Written By: Bandana Gupta

Dream of joining the world's most elite travel organizers? Since 1758, Cox & Kings has led exciting travel opportunities, standing alongside icons like Cartier and Rolls Royce. This elegance and dynamism make Cox & Kings the longest-established travel company globally. If you want to share in this unique success, become one of our franchisees. Cox & Kings, a globally revered travel brand, is making waves in India with 10 new franchise locations in key cities. Catering to rising travel demand, these outlets will offer customized planning, expert advice, and smooth bookings—powered by advanced tech.

The brand's ambitious plan includes 300 franchises, preferred agents, and holiday clubs across India and worldwide over the next two years.

Cox and Kings History:

Cox & Kings is a travel company founded in 1758 by Richard Cox, a Colonel in the British Army, making it one of the world's oldest travel brands. In its early history, Cox & Kings was appointed as general agents to the Foot Guards regiment in India and soon expanded into banking and shipping interests. In 1922, it absorbed Henry S. King & Co., a small bank with Indian interests, and in 1923, Lloyds Bank Limited took over the banking business.

In modern history, Cox & Kings was acquired by Ajit Kerkar and Anthony Good in 1980. The company was rebranded in 2010 from Cox and Kings (India) Ltd to Cox & Kings Ltd. A year later, in 2011, Cox & Kings acquired Holidaybreak PLC. In 2019, the UK business of Cox & Kings was acquired by Abercrombie & Kent, and in May 2024, Wilson & Hughes acquired the rights to the Indian entity.

 Revival and Redefinition:

Wilson & Hughes aims not just to revive the travel brand but to redefine travel in a tech-driven era. Advanced technology—AI, machine learning, and data analytics—is an integration to offer travellers customizable journeys that meet their needs and enhance the traditional travel experience.

• Core Focus Areas: The revamped Cox & Kings will concentrate on four main areas:
  1. Leisure Travel
  2. Business Travel
  3. Specialized Travel
  4. Travel Technology
• Customer-Centric Transformation: This acquisition, free of any prior liabilities, marks the beginning of a customer-centric transformation in the travel industry.
• Historical Evolution: Founded in the mid-18th century to serve British troops during colonial India, Cox & Kings evolved from a logistical enterprise to a leading travel brand.
• Global Presence by 2018: By 2018, Cox & Kings had offices in 27 countries, offering services such as education tours, foreign exchange, and event management.
• Challenges of Rapid Growth: Rapid growth and aggressive acquisitions eventually became a double-edged sword for the company.
• Legal and Financial Obligations: Any outstanding legal or financial obligations are tied solely to the former Cox & Kings Ltd, which remains under separate management and liquidation.

Special features of Cox and Kings travel agency:

1. Heritage & Trust

• Legacy: Established in 1758, Cox & Kings stands as one of the world’s oldest and most esteemed travel brands.
• Reputation: Celebrated for its exceptional travel experiences, Cox & Kings is built on a foundation of unparalleled expertise and reliability.

2. Training

• Comprehensive Programs: In-depth training for franchise partners to ensure high standards and seamless operations.
• Continuous Development: Ongoing learning opportunities to keep up with industry trends and innovations.

3. Technology & Total Support

• Advanced Systems: Implementation of cutting-edge AI-powered booking and itinerary-building systems ensures efficient and tailored travel planning for every client.
• Integrated Support: Seamlessly combining digital tools with offline expertise, our comprehensive backend support guarantees a smooth and reliable customer experience.

4. Easy-to-use One Window Bookings

• Streamlined Process: Simplified booking systems that allow for hassle-free reservations and planning.
• User-Friendly Interface: Intuitive platforms designed for both travel agents and travellers.

5. 24 Hour Call Centre

Round-the-Clock Assistance: Dedicated customer support is available 24/7 to address any inquiries or issues.

6. Multilingual Service: Catering to a diverse clientele with language support.

7. Extensive Ground Operator Network

• Global Reach: Wide network of ground operators ensuring comprehensive travel solutions.
• Local Expertise: Partners with local operators to provide authentic, in-depth travel experiences.

Key Considerations for Franchising with Cox & Kings:

• Market Growth: India's travel industry is experiencing significant growth, with a rising middle class and increased disposable income leading to a surge in domestic and international travel. 
• Brand Recognition: Cox & Kings is a well-established brand in India, even after its previous financial troubles, which could attract customers who are familiar with the name. 
• New Ownership: The acquisition by Wilson & Hughes indicates a fresh start with a focus on technology-driven travel solutions, which could be a competitive advantage. 
• Expansion Plans: Cox & Kings is actively expanding its presence in India with plans to open new franchises, suggesting confidence in the market potential. 

Overcoming Challenges:

• Competition: The Indian travel market is highly competitive with numerous local and international players. 
• Past Reputation: Some customers may still have reservations about the brand due to its previous financial issues. 
• Franchise Costs: Investigate the franchise fees, operational costs, and potential returns thoroughly before committing. 

Research Thoroughly:

• Reach Out to Cox & Kings: Obtain comprehensive details about franchise prospects, including investment criteria, available support, and territory options directly from Cox & Kings.

Analyze the Local Travel Market:

• Competitor Landscape: Conduct an in-depth analysis of existing travel agencies and services in your area. Understand their strengths, weaknesses, unique offerings, and market share to identify opportunities for differentiation.
• Customer Demographics: Gather comprehensive data on the demographics of potential travellers in your region. Identify their preferences, travel habits, spending capacity, and key factors influencing their travel decisions to tailor your offerings accordingly.

Study the local travel market in your area, including competitor landscape and customer demographics. 

Develop a Comprehensive Business Plan:

Marketing Strategy:

• Target Audience: Define ideal customers and channels to reach them.
• Brand Positioning: Establish a unique value proposition.
• Promotions: Plan campaigns and partnerships.

Financial Projections:

• Revenue Forecasts: Estimate income streams.
• Expense Budgeting: Outline costs.
• Funding: Identify external funding sources if needed.
• Break-even Analysis: Determine profitability point.

Operational Details:

• Business Structure: Define structure.
• Location: Choose offices and facilities.
• Staffing: Plan roles and recruitment.
• Technology: Implement necessary systems.
• Processes: Establish standard procedures.

Overall, while there is potential for profitability with a Cox & Kings franchise in India in 2025, thorough due diligence and a well-thought-out business plan are essential to navigate the competitive market and ensure success. 

Cox & Kings Franchise Information:

Franchise Cost:

• It is stated on the official website that the franchise cost is Rs. 15 to 20 lakhs.
• Other sources indicate an anticipated return on investment of 25%, suggesting that the capital investment will be paid back within a few years.
• Exclusive territorial rights are granted to the unit franchisee.

Investment Details:

• This tentative franchise cost excludes the set-up cost for interior and exterior decoration of the premises, which must be borne by the franchisee.

Operational Business Space:

• A space of 750 to 1000 sq. ft. 
• It is preferred that the premises be owned, but if leased, the lease should be for a minimum of five years.
• The premises should ideally be on the ground floor and face the main road for ease of customer access.
• A signboard of the company, and the interior and exterior decoration to match the Cox & Kings look and feel.

Why Choose a  Cox and Kings travel agency?

• Reduction of Transaction Costs: There is a need to lower transaction costs and reduce service turnaround times.
• Future Commission Model: In 2008, it was anticipated that airlines would discontinue offering commissions. As a result, travel agents will need to transition to a model based on service fees, management fees, or transaction fees.
• Increasing Overheads: Overheads and expenses are on the rise.
• Demand for Comprehensive Services: There is a growing demand for a one-stop travel shop that addresses all travel needs.
• Challenges for Smaller Agents: Smaller agents will find it difficult to compete.
• Global Distribution Network: There is a need for a global distribution network with a wider reach.
• Online & Self-Service Technology: Better online and self-service technology, along with added value through human interaction.
• Transformation of Roles: Travel executives need to transform into travel counsellors to meet changing business requirements.
• Ancillary Services: Clients now require ancillary services and additional requirements beyond the standard offerings.
• Management Assistance: Management assistance is provided, including accounting procedures and facility management, to help franchisees overcome a lack of experience in these areas.

How to apply for a Cox & Kings franchise in India?

f you're ready to start a Cox & Kings franchise, have the ideal premises, and can make the capital investment, visit the official website. Check the required franchise locations and download the application form. Submit the filled form along with a Rs 10,000 non-refundable processing fee, your company profile, business card, and photos of your office exterior and interior as mentioned on the website.

Final Verdict:

The newly rebranded Cox & Kings has garnered significant renewed interest from former partners and associates, eager to reestablish their connection with the iconic travel brand. In response to the burgeoning demand, Wilson & Hughes plans to expand with an additional 10-20 franchise locations across India and internationally shortly.

With a strong vision for the future, Cox & Kings is ready to redefine the travel industry by integrating cutting-edge technology, prioritizing customer-focused services, and committing to delivering seamless and memorable journeys for travellers worldwide. 

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog.