Written By: Gouri Ghosh

India's Cafe Culture is booming, more people are spending time in stylish coffee shops and snack bars, whether to work, socialize, or simply to relax. This growing trend has made the cafe franchise an opportunity for a warm business, and Bistro 57 is one of the names that stands out. Known for its delicious yet cheap snacks, coffee and comfortable environment, Bistro 57 has gained a loyal customer base. Let us dive into deeper details about the Bistro 57 Cafe Franchise and its cost.

What is Bistro 57?

Bistro 57 has deployed itself as a quick-service cafe brand, which appeals due to a comprehensive customer base:

• Cheap pricing: Unlike high-end coffee chains, Bistro 57 provides the value -value-of-money-wealth product.
• Miscellaneous menu: A mixture of snacks, coffee and beverages for local taste.
• Casual atmosphere: Beauty interiors attract customers looking for a comfortable food environment.

The success of the brand lies in balanced in strength, taste and atmosphere, making it a strong contender in the food and beverage sector of India.

Bistro 57 franchise cost in India

To start the Bistro 57 franchise, many cost factor comes into the game:

A. Franchise fee: The fee ensures that the franchisees get branding, operational aid and commercial guidance from the original company.

B. Setup Cost

• Interior Design: Decor, lighting and branding elements.
• Furniture: tables, chairs, counter and storage units.

C. Fare and Location Cost

There have different cost based on cities

• High-foot areas (malls, high roads, IT hubs) demand high fare, but better customers also promise traffic.
• The cost of rent in Tier 2 and Tier 3 cities may be low, but the amount of customers may be comparatively reduced.

D. Marketing and branding

• Local advertisements (banners, pamphlets, billboards).
• Digital marketing (social media advertisements, effective publicity).

Total investment estimate

The investment for a Bistro 57 franchise in India is about ₹ 10-15 lakhs, depending on:

• Rent of the city
• Cafe's size and internal setup.
• Local marketing strategies.

Profitability of a Bistro 57 Franchise: 

Investing in one franchise is about earning all profit, and Bistro 57 models have many factors that make it a potentially attractive business. Break the major elements affecting profitability.

1. Daily sales capacity

Cheap pricing of cafes ensures high footfalls, food to students, office-goals and casual dinner. A well-placed franchise in a busy area, such as colleges, corporate hubs, or near shopping roads, can generate daily revenue, especially during peak hours like morning and evening.

2. Profit margin

Bistro 57 The specific benefit margin for franchise is between 30 and 50 percent, based on various factors:

• Cost of raw materials, such as coffee beans, milk and bread.
• Rent and utility expenses may be higher in metro cities.

Since the brand focuses on quick service and affordable prices, it benefits from high sales volume rather than premium pricing.

3. Brake-term

The time it takes to reach the break-even point, or initial investment, usually occurs between 12 and 18 months for a well-run outlet. Factors affecting this period include:

• Location selection- high-foot areas lead to sharp returns.
• Efficient Cost Management - Keeping overhead costs in check can speed up the profession.
• Effective Marketing - Promotion and social media engagement may promote customer numbers.

Is it worthwhile to invest in a café franchise in India in 2025?

The cafe industry in India is growing rapidly, and in 2025, a bistro 57 franchise opening comes with both opportunities and challenges.

Why is it a good investment

• Rising coffee culture - Young professionals and students prefer modern cafes to traditional tea stalls, making coffee shops a popular hangout spot.
• Affordable luxury appeal- Bistro 57 is trendy yet provides a budget-friendly experience, attracting customers who want stylish cafes without high prices.
• Extension Market - The rise of online food distribution and digital payments makes businesses more accessible and profitable.

Challenges to consider

• High competition - brands such as Cafe Coffee Day, Barista, and Starbucks create difficult competition.
• Fare cost - The major locations come with high rent, which can affect the profit margin.
• Seasonal demand - sales can cause ups and downs, requiring effective marketing to maintain stable revenue.

Should you invest in Bistro 57 franchise?

Investing in a Bistro 57 franchise in India can be a great business opportunity, especially for those interested in the cafe industry. Let us break the major factors that can help you decide whether this franchise is the right investment for you or not.

Benefit of Investing in a Bistro 57 Franchise

1. Less investment than other cafe brands

Many famous cafe brands, such as Starbucks and Cafe Coffee Day, require high capital investment, often more than ₹ 50 million or more than ₹ 1 crore. Conversely, a Bistro 57 franchise usually requires an initial investment of -15 million, making it a more economical option for entrepreneurs. This low financial barrier allows small business owners to enter the cafe market without significant risk.

2. High demand snacks

There is a growing demand for budget-friendly cafes in the Indian market that serve high-quality snacks and beverages.

• Students and young professionals are looking for cheap food options.
• Office-goals and remote workers require a comfortable cafe for meetings or work.
• Families and casual diners who prefer comfortable atmosphere at expensive restaurants.

With a well-designed menu including sandwiches, shakes, coffee, and snacks, Bistro 57 meets both dine-in and techway customers' needs, which ensures a stable footfall.

3. Good profit margin and quick ROI

• The profit margin is between 30–50 percent, making it an economically awarded enterprise.
• Bistro 57 outlets that are well-run can recover early investment (ROI) in 12–18 months, depending on the outlet space and sales performance.
• Additional revenue can be generated with platforms such as Swiggy and Zomato through online food delivery partnerships, which increases overall profits.

significant barrier Bistro 57 Franchise in india

1. Competition from other cafes and food joints

• The cafe market in India is highly competitive, with strong competition from brands such as Cafe Coffee Day, Barista and International Series.
• Small, local cafes and street food vendors also offer alternative options for budget-conscious customers.
• To stand out, franchise owners need to focus on quality service, strategic pricing and unique marketing efforts.

2. Success depends on location and marketing strategies

• There is a possibility of more than one success in a bistro 57 outlet in a high-foot area (such as mall, college, or IT hub).
• Customer engagement may be reduced as a result of poor marketing and branding. Entrepreneurs should invest in social media promotion, local advertising and discount offers to attract customers.
• Choosing the right location and using effective marketing strategies will play an important role in the profitability of the cafe.

conclusion

A Bistro 57 franchise can be a profitable business opportunity in India, especially with the increasing demand for cheap and stylish cafes. Its relatively low investment, high-profit margin and strong customer appeal make it an attractive option for aspiring entrepreneurs. However, success depends largely on choosing the right location, managing costs efficiently and implementing effective marketing strategies. 

FAQS

1. How much does it cost to open a bistro 57 franchise in India?

Bistro 57 depends on factors such as an estimated investment for franchise, location between 10–15 lakhs, store size and setup costs

2. How long does it take to break with a bistro 57 franchise?

A well-located and efficiently managed Bistro 57 outlet can cure its investment (even here) within 12–18 months. Factors such as foot traffic, marketing efforts and operational efficiency play an important role in gaining profitability.

4. Is Bistro 57 experience in cafe business required to start franchise?

No prior experience in cafe business is necessary, as Bistro 57 provides training and assistance to franchise owners. However, having a passion for basic business knowledge and customer service can help successfully run the outlet.

5. What are the important factors for success in Bistro 57 franchise?

The success in a Bistro 57 franchise depends on many factors, including choosing the right place, maintaining consistent food quality and service, investing in marketing and publicity and taking advantage of online food distribution platforms to increase sales. Management of efficiently and attached costs with customers through social media can also contribute to long -term success.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.