’s Shop: Crafted with Excellence

Exceptional craftsmanship and creativity are embodied by Siyaram’s Shop, tailored to the dynamic lifestyle of modern men. With over 200 premium stores nationwide, an exquisite range of black formal suits, fashion fabrics, and everyday apparel is offered.

Home to brands like Siyaram’s Suitings & Shirtings, J. Hampstead Fabric & Apparel, Oxemberg, Mistair, Cadini, Royale Linen, and Miniature, a diverse selection for every style is provided.

Decades of textile and tailoring expertise are encapsulated in the custom-made tailoring service, Tailor Fit. Each garment is crafted around the customer's unique personality, with personalized design, fitting, fabric selection, and finishing touches included.

Siyaram's franchise cost and Investment :

Investment & Fees:

• Investment: INR 20 lakh – 30 lakh
• Franchise/Brand Fee: None

Returns & Payback:

• Anticipated percentage return on investment: 40%
• ROI within a span of 2 to 3 years

Property & Location:

• Type of property required: High streets or malls are considered to be preferred locations for the franchise.
• The required area is between 600 and 1500 square feet.
• Preferred franchise outlet locations: Across India.

Benefits of Partnering with SiyaRam's:

• Establish brand: Siyaram’s is synonymous with quality and style, giving franchisees a competitive edge in the market.
• Proven Business Model: With a vast network of showrooms, Siyaram has perfected its franchise system, ensuring stable returns and growth opportunities.
• Exclusive Product Access: Franchisees gain exclusive access to a wide range of high-quality fabrics, suits, and readymade garments tailored for the discerning Indian consumer.
• Versatile Formats and Investment Options: Siyaram offers various franchise formats, from standalone stores to shop-in-shop models, catering to different business needs.
• Commitment to Sustainability: Siyaram’s dedication to eco-friendly fabrics and processes resonates with today’s environmentally conscious customers, further enhancing the brand’s appeal.

These benefits make partnering with Siyaram a lucrative and attractive opportunity for prospective franchisees.

Siyaram's Franchise eligibility and requirement :

Siyaram seeks individuals or organizations that share its passion for fashion, quality, and exceptional customer service.

Ideal Franchisee Profile:

• Interest in Fashion Retail: An unwavering love for the fashion world and a sharp instinct for the latest styles.
• Customer-Focused Approach: Dedication to providing outstanding customer service and building long-term relationships.
• Location and Market Insight: Knowledge of local markets, ideally in high-traffic areas such as malls, premium streets, or established retail districts.
• Investment Capacity: The ability to meet initial investment requirements and manage daily store operations.

Partner with Siyaram’s and be part of a brand that stands for excellence in fashion and customer satisfaction.

Requirement:

• Detailed Knowledge of Local Trends and Preferences: Franchisees should understand local market trends and preferences to effectively meet the community's needs and ensure Siyaram’s products resonate with the target audience.
• A Quest for Perfection in the Textile Industry: Franchisees should be committed to high quality, continuous improvement, and innovation. A passion for excellence will help them uphold Siyaram’s reputation and deliver the best products to customers.

These attributes will ensure the franchisees can effectively represent Siyaram's brand and contribute to its success.

Siyaram's Franchise Support

• 1. Comprehensive Support System: Siyaram’s franchise model offers a robust support system. From selecting the right location and setting up the store to providing continuous operational guidance, Siyaram ensures franchisees receive assistance at every step, maximizing success and minimizing risks.
• 2. Product Range and Quality Commitment: Siyaram offers an extensive range of textiles for both traditional and contemporary fashion. The brand maintains strict quality control measures to uphold its reputation, ensuring confidence from both franchisees and customers.
• 3. Marketing Support: Siyaram provides franchisees with marketing support, including advertising campaigns, promotional materials, and event organization. This expertise helps franchisees enhance visibility and attract more customers.
• 4. Mutual Benefits: The franchise model is mutually beneficial. Franchisees gain from Siyaram’s established reputation, diverse product range, and support system. In turn, Siyaram expands its market presence and strengthens its distribution network, creating a successful and sustainable business model.
• 5. Brand Reputation: Siyaram’s has been a leader in the fashion industry for decades, known for high-quality products and exceptional customer service. This dedication has built a strong reputation, boosted consumer confidence, and created a loyal customer base.

Why Choose Siyaram?

• Established in 1978: Siyaram Silk Mills has been a leading producer of blended fabrics in India for decades.
• Annual Turnover: The company has an annual turnover exceeding INR 2000 crores.
• ISO 9001 Certified Facilities: Their manufacturing facilities are ISO 9001 certified, ensuring high quality standards.
• Workforce: The company employs over 6000 individuals.
• Sales Network: Siyaram Silk Mills has a robust sales network of over 80,000.
• Technologically Driven: The business processes are technologically advanced.
• Vertically Integrated: Siyaram Silk Mills is one of the most renowned vertically integrated textile companies in the country.

The Future plans with Siyaram:

Siyaram Silk Mills is gearing up for an exciting future with ambitious expansion plans. The company aims to open 30 new retail stores across Tier I and Tier II cities in India by March 2025

• Rising Demand for Quality Menswear: Siyaram’s is well-positioned to meet the increasing demand for high-quality menswear in both urban and rural markets.
• Aggressive Expansion Plans: The brand’s expansion strategy provides franchisees with a secure business opportunity that has high growth potential.
• Brand Legacy: Siyaram’s long-standing reputation and brand legacy offer a prestigious association for franchisees.

Comprehensive Support System:

• Franchisees receive extensive support, including:
  • Assistance with location selection and store setup.
  • Ongoing operational guidance.
  • Marketing and promotional support.

• Extensive Product Range: Franchisees gain access to Siyaram’s diverse range of high-quality, innovative textiles and menswear.
• Customer Relationships: The franchise model helps build long-term relationships with customers by consistently meeting their fashion needs.
• Prestigious Partnership: By joining Siyaram’s franchise network, franchisees become part of a transformative journey in Indian fashion, redefining standards and customer satisfaction.

Special Criteria to become a franchisee:

• Space: A minimum of 700 sq. ft. located in a prominent market area such as high streets or shopping malls to ensure high foot traffic.
• Financial Capacity: The ability to invest between 25-30 lakhs initially, along with sufficient resources to manage daily business operations smoothly.
• Skilled Manpower: For a 700 sq. ft. shop, it is essential to have a dedicated team consisting of 1 Manager and 3 Salespersons to ensure efficient store operations and customer service.
• Tailoring Facility: A tailoring facility should be available at the shop to cater to custom tailoring requests and enhance customer satisfaction.
• Individuals: Franchisees should possess integrity and strong ethical values, which are essential for maintaining the brand's reputation.
• Passionate: Prospective franchisees should have a passion for the fashion industry and be devoted to managing the business effectively.

These criteria are designed to ensure that franchisees are well-equipped to represent Siyaram’s brand and provide excellent service to customers.

Key steps to apply for SiyaRam franchise:

1. Dive into the Digital Realm:
   • Visit the Siyaram Website: Set sail for the official Siyaram website, your gateway to a world of sartorial elegance.
2. Unlock the Franchise Portal:
   • Access the "Franchise Enquiry" Section: Navigate to the "Enquire Now" or "Franchise Enquiry" treasure chest on the website.
3. Craft Your Application Masterpiece:
   • Fill Out the Application Form: Share your saga—name, contact details, dream location, available space, and financial prowess.
4. Showcase Your Fashion Prowess:
   • Highlight Your Business Experience: Illuminate your past conquests in the retail or fashion industry, showcasing your expertise and passion.
5. Seal the Deal:
   • Submit the Application: With a flourish, submit your crafted application through the digital gateway.

Important Points to Consider

• Prime Location:
  • Siyaram treasures high streets and shopping malls as prime spots for their franchise stores.
• Financial Fortitude:
  • Be ready to demonstrate your financial capability, typically ranging from ₹20-30 lakhs.
• Ample Space:
  • Ensure you have a spacious haven, usually between 500-1000 square feet.
• Business Savvy:
  • Siyaram values individuals with a fervent passion for the fashion industry and experience in retail management.

Conclusion :

Siyaram's franchise model perfectly blends a strong brand with proactive entrepreneurship, showing how to grow sustainably in the textile industry. By focusing on franchisee support, quality products, innovation, and brand integrity, Siyaram has created a successful system where both the brand and its partners thrive. Aspiring entrepreneurs and existing businesses can learn from Siyaram's success, highlighting the importance of working together, adapting to change, and putting the customer first.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.