How to start a Giani's Ice Cream Parlour Franchise in India 2024?

on Jan 11, 2024 | 6536 views

Written By: Shruti Agrawal

Step into a world where scoops of joy swirl in cones, and happiness comes in tantalizing flavours! Imagine a universe where every lick transports you to a blissful paradise. Welcome to the fantastical land of Giani's Ice Cream Parlour Franchise Opportunities in India in 2024—a realm where creativity meets creaminess, and entrepreneurial dreams blend seamlessly with the nation's love for frozen treats.

In this icy wonderland, the universe isn’t just expanding—it's melting, oozing with potential for savvy business minds.

Understand The Giani's Ice Cream Parlour Franchise

Giani's is a legendary ice cream brand that has been delighting taste buds since 1956, by Giani Gurcharan Singh, a traditional sweetmeat maker from Layallpur (Faisalabad), Pakistan, who migrated to Delhi.

The first outlet was set up as, Giani-di-Hatti, in Fatehpuri, Chandni Chowk, Delhi, where the famous rabri-faluda and mango shakes made with the best quality ingredients were served. Since then, the brand has been known for its exceptional taste, a wide variety of flavours, and a diverse menu.

Franchise Model For Giani's Ice Cream Parlour Franchise

To become a part of the Giani's Ice Cream family, entrepreneurs can apply for a franchise through the official website by contacting the company directly or by contacting a consultancy like FranchiseBAZAR.

Here is a detailed franchise model for Giani's Ice Cream Parlour:

  • Franchise Agreement: The franchise agreement is for an initial period of three years, with the option to renew for further terms of three years plus four years, up to a maximum of 10 years, at the discretion of Giani Ice Cream.
  • Initial Franchise Fee (IFF): The initial franchise fee varies depending on the format of the outlet and the location.
  • Outlet Formats: There are three formats based on location and outlet size: Kiosk (150 sq ft or less), Small Outlet (over 150 sq ft but less than 250 sq ft), and Large Outlet (over 250 sq ft).
  • Outlet Offerings: The outlet offerings depend on the chosen format. For example, a small outlet can offer two ice cream parlours, while a large outlet can offer one Gelato and one Ice Cream Parlor, or one Gelato and two Ice Cream Parlors.
  • Seating: Seating is not mandatory, but it is recommended for large outlets.
  • Security Deposit: The franchisee will provide a security deposit to the franchisor, which is refundable within 90 days of settlement of all outstanding dues.
  • Brand Royalty: The franchisee will pay a fixed monthly fee as a brand royalty to the franchisor.
  • Outlet Specifications: The final agreement will specify the agreed upon outlet type and geographic area..
  • Support: Giani's provides complete store designing and construction support, marketing support, and ongoing training to ensure the quality of products and brand consistency.
  • Investment: The total investment for a Giani's Ice Cream Parlour franchise ranges from INR 12-16 Lakhs, with a franchise fee of INR 5 Lakhs.
  • Gross Margins: The gross margins for Giani's Ice Cream Parlours are approximately 50%.
  • Average Returns: The average return for a Giani's Ice Cream Parlour franchise is 12-15 months.

Steps To Consider To Set Up A Giani's Ice Cream Parlour Franchise

Setting up a Giani's Ice Cream Parlour franchise involves several steps, ensuring a smooth establishment and adherence to the brand's standards. Here's a general guideline:

  1. Research and Contact: Begin by researching franchise opportunities offered by Giani's. Understand the Giani's Ice Cream brand, its products, and its presence in the market. Get yourself acquainted with the company's background, aim, and vision.
  2. Evaluate Your Suitability: Assess your suitability as a franchisee. Giani's offers different formats for its franchises, such as Kiosk/Store, with an area requirement of 80-400 sq. ft. Consider the location and size that best suits your needs and preferences.
  3. Application and Screening: Complete the franchise application provided by Giani's. The company will review your application, conducting a screening process to assess your qualifications and alignment with their brand ethos.
  4. Franchise Agreement: If selected, review the franchise agreement thoroughly. It typically includes details regarding fees, territory, duration, support provided, and operational guidelines. Seek the required legal advice before signing the agreement.
  5. Location Selection: Giani's experts will provide guidance with site selection and finalize a mutually agreed-upon site. Ensure that the chosen location is at least 3-4 kilometres apart from other Giani Franchise units.
  6. Investment and Finances: Arrange the necessary investment capital. The total investment for a Giani's Ice Cream Franchise ranges from INR 13-16 lakhs, including a franchise fee of INR 5 lakhs. Be prepared for additional costs such as rent, utilities, and staff salaries.
  7. Training and Setup: Participate in the training programs provided by Giani's. Giani's supports franchisees with complete store design and construction. The outlet size can range from 150 sq ft to over 250 sq ft.
  8. Compliance and Licenses: Obtain all necessary licenses, such as GST License, FSSAI License, Trade License, PAN card/Aadhar Card, and a passport-sized photo and certifications required to operate an ice cream parlour in your chosen location.
  9. Marketing: Develop a marketing strategy in collaboration with Giani's to promote your parlour. Utilize the brand's marketing support and materials to create awareness in the local community..
  10. Ongoing Support and Operations: After the launch, maintain regular communication with Giani for ongoing support. Adhere to their operational guidelines, maintain quality standards, and continuously assess and improve your parlour's performance.

 

Market Trends Of IceCream Parlour Franchise In India

The ice cream parlour market in India is experiencing significant growth and is expected to continue expanding. The market can be divided into the franchise segment and the independent segment.

The franchise segment, which includes well-known names like Giani's ice cream parlour franchise, is making a substantial contribution to the industry.

The ice cream parlour market size in India was valued at USD 13.2 billion in 2022 and is estimated to register a CAGR of over 4.5% between 2023 and 2032. This high compound annual growth rate (CAGR) is driven by the inclusion of premium ingredients and the introduction of seasonal flavours.

Why Invest In Giani's Ice Cream Parlour Franchise

  • Iconic Brand Heritage: Giani's carries a legacy spanning over six decades, invoking nostalgia and trust among customers.
  • Diverse Menu Innovation: Giani thrives on creativity, constantly introducing new and unique flavours. So, one has the opportunity to tap into this culture of innovation, experimenting with new recipes and offerings that cater to local tastes.
  • Customization and Local Adaptation: While maintaining brand consistency, Giani's encourages franchisees to infuse local flavours and preferences into their offerings.
  • Operational Support and Training: Giani's ongoing support ensures that franchisees and their staff stay updated with the latest industry trends and operational best practices.
  • Supply Chain and Procurement Advantages: Being associated with renowned brands ensures a consistent supply of high-quality ingredients and products, often at competitive prices.
  • Community Engagement and Events: Giani's encourages franchisees to engage with their local communities through events, sponsorships, or collaborations. This not only boosts brand visibility but also fosters a sense of belonging and goodwill within the neighbourhood.
  • Technology Integration: Staying up-to-date with technological advancements, Giani's may offer innovative tools and systems to streamline operations, enhance customer experience, and manage the business efficiently.

Some Other IceCream Parlour Franchise Which One Can Consider

Cream & Fudge is a brand that offers premium smooth and creamy ice cream made fresh on-site, where customers can select their favourite flavours to be hand-folded on a frozen marble slab with their selection of additives such as nuts, fruits, candies, cookies, and fudge.

It was initiated by GFA for the ever-growing ice cream lovers to win their hearts with creamy and delightful ice creams along with other sweet items.

The brand has more than 50 outlets in India alone and is a promising brand for investors. It operates on a franchisee-owned franchisee (FOFO) model, where the franchisee owns the business and is responsible for its operations.

It offers two types of franchise opportunity- 1. Express; 2. Parlour

For Express:

Investment Required: INR 12 lakh-15 lakhs

Space required: Minimum of 250 sq. ft.

For Parlour:

Investment Required: INR 20 lakhs-25 lakhs

Space required: Minimum of 500 sq. ft.

  • Naturals Franchise

Naturals is an Indian ice cream brand founded by Raghunandan Srinivas Kamath who opened its first store at Juhu in Mumbai in 1984.

Naturals ice cream brand has become popular for its use of fresh, natural ingredients and commitment to quality. It offers a wide range of flavours, with 20 of them available throughout the year. The brand believes in keeping it simple and does not use any artificial flavours or additives.

The brand has over 165 outlets in more than 15 states of the country.

Investment Required: INR 12 lakhs-20 lakhs

Location/Space Required: 200-500 sq. ft.

Profit Margin: More than 50%

  • Havmor Franchise

An ice cream brand that was founded in 1944 by Satish Chandra Chona in Karachi, which was then a part of colonial India. The brand's registered office is in Ahmedabad. In 2017, it was acquired by South Korean company Lotte Confectionery so now it's a part of LOTTE Wellfood Co. Ltd.

The brand offers a variety of ice cream flavours, prepared-to-eat items, oddities, and authentic kulfis. Presently, it has more than 200 franchise outlets and has recorded its presence in the entire country.

Infrastructure Investment: INR 4 lakhs-5 lakhs

Franchise Fees: INR 10 lakhs

Total Investment: INR 20-25 lakhs

Payback Period: 1-2 years.

To conclude, Giani's ice cream parlour franchise takes you into a world where innovation meets indulgence, aspiring entrepreneurs have the chance to whisk their way into hearts, one scoop at a time. From the bustling streets to the serene alleys, the clinking of spoons against the ice cream cones becomes a symphony of success and satisfaction.

To start your journey of entrepreneurship and learn further about Giani's Ice Cream parlour franchise or other franchises associated with the segment, you must contact the expert consultants of FranchiseBAZAR.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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