Written By: Gouri Ghosh

In India, electric cars, or EVs, are revolutionising transportation.With rising fuel prices and growing awareness about climate change, people tend to shift towards green options. Hero Electric Dealership, being the biggest EV brand in India, is spearheading this movement by providing the two-wheelers with the assurance of affordability and reliability, which are trusted by millions of people.

The Indian market for EVs is growing very fast. Analysts project a growth of 94.4% from production in 2022 to production in 2030. Initiatives such as subsidies, tax cuts, and infrastructure development brought forward by the government make the EV market more accessible than ever. By 2025, new heights in the adoption of EVs will occur, which are going to present a tremendous opportunity for entrepreneurs.

Owning a Hero Electric dealership in 2025 isn't just good business sense; it's a great way to be a part of the revolution towards being green. Hero Electric boasts a powerful brand with a well-diversified product portfolio and a fairly extensive support system, making sure you have what it takes to turn a success. It's an industry that shapes the future while fulfilling the growing desire for clean and cheap transportation.

If you are all set to create an impact and generate profits with a highly successful business, a Hero Electric dealership in India could just be your opportunity. So, let's check out this exciting journey further!

Why choose at Hero Electric?

Hero Electric is not just another successful brand; it leads India in the revolution of electric vehicles. If you are considering becoming a dealer with Hero Electric, consider the following reasons to do so:

A Recognized, Long-Standing Brand

Hero Electric has been the forerunner in the Indian EV industry for almost more than a decade now. The company has established the living example of a very high level of fame as it was one of the early ventures by the country to go to sustainable mobility. 

Market Leader

• Its contribution to selling more than 600000 EVs will make it the country's first preference in EVs.
• In India, Hero Electric is said to hold more than 750 showrooms across different states, making it a complete market leader.

So extensive product range

Hero Electric has different kinds of bikes for different people with the following: 

• scooters that run from home to work and back, high-performance vehicles for people who love speed, and affordable and eco-friendly rides for those who want to buy their first EV.

Strong Support Network

Hero Electric offers its dealers unparalleled support:

• Programs to improve customer service skills for you and your team.
• Help with marketing to advertise your Hero Electric store locally.
• To maintain an advantage in the cutthroat EV industry, regular updates and advice are necessary.

How to Start a Hero Electric Dealership? Step by step guides

Hero Electric dealership is the best opportunity for entering into the fast-emerging EV market further. Follow these simple steps to start:

1. Study market

• Identify the demand for electric scooters in your area. Customer preferences, competition at the local level, and government incentives- all of these must be checked.
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• Understand the Hero Electric dealership model, mainly in terms of operational requirements, benefits, and support systems.

2. Submit to Application

• You can apply for a Hero Electric dealership online by visiting the official Hero Electric website under the "Dealership" section.

• Fill in the form with:Details of personal and contact.
• Details related to the proposed showroom location.
• Know-how of previous business activities/skills (if applicable).

Ensure to ensure validate all fields and double-check before submitting your application.

3. Meet Requirements

To qualify for a dealership, you will need to:

• Invest: Funds for dealership fees, showroom setup, and inventory are ready.
• Space: Showroom space of 800-1200 sq. ft. in a prime area is the best place for the Hero Electric scooter dealerships.
• Skills: Experience in retail, sales, and/or business management would be an advantage.

4. Approval Awaited

• Once the submission form is submitted, Hero Electric will review and shortlist it.

• If shortlisted, it will be followed up with a site inspection and discussion.
• Typically, the approval process takes some weeks.

5. Setting Up and Selling

• Once the approval has been granted, make the showroom and service workshop as per Hero Electric' standards.

• Recruit and train people with help from Hero Electric. Promote your dealership Hero Electric by admission event, social media campaigns, and a special offer for attracting customers.

Financial requirements for Hero Electric  franchise

Here are some financial requirements for becoming a Hero Electric dealer: It is basically an understanding of the cost involved and the planning of the entire process before starting a dealership with Hero Electric.

Initial Investment

• Dealership Fee: This is the first step toward securing a dealership.
• Infrastructure Development: You require an 800-1200 sq ft area for setting up a showroom and workshop. Expenditure for interior design, signage, and equipment should also be factored in.

Purchase Inventory: A starting stock to begin selling is Hero Electric scooters.

Costs of a Hero Electric Dealership in India definitely vary from place to place and size of the showroom, on the whole, it is a little substantial investment when seeing its market potential.

Operating Costs

• Monthly Expenses: Includes employee salary, electricity, maintenance, and marketing.
• You also need to set some budget for customer attraction promotions.

Return on Investment (ROI) 

• Profit Margins: Most dealers enjoy good margins on Hero Electric scooters and services.
• Break-even Point: Most dealers get their initial investments back in between 1 and 2 years depending on sales and location.

Challenges to a Hero Electric Dealership

Intense Competition in the EV Market

India's electric vehicle market has become too competitive, with many brands pushing to grab as much market share as possible. Such a scenario likely makes it difficult for new dealers to develop a differentiating proposition.

Limited Consumer Awareness about EVs

There are still many potential customers who are generally unclear about electric vehicles and their benefits. Such benefits include low operating costs and reduced impact on the environment. This ignorance on the customer side could also be a reason for slow sales.

Limited EV Charging Infrastructure

The lack of charging stations for electric vehicles remains an extreme headache. Limited charging infrastructure will somehow raise concerns among potential buyers about how easy or difficult it will be to drive an EV.

Changing Government Policies

Government rules and regulations and subsidies for EVs keep changing from time to time. It becomes difficult for some of the dealerships to follow up on continuations of changing policies and how they affect the pricing and the guys buying the products.

Slow Acceptance in Certain Areas

While some areas in India have begun to embrace EVs rapidly, other regions remain slow to adopt the technology. This automatically leads to demand being less in those areas, which could affect overall sales in the long run.

Solutions to Counter These Challenges

• Stand Out: To counter competition, dealers may develop a transparent strategy around customer service and set the tone for buying experiences. Promote the trusted Hero Electric brand while endorsing reliability and value for money.
• Educate Your Customers: Address customer awareness through test-riding events, workshops, and local awareness campaigns. Use the promotional materials provided by Hero Electric to explain the benefits of EVs regarding savings and positive environmental impact.
• Charging Infrastructure Concerns: Caution Hero Electric customers about such convenience, for most of the vehicle ranges can be charged at home. Forge mutually beneficial partnerships with local businesses or government programs aimed at establishing additional charging stations in your area. 

Advantages of Associating with a Top EV Brand as a Hero Electric Dealer

By partnering with Hero Electric, you can increase the number of clients that visit your Hero Electric showroom by establishing the legitimacy of working with the leading EV brand in India.

• Support for Marketing and Operations: In order to successfully manage your Hero Electric bike dealership, you will receive comprehensive marketing materials, advertising support, and operational training as a Hero Electric dealer.
• Encourage the Development of a Sustainable Future: You may contribute to the promotion of environmentally friendly transportation and the reduction of pollution in your neighbourhood by owning a Hero Electric dealer station.
• Expanding Clientele and Revenue: As more people choose EVs, your Hero Electric dealership will witness an increase in both client base and profitability due to the increased demand for EVs.

Conclusion

This is an ideal opportunity to invest in a Hero Electric dealership: conduct a little research, fill in the application form, meet the eligibility criteria, and set up your showroom to become part of the booming Indian market in electric vehicles. You will get one of the oldest names, Hero Electric, with strong operational and marketing support, a sustainable business model, and a credible customer base.

So if you are planning to open a Hero Electric dealership in India in 2025, this is the time to act. Move now, for it is most likely one of the vettes-t to take-part opportunities in the entreprise green revolution. Find out more about the possibilities and apply today with Franchisebazar!

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.