Written By: Smita B

Food delivery services in India have undergone a dramatic shift in recent years.. The sector has incorporated a quick commerce platform to deliver grocery products to consumers. In this segment Grofers, a grocery supplier currently known as Blinkit is serving in major Indian cities. The brand has developed a strong operational system to deliver perishable items and daily household products in less time. This system has created lots of business opportunities for Indian entrepreneurs. Blinkit franchise business or Blinkit's partner program has generated employment in India.

Basically this opportunity has huge potential where any business aspirant or experienced business owner can earn profit margins. So, in this article, we are going to discuss the Blinkit franchise. We will go over the history of the Blinkit brand, the company's franchise concept, and the benefits of being a franchisee..

An Exceptional Adventure: Blinkit Franchise

In India, starting any business related to logistics and delivery might be an attractive business opportunity for a business aspirant. In this segment, Blinkit formerly known as Grofers has created its own space in the quick grocery delivery service market. Currently, the brand is operating in India with a Blinkit franchise plan in metro cities with immense customer appreciation and trust.

Entrepreneurs who are interested in becoming Blinkit franchisees should learn about the brand before launching their own Blinkit franchise venture. Following are some essential parts of the Blinkit company and franchise business.

• Also known as Grofers and having started in Gurugram 2013., The brand was established by two enthusiastic merchants, Mr. Saurabh Kumar and Mr. Albinder Dhindsa.
• The original objective of the brand was to provide instant grocery stuff delivery to customers through an online platform i.e. Grofers App ( currently Blinkit App). It started with coordinating customers and local grocery vendors.
• Initially, Grofers (Blinkit) started partnering with the local store near their consumer's locality. However, this was done in order to offer its customers the quickest delivery services possible.. (customers place orders from the grocery delivery apps and after receiving this order notification Grofers brand’s associated local vendor will deliver the order to the customers)
• Zomato bought out the Grofers in June 2022 for $569 million.
• After the acquisition, in December 2021 Grofers rebranded itself. The brand incorporated a fresh approach in its operations which is to offer quick grocery and perishable item delivery to customers. However, to resonate with this approach Grofers also adopted a new name Blinkit.
• Blinkit invited many changes in its business operating system after rebranding. For instance, the brand used to connect with the local grocery vendors to supply the goods to the customers. However, after rebranding, the brand started opening its own mini-warehouse or dark stores nearby their customer locations.
• Blinkit’s mission is to craft a quick commerce platform for locally driven businesses such as groceries, milk, eggs, fruits and vegetables, etc. Additionally, recently Blinkit has introduced non-perishable items too on its website and app.
• The brand assists franchisees in receiving finance to start the Blinkit franchise in their preferred locations.
• Blinkit helps franchisees throughout the franchise period, especially at the initial stage.

Blinkit Franchise Benefits For A Franchise Owner

• Blinkit has crafted a strong client base in India by offering trustworthy and quick delivery services to its initial clients (Grofers client base) as well as current clients.
• Blinkit has cracked the game of logistics and developed a unique quick commerce platform through its Blinkit partner program.
• Along with logistics Blinkit has also done exceptional tech support systems to provide maximum ease to its customer base. For instance, the brand facilitates various services like online shopping, billing transactions, stock supply, etc. through its apps and websites. It eventually helps the brand to provide a subtle shopping experience to its customers and to gain the trust of customers.
• Apart from the groceries Blinkit has introduced many SKUs on its platform. The variety of products at one destination concept has received an immense customer response. At present brand is delivering products like medicines, pet care products, home appliances, books, toys, cosmetic products, and many other products. 
• Blinkit has launched its Blinkit franchise in a very unique way with the Blinkit partner program. This partner program is designed very specifically. Where an aspirant can select the type of Blinkit partner program in accordance with their feasibility.

An Outline for to Associate with Blinkit Franchise

Blinkit offers its franchise or business opportunities in various types, where an aspirant can decide on their preferred business option. Here is the type of Blinkit Partner program.

Partner Store or Dark Store Franchise or Blinkit Franchise Program

In a partner store program, a franchisee can operate a dark store for Blinkit in their local areas with the following requirements.

• Set up a dark store franchise in rented or owned space. (Brand will assist in store setup)
• Staff for store management
• Approximate Blinkit Franchise Profit Margin - 30% per annum on investment

Blinkit Rent Your Property Program

A property owner can rent their property to Blinkit with the following requisites

• Minimum 2000 sqft carpet area required
• Staff for store management
• Approximate Blinkit Profit Margin - 30% per annum on investment

Blinkit Seller Program

The Blinkit platform allows local grocery vendors to directly sell their products..

Blinkit Spotlight Partner

Any brand or manufacturer can onboard its products on the Blinkit platform to reach the maximum number of customers.

Blinkit Warehouse Partner

Warehouse partner is basically a job offered by the Blinkit brand with a monthly salary.

Blinkit Delivery Partner.

Delivery partner is a flexible job offered by the Blinkit brand where a delivery partner can earn up to ₹ 50,000 monthly.

How To Become A Blinkit Dark Store Franchise Partner

Aspirants can apply for Blinkit dark store franchise or mini warehouse franchise from Blinkits official website: blinkit.com.

Aspirants have to submit the details on this website to their interest in franchise opportunities. The Blinkit team will reach you after proper screening of your application form for further process.

Eligibility Criteria To Own Blinkit Franchise

Required Space - 2000 sq ft to 4000 sqft carpet area ( with enough Parking space)

Required Employees or Staff - Store supervisor, store operating staff members (appointment staff for 2 shifts)

Blinkit Franchising Cost  approximately 30 Lakh and 35 Lakh

Blinkit Franchise Profit Margin -  around 30%

Conclusion

Starting a franchise in India is advantageous for entrepreneurs. However, many franchise opportunities are available in the industry. Thus, selecting the right franchise opportunity has become a task for investors. Currently, some franchise businesses are growing rapidly and one franchise model has influenced India’s least profitable sector, grocery delivery services.

The Blinkit brand, which was previously known as Grofers, has effectively emerged in India in this category by identifying the industry's weaknesses.

. Though at present brand is operating in metros only, it is showing great potential for franchise business aspirants.

In this post, we have shared wholesome information about the Blinkit franchise. This information is a complete guide for future Blinkit franchise partners where we have discussed various important elements of the Blinkit franchise. This includes brand establishment, Blinkit franchise benefits for franchise partners, and Blinkit franchise ownership.

To learn more about the grocery delivery services franchise and some other amazing franchise opportunities visit us atFranchiseBazar.com.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.