How to Start a Puma Franchise in India in 2024?

on Jan 17, 2024 | 8498 views

Written By: Divisha Pandey

If you have a passion for footwear and dream of owning your own business, starting a footwear franchise in India could be the perfect venture for you. In the vast landscape of shoe retail, Puma stands out as a globally renowned brand, and with the right strategy, you can tap into the booming Indian market.

In this comprehensive guide, we will walk you through the process of starting a Puma franchise in India, exploring footwear franchise opportunities, and positioning your business for success.

Why Puma Franchise?

  1. Global Recognition: Puma's international reputation brings a strong brand identity to your business, attracting customers who value quality and style.
  2. Diverse Product Range: From athletic shoes to trendy casual wear, Puma caters to a wide audience, ensuring a diverse customer base for your franchise.
  3. Innovative Designs: Puma's commitment to cutting-edge designs keeps customers coming back for the latest trends, setting your franchise apart from the competition.

Understanding Puma Franchise

Puma, a globally renowned sportswear and footwear brand, is a perfect choice for those who want to tap into the lucrative Indian footwear market. Known for its trendy designs, comfort, and durability, Puma has become a household name, making it an ideal option for a shoe franchise in India.

Steps to Start a Puma Franchise in India

  1. Research and Feasibility: Conduct thorough research on the Indian footwear market, analyze consumer preferences, and assess the demand for Puma products in different regions. Utilize Google Trends to identify trending footwear styles and preferences.
  2. Franchise Application: Visit Puma's official franchise website (insert link) to access the franchise application form. Ensure you meet the eligibility criteria and provide accurate details about your business plan and financial capabilities.
  3. Location Selection: Choose a prime location for your Puma store. Consider footfall, demographics, and proximity to other retail outlets. Google Maps can be a valuable tool for scouting potential locations.
  4. Legal Requirements: Fulfill all legal formalities, including obtaining necessary licenses and permits. Google News can keep you updated on any changes in business regulations and compliance requirements.
  5. Investment Planning: Create a detailed business plan outlining your investment, operational costs, and expected returns. Explore financing options and keep an eye on the latest financial news on Google Finance.
  6. Store Design and Setup: Work closely with Puma's design team to create an appealing and brand-compliant store layout. Utilize Google Images for inspiration and to stay updated on the latest retail design trends.
  7. Training and Staffing: Ensure your staff is well-trained in Puma's product knowledge and customer service. Google Scholar can be a useful resource for finding articles and studies on effective retail training programs.
  8. Marketing and Promotion: Develop a comprehensive marketing strategy to promote your Puma franchise. Leverage social media platforms and keep an eye on Google AdWords for targeted online advertising.
  9. Customer Experience and Staff Training: The success of your Puma franchise hinges on exceptional customer experience. Regularly update your knowledge of customer service best practices and invest in staff training programs to ensure your team is well-equipped to deliver top-notch service.

Cost To Start Puma Franchise - Here’s What You Need To Know About The Investment

  1. Franchise Fee:
  • The initial payment is made to the franchisor for the privilege of operating under their brand.
  • Range: INR 5 lakhs to INR 20 lakhs, depending on the brand and its popularity.

Store Location and Setup:

  • Rental deposit and advance: INR 2 lakhs to INR 10 lakhs.
  • Interior setup and decor: INR 10 lakhs to INR 30 lakhs.
  • Renovation and customization: INR 5 lakhs to INR 15 lakhs.


  • Initial stock of footwear: INR 15 lakhs to INR 50 lakhs, depending on the size of the store and brand positioning.

Equipment and Fixtures:

  • Point of Sale (POS) system: INR 50,000 to INR 2 lakhs.
  • Furniture and fixtures: INR 5 lakhs to INR 15 lakhs.

Technology and Software:

  • Inventory management software: INR 50,000 to INR 2 lakhs.
  • Security and surveillance systems: INR 1 lakh to INR 5 lakhs.

Marketing and Promotion:

  • Grand opening marketing: INR 2 lakhs to INR 10 lakhs.
  • Local advertising and promotions: INR 1 lakh to INR 5 lakhs per year.


  • Staff salaries for the first few months: INR 2 lakhs to INR 8 lakhs.
  • Training expenses: INR 1 lakh to INR 5 lakhs.

Licenses and Permits:

  • Trade license, GST registration, etc.: INR 50,000 to INR 2 lakhs.

Operating Expenses (for the initial months):

  • Utilities (electricity, water, internet): INR 50,000 to INR 2 lakhs.
  • Maintenance and miscellaneous expenses: INR 1 lakh to INR 5 lakhs.

Contingency Fund:

  • It is advisable to keep a contingency fund for unforeseen expenses.
  • Contingency fund: INR 2 lakhs to INR 10 lakhs.

Total Estimated Investment Range:

  • Minimum: INR 50 lakhs
  • Maximum: INR 2 crores

Why Choose a Shoe Franchise?

The footwear industry in India is booming, and becoming a part of it through a shoe franchise offers a unique opportunity for business success. With the rising fashion consciousness and the increasing disposable income of consumers, the demand for quality and branded footwear is on the rise.

Understanding the Indian Footwear Market

India's footwear market is witnessing robust growth, fueled by rising disposable incomes, changing consumer lifestyles, and an increasing focus on fashion. As a new entrepreneur, it is crucial to comprehend the dynamics of the market before delving into the shoe franchise business.

According to recent reports, the demand for international shoe brands is on the rise, presenting a lucrative opportunity for entrepreneurs to capitalize on this trend. This makes Puma, with its global appeal and recognition, an ideal choice for your footwear retail franchise in India.

Choosing the Right Footwear Franchise

When it comes to shoe franchises in India, Puma stands out as a global giant with a strong brand presence. Puma offers an excellent franchise opportunity for those looking to venture into the footwear retail business. By associating with an internationally renowned brand, you not only benefit from its established reputation but also gain access to a wide customer base.

Industry Trends in the Footwear Franchise

Sustainable Materials:

  • Growing emphasis on eco-friendly and sustainable materials in footwear.
  • Increasing consumer awareness leads to demand for ethically sourced and recyclable materials.

Customization and Personalization:

  • Rise of technology-driven customization options.
  • Footwear franchises adopt 3D printing and other tech solutions for personalized shoe designs.

E-commerce Dominance:

  • Accelerated shift towards online sales channels.
  • Footwear franchises focusing on robust e-commerce platforms and digital marketing.

Athleisure Boom:

  • Continued popularity of athleisure driving athletic and comfortable footwear sales.
  • Fashion and functionality blending in the footwear industry.

Health and Wellness Integration:

  • The growing interest in health-conscious footwear.
  • Inclusion of ergonomic designs and comfort-focused features in franchise offerings.

Limited Edition Releases:

  • Brands opting for limited edition releases to create exclusivity and hype.
  • Sneaker culture influences the strategy of many footwear franchises.

Direct-to-Consumer Models:

  • Increased adoption of direct-to-consumer (DTC) sales strategies.
  • Franchises leverage their brand strength to connect with customers directly.

Augmented Reality (AR) Shopping:

  • Integration of AR in the footwear shopping experience.
  • Virtual try-ons and enhanced online shopping experiences becoming more common.

Health Tracking Footwear:

  • Emergence of smart footwear with health monitoring features.
  • Integration of sensors to track steps, analyze gait, and provide health-related insights.

Collaboration Culture:

  • Footwear franchises collaborate with designers, celebrities, and other brands.
  • Limited-edition collaborations create buzz and drive sales.

Inclusive Sizing:

  • A push for inclusivity with a focus on offering a diverse range of sizes.
  • Acknowledgment of diverse body types and the need for varied sizing options.

Virtual Retail Experiences:

  • Development of virtual stores and immersive online retail environments.
  • Enhancing the online shopping journey to replicate the feel of in-person retail experiences.

Other Investment Options in the Footwear Industry


  • Sports and Lifestyle Fusion: Adidas, a giant in the sports and lifestyle industry, seamlessly blends performance and style, attracting a broad customer demographic.
  • Innovative Products: Entrepreneurs partnering with Adidas benefit from access to cutting-edge sportswear and footwear, keeping their inventory on the pulse of the latest trends.
  • Brand Loyalty: The iconic three stripes of Adidas have earned immense brand loyalty, translating into repeat customers and increased sales for franchise owners.
  • Marketing Powerhouse: As a global marketing powerhouse, Adidas invests heavily in promotional activities, ensuring visibility and brand recognition for its franchise partners.


  • Legacy of Quality: Bata, with its rich history dating back to 1894, is synonymous with quality footwear.
  • Diverse Product Range: From casual to formal shoes and trendy accessories, Bata caters to a wide audience, ensuring a diverse customer base.
  • Global Presence: With a global footprint spanning over 70 countries, a Bata franchise offers entrepreneurs the chance to tap into an internationally recognized brand.
  • Franchise Support: Bata provides comprehensive support to franchisees, including training, marketing assistance, and ongoing guidance.


Embarking on the journey of starting a Puma franchise in India in 2024 offers a unique blend of innovation, style, and business acumen. Stay updated on the latest industry trends, leverage digital tools for market research, and seize the opportunity to be part of the thriving Indian footwear retail market.

Lace up those entrepreneurial shoes, and step confidently into the world of Puma franchising!

Contact us at Franchisebazar for more opportunities.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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