Written By: Payal Das

The pizza franchise industry is experiencing a dynamic transformation, with the quick-service restaurant (QSR) segment booming. Among the frontrunners in this space is GoPizza, a globally recognized pizza brand known for its quality, efficiency, and innovative approach. Originally founded in South Korea, GoPizza has quickly gained traction worldwide with its single-serving pizza concept, premium taste, and cutting-edge AI-powered technology. If you’re exploring investment opportunities in 2025, owning a GoPizza franchise in India could be a lucrative option. 

This guide will walk you through everything you need to know about starting a GoPizza franchise, from the costs involved to profit margins and operational nuances.

Why Starting a Pizza Franchise In India Is a Good Idea?

1. Growing Market Demand

• Rising Urbanization: With more people moving to cities, the demand for fast, convenient food options like pizza is growing.
• Popularity of Western Cuisine: Pizza has become a go-to meal for many Indians, particularly among younger demographics.
• Diverse Customer Base: Pizza appeals to families, students, and working professionals alike, making it a versatile offering.

2. Thriving QSR Industry

The Indian quick-service restaurant (QSR) market is projected to grow at a Compound Annual Growth Rate of 23–25% through 2025, driven by:

• Increasing disposable incomes.
• Lifestyle changes favoring convenience foods.
• The rapid adoption of food delivery platforms like Zomato and Swiggy.

3. Proven Business Model

Franchising provides a tested framework, reducing the risks typically associated with starting a business from scratch. Pizza franchise brands, in particular, often offer:

• Strong brand recognition.
• Operational support and training.
• Established supply chains for ingredients and equipment.

4. Potential for High Margins

Pizza is known for its relatively high-profit margins, especially when toppings and combos are priced strategically. A well-managed pizza business can achieve gross margins of 60–70%, with a steady stream of dine-in, takeaway, and delivery orders.

About GoPizza

GoPizza, a fast-growing South Korean pizza brand, has made a name for itself with single-serve, fire-baked pizzas. Founded in 2016, it started as a small food truck and has since expanded globally. 

Its unique selling points are its patented technology, including AI-powered ovens and robots, ensuring speed, quality, and consistency in every outlet. GoPizza entered the Indian market in 2019 and has been scaling rapidly, offering a promising franchise model for entrepreneurs​

Why Choose A GoPizza Franchise?

GoPizza sets itself apart with a unique proposition: high-quality single-serving pizzas produced in just five minutes using advanced technology. Here’s why GoPizza has become a favorite among entrepreneurs:

• Unique Concept: Single-serving, oval-shaped pizzas cater to modern customer needs for quick, quality meals.
• Technology Integration: Their patented AI ovens and robots (like the GOBOT) minimize operational complexities.
• Affordable Pricing: Starting prices as low as ₹99 attract a wide customer base.
• Rapid Growth: With over 200 outlets worldwide and ambitious expansion plans, GoPizza is poised to dominate the pizza QSR market

GoPizza Franchise Opportunity

To start a GoPizza franchise in India, you’ll need to make a significant yet competitive investment compared to other QSR brands. Here’s a breakdown of the costs:

GoPizza Franchise Costs

• GoPizza Franchise Cost: ₹1–1.5 crore for a standard outlet (including infrastructure, technology, and training).
• Franchise Fee: ₹15–20 lakhs (one-time fee for acquiring the rights to operate).
• Set-up Costs: ₹30–40 lakhs (includes cooking equipment, interior design, inventory).
• Working Capital: ₹5–10 lakhs (to cover initial inventory, staff salaries, and marketing).

Franchise Ongoing Expenses Of GoPizza

• Royalty Fee: 6–8% of gross sales.
• Operational Costs: Staff salaries, utilities, and rental expenses (approximately ₹2–4 lakhs per month).
• Marketing Contribution: 2% of gross sales (pooled for national campaigns).

GoPizza Franchise Space Requirements

GoPizza operates efficiently in compact spaces, making it an excellent choice for prime urban locations.

• Minimum Area: 200–400 sq. ft.
• Preferred Locations: High-street areas, malls, and transit hubs.

Steps to Start a GoPizza Franchise in India

1. Research and Planning

Before diving into any business, understand the brand’s offerings, target audience, and operational model. GoPizza thrives in urban settings where there’s a high demand for fast and quality food.

• Visit existing outlets to observe operations.
• Study the market in your desired city or locality.

2. Application Process

Submit a formal application via GoPizza’s official franchise page or connect with their India franchise team. The company evaluates candidates based on:

• Financial stability.
• Business acumen and experience in food or retail sectors.
• Proposed location viability.

3. Agreement and Onboarding

Once approved, you’ll sign a franchise agreement detailing your rights, obligations, and operational guidelines. Post this, GoPizza provides comprehensive training for you and your staff, covering:

• Kitchen operations.
• Use of AI-powered equipment.
• Customer service protocols.

4. Setup and Launch

• Collaborate with GoPizza’s design team to set up the outlet.
• Recruit and train staff with GoPizza’s assistance.
• Execute pre-launch marketing campaigns to create a buzz in your locality.

Revenue and Profit Margins Of A GoPizza Franchise

One of the most crucial aspects of owning a franchise is understanding the financial returns.

Revenue Streams

• Dine-In and Takeaway: Single-serving pizzas remain the star attraction.
• Online Orders: Partnering with Swiggy, Zomato, and GoPizza’s app for additional sales.
• Combo Meals: Upselling side dishes and beverages to boost average ticket size.

Profit Margins

• Gross Profit: 60–65% (after accounting for food costs).
• Net Profit: 15–20% (post deductions for rent, salaries, and royalties).

With a monthly revenue of ₹8–10 lakhs, you can expect a net profit of ₹1.5–2 lakhs. Most franchisees achieve ROIwithin 18–24 months.

Advantages of Owning a GoPizza Franchise

• Technology-Driven Operations: GoPizza’s automated ovens and streamlined processes minimize human error and reduce dependency on skilled labor.
• Proven Business Model: With its success across international markets, GoPizza has fine-tuned its business model for maximum profitability.
• Marketing Support: The pizza business invests heavily in digital campaigns and offers localized marketing assistance to franchisees.
• Scalable Opportunities: Once you master one outlet, expanding to additional locations becomes easier with GoPizza’s support.

Challenges to Consider Before Starting A GoPizza Franchise

1. High Competition

The Indian pizza franchise industry is overflowing with Domino's, Pizza Hut, and regional brands. 

2. Location Sensitivity

The success of pizza franchises in India heavily depends on the right location. High-traffic areas like malls, commercial hubs, or near colleges are ideal but come with high rental costs.

3. Operational Challenges

• Maintaining consistent quality across all orders is critical.
• Hiring and retaining skilled staff, especially for food preparation, can be challenging.

4. Seasonal Fluctuations

The sales of pizza franchises in India can fluctuate based on season, with lower demand during certain months. Effective promotions can help address this issue.

Tips for Success For Your GoPizza Franchise

1. Focus on Customer Experience: Train staff to deliver prompt and friendly service.
2. Leverage Technology: Use GoPizza’s app to streamline orders and track customer preferences.
3. Engage in Local Marketing: Host community events or offer introductory discounts to attract first-time customers.
4. Monitor Costs: Regularly audit inventory, energy usage, and labor costs to maintain profitability.

Market Potential GoPizza Franchise in India

GoPizza has huge potential for success among pizza franchises in India due to:

• Growing middle-class population with disposable income.
• Increasing preference for international cuisines, especially among younger demographics.
• Rising popularity of QSRs due to urban lifestyles and a shift toward convenience.

Include some statistics or industry reports to strengthen this argument, such as the expected growth of India’s QSR sector by 2025.

GoPizza Near Me

GoPizza currently operates outlets across several cities in India and is expanding rapidly. Some of its prominent locations include Bangalore, Hyderabad, and Chennai. Recently, GoPizza entered Chennai with outlets in EA Mall and VR Mall. 

Additionally, the brand has a significant presence in states like Karnataka, Andhra Pradesh, and Telangana, with plans to grow to over 100 outlets across India by the end of 2024.

Training and Support Provided by GoPizza

The support franchisees receive, including:

• Comprehensive Training: For both franchise owners and staff.
• Marketing support: From regional promotions to nationwide campaigns.
• Technology Integration: Training on operating automated ovens and managing digital orders.

Legal and Compliance Requirements

The rules and regulations for starting a pizza franchise in India:

• Registering the business under the appropriate entity type (e.g., sole proprietorship, partnership, or private limited company).
• Obtaining licenses like the FSSAI license, GST registration, and local municipal permissions.

Future Trends for GoPizza in India

Insights into the future of the QSR industry and GoPizza’s potential:

• Growing demand for AI-driven and tech-enabled food solutions.
• As urbanization increases, there are opportunities in Tier-2 and Tier-3 cities.
• The brand’s roadmap for expansion in India.

Conclusion

Starting a GoPizza franchise in India in 2025 is an exciting and promising business opportunity. With its unique concept, robust support system, and strong brand identity, GoPizza offers franchisees the chance to thrive in the competitive QSR space.

By carefully selecting the right location, managing costs, and focusing on delivering quality and convenience, you can build a profitable business and be one of the most successful pizza franchises in India.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.