Written By: Bandana Gupta

How did MakeMyTrip Franchise Begin In India?

MakeMyTrip, established by Deep Kalra, an alumnus of IIM-Ahmedabad, initially launched in the United States in 2000. The platform was designed to address the travel needs of the Indian community travelling from the US to India. Expanding its footprint, MakeMyTrip began operations in India in September 2005, starting with domestic flight bookings for Indian travellers. 

Over time, the company diversified its services to include hotel reservations and holiday packages, tapping into the growing demand for comprehensive travel solutions. A major milestone was achieved on August 17, 2010, when MakeMyTrip went public and was listed on NASDAQ following its Initial Public Offering (IPO).

Navigating Challenges :

In the early 2000s, several challenges affected the growth of online services:

1. Scepticism around online transactions: People were unsure about making payments online, and worried about security and fraud.
2. Limited Internet access in India: Few people have access to the Internet, making it difficult for online services to reach a wide audience.
3. Lack of strong digital infrastructure: The technology needed to support smooth online transactions and services was not well developed, which led to slow growth in the digital space.

Triumphing Against the Odds:

1. September 2005: MakeMyTrip launched its services in India by providing flight ticket booking options for Indian travellers.
2. 2011: MakeMyTrip launched its travel app for all mobile devices and expanded by acquiring three companies:
   • Luxury Tours and Travels Private Limited (Singapore)
   • ITC Group Hotel Travel Group
   • ETB Group
3. September 2014: MakeMyTrip allocated 15 million dollars to an innovation fund to support emerging travel startups. This led to the acquisition of MyGola, a travel planning website, in April 2015.
4. In 2016, MakeMyTrip and Ibibo Group combined forces through a stock-based deal. This merger took place through a stock transaction

Launching A MakeMy Trip Franchise in India :

1. Store Branding and Inauguration: Creating a strong brand identity for the store and organizing an official opening to attract customers.
2. Online Booking Tools: Providing easy-to-use platforms for booking flights, hotels, and holiday packages online.
3. Offline Booking Support: Assisting customers with bookings in person through the Sales Support Team.
4. Training and Development: Offering training to staff to enhance skills and service quality.
5. Operational Support: Helping with daily business operations and strategic planning through dedicated teams.
6. Marketing Support: Providing local marketing materials and strategies to boost visibility and attract customers.
7. Recruitment Guidelines: Offering criteria and processes for hiring the right staff to align with the brand.
8. Special Products and Offers: Tailoring travel packages and offers to meet local market needs.
9. Technological Support: Ensuring smooth functioning of booking platforms and other tech tools with technical assistance.

The process to own MakeMy Trip Franchise

• Analyze the financial requirements in detail, such as the initial franchise fee, recurring royalty charges, and additional expenses, to assess whether the franchise aligns with your budget and profitability goals.
• Reaching Out to MakeMyTrip: Use the contact details on the website to reach the franchise team via email, phone, or by attending webinars and events.
• Performing Due Diligence: Evaluate thoroughly by consulting  franchisees, reviewing terms, and seeking legal advice if necessary.
• Application Submission: After completing due diligence, follow the process to submit your franchise application with all required  documents.
• Review and Approval: MakeMyTrip evaluates your application based on experience, finances, and brand alignment.
• Finalizing the Agreement: Once approved, carefully review the franchise contract and sign it to move forward..
• Start Operations: Begin running your MakeMyTrip franchise after signing the agreement and completing training.

By following these steps, aspiring entrepreneurs can successfully become MakeMyTrip franchisees, leveraging the brand’s extensive support and opportunities.

Steps to Qualify for a MakeMyTrip Franchise:

1. Passion for the Travel Industry: A strong passion for travel drives innovation and builds genuine connections with customers, creating lasting loyalty.
2. Business Acumen: Smart business decisions, financial insight, and market awareness are essential for growth and profitability.
3. Leadership Traits: Effective leaders inspire, guide, and motivate teams, ensuring alignment and driving success.
4. Proven Management Capabilities: Demonstrated management skills ensure efficient operations and the ability to solve problems, driving business performance.
5. Adaptability in a Changing Industry: Embracing change and staying ahead of trends ensures success in a fast-evolving travel industry.
6. Understanding of the Local Market: Knowing local preferences helps tailor services that meet customer needs, fostering trust and loyalty.

Benefits of Owning MakeMy Trip Franchise:

1. Collaborate with India’s Top Travel Brand: Join forces with the leading travel company in India, holding a 65% share of the online travel market and ranking among the top 3 for holiday package sales.
2. Comprehensive Product Training: Benefit from in-depth workshops that provide all the knowledge needed to sell and promote our offerings effectively.
3. Full Access to MakeMyTrip’s Offerings: Gain complete access to MakeMyTrip's wide range of services and products, ensuring you can cater to all customer needs

Investment Required to Start a MakeMyTrip Franchise:

1. Area Requirement: The space required for the franchise should be between 300 and 500 square feet. This size ensures that there’s enough room to accommodate necessary operations, such as a reception area, office space, and customer interaction zones while maintaining a comfortable and professional environment.
2. Project Investment: The initial investment for setting up the franchise is approximately Rs. 10 lakh. This covers expenses like setting up the store, interior design, equipment, technology, marketing materials, initial stock, and other operational needs to get the franchise running smoothly.
3. Term of the Agreement: The franchise agreement will remain in effect for a duration of 3 years. During this term, the franchisee will operate under the brand’s name and guidelines, with the opportunity to renew or renegotiate the terms of the agreement at the end of the contract period. This duration provides enough time to establish the business and generate returns on investment.

What is the cost of starting a MakeMyTrip Franchise in India?:

The non-refundable franchise fees and estimated fitment costs vary based on the location tier:

The Tier 1 Cities:

• Franchise Fees: Rs. 10,00,000 (non-refundable)
• Projected Fitment Cost: Rs. 4,00,000

Tier 2 Cities:

• Franchise Fees: Rs. 7,50,000 (non-refundable)
• Projected Fitment Cost: Rs. 3,00,000

No Tier 3 Cities:

• Franchise Fees: Rs. 5,00,000 (non-refundable)
• Projected Fitment Cost: Rs. 1,50,000

Small Towns:

• Franchise Fees: Rs. 3,00,000 (non-refundable)
• Projected Fitment Cost: Rs. 1,00,000

MakeMy Trip Franchise Reviews:

•  Brand Reputation: MakeMyTrip is a well-established and reputable name in India, that offers franchisees a strong market advantage through its trusted brand presence.
• Extensive Support: The company provides franchisees with comprehensive training, marketing guidance, and operational support to help them efficiently manage and grow their stores.
• Flexible Models: Various franchise models are offered to accommodate different budgets and space needs.
• Profit Potential: Many franchisees experience a strong return on investment, with significant potential for profitability.
• Technology Advantage: MakeMyTrip’s online booking platform is easy to use, enabling franchisees to swiftly generate quotes and manage bookings with ease.

Potential concerns to consider:

• Competition: Success in the competitive travel industry often relies on strong marketing strategies and excellent customer service.
• Location Importance: Selecting a prime location with high foot traffic is essential for the success of a MakeMyTrip franchise.

Overall, a MakeMyTrip franchise appears to be a solid choice for entrepreneurs entering the travel industry, particularly for those who prioritize a trusted brand, strong support, and the potential for a profitable venture.

Conclusion :

A MakeMyTrip franchise is an excellent opportunity for entrepreneurs who are passionate about the travel industry and eager to expand their business within a rapidly growing sector. The primary benefit of owning a MakeMyTrip franchise is the powerful brand recognition that comes with being associated with one of India’s leading travel companies. 

With the travel industry expected to see substantial growth over the next decade, this franchise offers a chance to capitalize on the rising demand for travel services. By becoming part of MakeMyTrip, franchisees can leverage the company’s established reputation, resources, and support to build a successful business.

FAQ On MakeMyTrip :

    1. Is prior experience in the travel industry required?

Ans-Travel industry experience is not a requirement but can be beneficial. Key qualities for success include a strong interest in travel, effective business and leadership skills, proven management experience, and the ability to adapt to market trends and changes. 

   2. What products does MMT deal in?

Ans.-Franchisees exclusively sell MakeMyTrip offerings such as flight tickets, hotels, holiday packages, group travel, charter products, travel insurance, and other travel services. They are not permitted to sell products from other brands in their retail stores.

  3 . What is the potential for earnings?

Ans-Franchisees earn a fixed commission on scheduled holiday packages and a percentage-based commission on customized holiday and hotel bookings.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.