Written By: Bandana Gupta

Flurys was founded in 1927 by Mr. and Mrs. J. Flury at 18, Park Street, Kolkata, and quickly became a beloved tea room for both Britishers and affluent Indians. Today, the Park Street location is a landmark, drawing visitors from across the globe who return to experience the nostalgia and charm of this iconic establishment. From its humble beginnings, Flurys franchise has grown significantly. Therefore, operating 68 outlets across Kolkata, New Delhi, and Mumbai in café, restaurant, and kiosk formats as of March 31, 2023. 

The brand aims to expand further across major cities in India, continuing its legacy. Behind its success is a dynamic team of young and passionate individuals, always ready to take on new challenges and contribute to the institution's continued growth.

Flurys Franchise Growth Strategy:

Flurys, a well-known Swiss confectionery in India, does have a franchise model, and it appears to be actively expanding.  The parent firm, Apeejay Surrendra Park Hotels Limited (ASPHL), has big aspirations to open 50 additional locations annually.

Let us explore its growth and expansion plans.

Expansion Plans:

• Flurys was founded in 1927 by Mr. and Mrs. J. Flury  located at 18 Park Street in Kolkata, is a restaurant, café, and kiosk. In 1967, it was acquired by Apeejay Surrendra Park Hotels Limited and has since expanded significantly. Recently, Flurys entered the Mumbai and Navi Mumbai markets with new outlets at Phoenix Mall, Mumbai, and Seawood Nexus Mall, Navi Mumbai, bringing its signature treats to a wider audience. At the moment, Flurys has 65 retail sites around Kolkata,. This is including seven at the airport, Delhi, Navi Mumbai, and Mumbai, as well as in Serampore, Chandan Nagar, and Durgapur.

Existing Footprint:

• Flurys has a strong presence in Kolkata. Moreover, with outlets also in Mumbai, New Delhi, and other locations.They currently have over 80 outlets across various cities in India, including Kolkata, Mumbai, and New Delhi. 

Potential for Franchisees:

• Flurys' expansion presents valuable opportunities for individuals and businesses eager to be part of its growing network. With new outlets planned across major cities, franchise partners can leverage its strong reputation and loyal customer base. The expansion also creates employment prospects across various roles in management, hospitality, and culinary fields. Additionally, suppliers and vendors specialising in food ingredients, packaging, and logistics could collaborate as Flurys extends its presence. By focusing on quality and innovation, Flurys aims to build a dynamic ecosystem that welcomes passionate contributors to its legacy.

Contact Information:

You might want to get in touch with ASPHL directly via their website or other ways if you want additional information about possible franchise opportunities.

Flurys Franchise Opportunities: Everything You Need to Know

Flurys Confectionery Franchise, owned by Apeejay Surrendra Park Hotels Limited (ASPHL), does not offer a formal franchise program. Instead, it operates through its outlets and kiosks across India, with plans to expand to major cities. While there is no formal franchising, Flurys does consider the potential for new outlets in different locations, including malls and airports. 

Here's a deep insight about it

No Formal Franchise Model:

Flurys does not offer traditional franchise opportunities where individuals or businesses can invest and operate under its brand name.

Expansion Through Company-Owned Outlets:

The brand's parent company, Apeejay Surrendra Park Hotels Limited (ASPHL), is actively expanding Flurys through a network of company-owned cafés, kiosks, and restaurants.

Exploring New Locations:

While not franchising, Flurys is focused on opening outlets in strategic locations such as malls, airports, and other high-footfall areas.

Maintaining Brand Standards:

The company prioritises quality and consistency, ensuring that all outlets uphold Flurys’ reputation by operating under direct management rather than independent franchise ownership.

Part of Apeejay Surrendra Park Hotels Limited:

A key factor in Flurys' growth outside of Kolkata has been its affiliation with the hotel firm ASPHL, which is headquartered in Kolkata.

Growing National Footprint:

Flurys has successfully extended its presence to cities like Mumbai, New Delhi, and various locations across Kolkata. Moreover, with continued plans for expansion.

Strong Business Model with High Margins:

The brand boasts industry-leading margins, demonstrating its effective business strategy and commitment to growth.

Core Features of Flury Franchise:

Flurys, a well-known confectionery brand with a history dating back to 1927, is expanding through a franchise model. They aim to reach 120 outlets by the end of the financial year. This is including expansion into Mumbai and other major cities. 

Strong Brand:

Flurys is a recognized and beloved brand in Kolkata. Moreover, known for its quality pastries and cakes, and is now expanding its presence across India. The brand is renowned for its chocolate cones, rum balls, chicken patty, baba cake, and baked beans, which have earned it a loyal following over the years.

• Strategic Growth: Apeejay Surrendra Park Hotels Limited (ASPHL) is actively expanding Flurys, focusing on major cities like Mumbai to strengthen its presence.
• Diverse Outlet Formats: Flurys operates in cafés, restaurants, and kiosks, allowing flexibility in reaching different customer segments and locations.
• Wide Customer Base: The brand caters to diverse preferences, offering traditional favourites along with vegan and gluten-free options to meet modern dietary needs.
• Strong Financial Performance: Flurys has a history of steady revenue growth and industry-leading profit margins, making it a strong business model.
• Franchise Potential: While specific franchise details are not publicly available, ASPHL’s focus on expansion suggests possible opportunities for franchisees in strategic locations.

What makes to invest in the Flurys franchise:

Choosing a Flurys franchise offers the opportunity to join a well-established, heritage brand with a strong customer base and a proven business model. Flurys is known for its quality confections and has a history of success, potentially providing a stable and profitable investment.

1. Established Brand Recognition and Loyalty:

• Flurys is a highly recognisable and beloved brand, particularly in Kolkata, and is expanding to other areas.
• Customers feel more familiar and trusting of the company because of its history and tradition, which may draw in a devoted following. 
• Flurys has a reputation for quality and consistent service, which can help build a positive brand image and encourage repeat business. 

2. Proven Business Model and Operational Support:

• The company likely offers support in areas like training, marketing, and sourcing. Moreover, which can help franchisees navigate the business aspects of operating a Flurys franchise. 
• Flurys has a proven track record of growth and success, suggesting a solid business model that franchisees can leverage. 

3. Potential for Growth and Profitability:

• Flurys is actively expanding its footprint to new markets, creating opportunities for franchisees to tap into new customer bases
• Industry-leading margins and business growth (as noted in some sources) indicate a financially sound franchise opportunity. 

4. Unique Product Offering:

• Flurys is famous for its delicious treats, especially its chocolate cones, rum balls, and a variety of unique pastries and desserts. Over the years, these delicious treats have captured the hearts of patrons and contributed significantly to Flurys' allure. The brand also offers a variety of food and beverage options, appealing to a wider range of customers. 
• This unique product offering can differentiate the franchise from other bakery or cafe businesses. 

5. Cultural Significance and Heritage:

• Flurys is a cherished symbol of Kolkata's rich history, seamlessly blending into the city's daily rhythm. Over the years, it has become more than just a tea room—it’s a tradition that locals embrace, a gathering place filled with nostalgia, and an essential part of the city's cultural fabric. As it grows and reaches new cities, the brand aims to bring the same charm and tradition to new audiences, creating a familiar and nostalgic experience beyond its original home.
• For some, the opportunity to be part of a heritage brand and contribute to its legacy can be a significant draw. 

How to apply for the Flurys franchise

1. Visiting the Flurys Website: The official Flurys website is a valuable resource for information regarding franchise inquiries. It may provide details about the company’s expansion strategy, business model, and contact information. Moreover, for further discussions with the parent company, Apeejay Surrendra Park Hotels Limited (ASPHL).
2. Contacting ASPHL Directly: Those interested in franchise opportunities can reach out to ASPHL. Through their official contact details, often found on their website or via online searches. Direct communication with the company allows potential investors or entrepreneurs to gain firsthand insights into the requirements, policies, and potential locations for Flurys outlets.
3. Networking with Industry Professionals: Engaging with professionals in the hospitality or franchise industry can offer valuable perspectives on franchise opportunities with Flurys. Attending industry events, connecting through business forums, and seeking advice from those experienced in food and beverage franchising may provide further clarity on expansion prospects and operational best practices.

Conclusion:

Flurys has established itself as a beloved and iconic brand, blending tradition with modern expansion. While it does not follow a conventional franchise model, its strategic growth through company-owned outlets ensures brand consistency and quality. With ongoing expansion into major cities and high-footfall locations, Flurys continues to attract a loyal customer base. Also, maintain strong financial performance. Entrepreneurs and business professionals interested in partnering with Flurys can explore potential opportunities. This is by contacting Apeejay Surrendra Park Hotels Limited (ASPHL) or networking within the hospitality industry. 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.