How to start a Footwear Franchise in India in 2024?

on Feb 09, 2024 | 1592 views

Written By: Divisha Pandey

Are you an aspiring entrepreneur in India with a passion for the footwear industry? The booming market presents a golden opportunity to venture into the world of shoes through a footwear franchise business.

In this guide, we will walk you through the steps on how to kickstart your journey into the exciting realm of shoe retail. Let us lace up our entrepreneurial shoes and explore the incredible world of Relaxo Footwear franchise opportunities in India.

The Footwear Franchise Landscape in India

Before we dig into the specifics of a Relaxo Footwear franchise, let us take a moment to understand the thriving market for footwear franchises in India. The Indian footwear industry is experiencing remarkable growth, driven by changing consumer preferences and an increasing focus on fashion and comfort.

According to recent reports, the footwear market in India is projected to expand significantly in the coming years, presenting a lucrative opportunity for entrepreneurs. This positive trend is influenced by factors such as rising disposable incomes, urbanization, and a growing awareness of international footwear brands.

Why Choose a Shoe Franchise Business?

Investing in a shoe franchise is an attractive option for new entrepreneurs. It provides a ready-made business model, established brand recognition, and ongoing support from the franchisor.

The footwear industry is known for its resilience, making it a relatively low-risk venture. The rise in disposable income and changing lifestyle trends have significantly boosted the demand for stylish and comfortable footwear.

Investing in a footwear franchise allows you to tap into this market and be a part of the booming retail industry. As a new entrepreneur, aligning yourself with a reputable brand is key to building trust with customers.

Finding the Right Footwear Retail Franchise

When it comes to choosing a footwear franchise, it is crucial to select a brand that resonates with the Indian audience. Relaxo Footwear, a well-established brand known for its comfort and style, stands out as one of the best choices.

Their diverse range of products caters to various consumer preferences, making it an attractive option for franchisees.

One of the top contenders in this space is the renowned Relaxo Footwear Franchise brand. Read on to know more.

Why Choose Relaxo Footwear Franchise in India?

  1. Strong Brand Presence: Relaxo is one of the leading Indian footwear brands with a robust market presence. Its diverse product range, including popular brands like Sparx and Bahamas, caters to a wide consumer base.
  2. Quality and Comfort: One of the reasons Relaxo stands out is its commitment to quality and comfort. Consumers are increasingly prioritizing comfort in footwear, making Relaxo an ideal choice for franchisees.
  3. Affordable Franchise Investment: Relaxo offers a range of franchise models, making it accessible for entrepreneurs with varying budgets. The initial investment is reasonable, ensuring that your venture has a solid foundation without breaking the bank.

Steps to Start Your Relaxo Footwear Franchise in India

  1. Research and Feasibility Analysis: Before diving in, conduct thorough research on the footwear market in your chosen location. Understand the preferences of the local audience and evaluate the demand for Relaxo Footwear in the area.
  2. Connect with Relaxo Footwear Representatives: Reach out to Relaxo Footwear's franchise team through their official website or contact them directly. Discuss the terms, conditions, and investment requirements to ensure clarity before moving forward.
  3. Location Selection: Choose a prime location for your franchise store. High-traffic areas, shopping malls, and marketplaces are ideal for attracting potential customers.
  4. Investment Planning: Determine the initial investment required for setting up the franchise, including store interiors, initial stock, and other operational expenses. Relaxo Footwear's team can provide detailed information on the investment structure.
  5. Legal Formalities and Documentation: Complete all necessary legal formalities and documentation required for franchising. This may include obtaining licenses and permits and adhering to local regulations.
  6. Store Setup and Design: Collaborate with Relaxo Footwear's design team for the store setup. Ensure that the store reflects the brand's image and provides a welcoming shopping experience.
  7. Marketing and Promotion: Develop a robust marketing strategy to create awareness about your Relaxo Footwear franchise. Leverage a combination of online and offline channels to connect with your intended audience.
  8. Grand Opening Event: Organize a grand opening event to attract customers and generate buzz around your new store. Offer promotions or discounts to encourage footfall during the initial days.

Investment Structure for Footwear Franchise in India

Franchise Fee:

  • Franchise fees typically cover the right to use the brand, receive training, and benefit from ongoing support.
  • Range: INR 5 lakh to INR 20 lakh, depending on the brand and its popularity.

Store Setup:

  • This includes costs related to lease deposits, interiors, and initial setup.
  • Range: INR 10 lakh to INR 30 lakh, depending on the location and size of the store.


  • The initial investment in inventory will depend on the size of the store and the variety of products offered.
  • Range: INR 15 lakh to INR 50 lakh.

Operating Capital:

  • Working capital is essential to cover day-to-day operational expenses such as salaries, utilities, and maintenance.
  • Range: INR 5 lakh to INR 15 lakh.

Technology and Point of Sale (POS) System:

  • Investment in a POS system, computer systems, and other technology infrastructure.
  • Range: INR 2 lakh to INR 5 lakh.

Marketing and Advertising:

  • Allocate a budget for local marketing, promotions, and advertising to attract customers.
  • Range: INR 3 lakh to INR 10 lakh, depending on the marketing strategy.

Training and Staff Costs:

  • Budget for initial training of staff and include salaries for the first few months.
  • Range: INR 5 lakh to INR 15 lakh.

Licenses and Permits:

  • Costs associated with obtaining necessary licenses and permits to operate the business legally.
  • Range: INR 1 lakh to INR 5 lakh.

Contingency Fund:

  • Set aside a percentage of the total investment for unforeseen expenses.
  • Range: 5% to 10% of the total investment.

Industry Trends in Footwear Franchise in India

  1. Sustainability Matters: Increasing consumer awareness and demand for sustainable and eco-friendly footwear options.
  2. Customization and Personalization: Growing trend of offering customized and personalized shoe options to meet individual preferences.
  3. Tech Integration: Incorporating technology, such as 3D scanning for precise measurements and augmented reality for virtual try-ons.
  4. E-commerce Dominance: Continued growth of online sales, emphasizing the importance of a strong digital presence for footwear franchises.
  5. Athleisure Boom: Rise in popularity of athleisure footwear, driven by the blending of comfort, style, and functionality.
  6. Health and Wellness Footwear: Increasing interest in footwear that promotes foot health and overall well-being, including orthopedic and comfort-focused designs.
  7. Collaborations and Limited Editions: Brands collaborating with celebrities, designers, or other brands to create limited edition and exclusive footwear collections.
  8. Innovation in Materials: Exploration and utilization of innovative and sustainable materials in footwear manufacturing.
  9. Franchise Expansion in Tier 2 and Tier 3 Cities: A shift in focus towards tapping into the growing consumer base in smaller cities and towns.
  10. Rise of Sneaker Culture: Continued popularity of sneakers, evolving beyond athletic wear to become a fashion statement.
  11. Fast Fashion Impact: Influence of fast fashion on footwear trends, leading to quicker product turnover and shorter fashion cycles.
  12. Augmented Reality Shopping Experience: Integration of augmented reality for immersive and interactive online shopping experiences.

Tips for Running a Successful Footwear Retail Franchise

Customer Service Excellence:

  • Train your staff to provide exceptional service.
  • Encourage a customer-centric approach.

Marketing and Promotion:

  • Leverage social media to create awareness.
  • Participate in local events and promotions.

Inventory Management:

  • Maintain a well-stocked inventory.
  • Regularly update your product range.

Stay Updated with Industry Trends:

  • Follow industry blogs and news.
  • Attend trade shows and events.

Other Options in the Field of Footwear Franchises in India

Bata Franchise:

  • Legacy of Craftsmanship: Bata, a brand synonymous with quality, brings decades of shoemaking expertise to the table. Leverage the rich legacy and craftsmanship associated with the Bata name.
  • Diverse Product Range: From comfortable everyday wear to stylish formal shoes, Bata caters to a wide audience. Explore their diverse product range, ensuring there is a perfect pair for every foot that walks into your store.
  • Global Footprint: Bata's global presence provides a unique advantage. Tap into their international appeal, offering customers a taste of global fashion trends and styles.

Adidas Franchise:

  • Sporty Elegance: Adidas, a powerhouse in the sports and athleisure industry, combines performance with style. Tap into the rising demand for sporty yet elegant footwear, attracting fitness enthusiasts and fashion-forward individuals alike.
  • Innovative Technology: Adidas is at the forefront of incorporating innovative technologies into its footwear. Stay updated with the latest advancements, ensuring your store becomes a go-to destination for those seeking cutting-edge comfort and performance.


Starting a Relaxo Footwear franchise in India offers new entrepreneurs a promising venture in the dynamic footwear industry. Success awaits those who plan meticulously, demonstrate dedication, and prioritize customer satisfaction.

By aligning with the trusted Relaxo Footwear brand, you embark on a journey toward entrepreneurial success. Seize this opportunity, take the first step, and enter the thriving market with confidence, knowing that your franchise has the potential to flourish in the competitive Indian landscape.

Contact us at Franchisebazar for more Footwear Franchises in India.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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