Written By: Bandana Gupta

Burger Singh is a rapidly expanding burger franchise chain in India, founded in 2014. It stands out for its unique Indian fusion burgers with creative names, combining Indian flavours with traditional burger recipes. This innovative concept has helped Burger Singh create a distinct brand identity.

The chain's success is a connection to several factors:

1. Bold Marketing Strategies: Burger Singh uses daring and creative marketing campaigns to attract customers.
2. High-Quality, Affordable Products: They focus on providing top-quality food at reasonable prices, ensuring customer satisfaction.
3. Franchise Model: The franchise model has allowed for rapid growth and widespread presence across various locations.

Burger Singh is famous for its fast growth and the best-value franchise in the Indian burger segment, making it a popular choice for entrepreneurs looking to invest in a promising brand.

Burger Singh's Unique Features:

1. Multiple Burger Options: Burger Singh offers a variety of burger choices to cater to different tastes.
2. World-Class Burgers: Their burgers are of high quality and taste delicious.
3. Excellent Food Quality: They prioritize using fresh and top-quality ingredients in their food.
4. Super Taste: The unique flavours and Indian twist make their burgers stand out.

If you find this idea appealing and want to open a Burger Singh franchise, then you're in the right place. Their strong brand and innovative menu make it a promising business opportunity.

Why Burger Singh is a Top Franchise Investment?

• Untapped Burger Market: Burger Singh operates in a market with a high demand for unique and flavorful burgers. Many regions still have untapped potential, providing ample opportunities for growth and expansion.
• Unique Brand & Taste: The brand is known for its high-quality ingredients and distinct Indian fusion flavours. This combination sets Burger Singh apart from other burger chains and creates a loyal customer base.
• Affordable Investment, High Return: The initial investment required to start a Burger Singh franchise is relatively low compared to other food franchises. Despite the low capital expenditure, the franchise offers high returns on investment, making it an attractive business opportunity.
• Optimal Operational Efficiency: Burger Singh's franchise model ensures strong unit-level economics. This means that individual outlets are profitable and sustainable, providing financial stability for franchisees.
• Various Franchise Models: Burger Singh offers various franchise models to suit different business needs and locations. The various models are Express model ,food court model, dine-In model and Drive-thru model.
• Fueling by Vision & Team: The success of Burger Singh is set by a clear vision and a skilful team. Their commitment to innovation, quality, and customer satisfaction ensures continued growth and success in the competitive burger industry.

Reasons to Become a Burger Singh Franchisee:

Identity and Vision:

Burger Singh is challenging the idea that only international brands can succeed in fast food. It's the biggest made-in-India burger chain, with over 175 outlets in more than 75 cities. They aim to reach 1000 outlets by 2028. The name Burger Singh stands for Indianized burgers at affordable prices, making it a favourite for many Indians. Their entry-level burger starts at just ₹39, making the brand accessible to everyone.

Services:

Burger Singh is dedicated to providing better quality at lower prices. They offer a wide range of burgers, from ₹39 to ₹250, catering to everyone. They have the largest selection of vegetarian options, perfect for the many vegetarians in India. Their menu is always being updated based on what customers like. You can enjoy double patty burgers, fries, sides, and drinks, making it a complete meal. Their centralized supply chain ensures the same high quality at every Burger Singh outlet.

Site selection:

• A list of pre-approved locations is available. Location-wise projections for locations you recommend are also provided.
• Premium deals on hot locations and profitable outlet sales.
• Store layout design, fabrication guidelines, and monitoring are provided by Burger Singh.
• Raw materials, supply chain, marketing channels, location assessments, technical checks, training and certification, operational guidelines, and business support are by Burger Singh.

Support Provided for Business Setup:

An expert team of Franchise advisors will be available to help plan every part of the business. A business plan , locations finalization, licenses will be applied for, staff will be hired, and marketing will be handled by the team. The excitement of running your own business will be experienced with the security of a proven model and reduced risk. The first step towards financial independence is with assistance.

Outstanding Assistance:

Every Burger Singh franchisee gets a Franchise Success Manager and an Outlet Manager to help with everything related to running the business. Monthly Profit and Loss (PNL) reviews are done to help improve profitability. Regular audits and training are conducted to ensure great quality. The brand manages Zomato, Swiggy, and the complete online presence on Google, YouTube, social media, etc. The brand also handles the call centre and customer complaint management. Central marketing support is provided through radio, online TV, transport, newspapers, etc.

Award and Recognition:

Burger Singh is famous for its achievements and innovation, ranking fourth. Moreover, also come up in NDTV, Moneycontrol, and Financial Express. These accolades highlight the brand's credibility, quality, and success in the competitive food packaging industry. The affordable franchise cost makes it an attractive option for entrepreneurs looking to invest in a reliable and reputable brand.

How to open a Burger Singh franchise?

To open a Burger Singh franchise be aware of the following facts:

Sufficient funds: 

A minimum initial investment of INR 10 lacs to open the Burger Singh restaurant franchise.

Understanding about the Investment: 

Real estate costs, as well as the cost of equipment and signs, licenses and permits, uniforms, insurance, and other expenses.

Assess Your Experience and Skills: 

Before applying to become a Burger Singh fast food franchise owner, prior business experience should be thoroughly evaluated.

Evaluate Market Opportunities :

Market availability for Burger Singh franchises should be examined, and available markets in the location of interest should be identified before proceeding with the franchising application.

Submission of application :

The Burger Singh franchise team will review your application. Upon receipt of your online application, a confirmation receipt , along with the contact details of the franchise owner.

Approval and Launch of Your Burger Singh Franchise:

Approval is post your financial and background checks. Moreover, Only for candidates who meet all the franchise owner requirements.

Signing of agreement: 

Once your application goes through, you will need to sign a franchise agreement and pay the initial franchise fee. 

Training and set up: 

Participate in comprehensive training programs provided by Burger Singh to learn about their operations, menu, customer service standards, and brand guidelines. Set up your outlet according to their design specifications, including kitchen equipment, furniture, and branding. 

Obtain Necessary Licenses and Permits:

Ensure you comply with all local regulations by acquiring required licenses and permits for food operations. 

Staff Recruitment and Training:

Hire and train your staff on Burger Singh's operational procedures and customer service standards. 

Marketing and Launch:

Utilize Burger Singh's marketing support to promote your new outlet in the local market. 

Launch your store with promotional offers and activities to attract customers. 

Eligibility criteria to open Burger King franchise:

• Minimum Investment: The capability to stock up ₹24 Lakhs, along with the funds to cover franchise fees, start-up costs, and setup costs.
• Passion for Food: A strong enthusiasm for food and beverages is essential to ensure dedication to the success of the business.
• Effective management: Good management skills are necessary to oversee day-to-day operations, and staff, and maintain quality standards.
• Dedication: Excellent customer service is essential to achieve customer satisfaction and encourage repeat business.
• Favourable Location: The franchise must be located in an area that meets Burger Singh's requirements, such as high foot traffic or visibility.

Cost & Return on Investment for Burger Singh Franchise:

• Franchise Fee: Range: ₹3 to ₹10 Lacs. This fee grants you the rights to operate under the Burger Singh brand and access to their established business model.
• Setup Cost: Range: ₹21 to ₹60.5 Lacs. This includes the initial costs for setting up the physical outlet, including construction, renovation, and other infrastructure-related expenses.
• Equipment and Interiors: Range: ₹7 to ₹20 Lacs. This covers the cost of necessary kitchen equipment, furniture, and interior design to create a welcoming environment for customers.
• Marketing Expenses: Range: ₹1 to ₹2 Lacs. Initial marketing efforts to promote the new franchise, including advertising, promotions, and local marketing activities.
• Operational Expenses: These expenses can vary significantly based on the location and chosen model, but typically include:
• Rent: Cost of leasing the property
• Costs for Basic Services: Costs for electricity, water, and other essential services are put in utilities expenses.
• Staff Salaries: Wages for employees to run the daily operations

By considering these components, prospective franchisees can understand the financial commitment required and make informed decisions about opening a Burger Singh franchise.

Conclusion :

Burger Singh provides an affordable and profitable investment for entrepreneurs in the fast-food industry. With flexible investment options, high profits are achievable. The brand offers strong support and reasonable franchise costs. Franchisees can choose between an Express outlet or a full-fledged Dine-In location. Burger Singh's proven model and strong brand make it an excellent choice for aspiring entrepreneurs in India.

FAQ'S

1. What is the overall investment to start a Burger Singh franchise?

An initial investment of 24 Lacs plus GST, which includes the costs of setup, franchise fees, and operational expenses.

2. Is it compulsory to have prior work experience to apply for a Burger Singh franchise? 

No prior work experience is necessary, but having human resource and business management skills is essential.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.