How To Start A Naturals Salon And Spa Franchise In India 2024?

on Jan 18, 2024 | 7580 views

Written By: Shruti Agrawal

Before delving into the details of how to start a Naturals Salon and Spa Franchise In India, we must first know the basic details about the brand to get a better understanding:

Naturals Salon And Spa Brand Franchise

Naturals Salon and Spa is a leading hair and beauty salon brand in India, founded by K. Veena in 2000. The brand pioneered a new era in the hair and beauty care industry by introducing the concept of unisex salons in India.

Some key aspects of Naturals Salon and Spa include:


  • The salon was founded by K. Veena, who had knowledge of the international beauty industry and wanted to bring a new perspective to the Indian beauty scene.
  • In 2004, her husband and co-founder & CEO, CK Kumaravel, joined the team, and together they have met various challenges in the competitive industry.


  • Naturals started as a single salon in Chennai and has since expanded to become India's largest hair and beauty salon.
  • The brand has been successful in meeting the increasing demand for beauty services in the Indian market.

Social Media Campaigns

  • Naturals have been active on social media platforms, executing campaigns such as the My New Santa campaign, which aimed to catch the fancy of socially aware Indian netizens.
  • The campaign included care for the planet in its brand promise, with the brand committing to plant 100,000 saplings to give a makeover to the "ailing" earth.

Naturals Beauty Academy

  • The brand has a beauty academy that is always looking for talented makeup artists, hairdressers, and beauty therapists.
  • The academy provides a platform for individuals to learn and grow in the beauty industry.

Naturals Hair and Beauty Salon is a well-established brand, offering high-quality services and hygiene at affordable rates. The franchise model of Naturals allows entrepreneurs to open their salons under the brand's name, benefiting from its reputation and expertise.

Some key aspects of the Naturals franchise model include:

  • Investment: The approximate investment required to start a Naturals franchise is 50-55 lakhs, with a franchise start-up fee of 5 lakhs.
  • Space Required: The salon requires a space of 1000-1500 sq ft.
  • Franchise Term: It is about 5 years, which can be renewable after every 4 years.
  • Training: Special training is offered to recruits from industry experts who are well-versed in L'Oréal and Wella product lines.
  • Support: Naturals provides PR assistance, marketing, business generation, IT & PoS billing, and continuous operations support to its franchise partners.
  • Brands: Naturals operates through four signature brands, including Naturals Unisex Salons, Naturals W, Naturals Lounge, and Page 3 Luxury Salons.
  • Expansion: The company has 700 salons till 2023, supporting the entrepreneurial journey of more than 400 women and it is planning to expand it to 3000 salons in the next 5 years.

How To Start A Naturals Salon And Spa Franchise In India

Research and Contact

  • Analyze the beauty industry and the salon market in your area to identify the need for a salon and spa.
  • Visit the Naturals official website, navigate to the franchise opportunities page and contact their franchise department directly.

Financial Preparation

  • Evaluate your financial capability and ensure you have the necessary funds for the franchise fee, initial setup costs, and ongoing operational expenses.
  • The approximate investment required is 50-55 lakhs, depending on the size of the project, and the franchise start-up fee is Rs. 5 lakhs. The space required to set up a Naturals Salon is 1000-1500 sq ft.

Franchise Application

  • Complete the online application form with your personal information, contact details, investment details, preferred location, and message.
  • Submit an application to Naturals Salon and Spa expressing your interest in becoming a franchisee.

Location Selection

  • Naturals may have specific criteria for the location of their franchises. Identify potential locations that meet their requirements in terms of size, foot traffic, demographics, etc.

Legal and Documentation

  • Once accepted, review the franchise agreement carefully. It’s advisable to have a legal expert look over the contract to ensure you understand all terms and conditions.

Training and Support

  • Naturals provides special training to recruits from industry experts who are well-versed in L'Oréal, and Wella product lines.
  • The company also offers PR assistance, marketing, business generation, IT & PoS billing, and continuous operations support.

Setup and Launch

  • Naturals offers different types of franchises, including Naturals Ayur, Naturals Beauty Academy, and Signature Salon Line.
  • Choose the best format which suits your requirements. Once everything is ready, launch the salon following Naturals' protocols.

Marketing and Promotion

  • Work closely with Naturals' marketing team or follow their prescribed marketing strategies to promote your salon. Utilize local marketing efforts as well to attract customers.

Operational Management

  • Manage day-to-day operations efficiently, maintaining the quality standards set by Naturals.
  • Customer service, staff management, inventory control, and financial management are key aspects.

Continuous Communication

  • Stay in touch with the franchisor for updates, and support, and to ensure compliance with brand standards.

Why Starting A Naturals Salon And Spa Franchise In India

  • Wide brand recognition across India leads to easier customer acquisition and retention.
  • A centralized support structure alleviates individual franchisee burdens in several operational aspects.
  • Advantageous marketing strategies and initiatives empower franchise locations to attract local clientele.
  • Entrepreneurial opportunity with a trusted brand name reduces startup risks for new ventures.
  • Shared advertising costs within the franchise network optimize marketing expenditures for individual locations.
  • Strengthened brand loyalty and customer retention through loyalty programs and personalized services.
  • Access to industry-leading suppliers and partnerships ensures quality products and services for clients.
  • Niche specialization opportunities in unique spa treatments and personalized beauty services.
  • Training and upskilling opportunities for staff ensure high service standards and customer satisfaction.
  • Opportunity to tap into growing wellness tourism trends with tailored spa experiences.

How The Market Is Growing In Salon And Spa Franchise

The Indian salon and spa franchise market is growing at a rate of 30%-35% annually, with the organized segment expected to grow at a much higher rate of 25% compared to the overall market.

The market is expected to boom annually by 4.64 per cent (CAGR 2022-2025), and by 2035, it is anticipated that the Indian wellness and beauty market will be worth USD 35 billion.

The trend showcases that about 38% of the demand for beauty and hair styling is coming from tier-II and tier-III cities, which are gradually emerging as highly feasible to start an industry franchise.

Overall, the salon and spa franchise industry in India is poised for substantial expansion, making it an attractive prospect for potential investors.

Other Salon Franchises To Consider in India

There are several salon and spa franchise opportunities in India. Here are some of the best Salon And Spa Franchise Opportunities:

Owned by Hindustan Unilever Limited, Lakme Salons is one of the biggest chains of salons in India with over 240 stores.

The initial investment required is around INR 50-75 lakhs.

Green Trends is a leading unisex salon franchise in India, offering hair and beauty services. Established in 2002, the brand has grown significantly and now has over 400 salons across 55 cities in India.

The initial investment required is around INR 40-50 lakhs.

Moh Spa is a wellness and spa franchise in India, offering a range of spa services using traditional Thai methods. Founded in 2007, Moh Spa has 70 franchise units across the country.

The initial investment required is around INR 20-30 lakhs.

To conclude, diving into this captivating world of salon and spa franchising in India, where every touch, every treatment, and every smile you create becomes a stroke in the masterpiece of someone's life. It's not merely about business; it's about crafting moments that shimmer in memories, forever etching your franchise in the hearts of those you serve.

So, Hurry up and let your vision soar, your creativity flow, and your passion ignite. As you venture forth, a consultancy like FranchiseBAZAR where the experts join you in your entrepreneurship journey to make the salon and spa franchise a destination for beauty and wellness.


Q.1. What are the requirements to start a Naturals Salon and Spa franchise?

The requirements may include having a suitable space or location for the salon, investment capital, a passion for the beauty and wellness industry, and a commitment to maintaining Naturals' brand standards.

Q.2. Do I need prior experience in the beauty industry to own a Naturals Salon and Spa franchise?

It’s good to have a worthwhile experience, but it is not always necessary to have the experience. Naturals often provides training and support to franchisees to help them manage the salon effectively.

Q.3. Can I convert my existing salon into a Naturals Salon and Spa franchise?

Yes, Naturals Salon and Spa provides opportunities for existing salons to convert to their franchise model. The process involves meeting certain criteria and adhering to Naturals' standards and guidelines.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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