Written By: Bandana Gupta

Young entres wanted to create a successful business that offered stylish, high-quality Western clothing for women across India. At first, the designing and everything by themselves, but with a production limit to just 900 pieces a month. Over time, their hard work paid off, and by 2022, they had their best sales week ever, with over 50,000 orders on India’s largest fashion website. That began the berrylush franchise in India!

Berrylush: A Leading Fashion Brand:

At Berrylush, fashion is a design to bring confidence and joy. Stylish, affordable, and high-quality clothing is for to young women who wish to express themselves effortlessly.

Every effort is to ensure a smooth and enjoyable shopping experience, with customers at the centre of all decisions.

For the free-spirit woman whose charm and changing fashion sense are admirable, Berrylush starts its journey. Her fashion, her moment—made to be a memory!

Elite Partnership – A Select Few Among 3,750 Brands!

Among the 3,750 brands featured on Myntra, only 13 have earned a place in this exclusive program. These selected brands benefit from supply chain financing, advanced trend analytics, and expert mentorship, giving them a competitive edge in the fast-paced

• Digital-First Manufacturer - women's party and vacation attire is the speciality of Digital-First Manufacturer, which offers bold, fashionable, well-fitting, and reasonably priced western clothing.
• Technology-Driven Growth – Implemented Enterprise Resource Planning (ERP), leading to a monthly average sell-through rate of 40%.
• Proudly Indian-Made – Every product is entirely from India, supporting fair employment practices and assisting 1,000+ families.
• Expanding Nationwide – Plans to open over 50 franchise locations, empowering entrepreneurs to build successful businesses using Berrylush’s proven methodology.

Top Reasons to Make Berrylush Your Next Big Investment!

Berrylush offers several attractive investment opportunities. It's a direct-to-consumer (D2C) fashion brand with a strong online presence and a growing physical retail footprint. Additionally, Berrylush focuses on affordability and fast fashion, making it accessible to a wide range of customers. The company also offers franchise opportunities, allowing investors to participate in its growth with guaranteed returns and a share of revenue. 

• Strong Online and Physical Retail Presence: Berrylush has established a robust online platform and is expanding its physical retail network with brick-and-mortar stores. 
• Affordable and Fast Fashion: The brand's focus on affordable and on-trend clothing makes it appealing to a large consumer base. 
• Direct-to-Consumer Model: Berrylush's D2C approach allows for efficient cost management and direct customer engagement. 
• Growing Revenue and Profitability: Berrylush has demonstrated consistent revenue growth and profitability, indicating a healthy business model. 
• Emphasis on Women's Empowerment: Berrylush strongly supports women’s empowerment by ensuring a significant portion of its workforce consists of women. This dedication appeals to investors who value businesses that drive positive social change.

Berrylush Franchise: Build Your Fashion Empire with Confidence!

Franchise Owned Company Operated (FOCO)

• A franchise covers initial setup expenses.
• Business handles all operating costs, including marketing, logistics, wages, and rent.
• The franchise is entitled to either a fixed minimum payout or a percentage of the revenue generated.
• The company oversees the franchise and gives out a percentage of its earnings.

Franchise Owned Franchise Operated (FOFO)

• The franchisee pays a non-refundable fee to use the brand for a set time.
• The business sets prices and merchandise.
• The franchise covers all operating costs.

The company also offers franchise opportunities, allowing investors to participate in its growth with guaranteed returns and a share of revenue. 

Here's a more detailed breakdown: 

• Initial Investment: The total investment for a Berrylush franchise is around INR 20 lakh and 30 lakh.
• Franchise Fee: A one-time franchise fee of INR 200,000 is chargeable.
• Royalty/Commission: A 6% royalty/commission is applicable.
• Space Requirements: The required space for a Berrylush store is typically between 1000 and 1100 square feet.
• Franchise Type: Berrylush offers a unit franchise type, meaning each franchisee operates an individual store.
• Franchise Outlets: Berrylush has fewer than 10 franchise outlets.
• Year of Establishment: Established in 2018, Berrylush expanded its business model in 2022 by introducing franchise opportunities, enabling entrepreneurs to become part of its growing fashion retail network.

Berrylush Franchise Support & Agreement:

• Franchise Training & Assistance
  • Field support is available for franchisees.
  • Expert guidance is provided by the Head Office during the setup process.
  • The franchise includes access to the existing IT systems.
• Franchise Agreement Details
  • A standard franchise agreement is in place.
  • The franchise term lasts for 5 years.
  • The agreement can be renewed after the term ends.

Berrylush Expansion and Innovations

• Developed with Appbrew, the app ensures smooth maintenance at a lower cost while receiving regular updates.
• Improved customer interaction is expected through better browsing, personalised recommendations, and exclusive app discounts.
• The goal is to triple online traffic and lower Customer Acquisition Costs (CAC).
• Berrylush operates through a Direct-to-Consumer (D2C) model, reaching customers via its official website, as well as leading e-commerce platforms like Myntra and Flipkart, ensuring seamless accessibility and convenience.
• Six physical stores have been opened, including one COCO store in Noida and five FOCO stores across India.
• Plans are in place to expand to 30 physical stores under the FOFO model within two years.
• The current sales distribution includes 7% from physical stores, 15% from the brand’s website and app, and the rest from Myntra and Flipkart.
• A turnover target of ₹150 crore has been set for the next two years.
• Efforts are underway to expand into the US and European markets through Amazon Global selling, while preparations are being made to introduce Berrylush in Australia.
• New product categories such as swimwear, winter wear, knitwear, perfumes, and bags have been introduced.
• Berrylush Curve has been introduced to offer stylish clothing in a wider range of sizes, making fashion more inclusive.
• At the same time, Berrylush is actively working on two new sub-brands—BizWear and Basics—to broaden its product range and enhance its fashion lineup.

In short, Berrylush is steadily expanding, introducing fresh innovations, and transforming women's fashion across India and globally.

Essential Considerations Before Joining the Berrylush Franchise!

• 1. Aligning with Berrylush’s Brand Identity: Ensure your business matches Berrylush’s fashion-forward approach, catering to young women with stylish and affordable clothing.
• 2. Reviewing the Franchise Agreement: Understand key terms like duration, royalty fees, and renewal options for a successful partnership.
• 3. Financial Readiness : Assess investment needs, including setup costs, inventory, and operational expenses.
• 4. Business & Operational Capabilities: Assess your capability in managing logistics, processing returns seamlessly, and ensuring smooth store operations for optimal efficiency.
• 5. Market Analysis & Competition :Study customer demand, competing brands, and regional trends for the best chance at success.

Taking these steps ensures a strong and profitable partnership with Berrylush.

Application Process in the Berrylush Franchise:

• Application Review
  • The application is to ensure alignment with Berrylush’s franchise requirements.
  • Prior to moving forward, thorough verification of background details and essential qualifications is to ensure compliance and suitability.
• Market Tour
  • An analysis of the target market, helping potential franchisees understand customer demand and competitive positioning.
  • Local demographics, shopping behaviour, and sales potential.
• Real Estate Selection
  • Suitable locations for the franchise, considering foot traffic, accessibility, and business viability.
  • Guidance is provided to help franchisees choose the best retail space for success.
• Introductory Call
  • A call is to introduce the franchise concept and business expectations. Key aspects like managing business operations, financial planning, and shaping the brand’s vision are in discussions.

Call with the Founder

• A direct conversation with Berrylush’s founder provides insights into the brand’s journey, values, and future plans.
• Franchisees get the opportunity to discuss strategy and receive personalised guidance.

• Financial Application
  • Investment details, costs, and financial projections.
  • Franchisees submit financial documents to ensure readiness for the partnership.
• Informational Emails
  • Regular updates and guidance are provided through email communication.
  • Key details regarding the onboarding process, training, and business expectations are shared.

Each step is designed to ensure a smooth and informed entry into the Berrylush franchise network!

Conclusion:

Berrylush's expansion, franchise opportunities, and innovative business strategies highlight its strong presence in the fashion industry. With a focus on affordability, quality, and digital-first operations, the brand continues to grow while offering exciting opportunities for entrepreneurs. Its commitment to ethical employment, size inclusivity, and international expansion positions Berrylush as a forward-thinking fashion leader. By leveraging technology, strategic partnerships, and a well-defined franchise model, Berrylush is set to redefine fashion retail in India and beyond. The journey ahead promises growth, innovation, and success for both the brand and its partners!

FAQS

Does Berrylush utilise specific courier services for deliveries, and does it offer international shipping outside India?

Berrylush guarantees efficient and reliable shipping. by partnering with trustworthy courier services like Bluedart, Delhivery, and Ecom Express.

Currently, Berrylush's shipping services are available to locations within India.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.