Written By: Payal Das

Starting an Original Burger Co franchise in India is an exciting venture that brings the iconic flavors of a beloved burger chain to a bustling, diverse market. 

For anyone interested in becoming a part of the top burger franchises in India, here’s a guide that outlines everything from understanding the brand to navigating the unique landscape of the Indian market.

Why Choose Original Burger Co Franchise?

Original Gourmet Burger Co franchise stands out for its:

• High standards of food quality: Original Burger Co. prides itself on fresh, quality ingredients.
• Innovative menu: Beyond the classic beef burger, Original Burger Co also offers chicken, vegetarian, and other alternatives.
• Strong branding: The brand is known for its distinct design and engaging customer experience.

These factors make Original Burger Co the best burger franchise 2024, where consumer demand for international food chains is growing rapidly.

Benefit of Original Burger Co Franchise

• Unmatched Support: To assist you in effectively managing and expanding your company, they offer comprehensive training and continuous support from the very beginning.
• Business Model: Their business plan was created to optimize profits while upholding the highest standards for customer service and food quality.
• Brand Recognition: Take advantage of Original Burger Co.'s devoted clientele and robust brand presence, which have been developed over the years.
• Marketing Support: To draw in and keep clients, make use of their local and national marketing initiatives.

Original Burger Co Franchise Opportunity

Original Burger Co (OBC) has gained a loyal following for its high-quality burgers and commitment to authentic taste. Their success across multiple locations worldwide makes them an appealing option for aspiring franchisees. 

With India’s food industry projected to grow even further in the coming years, there’s no better time to bring the Original Burger Co franchise to the Indian palate, which increasingly craves global flavors. Details such as Original Burger Co franchise cost, have been mentioned below:

• Space Required: 500 to 1000 sq. ft.
• Investment: Rs. 40 lakhs to Rs. 60 lakhs
• Franchise Fees: Rs. 12 lakhs to Rs.15 lakhs

Steps to Start an Original Burger Co Franchise

• Step 1: Conduct Market Research
• Step 2: Understand the Franchise Requirements
• Step 3: Contact OBC for Initial Discussions
• Step 4: Select a Location and Negotiate a Lease
• Step 5: Set Up Your Store with OBC Branding
• Step 6: Marketing and Promotions
• Step 7: Focus on Customer Experience
• Step 8: Plan for Long-Term Success and Growth

Step 1: Conduct Market Research

Conducting in-depth market research is crucial prior to investing in any franchise. This will help you understand customer preferences, potential locations, and the competition.

Things to Research:

• Regional Preferences: India is a diverse country with varied tastes. It’s essential to know which regions have the highest demand for Western-style food and how to cater to local preferences.
• Rival Competition: Examine your local burger joints and analyse your competition. Understand what makes them popular in India and how you could differentiate the Original Gourmet Burger Co franchise.
• Consumer Behavior Trends: Urban Indian consumers are becoming more health-conscious and open to premium dining experiences.

Pro Tip: Use surveys, focus groups, and social media insights to get a deeper understanding of your potential customer base.

Step 2: Understand the Franchise Requirements

Original Burger Co has certain criteria and costs that prospective franchisees must meet. Here’s what you’ll likely need:

Investment and Financials

Starting an Original Burger Co franchise will require a substantial financial investment. While costs vary based on location and setup, here’s a general breakdown of what to expect:

• Franchise Fee: Most international franchises have a one-time fee. The Original Burger Co franchise cost grants you the right to use their brand and provides access to their recipes and business models.
• Initial Setup Costs: This includes property acquisition, interior design, equipment purchase, and other opening expenses.
• Royalty and Marketing Fees: Original Burger Co might also charge a monthly royalty fee, a percentage of revenue, or a fee for national advertising.

Experience & Background

Some franchises prefer applicants with a background in the food industry or previous experience running a business. Although not always mandatory, this experience can help navigate the challenges of the food business.

Location Requirements

Original Burger Co may also have requirements for locations, including:

• Foot Traffic: A high-traffic location, such as a mall, shopping area, or a popular street, is ideal.
• Size and Layout: Many franchises require minimum square footage for their outlets, ensuring sufficient space for seating, cooking, and other operational needs.

Step 3: Contact Original Burger Co for Initial Discussions

Once you have a fair understanding of the requirements and have decided to proceed, it’s time to reach out to Original Burger Co. Here’s how you can approach them: 

1. Submit a Franchise Inquiry Form: Most franchises, including Original Burger Co, have an inquiry form on their official website.
2. Prepare a Pitch Deck: Show them your market research, potential locations, and how you envision aligning with the Original Burger Co brand.
3. Arrange for a Meeting: If your proposal interests them, they may invite you to a meeting or a call to discuss further details.

This step is critical as it helps you understand Original Burger Co’s expectations and provides a platform to ask your questions. You’ll also gain clarity on training support, operational guidelines, and more.

Step 4: Select a Location and Negotiate a Lease

Your franchise may succeed or fail based on your choice of location. Here are some factors to consider:

Ideal Locations in India for Original Burger Co Franchise

• Metro Cities: Mumbai, Delhi, Bengaluru, and Chennai are top choices for franchises due to high footfall and exposure to international food.
• College Towns: Cities like Pune and Manipal, which have large student populations, are also promising.
• Shopping Malls: Opening in a mall provides a guaranteed flow of customers, especially on weekends.

Leasing Tips

• Negotiate Favorable Terms: Look for flexible lease terms that allow adjustments as the business grows.
• Understand Legalities: Make sure to understand local laws about restaurant licensing and lease agreements.
• Accessibility and Visibility: Make sure the location is easy to find, with good parking and public transportation access if possible.

Step 5: Set Up Your Store with Original Burger Co Branding

Once you secure the location, the next step is setting up the outlet. Here’s how you can do it while aligning with Original Burger Co’s brand:

Interior Design and Decor

Original Burger Co outlets typically feature a warm, inviting decor with modern aesthetics. You’ll need to work with designers who can incorporate Original Burger Co’s branding, color scheme, and layout preferences.

Kitchen and Equipment

The kitchen is the heart of any restaurant. For Original Burger Co, you’ll need:

• Grills and Fryers: Quality kitchen equipment to prepare the burgers and sides.
• Refrigeration: A robust refrigeration system to maintain ingredient freshness.
• Point-of-Sale Systems: Original Burger Co may require specific POS systems to keep track of orders and revenue.

Hiring and Training Staff

As a franchisee, you’re likely responsible for hiring staff, but Original Burger Co might assist in training them to ensure they uphold brand standards. Staff training includes customer service, hygiene standards, and food preparation.

Step 6: Marketing and Promotions

Once you’re set to open, marketing is the next priority. A successful franchise can be established with a carefully thought-out launch.

Collaborate with Original Burger Co for a Grand Opening

Many franchises conduct a grand opening event to draw in a crowd and make a splash in the new market. Some strategies to consider include:

• Offer Discounts or Combos: Opening offers can help bring customers in and build initial momentum.
• Engage with Influencers: Reach out to local food bloggers and social media influencers to create a buzz.
• Sponsor Local Events: Sponsorship can be a good way to get your name out there and integrate with the community.

Utilize Social Media and Digital Marketing

• Create a Localized Social Media Presence: Establish pages on Instagram, Facebook, and Twitter.
• Invest in SEO: This ensures that customers can find your restaurant when searching online.
• Run Targeted Ads: Using platforms like Facebook and Instagram, you can target ads to the local audience, especially younger customers.

Step 7: Focus on Customer Experience

For any restaurant to succeed, the patron experience is essential. Ensuring consistency, quality, and warmth in customer interactions will help you build a loyal customer base.

Tips for Maintaining Great Customer Service:

• Train Staff on Etiquette: Politeness, patience, and friendliness go a long way.
• Collect Customer Feedback: Use surveys or digital feedback forms to understand where you can improve.
• Act on Feedback Promptly: Resolve any customer complaints swiftly to demonstrate your commitment to quality.

Step 8: Plan for Long-Term Success and Growth

Your success as an Original Burger Co franchisee in India doesn’t end at the opening. To ensure your business thrives, keep a close eye on industry trends and adjust your strategy as needed.

Some Long-Term Success Tips:

• Continue Innovating: Pay attention to customer preferences. For instance, introducing a “spicy Indian burger” could cater to local tastes.
• Attend Franchise Meetings: Stay in touch with the Original Burger Co network. They may organize conferences or training programs to help franchisees stay updated on best practices.
• Explore Additional Revenue Streams: Consider offering catering services for events or setting up a delivery model for nearby areas.

Conclusion

Starting an Original Burger Co franchise in India in 2025 could be a rewarding journey, but it’s one that requires dedication, planning, and a customer-focused approach. From finding the right location to delivering a great customer experience, every step of the process is an opportunity to bring this best burger franchise 2024 chain closer to Indian customers. 

So, if you’re passionate about top burger franchises in India, and ready to invest in a booming market, opening an Original Burger Co franchise might just be the ideal venture.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.