Written By: Gouri Ghosh

Women's clothing is always a steady business because the demand for women's wear is always present all year. The women’s wear franchise business in  2026 is a popular choice for investors. Among many options, the Aurelia franchise stands out as a top-rated womenswear franchise with strong brand trust. In reality, it has been found that women’s ethnic and fusion wear alone accounts for more than 60% of women’s wear sales.

Through this blog, you will know about the Aurelia franchise in 2026. You got information on Aurelia franchise cost, Aurelia franchise investment, profit margin of Aurelia franchise, Aurelia business model, and things to consider for Aurelica franchise before as well as after investing for this business.

About Aurelia Womenswear Brand

Parent Company Strength

• Aurelia is owned by TCNS Clothing
• Aurelia started in 2009 and drew attention immediately by offering stylish clothing at reasonable prices.

With the Aurelia franchise, your investment is rewarded with strong brand recognition and consumer trust.

Products

Aurelia provides clothes that women wear every day and on great occasions.

The range includes:

• Ethnic wear like kurtis, kurtas, and sets
• Fusion wear with a modern touch
• Office and work wear for daily use.
• Casual wear for women

This wide variety helps you to get repeat customers, which is vital in a women's clothing franchise.

Target Customers

Aurelia serves mainly:

• Women in urban and semi-urban areas
•  Professionals 
• The middle-income and upper-middle-income customers

 This customer base provides your store with steady footfall throughout the year.

Why Aurelia Is a Strong Franchise Opportunity

If you are searching for the most profitable womenswear franchise in 2026, Aurelia checks many important boxes.

Reasons to invest in the Aurelia Franchise

• Strong brand recall and loyal customers
• Affordable pricing to reach the mass market.
• High demand in metro and tier-2 cities
• Backed by one of India's largest fashion retail groups.
• Regular new collections, seasonal launches

The Aurelia franchise business carries lower risk and better predictability compared to new fashion startups.

Things to Consider Before Investing in an Aurelia Franchise

Before investing in any fashion retail franchise, you should be clear about a few important facts.

1 Financial Preparedness

Ask yourself:

• Is it possible to invest the full amount without facing financial duress?
• Is there excess buffer capital for the first 6 months?
• Are you comfortable with a 20–24-month timeline for the return on investment? 

Understanding the cost of the Aurelia franchise in India is imperative before signing an agreement.

2. Location & Market Research

Location is an important factor for success.

• Is there a strong demand for ethnic wear in your city?
• Does the location experience heavy foot traffic?
• How many competitors are already present nearby?

A good location may well result in a big improvement in the Aurelia franchise's profit.

3 . Time & Personal Involvement

In any case,  if the brand is running operations, it is recommended that

• Monitor store performance regularly
• Be involved in business decisions

It ensures that the customer experience is maintained

4 . Understanding the Franchise Model

You must understand these points

• Who is responsible for managing the inventory?
• How are pricing and discounts determined? 
• What control does the brand have over the store design and promotional activities? 

It normally operates on FOCO, which is quite helpful, especially for first-time investors.

Aurelia Franchise Business Model Explained

Aurelia typically franchises its stores under a Franchise Owned, Company Operated (FOCO) structure.

What This Means For You:

• You invest in the store and own it
• The company oversees daily operations
• The brand deals with inventory, merchandising, and employees

This makes Aurelia less stressful to operate.

Investment Required for an Aurelia Womenswear Franchise (2026)

Total investment: ₹50 lakh – ₹80 lakh (depending on the location and size of the outlet)

Includes:

• Store setup and interiors
• Initial inventory
• Branding fees
• Working capital

• Franchise Fee: Typically ₹2 – 5 Lakh 
• Store space required: Approximately 1,200 - 1,800 sq ft in shopping malls and
• ROI/Payback Period: 20-24 months, quicker in high-volume areas 

Starting an Aurelia business will ensure that you already have a brand, existing customers, and a business model that works. This is crucial in ensuring that you focus on managing your store well and that you do not have to try to determine what is in demand in the marketplace.

Space & Location Requirements

To open an Aurelia store, it's generally necessary to:

1,500 - 3,000 sq. ft. 

• The location can either be a Mall or a high street
• Visibility & Accessibility
• Tier-1 and tier-2 cities are preferred.

Eligibility Criteria to Become an Aurelia Franchise Partner

You don't need any fashion experience to apply.

Basic Requirements

• Individual, partnership, or company entity
• Strong financial capability
• Willingness to follow brand guidelines            
•  Interest in long-term retail business

How to Apply for an Aurelia Franchise in 2026

• Send your franchise inquiry: You can make your franchise inquiry by reaching out to Aurelia's website.
• Initial discussion – You can discuss your objectives and investment with the brand teams.
• Location check – Aurelia examines your store location in relation to foot traffic.
• Agreement and terms – Talk about the cost before signing the franchise agreement.
•  Employees’ training - Learn product knowledge, customer service, and store operations.
• Store launch - Open the doors and let customers into the store for the first time.

Factors to keep in mind after the investment in the Aurelia women's wear franchise

Store Operations

• It is always important to check your stock and keep popular items.
• Keep your store clean, neat, and attractive.
• Be warm and helpful in servicing all the visitors.
• Tip: Pay attention to how quickly products sell and how many customers are shopping.

Marketing and Promotion

• Leverage Aurelia’s brand advertising efforts to acquire more customers.
• Conduct local deals to attract consumers to visit your store.
• Engage customers so that they return again and again.
• Tip: Monitor the number of new and returning customers each month.

Financial Control

• Record every expense
• Plan sales and discounts carefully in order to protect profit margins.
• Sell shares of stock quickly to maintain the flow of money.
• Tip: see your profit and the time it takes for it to return as an investment to the company.

 Staff and Customer Management

•  Train your staff well, and ensure that they are motivated. 
• Pay attention to complaining customers and resolve issues immediately. 
• Tip: Happy employees = happy customers.

Support & Training by Aurelia

Once you begin your Aurelia franchise process, the brand will give you strong support to help your store achieve success:

• Training support: They help you through a step-by-step process in setting up your store.
• Product and Inventory Planning - Learn how to stock the right items at the right time.
• Brand campaign collaboration: Participate in national and seasonal campaigns.
• Training modules for staff: Let your team be perfectly informed about products and customer service.

With this support, you can run your Aurelia womenswear franchise confidently. It is one of the reasons why Aurelia is considered one of the top-rated franchises offering womenswear in 2026.

Profit for Aurelia Womenswear Franchise in 2026

Challenges in an Aurelia Womenswear Franchise & How to Handle Them

Running a womenswear franchise can have some challenges, but you can manage them if you plan well.

Challenges:

• Slow sales during the off-season
• Excess unsold inventory
• Employees leaving often
• Competition on online shopping sites will also impact
• Footfall in certain zones is low

How You Can Handle Them:

• Pick a good location with lots of customers
• Follow Aurelia’s guidance for store setup and inventory
• Give great customer service to keep people coming back
• Stock smartly according to season and demand
• Train your staff and keep them motivated
• Use brand campaigns and do local promotions
• Watch sales and adjust stock regularly

By handling these points, you can make your Aurelia franchise profitable and successful.

Is the Aurelia Franchise Right for You?

Ideal For:

• First-Time Franchise Purchasers
• Investors looking for stable returns
• People interested in ethnic wear franchise in 2026

Frequently Asked Questions (FAQs)

Is Aurelia franchise profitable?

Yes, with the right location and participation, it provides sound profits.

What is the Minimum Investment Required?

Approximately ₹ 50 lakhs, subject to the city and store sizes.

Conclusion

 Opening an Aurelia franchise in 2026 can be a great idea if you are looking to become a womenswear franchise business owner with a reliable franchise model. It is a reputable brand with a growing demand, which comes with an organized system to back it up, ensuring it is a great idea if you are considering a fashion franchise business opportunity. However, it is always a great idea to do some research before investing in any franchise, including Aurelia, to ensure great benefits from this franchise business opportunity.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.