How To Start A Biba Franchise in India 2025 | Cost, Advantages & Profits
Written By: Bandana Gupta
Interested in a BIBA franchise in 2025?
Understanding India's Biba Franchise Legacy
BIBA symbolises classy women's attire as the name is a Punjabi word that means 'Pretty woman'. It was initially started by Mrs Bindra the brainchild behind the ethnic wear. She started this business with a small amount of 8000 and later with the support of her husband, her product got recognised in the market mostly because it adopted the traditional style of handblock prints which got an overwhelming response in the local market and even from the film stars. This revolution in the apparel retail industry made it easy to grab the opportunity and explore in and outside the country.
As it signifies the essence of women it is the most favourite ethnic wear in the country. It aims to provide the latest trends and fashion attire at a reasonable price. This retail revolution gave the brand the desired recognition and an opportunity to grow across the country.
Their Products & Symbolizing in The Indian Market
Symbolizing the strength and the spirit of today’s woman, BIBA today stands as the exclusive ethnic brand in the country, with a prime objective of providing trend-setting and fashionable Indian attire at an affordable price. There are three sections in which BIBA products are displayed. They are SKD (Salwar Kameez Dupatta), M&M (Mix &Match) and Unstitched material.
BIBA is a promising brand that has made its name in the clothing industry. The company is a well-known recognised brand because of its latest trendy style and classy women's attire. It has global recognition and is familiar with modern women's tastes. It offers various items, from trendy outfits to traditional attire perfect for parties, weddings, and festivals.
The brand is designed to match ladies' tastes in clothing for rituals and wedding occasions. As the Brand is mostly involved with the latest trends it started its ethnic fashion at affordable prices for those who are passionate about fashion.
Their achievements
Another feather Cap in the BIBA brand- It became popular in ethnic wear for fashion brands and soon introduced another brand BIBA Girls on popular demand. It mostly involves kids in the age group between 2 to 15 years. The brand also received awards and recognition from renowned fashion wear like Myntra, Flipkart, and Shoppers Stop Images Group for the best Admired Women's Indian wear Brand. It always gives a truly ethnic and unique experience to its patrons and thus became one of the best fashion retail franchises in India.
Here is why you should choose Biba :
Presently Biba has focussed on expanding its business globally. It has extended its business offline through an e-commerce giant. But Ultimately it chooses franchising to extend its business speedily. It is keen to expand its women's apparel franchise and has a desire to stand out in the clothing franchise business.
Thus extending its clothing franchise store is a gateway for new entrepreneurs to uphold the clothing franchise business. As Biba holds the ethnic mold mark by an Indian woman Meena Brinda it has earned a niche in the market and thus has a loyal customer base.
The Primary location of the Biba store was started in Mumbai in the year 2004. As the e-commerce market has extended on a large scale, the company has diversified its establishment by displaying its product offline and starting its website.
However, due to its leading presence in the market, the Biba product appeared on well-known e-commerce sites like Flipkart, Myntra, Jabong and Amazon. Later it collaborated with Manish Arora by taking 51% shares of Manish Arora's brand. The company also tied up with fashion designer Rohit Bal and started owning its products.
What does Biba Offer?
BiBa offers an ample variety of products to its customers. It has made its mark in offline and online as well. It has also established a franchise store to upscale its store through its proven business model. The company expanded its business by adding potli bags and purses to its ethnic wear collection. While this was a new challenge that other companies usually avoid, it has been successful.
Market strategy :
Due to people's choice in dynamic lifestyles, ethnic wear has become a growing choice among men and women. Therefore the demand for ethnic wear segment over past years has risen to a large extent. As recorded by a strategy consultant among women's wear, ethnic wear is the largest category with a share of 71%.
The significant demand in ethnic wear is mostly due to its connection to festivals and its diverse style of blending traditional style with Western wear which in turn brings the Indo-western style in both casual and formal wear. Additionally, this has led the entrepreneur to invest in Indian ethnic wear, as young enthusiasts are enticed to wear such traditional wear which can be changed into a fusion style.
ADVANTAGES FOR PARTNERING WITH BIBA
Biba expanded its franchise stores in 2013. It has about 150 stores in India and is seeking new entrepreneurs to expand its business.
Branded Features :
- Franchise Category: Ladies apparel and ethnic wear
- Training: Franchisee is provided with operational guidance for successfully managing and controlling the outlet.
- Franchise models- No Franchise model is available
- Market support: Comprehensive marketing support at the national and regional level, which also helps in finding suitable locations for the store's organization.
- Agreement - Tenure for 5 years.
- Number of outlets- More than 200 units and leading brand in the international market
- Investment - between 20 - 50 lakhs
- Area requirement is 1000 - 1200 square feet.
- Commission -70% sharing to the franchise
- Brand value - brand recognition with the trust of the customer.
- Qualification - Must have good business knowledge and accustom to the retail industry.
LOW-COST OUTLET SET-UP Of The BIBA Franchise:
- Choosing a location that is easily accessible, affordable and reduces the risk of failure.
- Less investment and choosing the layout that suits your brand and style. Also, choose the local artist for furnishing your outlet but invest in shelves to showcase your products.
- As you are a beginner in this business, so seek assistance from your own family members or relatives to save the cost of labour.
- Since franchisors provide training and guidance, the need to hire staff is much less, lowering risk.
- This franchise can run online, so there are no setup costs. The franchisee can pay a commission by sharing part of the revenue.
- Keep costs manageable by understanding expenses such as franchise fees, commissions, electricity, support, salaries, and maintenance
- Survey marketing strategies carefully, keep spending low, and focus on making a profit and maintaining business consistency.
Profit Potential With A Biba Franchise-
The BIBA brand is highly profitable to the new aspirants because of its significant market reputation and customer support. These are special features that upscale its profit potential.
1. Brand Reputation: It is a trustworthy brand name, so those partnering with BIBA enjoy this privilege as soon as he is associated with this brand. This helps to reach to the target audience and expand the sales.
2. High Profit Return: Due to its market presence the products are sold at high prices so franchisees earn good profits. By investing in stock management and emphasising more on the different tastes of the customer this business can earn a high profit return.
3. Seasonal Surge: BIBA is well-known for its traditional and ethnic wear, therefore it gets a lot of exposure during festivals and wedding seasons elevating its sales and thereby earning substantial profit.
4. Web sales: Besides selling its product from its store, it has made a remarkable influence on online platforms and thus can expand its sales.
FREQUENTLY ASKED QUESTIONS :
1. When does registration open and how much is it?
Registration will soon start from February 2025. Invitation to staff members of BIBA to attend the conference and exhibition is free on both days.
2. Can I pre-register for Key-note and seminar session
As soon as you register you get the choice to edit registration according to time and convenience. Please do the registration for the session you are very interested in attending and arrive early on time as seating arrangement is on a first come first served basis.
3. When will the exhibition floor plan be released?
The floor plan will go on general release in October and an email will be sent to all showcasing firms from the previous year till the date it is going to be live.
4. Where can I find the exhibitor manual?
The exhibitor manual will be presented in January. The lead representative of your organisation will be sent an email with login information.
5. Do I need to bring ID?
As soon as you reach Manchester Central get your registration confirmation email with a QR code to show to the security staff and do not forget to bring a form of ID with you that should match with (bank card, driving license, office ID)
CONCLUSION:-
To sum up, franchising with BIBA is a most lucrative business opportunity, as it promises strong brand recognition and a loyal customer base. The setting up of a Biba franchise with FranchiseBAZAR involves a significant amount as an initial franchise fee that includes inventory purchase and operational expenses but is worthwhile to know its market position.
However, a BIBA franchise is mostly dependent on location, local demand and operational management. With substantial initial investment and well-located efficient management of the Biba store, it has the potential to yield high returns due to its consistent demand for quality apparel.
Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.
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