How To Start Centuary Mattresses Distributorship In India?

on Apr 17, 2024 | 3862 views

Written By: Smita B

India’s mattress market has been expanding rapidly in recent years. However, there are many reasons involved in this sudden growth in the mattress industry. For instance, extreme awareness by doctors and counselors about the sleep routine to avoid health issues, the rise of disposable income, growing interest in buying premium category products, and the introduction of numerous mattress types as per age and physical conditions. According to market research and industry reports, the Indian mattress industry is experiencing growth of 10% every year and is expected to cross  $ 2 billion in the current year. Looking at this constant expansion of the industry, many business opportunities are evolving in the mattress sector. Best mattress brands in India are offering their mattress distributorship business opportunities in various parts of the country.

Centuary Mattress is among the top mattress brands in India and is availing its best mattress distributorship for a business aspirant to join the niche market for guaranteed success.

In this article, we have provided insights into the Centuary Mattress distributorship opportunity. So if you are willing to transform your business aspiration into reality through the mattress distributorship business then stay tuned with the article to get focused information about the same.

A Complete Guide To Start A Centuary Mattress Distributorship In India

Hyderabad-based mattress brand Centuary Mattress has grown successfully in the Indian market with its unbeatable brand image as India’s sleep specialist. Moreover, the brand has constantly worked on the product range, quality, and services and developed a strong brand value in the Indian market.

Hence, the mattress distributorship of Centuary Mattress is a golden opportunity for an aspirant to start their business. Here are some essential aspects of the centuary Mattress brand that distinguish it from competitors and offer a great output to its associations i.e. consumers, dealers, or distributors.

  • Excellent Quality And Innovation Enriched Product

Centuary Mattress brand has been available in the market for three decades and the reason behind this continuity is product quality and adoption of innovative ideas to sustain in the market.

Centuary Mattress brand focuses on customer satisfaction the most. Hence, every product is made of premium quality materials by using innovative technology to provide comfort as well as durability.

  • Wide Range Of Products

The brand has always been researching market trends to acknowledge customer preferences, sleeping patterns, health issues, and pricing expectations. Hence, the brand has created a diverse range of mattresses to offer the customer as per their requirements. For instance, spring mattresses, baby mattresses, orthopedic mattresses, foam mattresses, etc. in various sizes to allow the customer to pick the right product without any compromise.

  • Incorporation Of Prioritise features

Centuary Mattress's brand product range is highly influenced by comfort, health, and wellness to promote a relaxed sleeping environment. Hence, the product is designed with features like motion isolation, spinal balance, breathable fabrics, etc. Eventually, these features provide a rejuvenating sleeping experience to a user.

  • Promote Sustainability

The brand has always taken the initiative to reduce carbon footprints by using biodegradable materials in its product manufacturing, incorporating recycling practices, and selling nature-friendly products.

Steps To Start Centuary Mattress Distributorship

Research the Mattress Sector Dynamics

It is very necessary to understand the market of the product before diving into any business. So, passionate entrepreneurs should undertake an in-depth market analysis of the mattress industry before executing with the mattress distributorship business. For instance, consumer tendencies, market size, latest trends, the scope of innovation for the product category, etc.

Analyse Brand And Business Model

Though the Centuary Mattress offers great distributorship opportunities in the sector, aspiring business owners need to analyze the business model to find the suitability of the business for them. Here are the details of the Centuary Mattress Distributorship business model.

  • Establishment Year - 1988
  • Founder Name -
  • Certifications - ISO certified, CertiPUR- US certified
  • Space Requirement - 1000 sqft to 2000 sqft
  • Initial Investment- ₹ 40 Lakhs to ₹ 50 Lakhs
  • Preferred Expansion Locations - South India

Express Interest In Distributorship Business

After analyzing the initial aspect of Centuary Mattress Distributorship, reach out to the official channels to express interest in distributorship business opportunity. For instance, contact the brand through the official website or designated team member to express interest in the business.

Submit all the necessary documents and provide all the relevant information to the assigned brand managers to move further with the distributorship process. Provide all the information such as previous entrepreneurial background, financial and operation capacities, industry insights, contacts, etc. in a compelling business proposal format to increase the chances of securing distributorship of the best mattress company in India.

Compliance With The Legal And Regulatory Requirements

Establishing a mattress distributorship business in India involves some legal aspects. It ensures business operations are conducted within the country’s framework of law. Aspirants can take assistance from a legal advisor to deal with the regulatory aspect of the business.

However, the Centuary Mattress distributorship model also requires fulfillment of necessary legal and licensing procedures. Following are legal registrations typically involved in establishing a mattress distributorship business.

  • Business entity registration - Proprietorship, Partnership, Limited Liability Partnership, Private Limited Company.
  • Tax registrations - Income Tax, TDS, Goods and Services Tax (GST) registration
  • Distributorship Agreement or contract registration
  • Trademark or Logo Registration
  • Trade Licence
  • Shop and establishment  registrations

Establish Strong Infrastructure For the Mattress Distributorship business

After receiving the authorized distributorship from Centuary Mattress, focus on building a smooth infrastructure for a business. In the mattress distributorship business logistics and supply chain are the core aspects of the business as they influence scheduled product delivery to the retailers and stock management.

However, this operational infrastructure reduces the overall expenses as well as the burden from the distributor's entire operating system. Hence, a distributor needs to form a strong infrastructure for logistics and supply chain to achieve success in the business.

Plan Effective Marketing Strategies to Promot Distributorship Business

Mattress businesses have a hugely competitive landscape due to many foreign and Indian brands that have surged in recent years i.e. Kurlon, Duroflex, The Sleep Company, and many others. Hence, a distributor needs to focus on brand awareness to improve sales of the products.

However, constructing unique and compelling marketing strategies is the best way to reach out to the target customers. Distributors can incorporate the following strategies to create brand awareness.

  • Social media marketing
  • Influencer marketing
  • Content marketing
  • SEO marketing
  • Television and Radio platform marketing
  • Print media marketing
  • Affiliate marketing

Focus On Customer Satisfaction

A distributor should offer the best services to consumers to gain their trust. For instance, offering personalized services, asking for constructive feedback for improvement, providing excellent after-sales services, delivering prompt solutions for their issues regarding products, etc.

It will help a distributor form a long-term relationship with the customer and ultimately get referrals from them to increase sales percentage.

Incorporate Innovations In the Business

A distributor must stay ahead to survive in this constantly evolving market. However, to do so, the distributor should be aware of elements like current market trends, consumer inclination, competitor strategies, innovations, etc.

Distributors can craft innovative strategies by using this information to achieve sustainable growth in their businesses.


The mattress industry in India has many challenges due to its unorganized market structure. Even though, it deploys potential business opportunities to aspiring entrepreneurs to start their ventures in this competitive sector.

 Several brands are emerging in the mattress industry that are providing these amazing mattress distributorship opportunities to passionate business owners to receive huge success in their business journey.

Centuary Mattress distributorship in India offers a great opportunity for aspiring entrepreneurs to succeed in the distributorship business in India. We have crafted this article to give a clear vision to aspirants with the ultimate information about the Centuary Mattress distributorship. Passionate entrepreneurs can guide themselves with this article to proceed with their distributorship business journey.

If you are excited about the mattress distributorship opportunities and willing to learn more about the business model then our experts are here to help you at FranchiseBazar.


What is Century Mattress distributorship in India price?

Century Mattress doesn't charge any fees for its mattress distributorship business model in India. However, the investment for the business is around ₹ 40 Lakhs to ₹ 50 Lakhs.

What are the top mattress brands in India?

Many brands are popular in the mattress business

  • Centuary Mattress
  • Sleepwell
  • Kurl-On
  • Wakefit
  • Duroflex
  • Peps

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.

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