Written By: Resham Daswani

Are you considering a distributorship in India and have your finances ready to invest? Then here is your chance to grab at it.  Lakme India is looking for aspiring entrepreneurs to join their family by starting a Lakme distributorship anywhere across the country.  So would you like to be part of this famous cosmetic brand today?  Read on to know more about it.

About The Lakme Distributorship In India

Did you know what the Lakme vision is? The skill and expertise of stylists are on a higher value at Lakmé. Working together, we will equip stylists with the resources they need to unleash their imaginations and excel in their careers.

The 1997 COSMOPROF WORLDWIDE trade show in Bologna marked the beginning of distribution in Europe for Lakmé, the first popular cosmetics brand in India. At the 2000 COSMOPROF ASIA trade show, Lakmé secured distribution deals in four Asian countries: Australia, Hong Kong, Taiwan, and Malaysia.

You may find Lakmé products at many different types of stores, including grocery stores, department stores, warehouse clubs, budget cosmetics, and beauty salons.

In 1952, in response to an invitation from Prime Minister Jawaharlal Nehru, JRD Tata established Lakmé as a division of Tata Oil Mills to produce cosmetics in India. To Hindustan Unilever, the Tatas parted with their share in Lakmé in 1998 for ₹200 crore, or around $48.46 million.

In short, the first successful Indian cosmetics brand, Lakmé, debuted in 1952.  So isn’t that a great start for this home-grown cosmetic brand?  Well, now is your chance to acquire a cosmetic distributorship of this promising brand and here is how.

Steps To Start a Lakme Distributorship in India

In India, establishing a Lakme distributorship requires several stages, including conducting research, making plans, and following legal procedures.

To assist prospective franchisees, below is a step-by-step guide.

1. Conducting proper market research: Find out how much demand there is for Lakme items in the area you are targeting. Conduct a thorough analysis of the competition and locate potential clients.
2. Reach out to Lakme’s officials: You can contact the corporate headquarters of Lakme or check their official website. They may have particular standards and guidelines to follow to become a distributor.
3. Understand and meet their requirements: Potential distributors may be required to meet certain requirements to be considered for a distributorship with Lakme. These criteria may include financial stability, prior expertise in the beauty business, and a location that is acceptable for the distributorship.
4. Ensuring legal compliance: Your business entity should be registered with the relevant government authorities. To accomplish this, it may be necessary to acquire the necessary licences and permits for the distribution of cosmetic items.
5. Setting a budget for the distributorship: Make a budget for the beginning of the distributorship, taking into account the initial investment, the operational expenses, and the marketing funds.
6. Choose a location to start: Your distributorship should be situated in a strategic location, especially in a business district that is bustling with activity and has a lot of foot traffic.
7. Hire adequate and skilled staff: Employ staff members who have considerable expertise, are well-versed in Lakme goods, and are capable of providing outstanding customer service.
8. Prepare a strong and effective marketing plan: Create a marketing strategy to promote Lakme goods in your region and put it into action. Participation in local activities, as well as advertising and marketing, may fall under this category.
9. Constant innovation: Maintain an up-to-date knowledge of the most recent developments in the beauty business and consistently innovate to satisfy the ever-evolving requirements of clients.

Moreover, once your distributorship has been formed and is operating without any problems, you should think about extending to other places to further build your business.  Nevertheless, The establishment of a Lakme distributorship calls for meticulous planning, unwavering commitment, and arduous labour; nonetheless, it is indeed a potentially lucrative prospect for business owners in the beauty market.

Future Of The Cosmetic Business in India - Why 2024 is the right time to start a Lakme Cosmetic Distributorship?

Here is a layout of how the cosmetic business has been rapidly growing over the years in India.  Understand these stats to help you make the right decision.

1. In 2022, the market for cosmetics in India was estimated to be worth approximately 5.9 billion US dollars.
2. The market for cosmetics in India was estimated to be worth 8.1 billion US dollars in the year 2023.
3. It is anticipated that the market for cosmetics in India will generate 6.45 billion US dollars by the year 2024.
4. At the end of the year 2024, non-luxury cosmetics will account for 82% of the market in India.
5. We predict that the Indian cosmetics industry will reach USD 18.4 billion by 2032, expanding at a CAGR (compound annual growth rate) of 3.2%.

Segments Of The Cosmetic Business in India.

• Oral Care
• Hair Care
• Skin Care
• Colour & Sugar Cosmetics
• Fragrances

Why Invest in a Cosmetic Distributorship in India?

Here are some compelling reasons that will attract you into starting a lakme distributorship in India.

1. Expansion of the Beauty Industry: Rising disposable incomes, shifting lifestyle preferences, and an increased emphasis on personal hygiene, These are fueling fast expansion in India's beauty and cosmetics market.
2. Intensive Demand: Regardless of where you live in India, you'll find a large market for cosmetics and other beauty items. A growing number of individuals are becoming aware of the latest trends in skincare and beauty. Therefore this is driving up the need for high-quality cosmetic items.
3. Extensive Selection of Products: Companies in the cosmetics industry such as Lakme provide a wide variety of products to meet the various requirements of beauty, grooming, and skincare items. Because of this versatility, distributors can access a wide variety of market segments and provide services to a considerable number of customers.
4. A Versatile Business Strategy: When it comes to volume and scope, cosmetic distributorships provide a versatile business model. Entrepreneurs can begin their businesses on a modest scale. Also they can progressively expand them as they gain access to resources and experience. In addition, they have the option of specialising in particular product categories or focusing on niche markets.
5. The potential for long-term growth: There is a wealth of opportunity for distributors to expand their operations. Alongside, also maintain their relevance in the market as the beauty sector continues to undergo transformation and pioneer new developments. Entrepreneurs can set themselves up for success in the long run. This is by keeping up with what customers want and what trends are popular.
6. Easily Accessible Market: Cosmetic distributorships often have modest startup and operating expenses compared to other types of enterprises. Therefore it makes it an appealing choice for aspiring business owners who may have minimal funds but are eager to enter the beauty sector.

Top Cosmetic Franchises in India

Now you have a glimpse of the cosmetic distributorship market in India and how it is an industry which has the potential for long-term growth. Therefore, let us now see some of the cosmetic franchises in India. These have grown over the years, and continue to add new entrepreneurs to your family.

1. Lakme franchise: Hindustan Unilever owns Lakme, also, a well-known brand in the Indian cosmetics business. Throughout the nation, Lakme provides a vast array of products. This is including skincare items, hair care products, colour cosmetics, and also beauty salons. A staff of more than 2,200 experts serves over 1,000,000 consumers at Lakme's. This is in more than 240 outlets in more than 60 regions.
2. Him Ayurveda Franchise [Himalaya]:An establishment in Bangalore, the Himalaya Pharmaceutical Company goes way back in 1930 by Muhammad Manal. Hence, the business manufactures health goods containing Ayurvedic components under the moniker Himalaya Herbal Healthcare.
3. MyGlamm Franchise: With the support of one of Europe's leading natural beauty firms, MyGlamm teamed up with international makeup artists and specialists to develop groundbreaking new cosmetics with a singular purpose: to make gorgeous looks easy! The foundation of our goods is innovation with ease in mind. It is to streamline a woman's cosmetic application process, MyGlamm products were conceived, mixed, and developed in Italian and German labs.
4. Perfume Lounge Franchise: The youthful millennial and Gen Z demographics are the focus of the perfume line Perfume Lounge. Publishes reasonably priced, on-trend scent goods. Features a range of prices to suit different budgets and styles. Gives a chance to start a company. This is with a lot of leeway in terms of management style, quick return on investment, and inexpensive startup costs. Provides comprehensive assistance with training and marketing. Prioritises making the scent purchasing process enjoyable.
5. Makeup Biography Franchise: This is an exceptional online beauty boutique and single-window beauty shop that brings together the best beauty brands in one convenient location. Rather than merely carrying trends, it set out to be trendsetters, and its creators set out to do more than just tell stories; they wanted it to write its biography.

Also Read: Advantages of Starting A Cosmetic Store Franchise in India

To Conclude,

Are you ready to start your cosmetic distributorship anywhere in India? Well, you can get more assistance with the help of experts at FranchiseBazar.  Call us right away for more details.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.