Written By: Yukta Palekar

Cult.fit Franchise: What is in the Future of the Fitness Industry

Development of Aviation Technology: Malcolm Thornton had 368 million global fitness technology users in 2024. The fitness app industriousness speculate to be worth $34.3 billion by 2027. Exercise technology is a part of everyday activities and provides additional opportunities for the individual to pursue their health and fitness objectives throughout the day.

WHAT IS “CULT .FIT”

The largest fitness company in India has two main brands: Cult.fit and Cult.sport. Cult.fit has group exercises, virtual classes, game amenities, and tailor-made solutions for fitness facilities and associate gyms. Cult.sport has a focus on the health and well-being of the area as well as smart fitness accessories for normal people.

WHAT MAKES CULF.FIT FRANCHISE DIFFERENT

• Features: Online fitness sessions, Gyms with equipment, Nutritious meals, Yoga and meditation. Interesting Intervals and great qualities for hybrid workouts.
• Community and Mentorship: Rather than the numbers game of who is the fittest, as the trainers at Cult.fit are much more than just trainers, they become mentors and build a community around you.

Cult.fit Franchise Overview: Building a Successful Fitness Business in India

• Founding and Leadership: Founded in 2016 by Mukesh Bansal and Ankit Nagori, Cult.fit quickly established itself as a leader in the fitness app market.
• Comprehensive Fitness Offerings: Provides online fitness classes, gym and equipment-based workouts, yoga, meditation, healthy food, and wellness products. Emphasis on making fitness fun and accessible to everyone, with unlimited access to group classes through the app.
• Community and Trainer Engagement: Charismatic trainers serve as mentors and motivators, fostering a strong community atmosphere. Trainers help members feel part of something greater, enhancing member loyalty and satisfaction.
• Strategic Growth and Future Plans: Plans to invest in cutting-edge technology, expand into new markets, introduce new features, and collaborate with influencers and brands. Aims to stay at the forefront of the fitness industry through constant innovation.
• Franchise Benefits: Offers expertise in best practices, access to equipment vendors, training academies, and robust marketing support. Dedicated support in operations, marketing, and tech enablement for franchisees.
• Financial Commitment: Initial investment requirement ranges from INR 1 Cr to INR 1.2 Cr. Expected return on investment (ROI) of 30-40% with a break-even period of 24-36 months.
• Steps to Set Up a Cult.fit Franchise: Ensure adequate capitalization and recognize the financial commitment needed. Check available markets for franchising. Submit a franchise application and sign the franchise agreement. Complete the training program provided by Cult.fit before the franchise launch.
• Operational Support: Comprehensive support in marketing, state-of-the-art training, and technology-enabled operations to ensure franchisee success.

Cult.fit's Franchise Model and Expansion Strategy. 

Expansion through Franchising. 

Cult.fit plans to worm one's way into smaller regions without an interruption a franchise model. Operates more than 200 centers everywhere across India and possesses world-class technological systems enabling easy management of class booking as well as center operation management.

Franchise Program Offerings. 

Franchisees are affordable: Expertise in industry best rest practices and standard operating procedures. Quality suppliers of equipment. Staff development training academies. Marketing.

Growth since Inception. 

Fitness First and Gold's Gym outlets were launched in 2020 targeting fitness lovers within Tyre 1 and Tyre 2 towns. Franchise Portfolio was expanded in 2022 to include Fitness First and golds gyms outlets.

Impact of Franchising on Expansion of Cult.fit. 

Franchising is fast growth driver allowing maximization of areas which were slow served in India. About 30 percent contribution of revenue is possible from this franchise model.

Mission of making Fitness Activities Accessbile and Enjoyable for All. 

Fitness Aims to make fitness a more fun and easily accessible activity for the population. Cult.fit app allows for unlimited group class bookings directly. Wellness products for online sales are also a part.

How to set up Cult.fit Franchise in India

First Financial Considerations:

Do not analyze any further, if you have enough capital for making the initial investment. Financial commitments can include: real estate purchase or making leases, investment on equipment, licenses and permits & insurance and other regulatory costs.

Market Research and Location Suitability:

• Look at the markets available for Cult.fit franchisees. Determine the market for the area in which you wish to locate.
• Franchise Application Process: go to the website and fill out an online application for a Cult.fit franchise. Get feedback of confirmation and contact particulars from the franchise owner. Once approved, the next step is to sign the franchise agreement.
• Training and Support: Go Through an appropriate level of education as offered by Cult.fit. When the center is opened, active marketing, operations, and tech enablement will be provided in full form.

Target Market and Industry Growth

• Primary Target Group: The most important target group is the youth population (15-34) age group as this segment contributes 34.33% of total population in India.
• Growth Projections in Fitness Industry: In the Indian health and fitness market, a steady growth is projected at 12.51% between the years 2022 and 2027 reaching 31.97 million US dollars in 2027. Between the years 2023-2028 the digital fitness and well-being market is expected to grow at the rate of 18.75% and reach 15.11 billion dollars in the year 2028.

Cult.fit Franchise Opportunity: Make Money with India’s Biggest Fitness Chain

• Cult.fit Franchise Locations: Worldwide recognition and standardisation, extensive marketing initiatives, finished operations, advanced technology and physical training are included.
• Grow with Cult.fit: Extensive linguistic knowledge within the chain’s development. Staff management policy, training, and self-education opportunities. Progressive physical and IT Marketing strategies. There is availability of continuous marketing strategies.
• Key Centers in the country and in the region: More than 540 centres. 130361 average number of visitors.
• High Revenue and Gross Turnover: Partners of the franchise should expect high returns due to return on investment (ROI) of 30 percent or more, depending on managing abilities. Time of reasonable expenses return is 24-36 months.
• Successful criteria to do business in the franchise system: A development structure that significantly improves competitiveness from a customer-centric approach, giving franchisees Marketing agencies or entrepreneurs the widest possible capabilities.
• Unique Marketing Strategies: The cult fit vision is steadily followed by focusing on four advertisement technologies: word of mouth (WOM) brand management, target programs, active social media engagement, and cutting-edge technology utilization. Franchisee specific developments are also utilised.

Growth of India’s Fitness and Health Market: Key Drivers and Trends

• Rapid Market Growth: The fitness and health industry in India has seen substantial growth, driven by higher disposable income, a rise in lifestyle-related diseases, and a shift toward preventive healthcare. At a value of around USD 12 billion in 2022, the industry was projected to reach USD 32 billion by 2025.
• Key Market Drivers: Increased health acknowledgement and a focus on prophylactic device healthcare. Rise in lifestyle-related diseases prompting fitness-conscious choices. Technological advancements in fitness apps, wearables, and digital health. Expansion of gym memberships and the availability of diverse facilities.
• Evolution of Gym Culture in India: Significant rise in gym memberships, with approximately 3.5 million members recorded in 2019. Membership growth cnstitutes of annual development rate (CAGR) of 9.3% from 2020 to 2024. Expansion of gym facilities in major cities like Mumbai, Delhi, Bangalore, and Hyderabad, ranging from luxury gyms to affordable fitness centers.
• Growth of Fitness Franchises: International fitness chains (e.g., Gold’s Gym, Anytime Fitness, Fitness First) have established strong presence. Fitness boom extends beyond metro areas, with significant growth in Tier II and Tier III cities due to rising incomes and health consciousness.
• Innovative Offerings to Attract Members: Gyms and fitness centers offer diverse services such as Zumba, spinning, and yoga classes. Specialized services like personal training, nutrition counseling, and wellness programs are also a part. Varied fitness options broaden the appeal and help retain members.

Cult.fit Franchise Overview: India’s Largest Fitness Chain and Investment Opportunity

• Plans to expand to 50 additional locations by the end of the year, offering franchise partners a steady revenue stream.
• Comprehensive Franchise Support: Franchise program includes access to best practices, equipment vendors, training academies, and a strong marketing framework. Franchisees benefit from a valuable training program and ongoing support from a dedicated central team.
• High ROI and Quick Break-even: Offers a return on investment (ROI) of 30-40%. point of equilibrium is form an impression of to be 24-36 months.
• Tech-Enabled Fitness Platform: Cure.fit app enables seamless class bookings, access to workout videos, and overall improved user experience. Tech-driven convenience for both members and franchise partners.
• Diverse and Engaging Workout Options: Slogan: "Make fitness fun and easy." Offers group workouts like yoga, boxing, and other fitness activities. 
• Impact Beyond Fitness: Cult.fit represents transformation, empowerment, and self-discovery for members, known as "cultists." Focuses on holistic well-being and personal growth, motivating members to push boundaries and unlock their full potential.

Cult Fitness, India's largest fitness franchisee in 2025, provides fantastic chances for individuals eager to join India's exercise revolution. Join FranchiseBAZAR to learn about the possibilities of owning a Cult Fitness franchisee and joining the exciting fitness experience.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.