How to start a Truefitt & Hill salon franchise in India in 2024?

on Jan 20, 2024 | 6473 views

Written By: Yukta Palekar

Salon franchises in the country can benefit from a well-supported brand, as a brand that has gained customer trust over time leads to a beneficial franchise. The universe of beauty is run by skilled individuals, so investing in a salon franchise requires a trustworthy name and trained staff. Truefitt and Hill franchise, the world's oldest barbershop, is seeking passionate individuals to franchise in India.

The premium salon franchise is a great business model for the wellness industry. The company aims to make grooming accessible to customers at home with specially crafted products.

Truefitt and Hill offers one of the best franchise opportunities in India, providing thorough assistance across all departments. Their combined efforts aim to spread fine grooming for men across India and the Indian Subcontinent.

About Truefitt & Hill franchise

Truefitt & Hill, a 211-year-old brand, was introduced to India in the 19th century by William Francis Truefitt's Gentlemen's Barber Shop and Edwin Hill & Co. 's setup at the Old Bond Street.

The royal shave, which lasts 45 minutes, includes a hot towel, moisturiser, shaving cream, massage, and strokes of genius. Today, every Truefitt & Hill shave request is welcomed with hot towels and warm hearts.

However, bringing the brand's legacy to India was a challenge. In a country where masculinity is often seen as a luxury, Istayak Ansari dared to sell men the tender loving their skin desperately needs, despite the country's societal expectations of masculinity.

Success Story of Truefitt & Hill franchise

  • Consistent Global Standards: Ambience and layouts of stores align with Truefitt & Hill's global standards. Ensures a cohesive brand experience for customers worldwide.
  • Uniform Products and Services: Products and services maintain uniformity across all Truefitt & Hill stores. Provides a standardized quality experience to customers.
  • Experiential Marketing Focus: Incorporates experiential marketing strategies. Invites members and friends for services, such as a 45-minute shave. High conversion rates achieved through engaging experiences.
  • Client Retention and Referral Approach: Emphasizes client retention as a key business strategy. Acquires new clients through referrals from existing satisfied clients. Leverages the power of word-of-mouth marketing.
  • Strategic Store Openings: Expansion through strategic store openings. Third store opened at Palladium by the end of 2014. Followed by additional stores at Pedder Road and Lokhandwala.
  • Current Store Presence: Ten stores strategically located across Mumbai, Delhi, Gurgaon, Bengaluru, and Hyderabad. Ensures widespread accessibility to the brand.
  • Future Expansion Plans: Eight new stores in the pipeline for expansion. Planned locations include Kolkata, Chennai, Chandigarh, Pune, Jaipur, Dhaka, and Colombo. Demonstrates a commitment to continued growth and global presence.

Trending: Truefitt and Hill expands its footprints in Bhubaneswar.

Truefitt and Hill, a leading luxury men's grooming brand, has opened a new franchise retail outlet in Bhubaneswar, India. The 1,400-square-foot store, designed to offer a luxurious ambiance, features a Royal Suite and a private room, and aligns with the brand's mission to redefine the grooming landscape.

The store, which is the latest addition to Lloyds Luxuries Limited's network of over 30 stores, offers a curated selection of over 150 premium grooming products.

The brand's commitment to quality, innovation, and the highest standards of grooming excellence positions it as a leader in the industry, catering to the evolving needs of modern Indian men.

The grand launch in Bhubaneswar is seen as a strategic step towards realizing Truefitt and Hill's vision for growth and expanding its footprint across India.

Why is it a good opportunity to invest in the Truefitt and Hill franchise?

Truefitt and Hill, India's fastest-growing salon franchise, offers high-quality hairstyling services and world-class customer service. Individuals are willing to spend money in salons with fair and friendly employees, making it a necessary service today.

The innovative app allows customers to book appointments and send gift cards from home or office, eliminating the need for waiting in the salon or making trips.

This makes Truefitt and Hill a valuable business opportunity for individuals seeking top-notch service.

Advantages of Investing in a Salon Franchise

  • Resilient and Recession-Resistant Industry: Beauty and salon sector known for resilience, remaining robust even during economic downturns. Steady demand and reliable customer base contribute to recession resistance.
  • Established Brand Recognition: Many salon franchises come with established brand recognition. Pre-existing trust factor with clients enhances credibility and attracts customers.
  • Proven Business Model: Access to a proven business model within the franchise. Comprehensive preparation, ongoing support, and industry best practices.
  • Reduced Learning Curve: Franchise model reduces the learning curve for new salon owners. Increased likelihood of success compared to starting an independent salon.
  • Customer Relationship Building: Strong customer relationships are fundamental in the beauty industry. Focus on excellent service and customer loyalty cultivation.
  • Repeat Business and Referrals: Satisfied clients likely to return for regular treatments. Positive experiences lead to word-of-mouth referrals, expanding the customer base.
  • Financial Potential: Beauty and salon franchise business offers financial potential for investors. Diverse revenue streams contribute to financial stability.
  • Industry Best Practices: Franchise provides access to industry best practices. Benefit from the experience and expertise of the established franchise network.
  • Long-Term Customer Loyalty: Potential for long-term customer loyalty through consistent service quality. Building a loyal customer base enhances the sustainability of the business.
  • Ideal Venture for Franchising: Investing in a beauty and salon franchise considered an ideal entry into the world of franchising. Combines financial potential with the support and advantages of an established brand.

Truefitt & Hill Market Share

Truefitt & Hill, which entered India in 2014, has grown from one to 31 stores due to the thriving male grooming market, and its revenue increased to Rs 34.5 crore as of March 2023.

Factors Driving Growth in the Indian Salon Industry

  • Middle-Class Expansion: Growing middle-class population driving increased spending on beauty and personal care. Rise in incomes enables consumers to allocate more budget to salon services.
  • Consumer Awareness and Personal Grooming: Increasing consumer awareness of the importance of personal grooming. Recognition of beauty and personal care services as essential for a healthy and attractive appearance.
  • Market Valuation and Projected Growth: Industry valued at INR 90,000 crore in 2020. Anticipated CAGR of 15% from 2021 to 2026.
  • Diverse Service Offerings: Growing demand for a variety of salon services, including hair, skincare, and nail care.
  • E-commerce Impact: Increasing role of e-commerce in the salon industry's growth. Online platforms enable salons to reach a wider audience and boost sales.
  • Social Media Influence: Rise of social media as a key driver for promoting beauty and personal care products and services. Social media platforms contribute to increased visibility and customer engagement.
  • Business Opportunities: Significant opportunities for businesses, including rising demand and expanding e-commerce. Utilization of social media platforms for effective product and service promotion.
  • Challenges and Considerations for Businesses: Understanding consumer preferences is crucial for success. Staying informed about industry regulations. Building a strong brand associated with quality and reliability.
  • Critical Business Considerations: Entry into the Indian salon industry requires strategic understanding of consumer behaviour. Adherence to regulations and industry standards is essential for long-term success. Building a solid brand is key for establishing trust and credibility.
  • Positive Economic Outlook: With the Indian economy poised for continued growth, the salon industry is expected to expand further. Promising opportunities for businesses and consumers alike in the evolving market.

Truefitt and Hill Franchise Salon a Profitable Business Opportunity in India

  • Growing Demand in the Beauty and Hair Industry: Increasing demand for hair styling services and beauty products in India. Global cosmetic turnover reaches $483 billion with a 4.75% annual growth rate.
  • India's Prominent Position in the Beauty Market: India ranks 4th globally in generating maximum revenue from the beauty & personal care market in 2021. Signifies a thriving market with significant potential for growth.
  • Leveraging Tier-II and Tier-III Cities: 38% of demand for salon services comes from tier-II and tier-III cities. Lucrative business opportunities in these cities with a high return on investment.
  • Opportunities for Customized Services: Growth in the beauty care industry creates a demand for trusted outlets in cities. Focus on providing customized results and quality services to local consumers.
  • Franchise Benefits: Turning investment into entrepreneurship through a franchise. Potential for boosted investment returns compared to traditional financial instruments. Offers a sense of brand ownership and association with a globally renowned hair-styling brand.
  • Industry Growth and Revenue Potential: Total cosmetic turnover's annual growth rate of 4.75% indicates industry prosperity. Truefitt and Hill's pan-Asian presence and numerous outlets in India signify a strong market presence.
  • Challenges as Opportunities: Accepting challenges in the Truefitt and Hill franchise industry promises long-term rewards. Anticipated revenue, enhanced reputation, and substantial rewards in the long run.
  • Pan-Asian Presence and Customer Base: Truefitt and Hill Franchise Salon boasts a pan-Asian presence. Strong customer base enhances the credibility and viability of the franchise opportunity.
  • Viable Business Opportunity: Truefitt and Hill Franchise Salon aligns with the thriving beauty and hair care industry in India. Ideal for investors seeking a lucrative and sustainable business venture in the growing market.


You can contact Truefitt and Hill directly via franchisebazar to ask us to clarify the complete procedure. Truefitt and Hill, the world's oldest barbershop, is delighted to have you as a Royal Partner.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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