Written By: Gouri Ghosh

Reliance Trends is a fashion revolution franchise that has changed the way Indians purchase for clothing; it is more than simply a store.

One of the biggest and best-known fashion retail brands in India is Reliance Trends, which is a division of the Reliance Retail business. It is well-known for providing fashionable, reasonably priced, and varied apparel to millions of customers in both urban and rural areas. Reliance Retail has revolutionised the Indian retail scene with its explosive expansion, as evidenced by its 29% revenue increase in FY 2023.

2025 is a fantastic time to invest in a Reliance Trends franchise. India's retail industry is expanding, and by 2028, the fashion sector is expected to increase at a compound annual growth rate (CAGR) of 10%. Franchise options with Reliance Trends provide access to a reputable brand, a tested business plan, and the opportunity to capitalise on India's rising demand for high-quality apparel. The opportunity to investigate the Reliance Trends franchise business and become a part of the fashion revolution has never been better!

About Reliance Trends

Reliance Trends is one of the leading names in the fashion retail sector in India. Launched under the Reliance Retail portfolio, it soon became a household name, assuring an amalgamation of style, quality, and affordability. It has indeed changed the very manner in which an Indian buys fashion, over the years catering to the varied needs of different demographics ranging from budget-oriented consumers to trendsetters.

Key Characteristics of Reliance Trends

History and Growth Story:

• Made fashion accessible to every household in India.
• Recognized in 2020 as the largest fashion retail chain in the country.

Current Presence:

• Has over 2,500 stores spread over 1,000-plus cities in India.
• Served millions of customers and has a strong presence in rural and urban markets.
• A strong recent expansion drive continues into tier-two and tier-three cities.

Product Offering:

• Affordable Fashion: Providing quality clothes at reasonably lower prices.
• Ethnic Wear: Traditional attires for men, women, and kids.
• Western Wear: Casuals, formals, and party wear.
• Accessories: Bags, belts, footwear, and other essentials. 

Why Partner with Reliance Retail?

Partnering with Reliance Retail through the Reliance Trends franchise model is indeed a highest reward must venture. It is a perfect place to have an association with one of the largest and trusted retail formats of India and simultaneously avail it towards the growing demand of fashion. Some of the major factors which make this partnership a smart business move for anyone are: 

1. Brand Power 

Reliance Trends distinguishes itself as one of the leading Indian companies in the field of fashion retailing-all, thanks to its parent company, the Reliance Retail.

• Established Reputation: Reliance Retail is a household name, by virtue of its very wide offerings in retail. The immense reputation of the household name directly benefits the Reliance Trends brand.
• Customer Trust: Millions of Indian consumers rely on Reliance Trends for their fashion needs. Consequently, that trust turned into more footfalls and repeat customers to franchisees.
• National Presence: Reliance Trends is present in over 1,000 cities across India. This wide presence gives enormous strength in terms of brand recall and a certain base of customers with a very large, loyal customer base.
• Wide Reach: The brand has succeeded to penetrate urban, semi-urban, and rural areas and thus is accessible to a potentially vast customer segment. The ready marketplace for franchisees to serve is thus made available to them.

2. Growing Market Demand

India's fashion retail industry is witnessing rapid growth, and growth is expected to continue in the coming years.

• Urban and Rural Growth- The demand for such trendy and affordable fashions continues to thrive well within cities and is fast developing in rural parts of India. Reliance Trends caters to both worlds with an entire range of products in its portfolio.
• Affordable Fashion for Everyone- A rapidly growing middle-class population increases the demand for fashion clothing which can be used by many without having to pay through the nose. Reliance Trends captures this by offering several affordable alternatives that do not compromise on quality. 
• Very Conclusively Consumer Proven Demand - The Indian Fashion Industry Report 2023 states that the Indian market would enjoy a growth rate of 10 percent compound by 2028, driven mainly by increased disposable incomes, changing fashion trends, and evolving consumer behavior. 

3. Retail Sector Boom

The growth engine of India's retail segment is the fast-growing fashion retail industry.

• Rapid Industry Growth: The Indian retail sector is likely to touch $1.5 trillion in sales by 2030. The fashion retail segment is leading the demand from both urban centers and smaller towns. 
• Transition Towards Organising Retail: Traditionally, it was not the organized retailing that would attract its patronage in India. Most of the heritage small shops and local markets house the Indian retail which has also undergone a lot of change today. Organised retail is fast gaining ground such as what Reliance Trends is doing and such a change holds a silver line to more customers now preferring branded stores and providing franchisees a stable and growing market. 
• Tier-2 and Tier-3 Cities: These cities are emerging as prime locations for retail expansion; more than half the new Reliance Trends stores will be opened in these.

4. Reliance Trends Franchise Model

Reliance Trends franchise model gives a complete roadmap for establishing and operating a profitable fashion retailing business.

• Proven Business Model: This franchise model has been designed as replicable in locations. For the franchisees, it clearly shows the road to success. The model has been tested through years and is proven successful for hundreds of franchisees across India.
• Comprehensive Support: Franchisees receive comprehensive support from site selection to store setting up, operation, and marketing.
• Branding and Marketing: National advertising campaigns, promotional offers, and marketing strategies are handled by Reliance Trends to ensure franchisees benefit from high visibility without incurring additional costs.
• Inventory & Supply Chain: The brand has a centralized supply chain system that assures the quick replenishment of merchandise, efficient management of inventory, and lower overheads. Thus, it would become easier for the franchisee to manage their business effectively.

5. Operational Support

Reliance Retail extends matchless operational support to franchisees so that their day-to-day business operation becomes smooth.

• Training & Development: Franchisees and staff will be fully trained on all store operations, customer service, inventory management, and brand guidelines.
• Store setup & design: Reliance Trends offers a blueprint for the stores, including store layout, fixtures, signage, and overall brand identity, thus keeping all the stores looking and feeling the same, irrespective of locations.
• Technology platform: Franchisees get an advanced technology platform from Reliance Retail for its point-of-sale systems, inventory tracking, and real-time reporting. This means easier tracking of sales, control of stock, and better service to customers.
• Ongoing Support: The franchisee will receive ongoing operational support on staffing, tracking of store performances, and troubleshooting. A special team is in place to respond to inquiries and give advice on how to improve business operations.

The Cost of Investment at Reliance Trends

The cost of opening a Reliance Trends franchise in India can bring an impressive earning opportunity for an investor, which goes from ₹25 lakh to ₹45 lakh. Here is a complete breakdown of all costs:

1. Franchise Fees:

One-time franchise fee of ₹5 lakh-₹10 lakhs, which brings the right to operate under the Reliance Trends brand as a franchise.

2. Infrastructure & Store Setup:

Funding a store setup includes costs for design and furnishings that would be between ₹10 lakh to ₹15 lakh, including outside signage.

This includes creating a branded and beautiful store that represents Reliance Trends standards.

3. Inventory Setup: 

The initial stock includes between ₹8 lakh and ₹12 lakh for apparels, accessories, and other products.

Investments on inventory will depend on the size of the store and range of products you offer.

4.Marketing & Promotions:

Marketing activities, which include advertising and local promotions, can cost between ₹2 lakh to ₹5 lakh.

This includes national-level marketing support from Reliance Trends but contributions from franchisees shall also be shouldered for local campaigns and launch activities.

5. Space & Location:

The preferred size of space for a Reliance Trends franchise would be between 1000 sq. ft. and 2000 sq. ft..

Location would vary in accordance with the rent, for example, it would cost ₹1 lakh to ₹5 lakh for the national capital, while in the smaller cities it would entail about ₹50,000 to ₹1.5 lakh per month.

6. Further Costs:

Royalty Fees: Most franchisees would pay a royalty fee of 5% to 8% of their sales monthly.

Staffing: Staffing costs will be in the range of ₹1 lakh to 3 lakh per month. Moreover, depending upon the size of the store and required staff.

Reliance Trends Franchise Profit Potential

Projected Revenue:

Reliance Trends can bring significant revenues to its stores as these shops are highly profitable on a monthly and annual basis due to the brand name and heavy customer visits.

Profitability:

• Profit margin of the franchise is relatively impressive across product categories, though apparels give the highest margins. Thus, this is going to be a good business opportunity for the franchise owners.
• A typical franchisee may get a payback on investment within 2-3 years. Further, depending upon factors like location, store performance, and market conditions.

Success Stories:

Several franchisees of Reliance Trends have done remarkably well and reported profit margins in their accounts even during the first few years of the operation. The success stories testify to the viability of the business model that has proved itself for a long period. 

Benefits of Partnering with Reliance Trends

The Authoritarian Partnering with Reliance Trends

• Some Strong Brands: Reliance Trends has gained the faith and confidence of millions, ensuring strong customer loyalty.
• Wide Product Range: A variety of clothing and accessories for all age groups and fashion preferences ensures continuous demand.
• Operating in hand: Complete assistance will be provided in terms of training, inventory management, and promotional support.
• Scalable Model: Start small with one store, and grow to more as you prosper. 

Conclusion

Investing in a Reliance Trends franchise makes perfect business sense for any individual willing to enter the fast-evolving retail market in India. The franchise offers reasonable investments, robust brand support, and a scaled business model. The good profit margin and increasing demand for affordable fashion ensure that a Reliance Trends franchise business has great earning prospects.

This is the time to dig deeper with Franchisebazar to explore Reliance Trends franchise openings and join a trusted name backed by operational expertise. Call Reliance Retail now, study their requirements, and take the first step toward starting a profitable business. Don’t miss your chance to be a part of the boom in India’s retail industry in partnership with Reliance Trends. 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.