Written By: Gouri Ghosh

India's salon industry is on a rise. As a result of a growing middle class, and focus on grooming and personal care, one can invest in a salon franchise. If you are considering entering this industry, Supercuts seems to be a good one. Supercuts is a well-known salon brand that provides high-quality haircuts, styling, and beauty services.

This blog tells you about what it takes to start a Supercuts franchise in India in 2025, along with costs, benefits, profit margins, and step-by-step tips for setting up your business for a smooth ride.

Reasons to Invest in Supercuts Franchise in India

Supercuts is a venture owned by Regis Corporation, one of the world's largest salon company chains, having over 2,600 places worldwide. It is an established and trusted name in beauty and grooming.

Some of the reasons that you should invest in Supercuts include:

• Brand Clarity– The credibility already established with the consumers makes it fairly easier alternative to work by and fixes business risks.
• Increasing Demand- The Indian beauty and wellness market is projected to grow to a staggering $20 billion by 2025.
• Proven Business Model- Supercuts lays down the operational system for individual franchisees and reduces risks.
• Training and Support- Support in terms of training staff, marketing, and operations are also provided.

Supercuts Franchise Cost For India In 2025

To establish a Supercuts franchise in India, hefty investments need to be made initially, but they do let you operate under the trademark of the skilled beauty name globally. Here's the breakdown of how the costs will run:

1. Initial Franchise Fee

The estimated franchise fee for Supercuts varies between ₹25-40 lakhs, according to the location, size, and potential of the salon market.

2. Total Investment Breakdown

The total investment comprises the following:

• Salon Setup & Equipment: ₹15–30 lakhs (salon chairs, styling stations, hair and beauty tools, decor, etc.)
• Staff Hiring & Training: ₹5–10 lakhs (salary, onboarding, and training for hairstylists and other staff)
• Marketing & Advertising: ₹2–5 lakhs (local promotions, digital ads, launch campaigns). 
• Total Investment Figure: ₹50–95 lakhs

3. Ongoing Expenses

• Royalty Fee: 4-6% of monthly revenue 
• Marketing Contribution: Around 2% of revenue 
• Rent & Utilities: ₹1-5 lakhs per month (depends on location, property size, and city)

How to Start a Supercuts Franchise in India? (Step-by-Step Guide)

1. Research & Market Analysis

• Conduct thorough knowledge about customer demand, competition, and possible locations in your city.
• Supercuts best works in urban, shopping mall, and those with a high footfall of commercial spaces.

2. Get in Touch with Supercuts & Apply

• Either go to their official Supercuts or Regis corporation websites and ask for a franchise.
• After this, the organization will assess your financial strengths and business background before granting approval.

3. Location Selection

• A high-traffic location is a must for your salon to thrive.
• The perfect locations are shopping malls, upscale residential, or premium commercial areas.

4. Sign Franchise Agreement & Complete Legalities

• If approved, the franchisee has to sign a franchise agreement, which usually runs from 5 to 10 years.
• Recheck various clauses concerning royalties, branding norms, marketing commitments, and renewal conditions.

5. Set Up the Salon and Staff Placement

• The setup must conform to Supercuts interior designing norms, which will aid in maintaining branding consistency.
• They will have to buy good quality salon chairs, hair styling tools, and professional beauty products.
• Hire experienced hairstylists and beauticians. Supercuts also provides training programs for service quality.

6. Opening and Marketing

• Inaugurate the salon by promoting various offers and discounts for the first-time customers.
• Make use of social media, influencer marketing, and local partnerships to draw customers.

Benefits of Owning a Supercuts Franchise

Famous Brand Name

Being a global brand it draws loyal customers away from the specter of risk in starting an independent salon. Supercuts operates at a strong presence in various countries with customers more likely to get into an already established firm than an unknown local salon. This trust factor helps franchisees get customers quite quickly without pouring excessive funds into brand awareness campaigns.

Rewarding Business Model

Supercuts can break even in 2-3 years with proper location and marketing strategies working for it.  Supercuts is a profitable proposition owing to its structured business model, established pricing, and sustainable customer demand. Due to consistent demand for haircutting and grooming services, franchise owners can expect steady returns in the range of 20-40% profit margin.

Lower Business Risk in Comparison to Independent Salons

An independent salon needs a fast and big cover-up for the initial investment in directions concerned with branding, marketing, and operational setup, with the risk of customer trust always stayed open. In a Supercuts franchise, this risk is eliminated by offering a straightforward and ready-made business model with good branding and customer base. The chances of failure are minimized in the franchise system, thus making it a safer investment option for entrepreneurs.

Supercuts Franchise Profit Margin in India 

Investment in a Supercuts franchise in India continues to be one of the most profitable ventures, but one must look into revenue, expenses, and challenges 'for both' an informed decision. The reasons throw open for a detailed analysis of the profitability of a franchise with revenue estimations, profitability calculations, and highlights of challenges.

1. Estimated revenue and profit calculation

Monthly Revenues: ₹10-20 lakhs

Revenue for a Supercuts franchise depends upon factors, including location, customer footfall, the pricing of services offered, etc. This can range between ₹10 and ₹20 lakhs in a month-such high footfall would generally be possible only in a shopping mall, high-street commercial area, and premium residential areas.

Key visibility and infection revenue aspects:

• Location: Prime/posh areas attract more customers, increasing revenues.
• Retention of Customers: Repeat customers ensure security in revenues.
• Service Pricing: A hike in the pricing of certain premium services could contribute to revenue.
• Marketing Efforts: Well-established promotional campaigns could further help in customer acquisition.
• Seasonality: Revenues, in general, see an uptick during few peak seasons, including festive, wedding, and holidays.

Monthly Expenses: ₹6-12 lakhs

For the franchise, profitability is to be maintained with expense management to achieve great success. Monthly operational costs include: 

The rent and utilities:₹1-5 lakhs

• Some commercial centers have higher rental costs than others.
• Electricity, water, and maintenance costs contribute to everyday must-run.
• Staff salaries and benefits:3-5 lakhs
• Highly skilled hairstylists, beauticians, and front desk staff must be competitively paid.
• Additional training and incentives may be needed to retain experienced professionals.
• Marketing & Advertising:₹50,000-2 lakhs
• Local promotions, online advertising, influencer tie-ups, and discounts give rise to marketing budgets.
• Supercuts franchisees contribute an estimated 2% of revenue towards national marketing expenditures; however, local advertising is also crucial for customer development.
• The product and equipment maintenance:₹1-2 lakhs
• One must regularly stock and renew hair care products, styling equipment, and so on.
• The equipment maintenance will be good for high-quality service standards.

Royalty and Franchise Fees (4-6% of Revenue):

Franchisees of Supercuts pay a royalty each month and earn about 4-6% of the total sales, which is shared for support, training, and development of the franchise brand.

Net Profit:Before Tax:₹4-8 Lakhs

• After all operational expenses, Supercuts franchise generally ends up generating a monthly net profit of ₹4-8 lakhs. It varies depending on pricing of services, staff effectiveness, and operation management.
• Low-end estimate of profit: Revenue: 10 lakhs-Expenses: 6 lakhs=4 lakh profit.
• High-end estimate of profit: Revenue: 20 lakh-Expenses: 12 lakhs=8 lakh profit.

Profit margin: 20% to 40%. 

The profit margin enjoyed by a Supercuts franchise is between 20% to 40%, allowing it to be highly profitable in the salon industry.

ROI period:2-3 Years

Considering the nature of the business, which requires an investment of ₹50-95 lakh, most franchisees recover their investments in 2-3 years. The return on investment depends on factors including: customer traffic, sound management of expenses, and a high degree of efficiency in marketing.

2) The challenges of running a Supercuts franchise

Though a Supercuts is said to be a somewhat rewarding business, several challenges need to be overcome by franchisees to maintain profitability and continued success. 

Solutions: 

• Competitive salaries and performance-based incentives could retain qualified staff.
• Supercuts can facilitate continuous training to assist in maintaining service consistency. 
• Foster a positive work environment to enhance employee loyalty and decrease attrition rates.

3. Competition from Local Salons

Pricing and service standards of many budget-friendly local salons in the Indian market have been constraining Supercuts.

Should customers not see the added value, budget-friendly alternatives are likely to win their patronage.

Solution: 

• Provide premium elements in professional expertise and customer experience.
• Place brand reputation, hygiene standards, and consistency in service quality.

• Retention strategies include excellent specials, loyalty programs, and privileges for membership customers.

Conclusion

The starting up of a franchise of Supercuts in India in 2025 indeed signifies a wonderful business venture for salon enthusiasts; the strong brand name, structured support, and high demand shall yield excellent returns in the long run.

There are, nevertheless, three major factors that shall influence your success as a franchisee: location, quality of service, and effective marketing strategy.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.