Food Truck Franchise Is The New Normal

on Jun 25, 2021 | 2079 views

Written by Deepak Sah                                                                              June 25, 2021

The food truck business is one of the most trending businesses. As per the data from the National restaurant association, food truck business is contributing 2.7 billion in revenue since 2017 and this helped in the growth of the food truck franchise business in India.

At the beginning food trucks were limited to an ice-cream van but now due to advanced technology and talented food professional food truck business to a different level.COVID 19 also opens a door for food truck business because many people wanted to open a business which includes lower risk .

Factors driving food truck business are :

  • Increase in disposable income push people to eat more

  • Women started working .So there is more chance of eating outside for both husband and wife ,which was not common in the past.

  • In this pandemic people became more active on social media,an increase in the number of food bloggers exposed people to a large number of foods which they have never tried and now they want to try these foods.

  • 83% of customers want quick service while eating.

Why Food truck business ?

  • It requires low investment.

  • It involves low operation cost

  • Food trucks' food prices are low compared to other restaurants and food trucks are more hygienic in comparison to other street vendors ,so food truck business attracts more business.

  • We all know many restaurants failed in 2 years due to poor location selection and due to high rent.There is an important line ,” Business rise and die with their location “ So in food truck business you can choose your location according to the situation and change your location any time.

All these contributed a lot in the growth of food truck franchise business in India.Many entrepreneurs are opting this food truck franchise business because there is a lot which already ready for you , the franchisee gets a business model ,system and product which were earlier developed and tested.In any pandemic or crisis you are not alone,you get support from expert team and easily availability of resources at reasonable price due to franchisor’s contact  plays a very important role in your success.Another important benefit  you get when you go for food truck franchise business is you get the earned reputation of that brand and pre-existing relationships with the customer ,which plays very important role in success of your food truck  franchise business. And good news is that many big fast food brands are franchising and exploring through food truck franchises because now people don’t want to travel for food because food comes to them,so food truck franchises play a very important role in this situation.

Why food truck franchise business ?

1. People will not stop eating : Increase in disposable income push people to eat more.Women started working .So there is more chance of eating outside for both husband and wife ,which was not common in the past.In this pandemic people became more active on social media,an increase in the number of food bloggers exposed people to a large number of foods which they have never tried and now they want to try these foods.83% of customers want quick service while eating.All these will contribute in the success of food truck franchise business.

2.Name recognition : Another important benefit  you get when you go for food truck franchise business is you get the earned reputation of that brand and pre-existing relationships with the customer ,which plays very important role in success of your food truck  franchise business

3. Good training from franchisor : For success of any business model , training plays a very important role.It's easy to open a business but it's difficult to run a business and training gives you wings to fly.This training keeps you one step ahead from other independent shop owners .

4.In a pandemic you are not alone: when you start a franchise business ,you will get a solid team in which you can rely in uncertain times.This is the power of this network.The team will share best franchise business techniques and franchise business strategies to tackle the situation.This support system is not available in startups and in other independent businesses.

5.Low investment ,more return : The investment in food truck franchise business is low and the operation cost is also low ..The investment required to start/buy a franchise will be around 5 lakh to 20 lakh depending on which type of vehicle you want to use and what you want to sell.

Top food truck franchise business ideas in India :

  • Pizza food truck

  • Momo food truck

  • Frozen yogurt food truck

  • Mojitos food truck

  • Omlet food truck 

  • Arabian cousin food truck

  • Different types of rolls food truck

Best food truck franchise business in India

1.Ranjeeta Enterprise :  It started its business in 2013 and started franchising in 2013.It is famous for its Burger uncle which is a high quality burger .It has 22 franchise units all over India and the investment required for this food truck franchise business is around 5 lakh and the royalty fees will be around 15%.

Why is Ranjeeta Enterprise ideal for the food truck franchise business ?

  • Low investment,more return

  • proper training 

  • Tested business model

  • Name recognition 

2.Sarah food pvt ltd : It is one of the leading brands in snack food .It was started in 2008 in Bangalore.It is planning to expand in other parts of the country .The investment will be around Rs 50,000-2 lakh and the franchise fees will be around Rs 50,000.

Why is Sarah food pvt ltd ideal for the food truck franchise business ?

  • Expert guidance

  • Marketing support

  • Advertisement support

  • Training

3.Mr.Orange :It was started in Gurgaon at Metropolitan mall in 2004.The company did well and kept growing and now expanded in various cities like Delhi,Chandigarh,Bangalore and now looking to expand in various other cities.The investment required for this franchise is around 5 lakh- 10 lakh.

Why is Mr. Orange ideal for the food truck franchise business ?

  • Winner of concept of the year award in 2005

  • Citrus juice for the first time in India.

  • Good support 

  • Tested business model

  • Brand recognition 

4.The Arab Knights :It started in Jaipur Rajasthan in 2010 and started franchising from 2015 .It is one of the fastest growing restaurant chains and specializes in Arabian cuisine .The investment is around 10 lakh and royalty is around 2.5 lakh.

Why Arab Knights  ideal for the food truck franchise business ?

  • Fastest growing restaurant chain 

  • Unique Arabian cuisines

  • Low investment

  • Brand recognition

5.Wow Omelettes : It was started at Hyderabad in 2018 and started franchising in 2019 .They are offering good and healthy omelettes and growing at a good pace and already expanded and now wanted to expand in Telangana and Andhra pradesh.The investment for this franchise is around 2 lakh and royalty fees is around 3 lakh.Currently they have 8+ franchise units.

Why is Wow omelettes  ideal for the food truck franchise business ?

  • Healthy food,just like homemade in kitchen

  • Low investment 

  • 8+ franchise units 

For any food truck  franchise opportunities you can visit Franchisebazar and you can select from listed brands from the website as per your  investment plan.You can also clear your doubts from experts .

 

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