Written By: Bandana Gupta

Many entrepreneurs today prefer the franchise model because it enables them to partner with an established and trusted brand. Kisna Franchise is one such opportunity that truly stands out.

Kisna is well-known in the jewellery industry for its quality, creativity, and trustworthiness. With a deep understanding of its products and market trends, the brand presents a great opportunity for those looking to start a franchise business.

Built on strong values of innovation and customer care, Kisna continues to maintain high standards and build lasting relationships with both customers and business partners.

In this blog, we will explore the franchise opportunity, cost investment, profit margin, and steps to become a franchise partner. 

Everything You Need to Know About KISNA Jewellery Brand in India

Founded in 2005, KISNA is the flagship diamond jewellery brand of the House of Hari Krishna (HK). With over 3,500 retail stores and a presence in 29 states across India, KISNA has built one of the country’s largest and most trusted jewellery networks.

Its strong scale of operations allows the brand to offer high-quality products at competitive prices. KISNA serves a wide range of customers through different brands, product categories, and price points, making it a preferred choice for both franchisees and consumers.

Existing Product Lines

1. Real Diamond Jewellery – Brands: KISNA & Siva
2. Solitaire Jewellery – Brand: RARE
3. Color Stone Jewellery – Brand: Rang Tarang
4. Platinum Jewellery – Brand: Platinum Love
5. Gold Jewellery – Brand: OroKraft

 Upcoming Products

• Launch of new seasonal and theme-based collections to match modern market trends.

 Brand Highlights

1. Ethically sourced diamonds with complete transparency.
2. 10,000+ unique designs across collections.
3. All jewellery is IGI certified and BIS hallmarked.
4. 95% buyback and 90% return policy (T&C apply).
5. Lifetime free polishing and repair services for customers.

Why Choose the KISNA Franchise?

• Global Recognition: Partnering with KISNA means joining one of the fastest-growing names in the gems and jewellery industry. You benefit from its strong reputation, trusted brand image, and wide customer base.
• Entrepreneurial Freedom: KISNA encourages creativity and innovation. As a franchise owner, you’ll have the freedom to try new ideas while getting full guidance and support from an experienced team.
• Path to Success: Becoming a KISNA franchisee is not just about starting a business—it’s a clear path to success. With a proven business model and complete operational support, you can confidently achieve your goals.
• Learning and Growth: KISNA ensures that every partner keeps growing. You’ll gain valuable industry knowledge through regular training, expert mentorship, and continuous learning opportunities.
• Rewards and Recognition: KISNA values the efforts of its partners. Your hard work and success are appreciated through recognition programs, rewards, and performance-based incentives.

Different Types of KISNA Franchise Models in India

KISNA offers a range of franchise models designed to suit different business formats and investment capacities. Each model provides flexibility, allowing investors to choose the most suitable option based on their location, budget, and business goals.

1. Kiosk Model

This compact model is ideal for high-footfall areas such as shopping malls. It requires lower investment and space, making it a cost-effective entry point for aspiring franchisees.

Key Advantage:

• Minimal setup cost and faster scalability.

2. Exclusive Boutique Model

This is KISNA’s flagship franchise format, designed as a standalone boutique that showcases the complete range of KISNA products. It offers a premium brand experience and a personalised shopping environment.

Key Advantage:

• Provides superior customer service and higher profit potential.

3. Retail Store Model

Developed for larger retail spaces, this model displays the entire product range and focuses on enhancing customer satisfaction through a comprehensive shopping experience.

Key Advantage:

• Supports high sales volumes and extensive inventory management.

Each KISNA franchise model presents distinct benefits, ensuring that every investor, whether new or experienced, can find a profitable and sustainable business opportunity aligned with their aspirations.

Key Advantages and Benefits of Investing in a KISNA Franchise in India

The KISNA Franchise program provides full support to help franchise partners start, manage, and grow their business with ease and confidence.

1. Store Setup and Design

• Help in choosing the best store location for higher visibility and customer traffic.
• Support with store layout and design to match KISNA’s brand standards.
• Assistance in architectural and facility planning for smooth store operations.

2. Merchandising Support

• Guidance from the design and merchandise team on the latest trends and product selection.
• Option to exchange non-moving stock, reducing losses and improving turnover.

3. Branding and Marketing Support

• National and regional marketing campaigns to increase brand reach.
• Seasonal and event-based promotions to attract more customers.
• Local marketing and creative support to help promote your store effectively.

4. Operational Support

• A detailed store operations manual for daily management.
• Help with staff hiring and training to ensure quality service.
• Guidance on pricing, store processes, and controls.
• Billing and inventory software for easy tracking of sales and stock.
• POS materials are provided to support product sales and in-store promotions.

Consumer Benefits Through the KISNA Franchise

In addition, as a KISNA franchise partner, you can offer customers several exclusive benefits:

• A diverse collection of diamond and gold jewellery crafted with quality and care.
• A 90% buyback and 95% exchange policy, ensuring trust and flexibility.
• Exclusive and customisable designs that meet individual preferences.
• Convenient store locations and premium service for a seamless shopping experience.

These advantages help franchise partners build strong customer loyalty and long-term relationships, ensuring sustainable business success.

Complete Guide to KISNA Franchise Investment Details in India

Starting a KISNA Franchise requires some key setup costs, which may vary based on your location and the model you choose.

• Franchise Fee: ₹5–10 lakhs
• Store Setup & Infrastructure: ₹10–50 lakhs
• Initial Stock: ₹10–30 lakhs
• Furnishing & Interiors: ₹5–20 lakhs
• Other Expenses: Licenses, operations, advertising, and staff salaries

In total, the initial investment usually ranges between ₹20 lakhs and ₹1 crore, depending on the store format and city.

Expected Profits and Returns

• On average, KISNA franchise partners earn a profit margin of 20% to 40%.
• Most investors recover their setup cost within 2 to 3 years, depending on location and management.
• Choosing the right site and maintaining efficient operations can help achieve faster returns.

Store Space Requirements

Each franchise model has different space needs:

• Kiosk Model: 150–300 sq. ft.
• Exclusive Boutique Model: 500–1000 sq. ft.
• Retail Store Model: 1000 sq. ft. or more

Top Key Advantages of Investing in a KISNA Jewellery Franchise in India

• Trusted Brand: KISNA is a well-known and reliable jewellery brand.
• Full Support: Franchisees receive training, marketing, and operational guidance.
• Growth Opportunity: Chance to expand by opening more outlets.
• Attractive Products: Stylish and high-quality designs that bring repeat customers.

In short, investing in a KISNA Franchise gives you a strong business opportunity with solid profits, trusted brand value, and long-term growth potential.

List of Important Documents Needed to Apply for a KISNA Franchise in India

To open a KISNA Franchise, you’ll need a few simple documents:

• ID Proof: Aadhar Card, PAN Card, or Passport
• Business Proof: Company registration and GST details
• Financial Proof: Bank statements or investment papers
• Franchise Agreement: Signed contract with KISNA

These documents are required to complete your franchise setup and approval.

Step-by-Step Process on How to Apply for a KISNA Franchise in India

1. Submit Inquiry: Fill out the franchise inquiry form on the official KISNA website to show your interest.
2. Application Review: KISNA’s team will check your details, including financial background and business plan.
3. Choose Location: With KISNA’s help, select the best store location for your franchise.
4. Approval and Setup: After approval, KISNA will guide you through store setup, interiors, and operations.
5. Store Launch: Once the setup is done, KISNA will support your marketing and launch activities to start your business smoothly.

Eligibility Criteria and Requirements to Become a KISNA Franchise Partner in India

KISNA is seeking committed and passionate entrepreneurs who are eager to grow in the jewelry industry and deliver excellent customer experiences. You could be the right partner if you are:

• An ambitious entrepreneur with good business understanding.
• An existing jeweler who wants to expand by joining a trusted national brand.
• An investor with the financial ability and a vision for long-term success.
• Someone who values trust, transparency, and quality in every aspect of business.

Conclusion

Starting a jewellery business with a KISNA Franchise is a smart and profitable choice. It offers high returns, strong brand support, and flexible business models to suit different investors.

KISNA is known for its trust, quality, and reputation, making it a reliable partner for long-term success.

With complete guidance and business support, KISNA helps franchise owners grow smoothly and achieve their goals.

Take the first step today, start your KISNA franchise, and build a successful future in the jewellery industry.

FAQS

Q.1 What is the investment cost for starting a KISNA franchise?

The total investment required to start a KISNA Franchise typically ranges between INR 20 lakhs and INR 1 crore, depending on the chosen business model and location.

Q.2 What are the royalty and ongoing payments for the KISNA franchise?

The KISNA Franchise operates under a structured royalty system. A fixed percentage of the monthly sales is paid by the franchise partner as royalty to the company. This amount helps cover continuous brand support, national advertising, and operational assistance, ensuring consistent growth and quality across all franchise outlets.

Disclaimer: The brands mentioned in this blog are the recommendations provided by the author. FranchiseBAZAR does not claim to work with these brands / represent them / or are associated with them in any manner. Investors and prospective franchisees are to do their own due diligence before investing in any franchise business at their own risk and discretion. FranchiseBAZAR or its Directors disclaim any liability or risks arising out of any transactions that may take place due to the information provided in this blog. For more such opportunities, visit us on our Insta and FB