Written By: Bandana Gupta

A pizza franchise is a business where someone opens a pizza restaurant using a well-known brand by paying a fee. The franchisee gets the brand name, secret recipes, and a proven business model, making it easier to attract customers and run the business successfully. In return, the parent company provides marketing support, training, and guidance to maintain quality and consistency. There are different types of pizza franchises, including dine-in restaurants where customers can sit and eat, takeout and delivery services for convenience, small express outlets in busy areas, and food trucks that serve pizzas on the go. In this article, we are going to explore Olio Pizza and its franchise Opportunities.

Olio Pizza Franchise Overview:

Olio Pizza is a Neapolitan-style pizza brand shaking things up in the industry with its fresh approach. Ankit Nagori began Curefoods in 2020 to bring people yummy food made with love and fresh ideas. Olio has grown quickly and now has more than 180 kitchens in over 40 cities. Olio Pizza mainly delivers real wood-fired pizzas. It’s growing fast and becoming a top choice for delivery. It's a popular option for those seeking pizza, focusing on wood-fired flavours and a growing presence across India. 

What makes Olio different from other pizza brands?

Olio Pizza makes top-quality pizzas and focuses on fast delivery through its cloud kitchens. This helps bring delicious, wood-fired pizzas to more people easily and affordably. Unlike traditional pizza chains, Olio focuses on speed and convenience, aiming to reduce delivery times from 35 minutes to under 30 minutes.

The brand has also built a strong connection with Gen Z consumers, using creative marketing strategies like events and e-sports partnerships to engage younger audiences. Olio Pizza is growing quickly and plans to open 500 outlets in 60 to 70 cities by 2026, sharing its tasty pizzas with more people all across India.

Key Features of Olio Pizza:

• Delivery Focus: Olio Pizza prioritises delivering pizzas, with a strong emphasis on convenient service. 
• Wood-Fired Baking: A signature feature of Olio Pizza is wood-fired ovens, giving their pizzas a smoky, characteristic flavour. 
• Rapid Growth: Olio Pizza has grown fast and become one of the top pizza brands in a short time, thanks to its quality, fresh ingredients, and strong delivery focus. 
• Variety of Flavours: Beyond wood-fired pizzas, Olio Pizza offers a selection of other items like burgers and pasta. 
• In-house Delivery: Olio Pizza uses its own delivery team to bring fresh and tasty pizzas fast.
• "Multiple Locations: Olio Pizza has a growing network of restaurants and delivery kitchens across India. 
• Customer Satisfaction: Olio Pizza emphasises customer satisfaction as a key element of its business strategy.

Franchise Benefits of Owning Olio Pizza:

Olio Pizza also differentiates itself with a focus on gourmet, high-quality pizza, catering to premium customers. Let’s dive deeper into the advantages!"

• Brand Recognition: Olio Pizza is a popular brand, widely recognised for its delivery-focused service and delicious gourmet pizzas..
• Established Business Model: The franchise provides a proven system for operations, marketing, and customer service, reducing the risk for new entrepreneurs. 
• Potential for Growth: The pizza market, especially in the gourmet segment, is experiencing significant growth, offering franchise owners opportunities for success. 
• Support and Training: Franchisors often help franchisees by giving training and support with choosing a location, running the business, and doing marketing
• Niche Gourmet Segment: Olio Pizza stands out by focusing on a high-quality, gourmet pizza experience, appealing to customers seeking a premium dining option. 
• Loyalty Programs: It helps businesses keep customers coming back by rewarding them for their purchases. Offering discounts, points, or special perks makes customers feel valued and encourages them to buy again.
• Potential for Expansion: Olio Pizza's expansion plans, including opening new outlets in key cities, could offer franchise owners opportunities to grow their businesses. 
• Strong Partnership:

The Olio Pizza's recent partnership with the Rajasthan Royals in IPL 2025 can help strengthen brand recognition and reach a wider audience. 

Olio Pizza: Blending Tradition with Fresh Twist:

Also, Olio is more than a pizza brand—it’s changing the way food connects with culture. Here’s how they connect with their audience in fresh, exciting ways:

1. Influencer & Social Media Collaborations

• Olio partners with food bloggers and shares its pizzas across social media through tasty videos and honest reviews.
• Fun posts like behind-the-scenes kitchen moments and pizza-making challenges keep followers interested and coming back for more.

2. E-sports & Gaming Partnerships

• Olio taps into the growing gaming community by sponsoring e-sports tournaments and partnering with gaming influencers.
• Special promotions like discounts for gamers or pizza giveaways during live streams help build brand loyalty.

3. Hyperlocal Targeting & Custom Offers

• The brand uses data-driven insights to understand customer preferences in different cities.
• Tailored promotions and localised digital ads ensure the right audience sees relevant offers.

4. Social Media Engagement & Interactive Campaigns

• Olio encourages customers to post about their pizza experiences, helping the brand grow through their stories..
• Campaigns like “Rate Your Slice” or personalised pizza polls boost engagement.

5. Limited-Time Flavours & Seasonal Specials

• To keep things exciting, Olio often introduces special limited-time flavours inspired by the latest food trends
• Seasonal specials during festivals and holidays drive higher sales and visibility.

Marketing strategies and their role in building customer loyalty

Olio’s marketing strategies play a crucial role in building strong customer loyalty by creating a brand experience that resonates with its audience. Here’s how:

• Emotional Connection—By engaging with Gen Z through gaming, influencers, and interactive social media campaigns, Olio fosters a sense of community and belonging.
• Personalised Offers—Hyperlocal targeting ensures customers receive promotions tailored to their preferences, making them feel valued.
• Consistent Engagement—Frequent limited-time flavours and seasonal specials keep customers excited and returning for new experiences.
• Brand Trust & Recognition – Influencer collaborations and digital-first campaigns enhance credibility, making Olio a go-to pizza brand.

These strategies increase repeat purchases, customer retention, and word-of-mouth recommendations, strengthening Olio’s position in the competitive pizza market.

Know about the investment required to launch an Olio Pizza Franchise:

Olio Pizza offers a franchise opportunity for entrepreneurs who want to start their own pizza business.

Here are the things to think about: 

• Brand Growth: Olio Pizza is a rapidly expanding pizza brand in India, known for its Neapolitan-style pizzasmade with fresh ingredients.
• Franchise Opportunity: It offers a chance for entrepreneurs to start their own pizza business under its brand name.
• Trusted Backing: The franchise is supported by Curefoods, a well-established company in the food industry.
• Investment Cost: Starting an Olio Pizza franchise requires an investment of ₹30 lacs, with a payback period of 18-24 months.
• Franchise Fee: The fee starts at ₹600,000 plus GST.
• Scalable Business Model: Franchise owners can expand and grow their business easily.
• Strong Brand Recognition: Well-known for wood-fired pizzas and fresh ingredients.
• Delivery-Focused: Though it has restaurants, Olio Pizza primarily focuses on delivery services.
• Support System: Curefoods provides marketing and operational support to help franchisees succeed.

What are the requirements for opening an Olio Pizza Franchise?

• Initial Investment: You need at least ₹30 lakhs to start the franchise, covering setup costs like equipment, location, and branding.
• Franchise Fees: There are ongoing fees, including royalties and contributions to the brand's marketing fund to support promotions and brand visibility.
• Franchise Disclosure Document (FDD): This document details all financial and operational obligations, helping investors make informed decisions.
• Business Plan: Franchisees must create a solid strategy for managing operations, customer service, and profitability.
• Location Requirements: A suitable restaurant space is necessary, with specific guidelines from Olio Pizza to ensure success.
• Operational Training: The brand provides training and support to franchisees, ensuring consistency in service and food quality.
• Compliance: Franchise owners must adhere to brand standards and operational guidelines to maintain quality and customer experience.

This setup helps franchise owners benefit from Olio Pizza's strong brand and proven business model while ensuring smooth operations.

Step-by-step guide on how to open an Olio Pizza franchise in India successfully

To open an Olio Pizza franchise in India, you'll need to contact the brand's franchise department and inquire about their requirements and franchise opportunities.

1. Contact Olio Pizza— Visit their official website and navigate to the franchise section. Find their contact details and express your interest in becoming a franchisee.

2. Inquire About Franchise Opportunities— Reach out to Olio Pizza’s team to understand the investment requirements, ongoing fees, available locations, and support provided for franchise owners.

3. Conduct Market Research & Business Planning—Analyze the demand for Neapolitan-style pizza in your target area, study competitors, and create a strong business plan covering finances, staffing, and marketing strategies. Secure funding if needed.

4. Review & Sign the Franchise Agreement— Go through the Franchise Disclosure Document (FDD) carefully. Make sure you fully understand the legal commitments, financial responsibilities, and brand guidelines before signing.

5. Set Up Your Business—Choose a suitable location based on Olio Pizza’s recommendations, acquire the necessary equipment, hire trained staff, and establish an efficient delivery and restaurant setup to ensure smooth operations.

6. Receive Training & Support—Take part in franchise training sessions provided by Olio Pizza to learn about food preparation, customer service, and operational management. Utilise the marketing and business support offered by Curefoods.

7. Launch & Promote Your Franchise— Open your restaurant, build a strong customer base, and execute local marketing strategies. Provide good service to keep the brand’s good name and increase profits.

By following these steps, you can set up a successful Olio Pizza franchise while benefiting from the brand's expertise and recognition.

Conclusion:

To sum up, Olio Pizza is a rapidly growing Neapolitan-style pizza brand in India, offering franchise opportunities backed by Curefoods. With a strong focus on quality, brand recognition, and delivery services, it provides a scalable and profitable business model for entrepreneurs. Its combination of wood-fired pizzas, fresh ingredients, and operational support makes it a solid choice for those looking to invest in a pizza franchise.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.