Written By: Payal Das

India's retail sector is a booming industry, with changing consumer lifestyles, rising disposable incomes, and increased urbanization driving unprecedented growth. Among the top players in the sector, More Retail, known for its diverse range of quality products, affordability, and customer-centric approach, offers a lucrative franchise opportunity.

If you're considering stepping into the retail space by partnering with More Retail, this blog will guide you through everything you need to know. From understanding the brand’s franchise model to the step-by-step process of starting your outlet, we’ll cover it all.

About More Retail: A Quick Overview

More Retail, a trusted name in India's retail industry, operates under the umbrella of Aditya Birla Retail Limited. With over 20 years of experience, the company manages a vast network of supermarkets and hypermarkets across the country. The brand is recognized for offering:

• Affordable Prices: Competitive pricing on groceries, personal care, home essentials, and more.
• Product Variety: A wide range of products, including fresh fruits, vegetables, dairy, FMCG goods, and private-label brands.
• Customer Trust: Consistent quality and excellent service have earned More Retail a loyal customer base.

With a focus on sustainability and innovation, More Retail is positioned as a leader in the market, making it an attractive franchise choice for aspiring entrepreneurs.

Why Choose a More Retail Franchise?

Opting for a More Retail franchise comes with several benefits:

1. Established Brand Recognition: The brand is already well-known, reducing your marketing efforts and expenses.
2. Proven Business Model: Operating a More Retail outlet follows a streamlined process, ensuring profitability and operational efficiency.
3. Support and Training: Franchisees receive comprehensive training, assistance in store setup, and ongoing operational support.
4. Broad Customer Base: More Retail caters to diverse demographics, making it an inclusive and lucrative business opportunity.

Key Features of the More Retail Franchise Model

1. Franchise Formats:
   • Supermarket: Medium-sized stores in residential areas, focusing on convenience.
   • Hypermarket: Larger outlets located in urban hubs, offering a broader product range.
2. Initial Investment: The investment typically ranges between ₹50 lakh to ₹2 crore, depending on the store format and location.
3. Revenue Model: Franchisees benefit from a mix of fixed commissions, sales margins, and incentives, ensuring a steady income stream.
4. Store Area Requirements:
   • Supermarkets: 2,000 to 5,000 square feet
   • Hypermarkets: 10,000+ square feet
5. Franchise Duration: A standard agreement lasts 5-10 years, with renewal options available.
6. Support Services:
   • Assistance in site selection
   • Design and layout planning
   • Inventory management systems
   • Marketing and promotional campaigns

Ready To Acquire The More Retail Franchise in India 2025?

1. Research and Planning

Before jumping in, invest time in understanding the retail market and evaluating your readiness. Consider:

• Local market demand for a More Retail outlet.
• Competition in your chosen area.
• Your financial capability to meet investment requirements.

2. Submit an Application

Visit the official More Retail website and navigate to the Franchise Opportunities section. 

• Your background and experience
• Proposed location and its demographic profile
• Investment capacity

3. Franchise Approval Process

Once your application is reviewed, the More Retail team may schedule an interview to discuss your proposal in detail. If approved, you’ll receive an agreement outlining the franchise terms.

4. Site Selection and Setup

• Site Finalization: Work with the brand’s experts to finalize a location that aligns with their target demographic.
• Store Setup: The company assists with store design, layout, and branding to ensure uniformity with existing outlets.

5. Training and Onboarding

• Comprehensive training sessions for franchise owners and staff.
• Familiarization with the POS system, inventory software, and customer service protocols.

6. Launch and Operations

• Pre-launch marketing campaigns to generate buzz.
• Grand opening event supported by More Retail’s promotional strategies.
• Regular audits and performance reviews to ensure smooth operations.

Tips for Running a Successful More Retail Franchise

1. Understand Your Customers: Regularly engage with your customers to learn about their preferences and adapt your inventory accordingly.
2. Efficient Inventory Management: Avoid overstocking or understocking by leveraging More Retail's advanced supply chain tools.
3. Focus on Staff Training: Well-trained employees can significantly enhance the shopping experience.
4. Leverage Marketing Support: Actively participate in promotional campaigns organized by the brand.
5. Monitor Financials: Keep a close eye on your expenses, revenues, and profit margins.

Challenges to Consider

While the More Retail franchise model offers numerous benefits, there are some challenges you should be prepared for:

1. High Initial Investment: The upfront cost might be a barrier for some aspiring entrepreneurs.
2. Operational Complexity: Retail businesses require attention to detail, from inventory to customer service.
3. Market Competition: Competing with other retail chains and local stores can impact profitability.

Success Stories: Real-Life Examples

1. From IT to Retail: Rajesh Patel, a former IT professional, transitioned into retail by opening a More Supermarket in Pune. Within two years, he doubled his investment by focusing on excellent customer service and efficient operations.
2. Expanding Horizons: Anil Kumar, a seasoned entrepreneur in Bangalore, leveraged More Retail’s brand strength to open three hypermarkets, achieving consistent annual growth of 20%.

The Future of Retail Franchising in India

As we move into 2025, India’s retail sector is expected to grow at a CAGR of 9-11%. Factors like digital integration, improved supply chain infrastructure, and rising consumer awareness will continue to shape the industry. More Retail’s focus on innovation and adaptability positions it as a strong player in this evolving market.

Final Thoughts

Starting a More Retail franchise in India is a promising opportunity for aspiring entrepreneurs looking to tap into the retail sector. By leveraging the brand’s established reputation, comprehensive support system, and proven business model, you can build a successful venture that caters to India’s ever-growing consumer base.

If you're ready to take the plunge, follow the steps outlined in this blog, connect with FranchiseBAZAR and start your journey with More Retail in 2025. With dedication, strategic planning, and a customer-first approach, your franchise can thrive in this competitive yet rewarding industry.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.