Written By Bandana Gupta

About Haldiram's Franchise

Haldiram’s is a well-loved brand known for its delicious snacks and sweets. It has become a favourite not just in India but around the world. What started as a small business in Bikaner has grown into a big chain with many outlets across India.

If you’re thinking about investing in the food industry, opening a Haldiram franchise could be a great opportunity. It offers a chance to be part of a trusted and popular brand with a strong customer base.

This guide will help you understand everything you need to know about starting a Haldiram franchise in India, including the costs, requirements, and how to apply.

The value of teaming up with a well-known and respected company like Haldiram.

• A brand with a long-standing reputation that people trust and admire, ensuring instant recognition and credibility.
• A dedicated group of repeat customers who love the brand and consistently choose it over competitors
• A proven system that ensures smooth operations and success for franchisees based on years of experience.
• Pre-defined processes for everything, from operations to customer service, making it easy to maintain consistency.
• A name that is widely known and respected in the market, drawing customers effortlessly.
• The ability to buy ingredients and supplies in large quantities at lower costs due to the franchise network.
• Savings on supplies, marketing, and operations, thanks to the support and scale of the franchise.
• Ensure food safety and quality, as the brand meets international HACCP standards.
• Joining a big network gives access to shared resources, experience, and a strong support system.
• Joining a big network gives access to shared resources, experience, and a strong support system.
• Customers are already familiar with the brand, making it easier to attract and retain them.
• A product range that is popular and in high demand, appealing to diverse tastes.
• Support and systems to consistently deliver top-notch products and services.

How to Acquire a Haldiram's Franchise in India: Costs and Requirements

Haldiram’s is a well-known name in the Indian food industry, offering a wide range of products like traditional sweets and snacks for modern tastes. With over 80 years of experience, it has a loyal customer base and a strong supply chain.

Benefits of owning a Haldiram’s franchise include:

• Brand Recognition: The brand is widely recognized and trusted, attracting regular customers.
• Wide Product Range: From sweets to snacks, it caters to different tastes, ensuring steady footfall.
• Proven Business Model: Clear processes (SOPs) make it easier to run the business successfully.
• Marketing Support: Haldiram helps franchisees with marketing and promotions to boost growth.

Cost Breakdown for Opening a Haldiram Franchise in India:

Starting a Haldiram franchise provides a flexible investment opportunity, suitable for different business models and budget sizes. The total cost varies based on the outlet type and location, with options available to accommodate different investment levels.

• Franchise Fee: An initial fee of 3 to 10 lakhs is required to become a franchisee. This fee provides the rights to Haldiram’s brand and business model, along with continuous support.
• Franchise Agreement: The 9-year franchise agreement governs the franchisee-Haldiram cooperation..
• Royalty Fee: Haldiram takes 2.5% of the franchisee's annual sales as a royalty fee. This fee is paid every year and covers ongoing support, marketing, and other services.

Estimated Investment for Haldiram's Franchise Models

Kiosk Franchise Model: A compact retail setup, ideal for high-traffic locations such as malls, airports, or busy commercial areas. This model demands an upfront franchise fee of ₹3 lakhs plus GST. The total investment, which can range from ₹30 lakhs to ₹50 lakhs, covers the franchise fee, initial stock, operational capital, and setup costs, including kiosk construction and basic equipment. This format is best for those seeking a low-risk entry point with manageable space and staffing needs.

Quick Service Restaurant (QSR) Franchise Model: Designed for larger venues offering fast food with quick turnover, this model necessitates a franchise fee of ₹5 lakh plus GST. Total investment ranges from ₹2 crore to ₹4 crore, accounting for expenses like renting larger premises, acquiring professional-grade kitchen equipment, recruiting staff, and covering operational expenses. Ideal for entrepreneurs who want to scale up their business in a high-volume, high-service environment.

The Casual Dining Model: Casual dining franchises provide a wider variety of menu options and a relaxed, inviting atmosphere. The required investment for this model typically falls between 3 to 5 crores. This investment is higher due to factors such as the larger space needed, the broader menu, and the increased operating expenses that come with a full-service restaurant.

Earning Potential: Operating a Haldiram franchise typically results in a profit margin ranging from 14% to 20% of the total income. Higher profitability can be achieved with a prime location and effective outlet management.

Return on Investment (ROI) Period: It usually takes about 2 to 4 years to earn back the money you initially invested to start a Haldiram franchise.

With good profit margins, a fair ROI period, strong brand recognition, and ongoing support from Haldiram, investing in this franchise is a smart and profitable decision.

Know about the Pre-requisite of Haldiram's Franchise:

Space Requirements:

• QSR: Needs 500 to 1000 sq. ft.
• Casual Dining Restaurant: Requires 1500 to 2000 sq. ft.
• Kiosk: Needs a smaller space of about 250 sq. ft.

Location:

Haldiram’s outlets should be placed in busy areas like malls, commercial centres, or markets to attract lots of customers. Approval for the location is crucial to ensure maximum foot traffic.

Experience:

While having experience in the food business is helpful, it’s not required. Haldiram prefers franchisees who have good business sense and a passion for the food and hospitality industry.

Financial Stability:

Franchisees must have enough financial resources to manage the initial investment and cover operating expenses until the business starts making a profit.

Franchise Support offered by Haldiram 's Franchise

Training and Support:

• Initial Training: Haldiram provides comprehensive training for franchisees, covering essential areas such as operations, hygiene practices, customer service, and inventory control.
• Ongoing Support: The brand offers continuous assistance to help you overcome any challenges. You'll also receive updates on industry trends to ensure your business stays competitive and efficient.

Site Selection and Setup:

• Location Assistance: Haldiram will help you choose a prime location for your franchise, ensuring high foot traffic and good visibility.
• Store Design and Layout: You will receive guidance in planning the store's layout, interior design, and branding to align with the brand's standards.

Supply Chain and Inventory Management:

• Product Supply: Haldiram ensures a steady supply of premium products and goods to all franchise outlets.
• Inventory Management: Franchisees are provided with expert guidance on effectively managing their inventory to maintain smooth operations.

Marketing and Advertising:

• Brand Promotion: Haldiram will assist in promoting your franchise through regional campaigns and marketing efforts.
• Local Marketing: Franchisees get help with local advertising and promotions to attract customers in their area.

Conclusion:- 

Entering the thriving food and snack industry in India becomes significantly rewarding with a Haldiram franchise. As one of the most renowned and trusted brands in the country, Haldiram offers entrepreneurs an excellent platform to build a successful business. 

The franchise opportunity comes with numerous advantages, starting with its well-established reputation, which attracts a loyal customer base. Additionally, Haldiram’s diverse menu caters to a wide range of tastes, ensuring consistent demand. What truly makes it an appealing choice for investors is its high profit margins, which have proven to yield substantial returns.

FREQUENTLY ASKED QUESTIONS 

Q.1- What is Haldiram's franchise fees?

Haldiram's franchise fee varies by outlet type, with a kiosk costing around ₹50 lakh and a casual dining restaurant up to ₹6 crore.

Q.2 - How to Start Haldiram’s Franchise?

Start a Haldiram franchise by choosing a business model, finding a location, and applying on their official website.

Q.3 - How much does it cost to open a Haldiram franchise?

The required investment varies between ₹1 crore and ₹4 crores, based on the outlet type and location.

Q.4 - How long does it take to set up a Haldiram franchise?

Setting up typically takes 6 to 12 months, depending on the outlet's size and location.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.