How to Star an Ethnic Wear Brand| Cotton Culture
Clothing is one of the most important essentials for everyone, but dressing with style and dressing to impress take clothing to the next level, besides being just a necessity. Special occasions call for grand clothing, religious occasions call for traditional and ethnic wear and so on. While men's clothing has fairly fewer choices for both day-to-day needs and for occasions, women's apparel has thousands of choices, not just in colour or design, but also in the type of clothing in general.
About the brand:
Cotton Culture started their manufacturing unit purely to design produce women's clothing back in the year 1992 and sold their products only in large stores. In the year 2010, they decided to open up independent stores and did so with only two self-managed outlets, which has now grown to more than 30 stores all across the country, in major cities of Mumbai, Delhi, Noida, Ghaziabad, Bengaluru, Pune, Hyderabad, Chennai and many more.
It was in the year 2018 that the brand Cotton Culture officially partnered up with Franchise Bazar to aid in launching the brand and its stores all over the nation. And this also included the initiation of their online store which delivers the bought items and also allows a return of products within a window of 24 hours since purchase. This process of franchising the brand was not much of a challenge, considering the fact that Cotton Culture produces women's garment that is in line with other top women's apparel brands that produce ethnic wear which is not only impressive to look at but also comfortable.
With the increase in the number of brands and stores that produce various types and designs of women's apparel, competition has never been stiffer. Cotton Culture has shown considerable potential and is continuously growing in demand among the female population of India. The wide range of clothes offered by this brand is sure to impress and attract women, especially the working individuals.
Statistics and numbers:
The women’s segment currently accounts for an overwhelming 87% of the total ethnic wear market at INR 54,425 crore. And it is the growth of this segment that will continue to drive the growth of overall ethnic wear sector that includes men's and kid's ethnic wear. A major factor of this is the tremendous opportunities thrown up by the wedding/bridal market in India.
Purchase trends and seasons:
Considering the spectrum of the religious and cultural diversity of India, a wide range of occasions are celebrated, which typically start off early in the year in January, when North India celebrates Lohri, and range all the way till October-November with Dussehra and Diwali. On such festive occasions, the people of India tend to purchase ethnic wear for both personal use and for gifting it to their loved ones, and during these times is when top apparel brands release new designs and trends. Moreover, the fusion of ethnic wear with that western clothing and the come-back of traditional clothing sense to the younger generations, from being isolated to just the elderly population has been a major aspect that brought out the rise in the ethnic wear market.
The all famous Salwar-kameez:
The Salwar-kameez sub-category of ethnic wear is associated not only with comfort and convenience but contemporary Indian fashion too, and the growth of this segment is mainly due to the increase in the number of women in the corporate workforce of India. This category, which is currently at Rupees 20,700 crore is expected to grow at an optimistic rate of 10% (CAGR) or even more. And a plus point to the brand is the fact that the cotton culture salwar kameez is one of its most sold products.
What you need:
To invest in an outlet under the franchise name of Cotton Culture, you will need to have access to a minimum commercial space of about 500 to 750 square feet, which will be used to set up the store. The upfront investment required for this venture could be anywhere between 20 to 30 lakh rupees, and an additional 2 to 5 lakhs will be quoted as franchise fees.
Investing in a Cotton Culture franchise is certainly an assured success since the brand already has a standing reputation that you will be part of, and you will be under the expert guidance and support of Franchise Bazar- Cotton Culture's very own partner. So, what are you waiting for? Visit FranchiseBazar and grab this lucrative women’s wear franchise business for your location. There is many ethnic stores franchise business that can be explored with us at FranchiseBazar.
In case you wish to explore how to start an ethnic wear brand or ethnic store franchise opportunities, or a women’s wear franchise business. Then FranchiseBazar is your one-stop solution visit us and grab the best opportunity for you.
Written By: Yukta Palekar
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