Exploring the Profitability of Salon Franchises in Urban India

on Jun 17, 2025 | 8026 views

Written By: Resham Daswani

Especially in big Indian cities, the wellness and beauty industry is growing rapidly.. Leading edge of this transformation are salon franchises. A franchise for a salon in India, especially in one of the country's major cities, can be the perfect opportunity for you. To assist you in making a well-informed decision, this blog delves into the reasons behind the salon boom, reviews popular brands, compares investment and profit margins, and shares real-life case studies.

Reasons for the Expansion of Salons in major Indian cities

Several powerful tailwinds are propelling the salon business in urban India:

  • Increases in Consumer Spending: As a result of rising disposable income, consumers in metropolitan areas are increasingly buying beauty products and services for themselves.
  • People are more conscious of the importance of personal hygiene and the rise in demand for professional grooming services as a result of the widespread use of social media.
  • People living in cities often lead hectic lives, therefore they turn to branded salon chains for the regularity and ease of use.
  • The Impact of Global Trends: Indian consumers are more exposed to beauty norms and trends that originate in wealthy Western countries.

Therefore, this is why the salon franchise is growing so quickly in India, especially in the major cities like Hyderabad, Bengaluru, Delhi, and Mumbai.

Leading Urban Salon Franchises in India

In the realm of urban salon franchising, the following names stand out as industry leaders:

#1. Toni & Guy Franchise

Toni & Guy, famed all over the world, has established itself as an industry leader in India's salon industry. They draw in wealthy clients and have a solid reputation for their innovative hairstyles.

Notable Features of the Franchise:

  • Capital: 80 lakh to 1.5 crore
  • Payback Time: 18–24 months
  • Dedicated training and promotional resources

#2. Enrich Salon Franchise

Popular in India's major cities, Enrich Salon is a trusted name in the industry thanks to its affordable prices and high-quality treatments.

Best Parts of the Franchise:

  • Amount: ₹50 lakh to ₹70 lakh
  • Rate of Return: 15 to 18 months
  • Technology-driven processes and strong backend infrastructure

Nonetheless, Jawed Habib, BBlunt, and Naturals are also deserving of recognition for their rapid expansion in urban clusters.

Where You Set Up Shop—Mall vs. Street!

The success or failure of your salon franchise in India hinges on your site choice. In a nutshell, here it is:

Mall Vs Street

Advantages

Disadvantages

If you choose to set up in a Mall

Increased foot traffic, customers who are brand-conscious, and improved safety

Increased rent, increased rules, and crowding during peak hours

Incase you decide a high street set up

Greater visibility, more adaptable working hours, and reduced rent

Variable foot traffic, which is depending on the reputation of the area

Therefore, A more expensive mall location can be worth it if you're aiming for a high-end brand like Toni & Guy. Locations on busy streets can yield substantial profits for mid-tier firms such as Enrich.

Evaluation of Investments in Relation to Profits

A careful investment approach is needed to start a lucrative salon franchise in India.. Pay attention to the breakdown that follows:

Investment Made Initially:

  • The franchise fee might be anywhere between ₹5 and 10 lakh.
  • ₹20–40 lakh for the setup and interiors.
  • ₹10–15 lakh for the equipment
  • 10–15 lakh rupees is the working capital.

Potential Revenue on a Monthly Basis:

  • Five to ten lakh rupees (depending on the brand and area)

Profit Margin:

  • Margin of net profit can be anywhere from 20% to 35%.
  • In most cases, breakeven happens within a period of 12–24 months.

Nonetheless, for this reason, the franchising opportunity in the beauty and grooming sector is among the most attractive in urban India.

Salon Industry Trends and Growth Drivers in Urban India: A Synopsis

Thanks to a confluence of social, cultural, and technological elements, the salon sector in India's major centres is booming. It is anticipated that the beauty and wellness sector, which is currently valued at over ₹20,000 crore, will expand at a compound annual growth rate (CAGR) of 15–20% over the next five years. Salon services will comprise a significant portion of this growth.

Leading Market Trends:

  • Convergence on Branded Experiences: Due to superior customer experience, consistent service quality, and hygiene standards, branded salons are becoming more popular among urban consumers.
  • Enhanced Interest in Men's Personal Care Products: Beard trimming, facial hair maintenance, and other men's grooming services are booming in popularity among city guys.
  • Service Premiumization: Expert keratin treatments, scalp detoxes, and high-end facials command premium prices because of the excellent quality and prestige they provide.
  • Emergence of Salons Catering to All Genders: There has been a recent uptick in the number of unisex salons, which is indicative of the growing trend towards inclusivity.

A Key Factor in Growth:

  • Urban, Young Demographic: With a 65% youth population and an increasing interest in personal hygiene, India is a country that is ripe for the picking.
  • More disposable cash is going towards beauty products, thanks to rising incomes in urban areas and the rise of two-income households.
  • A well-groomed appearance is expected in social and professional settings as a result of the lifestyle changes brought about by urbanisation.
  • Culture of Celebrities and Influencers: Beauty standards and the uptake of services are being shaped by social media patterns and endorsements.

Therefore, the urban salon industry in India has evolved from a luxuries to a mainstream lifestyle requirement. Salon franchise acquisition in India is a great opportunity due to the sector's favourable growth prospects, which are being enhanced by rising brand recognition, technology usage, and consumer penetration.

A Synopsis and Potential Opportunities

A high-potential and high-return business opportunity comes in the form of a salon franchise in India, particularly in large metros. Salon franchises are quickly rising in popularity among would-be business owners due to the high demand, well-known brands, and operational assistance offered by franchisors.

In conclusion, 

Do you want to open a salon franchise in India? Act now. Get ready to start an effective business in one of India's most rapidly expanding sectors by choosing a budget-friendly brand and scouting the perfect site.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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