Written By: Bandana Gupta

Soch is a fashion brand that blends traditional craftsmanship with modern designs, offering high-quality fabrics and intricate detailing. Established in 2005 by Vimal Sabu, the brand collaborates with renowned designers and artisans across India to create exclusive collections. With over 85 stores in major cities, Soch provides a personalized shopping experience through in-store stylists and virtual consultations. Dedicated to preserving cultural heritage, it actively supports traditional crafts through various initiatives. Sustainability is also a key focus, with responsible sourcing and eco-friendly manufacturing practices. Though not publicly listed, Soch offers franchise opportunities and continues to expand its presence in the Indian fashion market.

Soch: Festive Ethnic wear for woman

Soch is a premier destination for women’s ethnic wear, offering a rich blend of tradition and modern elegance.

• Kurtas & Kurtis: A diverse collection crafted in premium fabrics with intricate embellishments, perfect for casual, festive, and party wear.
• Sarees: A curated range of sarees from across India, including silk, cotton, and georgette, featuring exquisite weaves, embroidery, and prints.
• Suits & Lehengas: Graceful suit sets, Anarkali suits, and bridal lehengas designed for weddings and special occasions.
• Dupattas & Accessories: Complementary dupattas, jewellery, footwear, and handbags to complete every ethnic ensemble.

Every piece at Soch is a tribute to craftsmanship, culture, and timeless style.

Benefits of partnering with Soch :

• Exceptional Craftsmanship: Every piece at Soch is with precision, blending high-quality fabrics with intricate detailing to ensure durability, comfort, and elegance. Our ethnic wear is not just fashion—it’s an investment in timeless style.
• Uncompromised Quality: We are committed to superior craftsmanship, using the finest materials and expert techniques to create outfits that stand the test of time while maintaining their grace and comfort.
• Customer-First Philosophy: Your satisfaction is at the heart of everything we do. Whether it's styling advice, size assistance, or post-purchase support, our dedicated team ensures a seamless shopping experience tailored to your needs.
• Fusion of Tradition & Modernity: At Soch, every outfit is a celebration of heritage and contemporary fashion, designed to bring out the best in you while staying rooted in culture.

Experience the elegance of Indian ethnic fashion with Soch—where every thread weaves a story of beauty, tradition, and sophistication!

How to Start a Soch Franchise in India (2025)

Starting a Soch franchise involves a structured process, ensuring alignment with the brand’s standards. Here’s a streamlined guide:

Key Steps

1. Research & Location Selection
   • Analyze market demand, competition, and customer demographics.
   • Choose a high-visibility location that meets Soch’s criteria.
2. Application & Approval
   • Contact Soch’s franchising team to express interest.
   • Apply with business and financial details.
   • Undergo a site evaluation by Soch’s team.
3. Franchise Agreement & Store Setup
   • Review and sign the franchise agreement.
   • Finalize store design and construction as per Soch’s guidelines.
   • Procure necessary fixtures and inventory.
4. Staffing & Training
   • Hire and train employees following Sochi’s operational standards.
5. Store Launch
   • Stock merchandise and execute local marketing campaigns.
   • Host a launch event to draw in customers.

Important Considerations

• Investment: Understand franchise fees, setup costs, and operational expenses.
• Legal Compliance: Ensure adherence to local business regulations.
• Operations: Follow Soch’s sales, branding, and customer service protocols.

With a strong business model and brand reputation, a Soch franchise offers a profitable opportunity in the ethnic wear segment.

A Scalable & Proven Business Model:

Soch operates in a dynamic and fast-growing industry with a business model tested and highly scalable.

• Extensive Collection: Each Soch store showcases over 1,000 styles across multiple ethnic wear categories, ensuring a diverse and ever-evolving selection for customers.
• Continuous Inventory Refresh: Unlike traditional seasonal fashion cycles, Soch introduces fresh collections every fortnight, keeping the product range exciting and trend-driven.
• Strong Supplier Network: With partnerships spanning over 100 top-tier vendors and manufacturers, Soch ensures high-quality craftsmanship and a steady supply of the latest designs.
• Franchise Support & Training: Comprehensive training programs and operational support are provided to franchisees and their staff, ensuring seamless store management.
• Flexible Inventory Model: Stock is supplied to franchisees on a "Sale or Return" basis, minimizing financial risk and ensuring efficient inventory management.

With its innovative approach and strong industry presence, Soch continues to redefine ethnic fashion retail while offering lucrative business opportunities.

Franchise Investment & Support Details:

• Investment: Franchisees will be responsible for both capital expenditure (CapEx) and operational expenditure (OpEx), ensuring full ownership and control of their business investment.
• Comprehensive Support: Soch offers strong marketing assistance, including advertising and promotional campaigns, to help drive visibility and sales for each franchise.
• Space Requirements:
  • Size: Ideal store space ranges from 800 to 1500 sq. ft.
  • Location: The store should be on the ground floor in high-traffic, prime retail locations for maximum footfall.
  • Store Frontage: A minimum frontage of 16 feet, with 20 feet or more for optimal store exposure.
• Operational Assistance: Soch provides continuous support through dedicated teams that assist with day-to-day operations, ensuring smooth and efficient store management.

With Soch's solid support structure and clear guidelines, franchisees are set up for success in the thriving ethnic wear market.

Soch’s Strategic Expansion and Future Plans for 2025

Soch, a prominent Indian ethnic wear brand for women, is set to have 25 to 30 new stores opened by the end of this year. Currently, 54 outlets are operated by Soch across major cities in India, including Bangalore, Mysore, Mangalore, Chennai, Cochin, Hyderabad, Mumbai, Pune, Lucknow, Bhopal, Indore, and more.

According to Vinay Chatlani, MD and CEO of Soch, in a discussion, "25 to 30 additional stores are to open this year. A mobile app will also enhance customer service and improve the overall shopping experience. Two business models are offered for expansion: COCO (Company Owned & Company Operated) and FOFO (Franchise Owned & Franchise Operated). Management contracts have been signed in select locations, only where the franchisee’s capability and credibility have been verified."

This expansion demonstrates Soch's commitment to growing its presence and providing customers with a seamless shopping experience through both physical stores and digital platforms.

Conclusion :

A Soch franchise presents a lucrative opportunity in the growing ethnic wear market. With its strong brand reputation, high-quality products, and a proven business model, franchisees benefit from extensive support, trusted supplier networks, and a loyal customer base. Soch’s continuous expansion and commitment to traditional craftsmanship ensure long-term sustainability in the ethnic fashion industry.

For entrepreneurs looking to invest in a well-established ethnic wear brand, Soch offers a profitable and scalable business model with strong growth potential.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.