Written By: Shruti Agrawal

Want all your makeup and grooming kits under one roof? The growing urge of people to make themselves look presentable and inclusive of all genders, age groups and the inclusion of social media in our lives make it even more relevant to groom ourselves. Seeing this trend hundreds of brands are coming up with different products for different skin types, different age groups and different genders, and what is better than having all these brands under one roof, which is the Makeup Biography franchise?

About Makeup Biography Franchise Brand In India

Makeup Biography is a retail and online store where you get all the best brands associated with make-up and beauty for all sets of people. The purpose of the brand is to make India a grooming state. The brand comes under the Kumar Stores and is fully owned by 28 South Ventures. It was established in 1976. The brand is headquartered in South Bangalore.

It has a strong online presence, which is not there to continue a trend but to set a trend and as the name goes it is there to present its biography and not just to be satisfied with including its name in success stories.

Their online stores will give one the same feel as their physical store will give and the shopping will be done with minutes of scrolling but it is going to be fun because of the variety of brands and products available also there will be good discounts, which makes it swoon-worthy.

Makeup Biography franchise is there to stay as one gets all the brands and products for their entire family be it males, females, children or any other gender and there is no need to swing to different websites or stores to get the makeup and beauty products.

MB franchise has a range of brands with a range of products, and there is nothing to be envious of. It is a deliberate move to make a roof for the ever-evolving world of make-up and beauty. From the solution for skin blemishes to acne, to the splendid range of hair care, and all the make-up to make one glamorous and allow them to be confident, MB has got it all.

Along with all these benefits the brand has a team of beauty experts, who will help you find the best make-up and beauty products. Also, the online stores will make your shopping fun and deliver it on time.

Investment Required To Set up Makeup Biography Franchise

The brand started providing franchise opportunities in 2023 and here are the franchise details. Franchise Model: The brand provides the 3 franchise model;

(a) Beauty Franchise

• Segment: Cosmetics and beauty products.
• Space Required: 1000-2000 sq. ft.
• Franchise Fee: The initial franchise fee for a Makeup Biography franchise is INR 2 lakhs- 5 lakhs.
• Total Required Investment: The total investment range for Makeup Biography (Beauty) Franchise is INR 50 lakhs- 75 lakhs, which includes the initial franchise fee and other startup costs.

(b) Retail Franchise

• Segment: The cosmetics and store franchises.
• Space Required: 2000-3000 sq. ft.
• Franchise Fee: The initial franchise fee for a Makeup Biography franchise is INR 2 lakhs- 5 lakhs.
• Total Required Investment: The total investment range for Makeup Biography (Retail) Franchise is INR 75 lakhs- 1 crore, which includes the initial franchise fee and other startup costs.

(c) Agents, Dealers and Distributors

• Segment: The Reseller's franchises.
• Space Required: 750-1000 sq. ft.
• Franchise Fee: The initial franchise fee for a Makeup Biography franchise is INR 2 lakhs- 5 lakhs.
• Total Required Investment: The total investment range for Makeup Biography (Agents, Dealers and Distributors) Franchise is INR 40 lakhs- 50 lakhs, which includes the initial franchise fee and other startup costs.

How To Set up A Makeup Biography Franchise

To set up a Makeup Biography franchise, certain steps one must follow:

• Space Requirement: Secure a space of 1000-2000 sq. ft.
• Franchise Selection: Since the brand provides for these types of franchise models, one needs to select according to your requirements and market.
• Investment Range: Determine the investment range required for the franchise which depends on the type of franchise model.
• Market Research: Conduct thorough market research to identify gaps and target customers.
• Brand Selection: Choose the brands as well as the products you want to sell, focusing on quality, size, colour, and texture requirements.
• Business Plan: Create a detailed, well-organized business plan that includes marketing strategies, financial projections, and operational details.
• Branding: Develop a strong brand that aligns with your target audience and values.
• PR and Advertising: Hire a PR professional to increase media coverage and advertise in relevant magazines and websites.
• Social Media: Be active on social media channels, run competitions, and giveaways to build brand awareness.
• Networking: Attend beauty-related events to network and meet other people in the industry.
• Compliance: Ensure that the products comply with the legal regulations for cosmetics, makeup and beauty products.
• Funding: Seek funding from different sources, it can be the savings one has got, or bank loans or venture funding.
• Training and Support: Receive world-class training and support services from the franchisor.
• Accounting: Hire an accountant to help with taxes and financial management.
• Business Insurance: Obtain public liability insurance and employer's liability insurance if you have staff.
• Launch: Build up to the launch on social media profiles and consider launching with a promotion or competition to gain people's interest.
• Continuous Improvement: Stay active in the industry, attend events, and keep up with the latest trends to ensure your business remains competitive.

Benefits of Investing In Makeup Biography Franchise In India

• There is a consistent demand for makeup, beauty, and personal care products among Indian consumers, irrespective of economic conditions. This demand is driven by factors such as weddings, festivals, social events, and the desire to look good, which supports brands like Makeup Biography Franchise.
• Brands like the Makeup Biography franchise appeal to a wide range of demographics, including women, men, teenagers, and older adults. This diversity in the customer base can help mitigate risks associated with market fluctuations.
• Franchising with a well-known brand like Makeup Biography franchise in the beauty and personal care industry can provide instant credibility and recognition among consumers.
• Makeup, beauty, and personal care products encompass a wide range of items, including cosmetics, skincare products, hair care products, fragrances, and more. Offering a diverse range of products can cater to different customer preferences and increase sales opportunities.
• Many beauty and personal care products are consumable, meaning customers need to replenish them regularly. This creates a recurring revenue stream for the business, enhancing its stability and long-term profitability.
• The beauty industry is dynamic, with new trends, products, and innovations emerging regularly. A Makeup Biography franchise model can provide access to resources and support to stay updated with the latest trends and offer products that appeal to current consumer preferences.
• While there may be fluctuations in demand during certain seasons or occasions, the beauty industry tends to be less affected by economic downturns compared to other sectors.
• As the business grows and establishes a loyal customer base, there may be opportunities to expand by opening additional stores in different locations or diversifying product offerings.

Market Trends Of Makeup, Beauty And Personal Care Industry

India stands in fourth place in its global ranking in the beauty and personal care market in case of generating the highest revenue in the year 2022.

• The beauty, cosmetics, and grooming market in India is predicted to reach US$ 20 billion by 2025.
• Beauty and personal care witnessed strong growth across various major categories, such as colour cosmetics, fragrances, hair care, and skincare, reflecting the growing popularity of and emphasis on personal care and physical appearance amongst consumers.
• We anticipate a compound annual growth rate (CAGR) of 6.78 percent for the Indian cosmetics market..
• A larger market is being drawn by customers' growing interest in cosmetics that contain natural and herbal ingredients.
• The market is being positively impacted by the growing dependence on consumers on social media platforms and vlogging channels for fashion and beauty.
• Of all the distribution channels for beauty and personal care, retail e-commerce grew at the fastest rate because it is convenient, has a large selection, and gives customers savings.

Ultimately, for individuals with the necessary skills, money, and commitment, purchasing a Makeup Biography franchise—a makeup and beauty care product brand—can be a lucrative business endeavour. Investors can take advantage of the enormous potential of the makeup and beauty sector and build a successful company that appeals to customers all over the world by utilising the benefits of franchising while remaining flexible and sensitive to market needs.

Are you interested in investing in the Makeup Biography franchise? Or if you want to enquire about the other brands in the makeup and beauty care franchise industry, you must contact FranchiseBAZAR.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.