Written By: Bandana Gupta

About Ajay's takeaway food franchise:

Gujarat-based Quick Service Restaurant (QSR) chain Ajay’s Good Food Pvt. Ltd. is on an ambitious growth trajectory. Established by Ajay and Jaideep Vasant Solanki in 2014 with the vision of providing delicious, affordable, and accessible food, the brand has evolved into a trusted name in the industry. 

From its humble beginnings with a single outlet in Navsari, Ajay’s has grown to 165 stores across 42 cities in Gujarat, including its first expansion to Surat in 2015. The milestone of their 100th outlet in 2022 reflects the chain's rapid progress. With a menu featuring beverages and snacks, Ajay’s has built a loyal customer base, serving over 20,000 burgers and 15,000 cups of cold coffee daily.

Looking forward, Ajay plans to broaden its reach beyond Gujarat, targeting Maharashtra, Madhya Pradesh, and Rajasthan by 2024, with pan-India expansion slated to begin in 2026. The brand's ambitious target is to reach 500 outlets by 2025 and become the largest QSR chain in India by 2030.

Key Details of Ajay's franchise:

Franchise Details at a Glance

• Investment Required: ₹15 Lakhs
• Profit Potential: Enjoy a 25% margin on net sales.
• Space Requirement: A compact 400 sq. ft. setup.
• Royalty Fees: Zero – More earnings for you!
• Franchise Agreement: Flexible 1-year term.

Ajay's QSR Franchise:

Ajay’s Good Food Pvt. Ltd., a fast-growing food chain, is the perfect partner for aspiring entrepreneurs. Here’s everything you need to know about their unique Quick Service Restaurant (QSR) franchise model:

• The Franchise Model: Ajay offers an affordable QSR model tailored for entrepreneurs who want to start a business with limited space and investment.
• No Deposit or Franchise Fees: Unlike traditional models, Ajay’s does not require any security deposit or franchise fee. You gain the right to operate under the brand name and benefit from their comprehensive support at zero upfront cost.
• No Royalty: Ajay’s ensures franchisees retain 100% of their profits. The brand doesn’t charge royalty fees and provides full support in branding, advertising, and marketing without any revenue sharing.
• Complete Setup by the Brand: From interior and exterior design to setting up the billing counter, Ajay’s takes care of the entire outlet setup, ensuring a hassle-free start for franchisees.
• Minimal Risk, Maximum Support: With the brand’s dedicated franchise team, entrepreneurs can launch and run their businesses with minimal risk and complete operational support.
• Training and Ongoing Assistance: Ajay provides comprehensive workforce training and ongoing guidance to ensure seamless operations and consistent growth for franchisees.

Benefits of owning Ajay's franchise:

On partnering with Ajay franchise the franchisee becomes part of one of the fastest-growing, profitable, and reliable business ventures in the industry. The risks are minimal and carefully calculated, to enhance on focussing on growth and success.

Proven Systems for Effortless Growth

At Ajay’s, everything you need to succeed is already in place. State-of-the-art technology and efficient systems are handed to you, so there’s no time wasted on developing your own. Even if you have no prior experience, you’ll receive expert training to manage your business, lead your team, and achieve profitability from day one.

Affordable Investment with Big Rewards

Getting started with Ajay’s requires just ₹7 lakhs (excluding rented shop deposits)—an incredibly affordable investment for such a high-potential business. What’s more, you can expect to recover your costs within 12–18 months, making this an opportunity that pays off quickly.

Keep More of What You Earn

Unlike many franchises, Ajay’s charges no franchise fees, no deposits, and—best of all—no royalty on your sales. Every rupee you earn stays in your pocket, maximizing your profits.

Hassle-Free Setup, Ready to Operate

Ajay’s Master Franchise takes care of your entire outlet setup, from start to finish. You’ll be handed a fully operational quick-service restaurant (QSR) that requires only 150–200 sq. ft. of space. All you need to do is stock the raw materials and start selling—no hassle, no delays.

Short-Term Commitments, Long-Term Growth

Flexibility is key with Ajay’s. The franchise agreement lasts just one year, with the option to renew annually. This way, you’re never locked into a long-term commitment, giving you the freedom to grow at your own pace.

A Brand Committed to Your Success

Ajay’s isn’t just a business—it’s a learning organization that constantly evolves to serve its franchisees and customers better. With a customer-first approach and continuous innovation, Ajay’s ensures that you, too, can deliver outstanding service and satisfaction.

Cost and Requirement to Open Ajay Franchise

Cost to open Ajay franchise:

Launching Ajay’s franchise requires an estimated investment of ₹15 lakhs, covering all essential costs such as working capital, restaurant setup, initial stock, and other necessities. The investment required can differ based on the outlet's location and its dimensions.

• Zero Franchise Fees and Deposits: Ajay’s franchise model stands out with its no-franchise-fee and no-security-deposit policy, making it a cost-effective and transparent option for aspiring entrepreneurs.
• Comprehensive Setup Assistance: From kitchen equipment and machinery to interior and exterior design, the complete outlet setup is handled by Ajay’s professional franchise team. These setup costs are included within the total investment, ensuring you’re ready to operate without additional expenses.
• No Royalty, More Profit: Ajay’s doesn’t take a royalty fee or share in your profits. Instead, you’ll receive robust branding, advertising, and continuous support to grow your business without compromising your earnings.
• Flexible Franchise Agreements: With a one-year agreement that’s renewable annually, Ajay’s offers flexibility. Renewal decisions are optional either the franchisee can continue with Ajay's or explore new possibilities without any additional fees or restrictions.

Eligibility and Setup Requirements for Ajay’s Franchise:

• Age & Education: You must be at least 21 years old and have a minimum of PUC education to understand the business model.
• Financial Stability: An initial investment of ₹15 lakhs is needed, so financial stability is essential.
• Business Experience: Prior experience in retail or food (1–2 years) is helpful but not mandatory, as brand support is provided.
• Space Needed: A setup requires 400 sq. ft., including space for a kitchen, billing counter, and customer area.
• Location: Ideal in urban areas with high footfall, such as markets, schools, malls, and commercial zones. Rural areas might not offer the same level of profitability.
• Staff: You’ll need 3–5 trained employees to operate the franchise smoothly.

Profit potential of Ajay franchise :

• High Profitability: Ajay’s franchise generates a monthly net profit of ₹1–2 lakhs, making it a profitable business opportunity.
• Low Risk: The business model is designed to minimize risks, providing franchisees with stability and confidence.
• Quick ROI: The initial investment of ₹15 lakhs can typically be recovered within 12 to 18 months, ensuring a fast return on investment.
• Effortless Operation: With the brand’s support and streamlined systems, managing the franchise requires minimal effort.

Conclusion:

Ajay’s takeaway food franchise stands out as a promising business opportunity, thanks to the extensive support it offers. From assistance in choosing the right location and handling the entire setup process to training staff and providing pre-opening guidance, Ajay’s ensures a seamless start. Franchisees also benefit from continuous product, operational, sales, marketing, and advertising support. The absence of both franchise and royalty fees makes this an attractive option. However, it’s important to evaluate the level of fast-food competition in your area before proceeding.

FREQUENTLY ASKED QUESTIONS :

Q.1 - What is the cost of the Ajay franchise in India?

The cost of starting Ajay’s franchise is ₹15 lakhs, covering setup expenses, working capital, initial stock, and other essentials.

Q.2 - What is the profit margin of Ajay Franchise?

Profit margin is 25% on sales.

Q.3 - How much space is to establish an Ajay's takeaway food franchise?

To set up Ajay's franchise, the area required is 400 square feet.

Q.4 - How profitable is Ajay's takeaway food franchise ?

An Ajay’s franchisee can comfortably earn ₹1 to ₹2 lakhs per month, achieving a net profit margin of 25% on net sales.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.