Written By: Bandana Gupta

by Burt Baskin, the brand quickly gained fame for its creative flavours and quality products. Its franchise model helped it grow worldwide, and during World War II, it earned respect for providing ice cream to servicemen. In 1993, Baskin Robbins opened its first franchise store in Mumbai, bringing its famous "31 flavours" to India, with a new flavour for each day of the month. While the initial response was positive, the brand faced challenges adapting to the Indian market. Over time, it successfully blended its global expertise with local tastes, becoming a popular choice for ice cream lovers in India.

Benefits of owning Baskin Robbins franchise

• Global Popularity: Baskin-Robbins is a world-renowned brand, loved for its high-quality frozen treats.
• Comprehensive Franchise Support: The company provides extensive training and guidance, assisting franchisees with business setup, location selection, store design, and promotions.
• Diverse Flavor Offerings: Baskin-Robbins offers a wide variety of flavours, appealing to a broad range of tastes and setting it apart from competitors.
• No Experience Required: Franchise opportunities are open to candidates without prior experience in the food or ice cream industry.
• Veteran Discount: The company offers a reduced lump-sum fee for veterans, supporting their entrepreneurial ambitions.
• Customer Favorite Products: Its ice cream and desserts enjoy widespread popularity worldwide, driving strong customer loyalty

Franchise Requirement :

People seeking to open a Baskin-Robbins franchise can find available opportunities on the official Baskin-Robbins website or on websites that list franchises within the ice cream sector.     

Access Detailed Information

 Baskin-Robbins provides comprehensive details about:

• The required investment.
• Expected returns.
• The extent of assistance and training provided to franchisees.

Evaluate Compatibility:

Prospective franchisees should ensure the terms align with their business objectives and financial capacity.

Conduct Due Diligence:

• Carefully review all franchise-related details.
• Ensure the opportunity is genuine and dependable.
• Study the local market to identify the level of demand and the existing competition.

Seek Expert Advice:

Consulting franchise experts or business advisors can provide valuable insights into the franchise agreement, operational expectations, and potential challenges.

Attend Informational Sessions:

Attending company events helps people learn about the brand, how it works, and its success, making it easier to make a good decision.

Baskin Robbins Franchise Cost :

The cost of opening a Baskin Robbins franchise in India can be explained below.

Total Investment: The total cost varies between ₹2.44 crore and ₹5.19 crore, covering expenses such as equipment, store setup, inventory, licenses, and insurance.        

One-Time Franchise Fee: You will need to pay a one-time fee of approximately ₹20.75 lakh to start the franchise.

Financial Requirements:

• Net Worth Requirement: You should have a total net worth of at least ₹1.66 crore.
• Liquid Cash Requirement: You need at least ₹83 lakh in easily accessible cash.

These amounts can vary depending on the location model type, footfall etc, and size of the store.

Baskins Robbins Franchise Profit :

Starting a Baskin Robbins franchise can be a great way to earn big profits. On average, each outlet makes about ₹3.5 crore to ₹11.6 crore in sales every year, and franchise owners can earn around ₹70 lakh to ₹2.3 crore annually with a 20% profit margin.

You can choose from different models, like Combo or Single Brand locations, depending on your goals and budget.

Your earnings will depend on the location, efforts, and how well you manage the business. With Baskin Robbins’ strong brand and proven system, it’s one of the best franchise opportunities for long-term success.

Challenges faced to start the franchise :

• Starting a Baskin Robbins franchise can be challenging due to the high initial investment, which can range from a few hundred dollars to millions. This cost might be too high for some potential franchisees.
• Additionally, franchisees must pay ongoing royalty and advertising fees, which can reduce their overall profits.
• To succeed, it’s important to do thorough research and have a clear understanding of the franchise agreement, how the business operates, and what responsibilities you’ll have. Being well-prepared can help you handle these challenges effectively.

Factors Contributing to Success:-

For Baskin-Robbins, a famous ice cream brand, their loyal customers stick to them because of the special things the brand offers. Let’s explore what makes Baskin-Robbins successful in building brand loyalty:

• Wide Variety of Flavors:Baskin-Robbins is known for its "31 flavours," giving customers a new flavour to enjoy every day of the month. This variety keeps customers excited to try something new, while their favourites, like Mint Chocolate Chip or Pralines ‘n Cream, make them return.
• Consistency in Quality: People trust Baskin-Robbins because they know the ice cream will taste great every time. The steady quality of their products helps build trust and encourages customers to return again and again.
• Nostalgia and Memories: Many people associate Baskin-Robbins with special memories, like birthday celebrations or family outings. These emotional connections make the brand special to customers.
• Innovative Offerings: The brand regularly introduces new and exciting flavours, seasonal specials, and creative treats like ice cream cakes. These innovations keep customers engaged and curious.
• Global Presence with Local Touch: Although Baskin-Robbins operates globally, it tailors its flavours to suit local tastes in each country. This personalized approach helps customers feel appreciated and connected to the brand.
• Strong Customer Engagement: Baskin-Robbins engages with customers through social media, loyalty programs, and special deals. Their app, for instance, offers rewards, birthday perks, and exclusive offers, encouraging customers to stay connected with the brand.
• Unique Brand Identity: The pink and blue branding, the iconic logo, and the fun, playful image of Baskin-Robbins make it stand out. This helps customers recognize and relate to the brand easily.

Conclusion:-

Launching a Baskin Robbins franchise in India provides an exciting opportunity for those eager to join the ice cream market. With its strong brand reputation, the benefits of franchising, and a clear partnership between the franchisor and franchisee, it provides a supportive environment for success. As the ice cream industry grows, Baskin Robbins remains a global leader, making it an exciting and rewarding choice for those wanting to start franchising.

FREQUENTLY ASKED QUESTIONS ON BASKIN FRANCHISE

What is the investment required for a Baskin Robbins franchise in India?

The cost of owning a Baskin Robbins franchise in India depends on the store format. It is estimated that the franchise fee is around Rs. 5,00,000. For a kiosk, the total investment ranges between Rs. 11-14 lakhs, while setting up a parlour requires an investment of around Rs. 20-25 lakhs.

What is the cost of the Baskin Robbins?

The price of Baskin Robbins ice cream differs based on the location and store type. As a premium ice cream brand, its pricing is generally higher compared to other ice cream brands in India.

What makes the BR brand more expensive in India?

Baskin Robbins is costly in India due to its use of premium-quality ingredients. The brand also offers a diverse selection of unique flavours, distinguishing it from other ice cream brands. Furthermore, the expense of importing ingredients and equipment from abroad adds to its higher pricing.

What factors contribute to the high cost of Baskin Robbins in India?

Baskin Robbins is priced higher in India due to its use of premium-quality ingredients. The brand offers a variety of distinctive flavours that differentiate it from other ice cream brands. Additionally, the cost of importing specialized ingredients and equipment from abroad further increases its price.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.