Written By: Bandana Gupta

The jewellery market in India has always held a special place in the hearts of consumers. Thus, blending tradition with modern lifestyle choices. With evolving customer preferences and a growing demand for trusted brands, franchising in the jewellery sector is gaining strong momentum. The Aditya Birla Group, a name synonymous with trust and excellence in Indian business, has announced its grand entry into the branded jewellery sector with ‘Indriya’. For entrepreneurs looking for a shining investment, the Indriya jewellery franchise opportunity might just be the most exciting prospect of the decade. But what makes Indriya stand out in a market already adorned with established names? Let’s explore why this new venture is poised to redefine the jewellery business and why it could be the golden ticket for aspiring franchisees.

About the Brand- Indriya

Indriya (Aditya Birla Group) is a premium lifestyle jewellery brand that blends India’s rich heritage with modern style. It appeals to customers who want jewellery that is authentic, beautifully crafted, and innovative.

Core Values

• Craftsmanship – Detailed designs made with traditional techniques.
• Sustainability – Use of lab-grown diamonds and ethical sourcing.
• Innovation – A mix of heritage-inspired and modern jewellery.
• Accessibility – Expanding rapidly to make luxury jewellery available to more people

 What Makes Indriya Unique

• Strong backing of the Aditya Birla Group.
• Modern take on traditional Indian jewellery.
• High quality, transparency, and trust.
• Use of technology to deliver better customer experiences.

Franchise Opportunity

Indriya aims to grow quickly, with plans to open 100 stores across India by FY2026.The brand is looking for franchise partners to join its journey. Here's what you need to know about the Indriya jewellery franchise opportunity 

• Initial Investment: While the exact investment amount for Indriya is not publicly available, similar jewellery franchises in India, like Tanishq, require an initial investment of around 5 Crore and above.
• Store Space: The store space required for Indriya is likely to be around 5000-10000 sq ft, similar to other jewellery franchises like Birla Jewels Ltd.
• Royalty Fee: The royalty fee for Indriya is not publicly disclosed, but other jewellery franchises like Tanishq charge around 1% royalty fee.

The Indriya Jewellery Franchise Opportunity: A Partnership for Growth

Aditya Birla Group is not just selling a brand name; it is offering a comprehensive business partnership. While exact details of the franchise model are emerging, here’s what potential investors can likely expect from the Indriya jewellery franchise opportunity:

• Robust Supply Chain: Leveraging the group's extensive network for consistent and high-quality inventory management.
• Extensive Marketing Support: Benefiting from national-level marketing campaigns, digital promotions, and brand-building activities that a standalone store could never afford.
• Training and Operational Guidance: Comprehensive training for staff on product knowledge, sales techniques, and store management to ensure a uniform and premium customer experience.
• Technological Integration: State-of-the-art systems for billing, inventory tracking, and customer relationship management (CRM) to streamline operations.

This level of 360-degree support is designed to empower franchisees, allowing them to focus on what matters most: building relationships with customers and driving sales.  

Benefits of Owning an Indriya Jewellery Franchise

Owning an Indriya jewellery franchise gives entrepreneurs the advantage of a trusted legacy brand, a modern retail model, and full business support. For anyone wanting to enter India’s booming jewellery market, Indriya offers a clear and promising path.

1. Strong Brand Backing and Trust

•  Aditya Birla Group Legacy: Backed by over 75 years of trust and excellence, the Aditya Birla Group endows franchisees with instant credibility and confidence.Customers recognize and trust the name from day one.

• Marketing Advantage: Franchise owners benefit from large-scale national marketing campaigns that would be difficult and expensive to do independently.

Wide and Modern Product Range

• Massive Design Collection: Access to 20,000+ curated and 8,000 exclusive jewellery designs means franchisees don’t need to worry about sourcing or design.
• Modern Appeal: Indriya’s jewellery blends classic craftsmanship with trendy designs, making it attractive for both daily wear and special occasions.
• Assured Quality: All products meet high standards, with BIS Hallmark gold and also certified diamonds.

Full Business and Operational Support

• Efficient Supply Chain: A strong supply system ensures smooth inventory and product availability.
• Training & Development: Staff are trained in customer service, sales, product knowledge, and also store operations for a consistent brand experience.
• Technology Integration: Stores are equipped with advanced tools like tablets for consultants, inventory systems, and also CRM software for better operations.

Customer-Focused Service

• Personalized Experience: In-store stylists, bridal studios, and custom design options create a unique shopping journey.
• Customer-Friendly Policies: Perks like one-year warranty, lifetime after-sales service, and transparent pricing build loyalty and repeat business.

Fast-Growing National Brand

• Rapid Expansion: Indriya plans to open 100 stores across India soon. Therefore, giving franchisees the advantage of being part of a fast-scaling brand.
• Right Market Position: With customers shifting from local jewellers to trusted national names, nonetheless Indriya is perfectly placed to capture this demand.

How to start Indriya by Aditya Birla jewellery franchise

Starting an Indriya by Aditya Birla jewellery franchise requires a strategic approach. This comprehensive guide is designed to assist you in getting started.

Understanding Indriya's Business Model

Indriya, launched by Aditya Birla Group, aims to become one of India's top three jewellery retailers within five years. With an initial investment of10 crore-20 crore, Indriya offers exclusive designs, exquisite craftsmanship, and a curated collection of over 20,000 jewellery pieces.

Eligibility Criteria

While specific eligibility criteria aren't publicly available, Aditya Birla Group's franchise model typically looks for partners with:

• Strong business acumen and financial capabilities
• Experience in retail or a related industry
• Alignment with Indriya's brand values and vision

Application Process

To start an Indriya franchise, follow these steps:

• Visit the Aditya Birla Group Website: Explore their official website to learn more about Indriya and available franchise opportunities.
• Contact Aditya Birla Group: Reach out to their corporate office or specific department handling franchise inquiries.
• Submit an Expression of Interest: Provide detailed information about your business experience, financial capabilities, and reasons for wanting to partner with Indriya.
• Review and Approval: Aditya Birla Group will review your application, and if approved, they'll guide you through the next steps.

If your application is successful, you'll work closely with Aditya Birla Group to:

• Develop a Business Plan: Outline strategies for growth, marketing, and sales.
• Secure Funding: Ensure you have the necessary funds to support your franchise.
• Store Establishment and Launch: Coordinate on design, setup, and strategic launch planning

To explore current opportunities or express interest, visit Aditya Birla Group's careers page or contact their corporate office directly

Who Should Invest in Indriya?

• The Indriya jewellery franchise opportunity is ideal for:Entrepreneurs looking to enter a high-potential retail business.
• Established jewellers seeking partnership with a reputable and trusted brand.
• Investors seeking a scalable and profitable venture in India’s luxury market.

The jewellery sector in India is not just about ornaments; it is about culture, aspiration, and trust. Indriya by Aditya Birla captures all these elements, making it a game-changer in the branded jewellery franchise space. For entrepreneurs seeking a venture that combines profitability, scalability, and prestige, the Indriya jewellery franchise opportunity is undoubtedly one of the most promising choices today.

Top Jewellery Franchises to Consider

Tanishq

Part of the Tata Group, Tanishq is one of the most trusted jewellery brands in India. Moreover, Known for blending modern and traditional styles, it offers strong brand support and a loyal customer base. However, it requires a high investment.

Kalyan Jewellers

Renowned for its extensive collection of gold, diamond, and platinum jewellery, Kalyan has established a strong reputation for customer-centric service as well as reliability.

Malabar Gold & Diamonds

A leading player in the jewellery market, Malabar is focusing on digital innovation to create a seamless experience for both online and in-store shoppers.

PC Jewellers

Best known for wedding jewellery and quality craftsmanship, moreover, PC Jewellers is actively looking for franchise partners to expand across India.

Bluestone

An established jewellery brand with a modern approach, Bluestone also offers franchise opportunities for entrepreneurs.

Indriya by Aditya Birla

Among the new and fast-growing names, moreover, the Indriya jewellery franchise opportunity stands out for its unique blend of heritage and modern style. Supported by the Aditya Birla Group, Indriya provides franchise partners with strong brand credibility, a diverse product portfolio, and ambitious expansion plans. For entrepreneurs seeking a balance of trust, innovation, as well as growth potential, Indriya is emerging as one of the most promising choices.

Key Factors When Choosing a Jewellery Franchise

• Brand Reputation: Choose a brand with strong recognition as well as customer trust. While Tanishq has long been a household name, Indriya is quickly building a powerful reputation as a premium lifestyle jewellery brand.
• Investment: Leading brands like Tanishq and Kalyan may require significant investment. In comparison, the Indriya jewellery franchise opportunity is designed to offer a more structured and also scalable entry into the market.
• Support System: Established brands provide training and marketing support, but Indriya goes a step further by integrating advanced retail technology, robust supply chains, and comprehensive franchisee support.
• Location Fit: Whether you choose Tanishq, Malabar, or Indriya, ensure the brand’s products align with your local market demand. Indriya, with its mix of traditional and contemporary designs, appeals to a wider customer base across metros and also emerging cities.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.